Chapter 182

"The warehousing, logistics, distribution and after-sales system we built ourselves is our most prominent advantage." Qin Shaoyan said very seriously, "This is the moat of Jingdong Mall."

“Nowadays, e-commerce is burning money to expand like crazy, relying on seizing the market. Take the e-commerce leader Taotao.com as an example.”

"Taotao.com conducted its third round of financing in February this year, with a total of US$2 million, occupying the largest share of the e-commerce market."

"But Taotao.com has the biggest flaw." Qin Shaoyan raised his finger, "It does not have its own commercial moat."

"Moat?" Everyone in the conference room expressed curiosity about this novel concept.

"Taotao.com is a C2C model. To put it bluntly, it is an online platform that brings together small businesses and consumers to trade on the Taotao.com platform." Qin Shaoyan asked, "It's like a large online shopping mall. Anyone can come to sell goods and anyone can come to buy goods.”

"So what is the advantage of Taotao.com? Just relying on market share?"

"If other competitors enter the game and open several identical platforms, how can Taotao avoid losing its merchants and consumers?"

"Burning money with each other? Fighting a price war?" Qin Shaoyan continued, "How much money can Taotao.com have to burn? Once users lose money and market share drops, valuations will shrink rapidly and enter a vicious cycle."

The people present took a breath and looked surprised.

Especially for employment positions, it is a protective golden body.

The two indicators of tax revenue and employment are the two talismans of enterprises.

I can’t say exactly what’s different, but it’s just unique.

"By the time other competition enters the scene, Jingdong Mall has already established its own business ecological model, which has caused a dimensionality reduction blow to other platforms."

Then he looked at Liu Qiangdong, and it seemed that he also had a background.

Xiong Xiaoge was stunned for a moment, and then thought of Qin Shaoyan's well-established relationship.

Qin Shaoyan finally concluded, "The underlying logic is to create its own new ecology through the distribution and after-sales model. The top-level design is to focus on the user perception track and reach the tipping point through differentiation and granularity."

"Yeah." Qin Shaoyan seemed a little confused and said slowly, "You understand."

“Traffic entrance plus free business ecology form a combined punch.”

She had heard her colleagues talk about Qin Shaoyan before, and everyone commented that Qin Shaoyan was different from other entrepreneurs.

What benefits do businesses that provide jobs receive?
Of course, it is the special care of the administrative agencies, from loans to taxes to various preferential policies, all kinds of visible and invisible benefits.

"The model adopted by Jingdong Mall naturally increases the entry cost of other competitors. In addition to building their own network platform, they also need to establish their own warehousing, logistics, distribution and after-sales system."

Especially Xu Xin, who was dealing with Qin Shaoyan for the first time, was shocked when she heard these unreasonable remarks.

Xiong Xiaoge knocked on the table, "Qin Shaoyan, tell me something practical. When you draw a cake, you have to let me see where the cake is."

"Delivering value is to use reuse methods in vertical fields to achieve lasting benefits. Extract transparent attribution analysis as a starting point to empower products, and experience measurement as a closed-loop evaluation criterion. By reviewing competing product cases, improve logic and consider resources Tilt. The methodology is to build a business moat through combination of punches.”

Qin Shaoyan coughed, "Establishing a warehousing, logistics, distribution, and after-sales system requires a complete team and can provide many jobs."

Now Xu Xin finally knows what's different. If you listen to what others say, it's called a tall one.

“Especially, the campus network provides Jingdong with a precisely positioned target user group, making it easier for Jingdong to acquire users.”

Qin Shaoyan suddenly said: "Of course these are what a socially responsible enterprise should do, and they are nothing."

"If Jingdong Mall can achieve excellent results, we can also strive for an online payment license."

Online payment license? !
The brains of everyone present were shocked again. Xiong Xiaoge, who had been leaning on the chair, sat up straight as if he was electrocuted, with a solemn expression on his face. "Mr. Qin, have you heard any news?" Xiong Xiaoge asked seriously.

"Well." Qin Shaoyan looked around and said to him, "Mr. Xiong, everyone knows this. You can study it carefully for yourself. Just pretend you don't know. Don't ask me, I don't know anything."

"E-commerce involves payment transactions and there have never been perfect laws and regulations. Although policy supervision lags behind, it will still come."

Xiong Xiaoge seemed to understand something at this time.

Yes, the man behind Qin Shaoyan, Zhang Wanli, came from the National Development and Reform Commission, and it was probably him who revealed this matter.

E-commerce is developing rapidly now, but payment methods are still lagging behind.

In online transactions, unlike the face-to-face payment and delivery model, there is a lack of trust between buyers and sellers. The seller is worried that the goods have been sent but not received, and the buyer is worried that the money has been paid but not received.

So Taotao.com developed a payment tool based on guaranteed transactions, which is Alipay.

Although this third-party payment tool is convenient, it carries great legal risks and falls in the gray area of ​​laws, regulations and policies.

Even if it is risky, it cannot stop those who are brave, and there are many who follow the trend and develop third-party payment tools.

Xiong Xiaoge knew in his heart that this gray thing would not last long and would inevitably attract the attention of administrative agencies.

Whether it will be destruction or regulation and regulation later, no one can be sure.

Qin Shaoyan's words made Xiong Xiaoge's eyes light up, and he was keenly aware of the business opportunities.

If it can obtain a legal payment license, then Jingdong Mall will have an absolute advantage.

Moreover, the payment license is not only used for electronic payments, it is also a financial tool in itself.

Needless to say, there is no need to say much about the benefits of finance.

Xiong Xiaoge's heart began to beat wildly. This is a good project with huge profits.

and many more!

Don't panic first, think carefully and don't fall into Qin Shaoyan's trap.

Xiong Xiaoge took a deep breath and forced himself to calm down, "Mr. Qin, Jingdong Mall wants to develop its own payment tool?"

"This is inevitable." Qin Shaoyan replied, "The lack of this thing on the e-commerce platform will greatly affect the shopping experience, and we attach great importance to user experience. This thing is just needed."

Zheng Nan, who was next to him, couldn't help it anymore and asked directly: "Then how can Jingdong Mall ensure that it obtains a payment license?"

Qin Shaoyan showed a meaningful smile, "As long as Jingdong Mall actively pays taxes, abides by laws and regulations, solves problems for administrative agencies, and makes more contributions to society, there is a great chance."

I believe you.

Qin Shaoyan's words can't even fool a child, but you can't refute it.

The reason here must not be stated openly.

Xiong Xiaoge didn't waste any time and said directly: "Qin Shaoyan, please give me an accurate estimate of how long it will take for us to see the cakes painted by you."

Qin Shaoyan thought for a while, "I'll try to do it within five years."

"Okay!" Xiong Xiaoge slapped the table, "I voted for Jingdong Mall."

(End of this chapter)

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