Don't let him do animation

Chapter 20 Chen Ji awakens

Jiangshi North University VS Jiangshi Nan University!
A game is about to take place in the cartoon. This friendly practice match is entirely for the plot and gives the audience a sense of satisfaction.

The protagonist has been practicing hard on the basketball team for a period of time, and he has to show his gains to the audience through games, which also allows the drama to move to a higher level.

Animation fans were excited to see Hongmao Yingmu's protagonist group heading to Jiang Shinan University.

"Here comes the good-looking one!"

"Woohoo. I'm awesome."

"Although it's just a friendly match, this game is definitely where Yingmu can prove himself."

"There is also the talented player Liu Chuanfeng."

With countless animation fans watching closely, the screen turned, the animation ended, and the preview of the next episode was broadcast.

"." Animation fans felt like they were about to explode.

Is this the end of the show?
The next broadcast has to wait until next Saturday, which is really difficult and I still have so much to say.

Chen Ji also looked away at this moment, and his desire to play basketball became more and more impulsive.

However, such thoughts soon disappeared. He still had many things to do.

"Oh, starting a business is for a better life, why am I..." Chen Ji sighed. It was obvious that animation was popular, but he became even busier.

Open the system panel.

[Animation: Basketball Master]

[Detailed information: Detailed information (character drawings, plot, music) has been sent to the email address]

[Task: Score rewards when playback volume reaches a certain value]

[Current value: 507W+]

[No reward for Rating S yet]

After only one TV station broadcast it for about a month, the number of fans of the cartoon increased to more than 500 million.

The charm of [Basketball Master] is obvious.

"Grading SSS won't be too difficult."

One TV station has such a scale. If several other children's TV stations broadcast it together, the popularity will probably break the ratings record.

"The key now is to find a way to solve the money problem." Chen Ji looked at the expense report on the table.

A dozen episodes of cartoons cost more than 400,000 yuan, far exceeding the planning budget.

Because of a series of problems such as picture quality, outsourcing, and team, the costs incurred far exceed that of [Chef’s Little Master]

It is simply impossible to continue to support it with the remaining funds in Chen Ji's hands. It is expected that the cartoon will only be able to produce half of the content, and then there will be no funds to continue.

"It hurts my head. I saved all the money in the province. I didn't expect that nearly one million funds would be needed to settle in." Chen Ji kept raising his forehead.

Nearly one million yuan is still needed. Such a huge number cannot be sustained at all. We must find ways to make money.

TV station?
Sell ​​the copyright in advance?

"That's okay. We can only sell the copyright cheaper in advance."

Chen Ji thought about it again and again. Without going to Peking University to attract investment, there is no other way except the TV station.

Chen Ji appeared on Jiangshi Children's TV Station.

Director Zhang enthusiastically greeted the God of Wealth to sit down. Because of the cartoon "Basketball Master", the ratings of Jiang City Children's TV Station are increasing every day.

If it can continue, it may not become a large educational TV station like CCTV Children's and Tianjin Children's with signals covering the whole country!
However, after listening to Chen Ji explain the purpose of coming, he was still stunned for a long time. After he came to his senses, he asked in shock: "What? You still want to sell the copyright?" Director Zhang thought for a moment and said: "It's because we don't have enough funds. ?”

Chen Ji did not say the specific reason for selling the copyright, and he was very confused about how the other party knew about it.

"Actually, what animation companies really make money from is not copyright?"

"What is it?" Chen Ji was even more confused. In his previous life, he was a painter. He only knew how to make cartoons and send them to TV stations. He didn't know much about the other specific profits. He only knew that the broadcast copyright was part of the profit.

"Derivatives, what really makes money from cartoons are derivatives, such as toys, food, clothing, and game adaptations. Isn't this where the money comes from?"

Director Zhang has been in the industry for many years and knows the real source of money in the animation industry. His words opened a new door for Chen Ji.

He suddenly realized that there was still such a way to make money!

After thinking about it carefully, I instantly understood how the animation industry makes money. Food packaging is printed with animated images, and food contains cards, figures, and many more. The value of the cartoon itself is very little, and the real value is IP operations.

"No wonder I always feel something is wrong. Cartoons are obviously getting more popular and better, but I am even more short of money."

Chen Ji kept planning, but when he thought about it carefully, he felt that it was a pity. Currently, the studio has two animations. Although they are both popular, it seems that IP incubation
You can't sell kitchen knives from the Little Master series to teenagers. They will definitely be confiscated by the authorities. Basketball masters. Selling basketballs?
It would be great if it was a cartoon like Garlic Bastard or Electric Skin Mouse.
Chen Ji felt regretful and said dejectedly: "It seems that I must quickly adjust the strategic layout of the studio."

"So the copyright aspect."

"Sell, buy out the broadcast rights, 200,000 yuan per episode!" Chen Ji gritted his teeth and said, no one knew the value of this cartoon better than him.

Director Zhang rolled his eyes and said, "Do you think I look like a fool?"

When a TV station acquires a cartoon, the industry rule is ten yuan to fifty yuan per minute, except for those cartoons that receive subsidies, because people will even subsidize the cartoon in order to be broadcast on the TV station.

Linlang Animation is quite good, offering a buyout of 20 per episode.

Crazy poor!

Chen Ji shook his head and said: "Unless Director Zhang, you don't know the value of [Basketball Master] at all. I don't need to tell you how popular the current ratings are."

"Even if it's a solo broadcast, no matter how popular it is, it doesn't have a sky-high price of 20 yuan per episode."

"We can talk more, how about 150,000 per episode?"

"You'd better go to CCTV and watch it."

"."

After many twists and turns and constant mediation between Chen Ji and Director Zhang, Director Zhang contacted the general director of Jiangshi TV Station. Taking into account factors such as the first broadcast, rebroadcast, and third broadcast, the buyout fee for each episode was finally set at 10,000 yuan.

Chen Ji did a rough calculation and found that the current production cost of each episode of "Basketball Masters" is about 40,000 yuan. It is not too bad to contact several other TV stations.

"If possible we can sign the contract immediately."

"can."

After signing the contract, Chen Ji contacted other TV stations, and all of them were willing to purchase the film, and they had no objection to the episode buyout method requested by Chen Ji.

That night.

In Linlang Animation Studio shrouded in darkness.

Chen Ji looked at the balance on his phone, and there was nothing else except the cold 120W.

"This money, plus the buyout fee for subsequent episodes, is enough to support the production of the entire cartoon."

"It's obviously not possible to do this. We must rely on the IP of cartoons to make money. Otherwise, funding for the next cartoon will be a big problem."

If you want to operate IP, you have to start from the animated characters, find a co-tenant company to make toys and ask for licensing fees.

Selling posters or figures?
(End of this chapter)