Rebirth begins with rejecting Qingmei

Chapter 322 Meeting
  Xu Xiuwen likes to be bold and bold in doing things.

To put it simply, do it boldly and leave early.

Xu Chengde, on the other hand, is much more cautious in doing things.

Xu Xiuwen handed over the appointment of seven department managers to him.

He eventually promoted the former deputy section chiefs of each department to become new managers.

Some departments do not have a deputy section chief, or if the deputy section chief leaves, the most senior person in the department is promoted.

There is a reason why Xu Xiuwen did not hand over the sales department to Xu Chengde.

After learning about the situation in the winery, Xu Xiuwen discovered an incredible situation.

Guangming Winery has a sales department, but there are only five salespeople in the entire sales department.

Once upon a time, Guangming Winery was famous all over the country, and countless people would line up outside the winery to buy wine every day.

There was really no need for so many salespeople at that time.

But then the winery declined day by day, and everyone still held the same old ideas, waiting for others to come to the winery to buy. They never thought about increasing the number of sales and letting the salesmen go out to expand the market.

It is not difficult to explain why wineries are getting worse and worse and eventually go bankrupt.

People at Guangming Winery don't pay attention to sales, but Xu Xiuwen doesn't.

Having experience in his previous life, Xu Xiuwen clearly understands the importance of sales to a factory or company.

An excellent salesperson can bring the factory back to life and take the company to the next level.

The most typical example is Miss Dong.

She was just a humble salesperson.

Pearl Air Conditioner is just an ordinary home appliance company.

But it is precisely because of Ms. Dong that Pearl Air Conditioning has gradually developed into a leading home appliance company.

So Xu Xiuwen plans to reorganize the sales department.

The original sales staff were all very young, and one could tell at a glance that they were the type to hang around and wait to die.

Xu Xiuwen fired them all and left no one behind.

Xu Xiuwen plans to recruit a new group of salespeople as soon as possible.

There is no requirement for rich sales experience, the important thing is to be young enough.

It doesn’t matter if you haven’t done sales before.

I knew Xu Xiuwen in his previous life and had experience in sales from all walks of life. I have a relatively good understanding of sales experience and sales skills.

If he shares it with anyone at this time, it is enough to make the other person an excellent salesperson.

……

On the morning of April 4st, Xu Xiuwen came to the winery, summoned all department managers, and held the first meeting of the new winery.

In the conference room of the winery’s office building.

All the newly appointed managers have arrived.

If you want to say who welcomes the new boss the most in the venue.

That's definitely these managers.

The oldest manager among them is the manager of the production department. Like Xu Chengde, he has twenty years of work experience and is the backbone of the winery.

But even so, because nothing happens, he has always been an ordinary employee.

Now after the new boss came, he was promoted to manager.

So he welcomes the new boss more than anyone else.

The scheduled meeting time is nine o'clock.

Xu Xiuwen stepped into the conference room door at exactly nine o'clock.

All seven managers in the conference room looked at the new boss.

This is their first time meeting their new boss.

Seeing that the new boss was such a young man, there were murmurs in the conference room.

Xu Qian and Zhao Yatong also attended the meeting.

Xu Qian knocked on the table and said, "Quiet."

Many employees in the factory know Xu Qian.

When they found out that Xu Qian was the new boss's secretary, they all had the same idea involuntarily.

What is the relationship between Xu Chengde and the new boss?
  Xu Chengde became the factory director, and his daughter became the new boss's secretary.

It has to make people think a lot.

Is it really...?
  Xu Xiuwen didn't know what the seven managers were thinking.

He knocked on the table and said, "Everyone, please introduce yourselves."

The boss spoke, and the seven managers did not look down on Xu Xiuwen because of his young age.

Hundreds of employees have been laid off in the past three days.

They still have a family to support, and they don't want to follow in their footsteps.

Seven managers, you look at me, I look at you, I don’t know who will start first.

Xu Chengde stood up first and began to introduce himself.

With Xu Chengde taking the lead, the rest became smoother.

After everyone finished introducing themselves, Xu Xiuwen stood up, looked around and said, "My name is Xu Xiuwen. I don't like nonsense. Since I bought the winery, I have only one idea, which is to make the winery well and make money. If you have any ideas, please share them.”

Then the seven new managers began to weigh in.

After going around, there were a lot of people talking, but they were all stage talk, and not one of them had any practical and feasible ideas.

Xu Xiuwen was a little helpless.

These people have hardened their thinking in the winery environment.

Everyone was afraid of offending others, but could not think of any effective way to save the factory.

He glanced at Xu Qian and nodded to the latter.

Xu Qian also nodded after seeing it.

Immediately, Xu Qian stood up and read the manuscript and said: "The winery had many problems in the past. In order to avoid these problems, Mr. Xu re-formulated the rules and regulations."

“First, employees must sign in when going to and from get off work every day. If they arrive late and leave early, their wages will be deducted for the day. If they appear three times, their wages for the month will be deducted. If they arrive for five times, they will be fired directly.

