Tokyo: Being coveted by my wife, I just want to play games
Chapter 145: Swallowed by whales! I! It’s a masterpiece!
Chapter 145: Swallowed by whales! I! It’s a masterpiece!
Yes, issue instructions based on data changes!
A little bit more publicity!
SATE's funds are much stronger than NTsoft's, but she is not prepared to slap the diver Dave to death!
The essence of hype is to increase discussion and thereby increase exposure. If you want others to discuss it, you must give them a topic to talk about!
She doesn’t want to follow the black-red path of Pengci’s top masterpieces, and Aquarium Star 5 cannot bear such a big [gimmick] as Pengci’s top masterpieces. If they are forcibly linked together, players will only think that this game is sick.
At the same time, it is not worth the loss to go to a game company that is too small to compete with game producers. After all, those small companies have too little traffic, and competing with them is purely charity and sending traffic.
As for NTsoft, a game company that, although not the top company, is currently a first-class manufacturer, coupled with Tetsu Fuyukawa, a game producer whose two consecutive games have exceeded 5 million units and who also stole the show at the TGS Summer Exhibition, The size is just right!
To describe it simply, it is a bit like two people buying a fish pond together, pouring fish into it, and whoever nets more fish in the end, and who can use the other's investment to seek greater benefits for themselves, must each rely on their own abilities. Got it!
In her view, Fujiko Sato.
NTsoft has strong financial resources, but not as strong as SATE.
Fuyukawa Che is famous, but not as famous as SATE!
In terms of game quality, she doesn’t think Aquarium Star will lose!
The plan goes through!
What we need to do now is to attract players and continue to discuss the new work of Aquarium Star 5 and Tetsu Fuyukawa. As the previous small-scale announcements and funds go, we will start with NTsoft’s Miyano Miwa and Fuyukawa Che also responded quickly. After many trolls who did not belong to SATE began to follow up, she became even more sure that Miyano Miwa and Fuyukawa Che had the same idea as her!
"You really dare to spend money?! What level are you in now?! You're just the director of NTsoft! You're just a prey!"
Seeing the response, Sato Fujiko became even more excited, but despite her excitement, she remained steady in her work and continued to increase the amount of publicity in small and small amounts! And as she seemed to be fishing, investing small amounts of publicity funds, Aquarium Star 5 always stood above Diver Dave, but at the same time, it didn't go beyond it!
This kind of comparable environment makes players' discussion enthusiasm even higher!
As the enthusiasm for discussion increased, the sales of the game also began to gradually increase!
Sales of both games are climbing, but Aquarium Star sales are rising significantly faster!
However, Fujiko Sato still did not relax, and the sales volume of 10,000 to 20,000 at the beginning showed nothing!
There are definitely more than 10,000 to 20,000 [fish] in this [fishery] jointly established by both parties!
Who can make the most money depends on word-of-mouth fermentation and the effect of the formation of a public opinion field!
However, many people don’t know this!
NTsoft company is making a fuss at this time!
"The fever is so high?! It's impossible! This fever is definitely not started by the SATE family, and it can't be started by our family!"
"Didn't he say that Vice President Fuyukawa is only going to give weight to a D-level announcement in this game?! Has something changed?!"
"I don't know. I only know that Nogi just took the fund allocation plan and went to the Finance Department to find Deputy Chief Ohara!"
"They don't really want to compete with SATE! They're crazy! They're just crazy! The other party is so strong, so no matter how much money they spend on publicity, it's like making wedding clothes for them!"
If this heat was all caused by SATE's publicity, then Diver Dave would not be in this topic, at least he would not always appear in this topic with a positive image!
As the time went to three o'clock in the afternoon, many NTsoft employees discovered this!
But apart from being shocked, they were also more puzzled!
When most players buy games, faced with two games of the same type, they will only buy one in a short period of time, and they will buy the one with better reputation and sales!
In their eyes, Fuyukawa Teru and Miyano Miwa are spending their publicity funds now, which is equivalent to making a wedding dress for the star of the aquarium!
