The Crown Prince of Huayu!

Chapter 29 Blockbuster
After Xu Qin left, Han Jiadong took the time to visit Huayi.

"Master Dong, you are here!"

Seeing him suddenly, Zhou Jiamei at the front desk was startled. Her hand that was applying lipstick shook and she made a long stroke on the corner of her mouth, which looked quite funny.

But she didn't bother to clean it up, put away the lipstick mirror, and immediately ran to Han Jiadong to greet him, her attitude even more flattering and respectful than before.

After all, this person in her heart is not just the young master with a mysterious identity.

Han Jiadong nodded: "Which of your bosses is here?"

"Mr. Xiao Wang is here. Do you need me to inform Mr. Wang for you?"

"No need, I'll go up myself."

After watching Han Jiadong enter the elevator, Zhou Jiamei disappeared and returned to the front desk.

The newbie next to me asked curiously: "Sister Mei, who is this? You need to be so careful."

"This is not something you should ask about."

Zhou Jiamei glanced at the other party lightly, she didn't want anyone to rob her again.

After Su Wen was transferred to an assistant, she only worked as an assistant for Mr. Dong for a period of time. She usually sorted out information, but her salary was several times her own. Occasionally, celebrities would even invite her to have dinner with her.

If this kind of treatment and comparison happened again, Zhou Jiamei didn't know if she could bear it.

Wiping the lipstick on her face, she picked up her phone and said, "Just watch it first, I'll go out for a while."

Coming outside the company, Zhou Jiamei found a deserted corner and dialed a number.

"Sister Bingbing, Mr. Dong has appeared and is in the company now..."

After hanging up the phone, she couldn't help but show excitement on her face.

If she didn't have a little hope for this crappy job, she would have resigned long ago!
After persisting for so long, I finally have something to gain.

General manager's office on the fifth floor.

"Xiaodong, you're here! Sit down quickly."

Wang Zhonglei greeted him warmly, without mentioning that Han Jiadong had not answered his call during this period.

He knew that he was not a special case and that people in other companies were treated the same.

When discussing equity exchange with CP before, he also asked Xu Qin if Han Jiadong had any plans for a new movie.

It's a pity that Xu Qin was tight-lipped and didn't reveal anything.

Now that Han Jiadong has taken the initiative to come to his company...

He couldn't help but feel a little excited.

He knew that this prince would not go to the Three Treasures Palace for anything.

really.

After a brief exchange of greetings, Han Jiadong went straight to the topic.

"I want to make a movie, and here's the synopsis and some highlights."

Wang Zhonglei took it and looked at the name.

"Xiu Chun Dao? Martial arts movie?"

"That's it."

"How much is the expected investment?"

"Twenty to thirty million!"

In the original time and space, this movie would not start shooting until almost ten years later, and the cost at that time was only 30 million.

But the main reason why the total cost can be reduced to 30 million despite the huge increase in production costs is that the actors are not expensive.

Liu Sisi, the most popular actress in the film, only got a newcomer's price in this film.

But for Han Jiadong to shoot now, it is definitely impossible to just find some cheap actors.

Or to be more direct: there must be a Hong Kong star!
Otherwise there would be no point in him making this movie. Han Jiadong has not answered calls from these entertainment company bosses during this period. In fact, he is thinking about what movies he should make.

To get this answer, you must first clarify your purpose!
And Han Jiadong's purpose has always been clear: to promote the development of Chinese films!

Making money is all incidental.

Otherwise, he would definitely continue to make low-cost, high-profit horror films in Hollywood.

To develop Chinese films, what is the most urgent issue at the moment?
The movie market is too small!

North America now accounts for 30.5% of the world's GDP, but North American movie box office accounts for 36.9%!

These two data in China are now 4.5% and 0.7% respectively.
In other words, even if the economy no longer develops, China's film market is far from saturated.

Not to mention that the next few decades will be the golden period of China's rapid economic development.

In other words, if you want to develop Chinese movies, you must first find ways to attract people who have never been to a movie theater!

How do i do this?
For Chinese movies, the answer is not that they are bad, there is only one standard answer: blockbusters!

What is a blockbuster?

Big production, big scenes, special effects blockbusters, big lineup...

Big production means big investment.

China at this time was undoubtedly very poor, and the economic situation of most families was not good.

For people with poor financial conditions, they all have one thing in common: they pay attention to cost-effectiveness!
Regardless of whether the movie is good or not, spending the same money to watch a 30 million movie is definitely more worthwhile than watching a 3 million movie.

Big scenes and special effects blockbusters mainly improve visual effects.

Nowadays, piracy is rampant. For ordinary movies, there is no difference between watching them online and watching them in the cinema. In this case, why should we spend money to watch them in the cinema?

But the experience of watching a visual blockbuster in a cinema is completely different from watching it on a computer.

Zhang Yimou's films work particularly hard in this aspect.

The rest of the big lineup refers to the star lineup. To put it more bluntly, it is the Hong Kong star lineup!
Nowadays, when mainland stars cannot compete at the box office and Hollywood stars are unavailable, only Hong Kong stars can appeal to ordinary people.

In the future, many people will criticize directors during this period for being superstitious about blockbusters and wasting money without making any good movies.

But they didn't see that apart from blockbusters, the best-performing movie in recent years was "Mobile Phone" with a box office of 50 million.

And "Mobile" is already the top production in the mainland.

At that time, Feng Xiaogang, the commercial director with the most box-office appeal, Ge You, the most box-office-beating actor in the Mainland, Fan Bingbing, the most popular actress in the Mainland...

The quality of the movie isn't bad either.

It can be said that this is the highest box office a non-blockbuster movie can get at this time.

But how many people will watch a movie with a box office of tens of millions?

How many of them are entering a cinema for the first time?
Ninety-nine percent of mainland movies can't even achieve this kind of production.

Two years later, "Crazy Stone" can be said to be the best commercial movie in recent years, but it only grossed more than 20 million yuan at the box office.

Many people think that the box office is only so low due to insufficient publicity and low film schedule.

But this is not the case.

The first is publicity.

If you want to have a good publicity effect, you must at least have a good publicity point.

What is the promotion point of "Crazy Stone"?
nice! novel!
But does it appeal to moviegoers at this point?
Which movie would say before its release that its movie is not good-looking or bad?

At this time, even if you hype up the movie, it is far less than simply saying: The movie has Hong Kong stars!
To give a real example, a boy invites a girl to watch a movie. The boy says the movie is good and the movie has Hong Kong stars. The effect is absolutely different!

Another one is film arrangement.

Before talking about this, we must first know that before the advent of the convenient and fast digital film era, the most traditional film prints were still used for film screenings.

　Thanks to Pindao for the monthly ticket!

　　
　
(End of this chapter)