Second, employees must wear uniform clothing when going to and from get off work, especially in the workshop. They are not allowed to wear casual clothes into the workshop. If anyone does not comply with the regulations, his salary for the month will be deducted. If he fails to comply with the regulations multiple times, he will be fired directly. "

Third, strengthen supervision and management, which requires the cooperation of the Ministry of Security. If an employee commits theft, he or she will be directly fined and fired. If the warehouse is stolen, all responsibilities will be borne by the security department.

fourth,……"

Xu Qian mentioned eight new rules in succession.

After she finished speaking, she took the initiative to stop and give everyone time to accept it.

Seeing that the managers had no objection, Xu Qian continued: "The second problem is the name of the wine. The reputation of Guangming Wine has been ruined. Many people think that Guangming Wine is inferior wine when they hear it. It is difficult to sell the wine. So it must be changed." What are your ideas for a winery name?”

Many of the regulations Xu Qian mentioned before were not opposed by the managers.

But now I heard Xu Qian saying that she wanted to change her name.

Everyone couldn't sit still.

Opinions were expressed in a flurry of opinions.

To sum it up in one sentence, you cannot change the name of the winery.

Guangming Wine has been an old signature for decades. These old employees also have deep feelings for Guangming Winery and cannot accept changing the name of the wine.

Xu Xiuwen didn't tell anyone about the name change.

Even Xu Chengde knew this for the first time.

So Xu Chengde's first reaction was to oppose the name change.

While everyone was arguing, Xu Xiuwen remained silent.

The crowd's voices gradually became quieter, and everyone looked at Xu Xiuwen, wanting to see what he would say.

Xu Xiuwen saw everyone's expressions in his eyes and said: "The name Guangming Winery has been an old sign for decades. This one really doesn't need to be changed."

Hearing this, the old employees of the winery breathed a sigh of relief.

But then, Xu Xiuwen's voice changed. He said: "But the name of the wine must be changed, and it must be changed immediately. In the past, wineries used inferior raw materials to make wine, resulting in uneven quality of wine, and the reputation of wine was completely ruined, so it was abandoned by the market and the public. , even if we use high-quality raw materials to make wine in the future, the quality of the wine will improve, but when others see the name, they will preconceptions that our wine is inferior, and the wine will still not be sold. Wine that cannot be sold has no meaning of existence. "

Xu Xiuwen's words left everyone speechless.

Someone in the winery used to make money and purchase inferior raw materials to make wine, which completely ruined the reputation of Guangming Wine.

Otherwise, with the quality of Guangming Wine, even if it rests on its laurels, the winery will not be able to sustain itself and end up bankrupt in just a dozen years.

Xu Xiuwen continued: "The winery can only survive if the winery survives. If the winery cannot survive, what's the point of retaining the wine name? If you can't let it go, when the winery develops in the future, we can make a profit." Nostalgic "Old Guangming"."

What Xu Xiuwen said is reasonable and well-founded.

The seven managers plus Xu Chengde quickly accepted his statement.

Seeing that all the managers agreed to change the name of the wine, Xu Xiuwen smiled secretly.

Mr. Shuren still understands the Chinese people.

He said: Chinese people always like to reconcile and compromise. For example, if you say that this room is too dark and open a skylight here, everyone will definitely not allow it. But if you advocate removing the roof, they will mediate and be willing to open skylights.

This is what Xu Xiuwen did.

He never thought about changing the name of the factory, he just wanted to change the name of the wine. But if it were mentioned directly, many people would probably object, including Xu Chengde.

But when he mentioned changing the name of the factory and everyone disagreed, it would be easy if he mentioned changing the name of the wine again.

Xu Xiuwen continued: "I have already thought of the name of the wine, it is called vintage puree."

The name "vintage puree" was not what Xu Xiuwen thought of, but the name of a series of wines from the previous life of Laogong Liquor.

Wuliangye even fought a lawsuit with Lao Gongjiu over the name, but lost in the end.

The vintage puree is an innovative liquor product launched by Laogong Liquor in 2008.

In other words, it has not been launched and registered as a trademark yet.

Although the quality of the wine is the most important to the success of the vintage puree series, a good name is also an important factor in success.

Since Laogong Liquor can produce Laogong Liquor vintage puree, Xu Xiuwen can also produce Guangming Wine vintage puree.

Take the path of Lao Gongjiu and leave the other party with no way to go.

Moreover, the original vintage wine series is also very convenient for launching wines of different years in the future, and can occupy the market at different price points, which is very beneficial to the future development of the winery.

After Xu Xiuwen finished speaking, he took the initiative to stop and observe everyone's reactions.

Several managers did not object.

Xu Xiuwen was quite satisfied when he saw this.

It seems that these managers are not thorny.

Xu Xiuwen turned to Xu Qian and said, "Xu Qian, please arrange for someone to register a new trademark as soon as possible."

Xu Qian said: "Okay, Mr. Xu."

Xu Xiuwen nodded and said, "Go on."