It’s not just ordinary employees who think this way!
"You, the deputy commander, are quite sharp and bold."
The Finance Department, while looking at the fund allocation plan in their hands, was operating the office software to enter the approval process, and then glanced at Aunt Nogi, who was standing next to her a little cautiously.
The screen fluorescence was reflected on the transparent glasses, and Chika Ohara had a weird smile on her lips. "But is he too cautious? He submitted the plan at this time. Is he worried about our finance department?"
"No, no, no, Deputy Minister Ohara, you are thinking too much. Our minister is mainly"
This question was very pointed, and Aunt Nogi was embarrassed and quickly showed a flattering expression. However, the expression on her face was more reserved than when facing other ministers!
Nowadays, NTsoft's financial department has indeed lost power. However, as a veteran employee of the company, as someone who has experienced the era of NTsoft's financial department's "Monster Master and Apprentice" vs. SATE, she clearly knows that the person in front of her now looks as elegant as a chrysanthemum, but in fact she is It is a terrifying monster that can be called [Queen] like a white peony!
Feeling her restraint, Ohara Chika showed a faint smile on her face, took a sip of oolong tea, and said with a smile: "They say that what kind of generals have what kind of soldiers, but it seems that the personalities of you and the second-in-command are quite different. It’s very big.”
"You, Vice-Chairman Ohara."
"Okay, okay, I'm just teasing you a little bit." Seeing that Nogi didn't know how to answer the call, Ohara Chika smiled and nodded: "The approval has been passed. I will help you contact President Toshio and ask the bank to hurry up. , the money should be approved before four o'clock. Go back and tell your deputy head."
"Okay, okay! Thank you, Deputy Commander Ohara! Please wait a minute, I'll leave now!"
"Ah."
Nodding calmly, it wasn't until the sound of the door closing was heard that Ohara Chika put down the tea cup in her hand and looked at the computer screen.
Looking at the data scrolling on the screen, a smile appeared at the corner of her mouth: "Originally, I wasn't planning to make a large-scale announcement, but I was able to respond in such a short time when I saw the opportunity coming. As expected, it's not like the whole family doesn't want to join in." One family.”
The figures of Miyano Miwa and Fuyukawa Teru came to mind. She picked up the tea cup and took a sip. She leaned back on the boss's chair and put her hands on her belly. The smile in Chika Ohara's eyes grew stronger, "It's true... A very different and courageous man.”
Her big, calm eyes looked at the ceiling calmly. After looking at it for a while, she sat back in front of the computer and clicked on the game icon - Diver Dave - that was flashing orange in the taskbar at the bottom of the screen.
"With the quality of the game, that guy Sato is probably going to have a drink with me again tonight."
"Hey, drinking with women is really boring. Find a reason to reject it and continue playing games."
While chattering and complaining, she controlled the fat protagonist to go fishing in the sea. As she gradually sunk completely into the game, Chika Ohara's usually calm eyes began to flash an emotion called "I'm so damn happy to have a good game to play."
.
Others didn't know Chika Ohara's judgment, but as time went by, those who were not optimistic about Cheru Fuyukawa before gradually realized that something was wrong!
Four p.m!
As Miyano Miwa once again poured all the funds allocated by the company into publicity, the diver Dave, who had been suppressed by the Aquarium Star, began to rise in front of everyone's shocked eyes!
"How is it possible?! After 50,000 sets, the sales of divers increased faster?!"
"Fire clay pot?! It's really fake! Hey, hey, hey! Did I read that right? The sales number just jumped by more than 200?!"
"It's over! Cold start! It's a cold start!!! Aquarium Star is over! Diver Dave's cold start is successful!!!"
"Cold start?! Team leader Fuyukawa is going to release another hit?!"
As the time reached four o'clock in the afternoon, as Diver Dave's sales reached 50,000 units, the growth rate began to rise instead of falling, and everyone was shocked!
What is a cold start!
