The Crown Prince of Huayu!

Chapter 30: The Sorrow of Small Costs (please read more)
What is a film copy?

A simple understanding is that it is a movie carrier used for screening in theaters.

The cost of one serving is as high as eight to nine thousand yuan, and the weight is more than ten or twenty kilograms.

After production, it needs to be sent to major theaters across the country before the movie is released.

It is enough for one or even two or three theaters to share one copy.

Because one copy will be divided into five or six discs, as long as the movie playback time is twenty or thirty minutes apart, the copy that has finished playing in the first auditorium can be taken to the next auditorium to continue playing.

It is precisely this high cost and inconvenience that determines that movie scheduling at this time cannot be like digital screening in the future, where screenings are ordered first and the scheduling rate can be flexibly adjusted based on market feedback.

Instead, there will be a review and viewing session. After the big guys watch the film, they will decide on the number of copies to be made and the number of films to be scheduled at the beginning of the release.

Considering the high cost of printing, the number of copies set at the beginning will be relatively conservative, and it is almost difficult for low-cost movies to obtain sufficient number of copies.

Like Han Jiadong's previous film "Shoplifters," the number of copies set at the beginning was only fifty.

The number of copies will also directly limit the upper limit of the movie's box office.

Because the production of this thing takes time.

Then it takes time to transport it to major theaters across the country.

Therefore, even if the effect of the movie after its release is much higher than expected, it is impossible to schedule the film at once.

You need to wait until you get a new copy and then slowly increase the film schedule bit by bit.

After the film schedule was improved, piracy has long been rampant, and the movie has missed the golden period when it is best to grab the box office.

Unlike future digital projections, the film can be copied to a hard disk and mailed to the theater, and the theater can then obtain an authorization key through the digital projector to connect to the network for screening.

You can adjust the layout at any time if you want to.

In other words, the number of copies alone will make it difficult for low-cost movies to achieve high box office.

Fifty million is difficult, and hundreds of millions is even more of a dream.

But "Crazy Stone" "only" received more than 20 million yuan at the box office and it was not limited by the number of copies.

Because this movie was favored by Han Sanpin from the beginning, the number of initial copies produced reached one hundred!

It’s considered the ceiling level for low-budget movies.

You must know that even blockbusters such as "Hero" and "The Promise", which have a schedule as high as 70 or 80 points, only produced 300 copies at the beginning.

Therefore, the early schedule of "Crazy Stone" is guaranteed.

However, due to the influence of the general environment, it was difficult for movie fans to be interested in such a three-no movie at this time, resulting in dismal attendance.

In the end, the box office was 2 million in the first weekend and 4 million in the second week.

Relying on word-of-mouth slowly fermenting, it finally attracted movie fans to the cinema, and finally counterattacked and won more than 20 million at the box office.

And this achievement can be described as a miracle among low-cost movies.

It ranked among the top ten at the box office that year and was also the box office champion in the first half of that year.

Is there room for improvement in this score?
Have!
Increasing publicity and arranging films can still improve things.

But it’s only a few million or tens of millions at most!

It is impossible to catch up with the more than 50 million yuan of "Mobile Phone", and the probability of catching up with those blockbusters with box office exceeding 100 million yuan is zero.

Unless, Hong Kong stars are added to the cast!

That way, whether it's publicity effect or film arrangement, it will all happen naturally.

It’s just that the cost will increase, and the movie will no longer be a low-budget movie, but a blockbuster like A World Without Thieves, with no special effects, big investment in big scenes, and a big star cast. This is why China Film Group insists on investing in blockbusters even though it knows they will lose money.

Because the first priority of China Film Group is to develop the film market first.

It is obviously impossible to achieve this with a low-budget film.

Han Jiadong also had the same idea. To achieve this goal, Xiangjiang stars are naturally indispensable.

This is why he gave up shooting low-cost, high-profit, short-cycle horror films in Hollywood and instead prepared to shoot the epic blockbuster "300".

If possible, he would even like to film "Avatar."

Many people in China regard "Avatar" as a scourge, but they fail to see the contribution of "Avatar" to Chinese movies.

A very simple and direct data, "Avatar" directly raised the mainland box office record from more than 400 million to a huge 1.3 billion!
This movie alone attracted millions of people who had never entered a movie theater and stepped into the theater door for the first time!
在它的刺激下，内地电影屏幕数年增长率由前几年的16%、17％、15％，陡然增长到了32％、48％！
The number of IMAX screens is increasing at a rate of several times or even dozens of times every year.

The subsequent impact is that the annual growth rate of the total box office has skyrocketed from the previous 26% and 30% to 43% and 63.9%!
It is not an exaggeration to say that this movie has pushed the development of the Chinese film market forward for at least two years.

Unfortunately, Cameron has been preparing for this movie since Titanic, but the investment has not yet been in place and the conditions are not yet mature, so the related project has not been launched.

It is definitely impossible to cut off the Hu.

The original "300" needed to cut too many scenes to enter the mainland. After consideration, Warner finally gave up its plan to enter the mainland.

But now that Han Jiadong has chosen this movie, he naturally has corresponding countermeasures.

In a sense, "300" is also a visual blockbuster like "Avatar".

But compared to the revolutionary audio-visual feast of Avatar, 300 Spartans is simpler and more straightforward.

It is the body that can best arouse people’s most primitive desires!
A feast of muscles that fills the screen!

This group of mainland women were able to wildly push the box office of Titanic to over RMB 98 million in just because they said "You jump, I jump". I hope this time they won't disappoint.

As for which movie to make in China, Han Jiadong decided to make a blockbuster from the beginning.

But he hesitated for a long time as to which movie he wanted to make.

The first thing to consider is: are the conditions allowed?
For example, like many 3D blockbusters, domestic technology is obviously not mature yet.

Then there’s the question of whether the movie type is suitable.

In the future, there will be many blockbusters with main themes that will be successful, such as Operation Red Sea and Wolf Warrior.

But are there so many main theme movie fans in the mainland now?
In other words, is the main theme attractive enough to attract people who have never been to a movie theater?
After many considerations, Han Jiadong finally chose the action martial arts film "Xiu Chun Dao".

Before the mainland introduced special policies to restrict costume films, martial arts dramas had always been the most popular genre among mainland audiences.

No matter how many times Jin Yong's drama has been remade, every time a new version is aired, it still always receives extremely high attention and ratings.

There are also a series of martial arts dramas such as Liang Gu's Drama, Snowflake Goddess Dragon, Fengyun, Heroes of Sui and Tang Dynasties, Oolong's Passion, and World No. 1, etc., which are all deeply loved by the audience. Even if they have watched them over and over again, as long as they are broadcast on TV, I still can't help but watch it again.

It can be said that Xiangjiang martial arts died in 93, but mainland martial arts have been at their peak in recent years!
It is also the final peak!

When "Xiu Chun Dao" was released in the original time and space, martial arts in the mainland had already declined.

Therefore, although the movie received a good reputation, it only failed at the box office.

But now, I don’t say it will definitely surpass the original box office.

All I can say is: It has infinite possibilities!

　Thank you for being unable to kill me, Hongmeng Longfeng Yi, reflecting the snow by the window, I don’t understand her, bookworm drinking, crimson in the wind and rain, Zhao Lalan, high speed, Sky95, Bodhi Vajra, why is the autumn wind painting sad, don’t you see the magical power Recommendations voted by book friends such as Lost in the Sky, A Pot of Wine in the Flower Room, and READER!

　　Thank you all for your affirmation and encouragement, and continue to ask for support. It is important to read during the new book period, so remember to read it!
　　

(End of this chapter)