Most of the contents of the manuscript that Xu Qian read were determined by Xu Xiuwen.

So this manuscript is not for him, but for other people present.

Xu Qian continued: "Then we have to do a good job in market positioning of the product. In order to save costs, the wine bottles produced by our Guangming Winery had no design and simple packaging. This way the cost was low, but the price of the wine was also high. If it doesn’t go up, the profit will not be high. Mr. Xu feels that Guangming Liquor, which will be re-produced in the future, cannot continue to do this. The low-end market is indeed very profitable, but the competition in the low-end market is the most fierce. We have no control over channels, output, price, no matter what. There is no advantage. So we have to take the mid-to-high-end route in the future, and the wine bottles and outer packaging need to be redesigned to be high-end. We want customers to think that this is high-end wine as soon as they see our packaging and bottles."

What Xu Qian said was actually Xu Xiuwen's idea.

Abandon the original low-end wine market and shift to the mid-to-high-end market.

There is no other way to do this.

If you want to gain a foothold in the low-end wine market, you must first rely on channels.

There are many channels and dealers, so there is no need to worry about selling.

In this regard, Guangming Winery has no advantage.

Secondly, look at the production volume. Guangming Winery has left and so many people have been laid off. It is foreseeable that the production volume will not be very high.

Then there is the price. Large wineries can make small profits but quick turnover, but in doing so, the initial investment is large, and the later profits are not high. Guangming Winery is in a worrying situation, so it is difficult to follow the path of small profits but quick turnover.

But taking the mid-to-high-end route is different.

The initial output can be smaller, and then the quality of the wine can be ensured, and the reputation of the wine can be built first.

And positioning it as mid-to-high-end means big profits.

Only in this way can it be possible to save the dying man of Guangming Winery.

After Xu Qian finished speaking, all the managers present fell silent.

Everyone is thinking about the feasibility of doing this.

Xu Chengde is the person who knows the factory best.

In the past, Guangming Wine was indeed, as Xu Qian said, following a low-end route with low profits.

Later, the winery made many efforts, but it was still unable to reverse the decline of the winery.

Xu Xiuwen made drastic changes as soon as he came up.

No one can guarantee that doing this will definitely bring Guangming Wine back to life.

But at least it gives people hope.

If it continues like before, even Xu Chengde won't have much confidence in the winery.

Xu Chengde is not a hesitant character.

He quickly made up his mind.

Xu Chengde said: "I agree with this proposal."

None of the managers present were stupid.

Apart from Xu Qian's identity as Xu Chengde's daughter, her other identity is that of the new boss's secretary.

What she said naturally meant what the new boss meant.

Now the new boss and factory director support it. If they object, wouldn't they put lanterns in the toilet?
  No matter how stupid they are, they can't be this stupid.

And deep down in their hearts, they still have expectations for this proposal.

Managers expressed their support.

Seeing this, Xu Qian continued: "The last point is the task of the sales department."

The managers were stunned when they heard this.

There was no sales manager in the conference room.

To be precise, not only are there no managers, there are no employees, there are no employees in the entire department. Several previous employees were fired.

Xu Qian continued, "Guangming Winery used to be famous all over the country. At that time, you could sit in the factory and wait for others to come to buy. But now the situation is different. Except for some markets in Langya City, the market in the province has been completely lost. . We have to give up the usual thinking and take the initiative to go to major dealers and stores to promote and find potential customers. No matter how good the product is, it still needs publicity and promotion. Mr. Xu plans to recruit people again, expand the sales department, and in the future There will be separate incentives for the sales department.”

Naturally, the seven managers would not interfere with the sales department's affairs when they had nothing to do.

So no one objected.

Xu Qian has finished the manuscript.

She looked at Xu Xiuwen.

Xu Xiuwen nodded at her.

Seeing this, Xu Qian sat back in her seat.

Xu Xiuwen coughed, attracted everyone's attention, and said unhurriedly: "Next, each department has a task.

The manager of the security department went back and arranged the shifts. How to arrange the day shift and night shift personnel, whether to arrange patrols, how to patrol, the frequency of patrols, and how to solve problems if they arise, all were carefully considered by me.

The purchasing manager makes statistics on where to purchase raw materials, which raw materials to purchase, when to purchase, and how much to purchase at one time.

The production manager went back to check the equipment and count how much wine can be produced every day and how much raw materials are consumed.

The manager of the warehouse management department went back to formulate a reasonable plan. If the warehouse is safe and there will be no theft or theft, how to ensure the safety of raw materials.

I don’t need to tell you what the HR department should do.

The office manager can improve the rules and regulations I mentioned before. The new system of the winery must be clearly publicized so that every new employee can clearly understand the regulations.

The finance department has settled the accounts clearly. If I find out that someone is doing something wrong, don't blame me for turning against them! "

Except for the sales manager who was vacant, the managers of the other seven departments looked tense and then expressed their opinions one after another.

It won't do if we don't express our position. The new boss has already spoken. If we don't do a good job, we may not be able to secure our position.

(End of this chapter)