It is difficult for the engine to start in cold weather, but this is due to factors such as oil return, so the starting speed will be slower than usual!
Within NTsoft, cold start has another meaning!
The sales of many games are not at their peak after the first release!
Many games have to wait for sales to reach a certain level and word-of-mouth fermentation to drive sales, either because of insufficient publicity, because the IP influence is not strong enough, or because the subject matter is niche!
The biggest feature of this type of game is that generally as long as the cold start is successful, the next step is unstoppable!
Fifty thousand sets!
Under everyone's shocked eyes, Dave, the diver whose 5 set had previously increased even lower than Aquarium Star , began to take off, and it was SATE that sent the diver off!
Diver Dave does not have the strength to break through the industry. In its previous life, it only sold three million units in half a year. If you want to increase the sales of this game, you need to invest a huge amount of publicity resources.
The gains outweigh the losses, and the risks are too great. Therefore, although Fuyukawa Che is doing his best to improve the game, he actually doesn't pay too much attention to it.
But with the entry of Fujiko Sato, everything changed!
She wants to use Diver Dave to attract players' attention, and then rely on SATE's publicity resources and the quality of Aquarium Star 5 to take advantage of the huge dividends stacked by the two companies' publicity resources!
This model works!
But she misjudged her identity!
Who is the hunter? !
Who is the prey? !
At four o'clock in the afternoon, Diver Dave's sales reached 5 units, and Aquarium Star 's sales reached units.
At five o'clock in the afternoon, Diver Dave's sales exceeded 5 units, and Aquarium Star sold units.
At 5pm, Diver Dave's sales exceeded units, and Aquarium Star sold units!
At 5pm, Diver Dave's sales exceeded units, and Aquarium Star sold units!
hurricane! ! ! Whale swallow! ! !
Diver Dave went crazy eating in the [fish pond] dug by SATE and NTsoft!
"What kind of monster is this?!"
Under the dull gazes of everyone; under the gaze of Chika Ohara playing games and looking at the messages on her phone; under the gaze of Asuka Tsukitake who put her phone in her pocket and disappeared into the NTsoft company building on a Dark Knight motorcycle; While the crew was filming, Himawari Izumi was so ecstatic that she broke her voice while singing, and Keiko Ame Kawaguchi breathed a sigh of relief and cheered with everyone in the office!
The higher the sales volume, the faster the sales growth rate!
Dave the Diver, the higher the sales, the faster the sales will go up!
What does this mean? !
This shows that word-of-mouth is booming!
Diver Dave’s reputation is booming!
Diver Dave has human-to-human transmission!
The circle is about to be broken!
When Fujiko Sato shouted "Switch to alternative plan" angrily and unwillingly, when the news of Aquarium Star 5 switching to alternative publicity plan spread throughout SATE, the whole SATE exploded!
This time it’s not just SATE!
The higher the sales volume, the faster the sales growth rate!
Fuyukawa Che!
When these two pairs of keywords are combined, October is the golden autumn!
In this October, which is known as "No Masterpiece", the entire Japanese gaming industry has once again experienced a major earthquake!
No masterpiece? !
I! It’s a masterpiece!
numb!
The entire Japanese gaming industry is completely numb!
【Who is Fuyukawa Che? 】
【Who is Fuyukawa Che? ! 】
【idiot! Is Fuyukawa Che a human? ! 】
Three changes a year!
When the sales of Diver Dave exceeded 500,000, the entire Japanese game industry was once again shocked by Che Fuyukawa!
But this is just the beginning!
The sales of the game in Japan have exceeded 500,000, which is just the beginning!
The game "Diver Dave" incorporates a lot of Chinese cuisine elements!
Chinese people all love their historical heritage!
The Chinese people feel relieved!
A resentment called "sitting on the treasure mountain without digging"!
It clearly has the most profound historical heritage and the most colorful heritage culture, but what about publicity? !
Black Myth Wukong goes to sea, and he has to specially label it [Adapted from the 1592 AD Chinese novel Journey to the West]!
That’s fucking Journey to the West!
It’s because it’s unprecedented. No major company has ever been willing to make a AAA masterpiece with higher risks and thinner profits in the era of rampant krypton gold games. Therefore, we have to worry about European and American players not knowing the depth of this history. Mark it out specifically!
This is sad!
And the fucking sadness comes from expectations!
"Diver Dave" is not a domestic game, and even the protagonist is not Asian, but the huge amount of Chinese cuisine elements still aroused strong interest in a large number of Chinese players!
And with the opening of the Chinese market, all Japanese game manufacturers are in trouble again!
Golden October!
October is October for Dave the Diver!
With the help of SATE, Diver Dave unlocked its potential in advance. With the repair and improvement of Fuyukawa Teru, the content and gameplay of this game have been greatly improved. The content volume has more than doubled, and it is not completely repetitive. new content!
Either intentionally or by chance, Diver Dave took off!
When the first [Red Leaf Hunt] in Tokyo started, and when the first red maple fell in Shibuya Yoyogi Park, the entire Japanese gaming world had completely transformed into the shape of Fuyukawa Teru!
Ten months ago, Fuyukawa Che appeared in the eyes of players for the first time with six beautiful girls!
Seven months ago, Che Fuyukawa and his bald boy blew up the Japanese gaming industry!
Three months ago, Fuyukawa Che let the world learn how to write the word "death" for the first time!
And in October, when the red maples are falling, a sneaky fat man and a flying pig made from fucking Chinese cuisine brought a terrifying sales volume of 4.74 million units!
4.74 million sets!
OTTO's sales reached the top in the region!
Strictly speaking, it’s not too scary!
But sales can’t just be based on sales volume, but also on costs!
Diver Dave is also a low-budget work!
4.74 million units, excluding publicity and distribution expenses, almost all of them are profits!
And more importantly!
The name Fuyukawa Che has become a signature!
[Mom, Cheru Fuyukawa cured my electronic sheep tail]
[This guy is as productive as a sow! ! ! The key is that they are all classics! So awesome! 】
[Chinese cuisine is made popular by Japanese manufacturers! What the fuck are the major domestic manufacturers doing? ! The world’s largest gaming company by market value? ! Teng*, Wang*, I am your immortal Banban! 】
【How many things do you need to be taken away by others? ! It would be funny if Europeans and Americans really thought the spicy chicken was made by the Japanese a few decades later! 】
[I really need points to buy those cute avatars. If you touch a cat, it will be one centimeter shorter for each like! ! ! 】
[Fortunately it’s not a Korean manufacturer, otherwise I’m afraid it would explode. 】
[Hurry up and bring me the wolf! 】
【I want to play a wolf! ! ! I want to witness the youngest producer of multi-million-selling games! ! ! 】
There is no doubt that not only Diver Dave became popular, but Fuyukawa Che also became popular again!
But the interesting thing is that when Diver Dave first started to become popular, Asai wanted to take over the publicity rights and wanted to pull the direction of public opinion away from Fuyukawa Cheru and towards NTsoft!
He wants to give this wave of popularity to NTsoft and himself!
This matter was discussed on the board of directors for a long time, but obviously, it was useless!
On the one hand, Miyano Miwa and Fuyukawa Teru didn't agree, but more importantly, President Kohe didn't agree either!
Giving the company popularity is naturally great for building the company's brand, but now the person in charge of NTsoft is Asai!
How could Xiaohe agree? !
After learning that Xiao He had intervened as expected in this matter, Chika Ohara's working status became more Buddhist-like.
Of course, Fuyukawa Che didn't know and didn't care about her reaction.
Amidst the turmoil in the outside world, when Diver Dave's sales exceeded the five million mark, he held Sayoko's waist in front of the floor-to-ceiling window with both hands and was stirring in the furnace. He waited until Miyano pushed in the door. Meiting.
"coming?"
(End of this chapter)
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