Don't let him do animation

Chapter 21 Go sell toys

Chen Ji sat in the studio and thought about it all night, but still couldn't come up with a solution.

Finally, the next day, I discussed it with Xiaolu and Sissy.

Chen Ji spoke of the current problem: "The studio is running out of money, so we have to find ways to use cartoons to incubate IP, including but not limited to selling toys."

Several people fell silent one after another.

The sissy made a very absurd suggestion: "The boss really can't do it, why don't we sell the toys ourselves?"

"." Several people had questions on their faces one after another. Problems in the studio had already arisen, and they also set up a toy factory. This was not adding fuel to the fire.

The biggest key problem is that Chen Ji and others don’t know much about toys and have never been exposed to how to incubate IP.

Xiaolu rubbed his chin and spoke slowly: "Boss, my father actually works in a toy factory."

Chen Ji said: "If you didn't tell us earlier, it would have delayed us for so long. Please contact your dad quickly."

"My family is from the town."

"What's wrong with the town? My family is from the countryside."

"."

Through conversation, Chen Ji learned that there were few formal factories in the town, and they were all small workshops without operating licenses. The toy factory where Xiaolu's father worked made pirated toys, and they were also processed by regular toy factories. As long as they make money, they will do anything, even making low-quality 'meat ganoderma'.

"You'd better contact your dad first to learn more about the toy market."

"it is good."

Xiaolu excitedly took out his mobile phone.

After a while, she put down the phone, looking excited, and describing the toy market to Chen Ji with excitement.

Don't underestimate the small toy workshops in the town. Just because they can do anything as long as they make money, they not only have their own sales channels, but also have cooperation projects with regular large-scale toy factories.

Therefore, after Xiaolu had a phone call with her father, and her father learned some details from the factory director, he told all the basic situation of the entire toy market.

The toy market is a huge market, with a scale exceeding 500 billion every year!
Among them, pirated toys refer to toys that are unauthorized or of substandard quality, accounting for 50%, and genuine toys account for the other 50%.
There are two ways to pay genuine licensing fees. One is to directly authorize development, and the other is to charge the sales amount of the product.

"Okay, I see."

Chen Ji was tempted.

Based on cartoon IP, and then having toy factories operate derivatives, this model is simply unbeatable.

It is a pity that the current conditions do not support him to build a factory. He can only sell licenses to toy factories. Only after the finale of "Basketball Master" will he have enough funds and energy to plan the toy factory.

Chen Ji turned on the computer.

Look for local toy factories in Jiang City, and open Weibo to post news about seeking cooperation in operating animation IP.

When he opened Weibo, he found that his official Weibo had been exploded.

The official Weibo of Linlang Animation Studio.

Follow fans: 500W+
“It’s only been a few days since I watched it, why are there so many?”

Chen Ji was a little surprised, he must have been attracted by the [Basketball Master].

And he also discovered that food blogger Abe was at the studio again, asking who won the friendly match between Jiangbei and Jiangnan universities.

"." Chen Ji.

When the little boss was in trouble, wasn't she the first one to charge? She also said things like "Look, I'm a puppy".

In the official announcement of seeking cooperation in operating animation IP, by the way @food blogger Abe: Didn’t you say it’s a puppy if you look at it again?
Abe: For the sake of being a basketball expert, I don’t share your knowledge, but I just want to know who won?
Chen Ji thought for a moment and replied: The game was exciting, and Ying Mu's performance was also unexpected.

Abe, who was thousands of miles away, felt bad when he saw the news.

Another surprise!

Linlang Animation Studio also responded to this idiom last time, but the ending of Little Master was immediately unfinished. It won’t happen again this time.
Abe no longer dared to think about it. Could this studio stop poisoning the cartoons that he finally fell in love with?

When Chen Ji saw that Abe had not responded to the message for a long time, he looked at the toy factories in this city. There were two large toy factories in this city.

In the end, a Tengda toy factory, which was older and poorly managed, was selected, located in Jiangshi Development Zone.

The reason why Chen Ji chose this toy factory was mainly because he wanted to have the opportunity to purchase it directly in the future.

Based on the other party's information, he called and stated his wishes.

An excited voice came from the other end of the phone: "Sir, are you saying that Linlang Animation Studio is willing to license it to us for development?"

"Correct."

"Sir, please leave your address. Our factory leaders hope to discuss cooperation with you in person."

"Meet you at Jianghan Restaurant at seven o'clock this afternoon."

"Okay." After hanging up the phone, Chen Ji looked at the time and saw that he still had about two hours to prepare.

He stood up and asked Xiaolu to prepare relevant materials and go with him to Jianghan Restaurant.

Xiaolu looked puzzled and said: "Boss?"

"Go talk to me about cooperation."

"Oh."

Xiaolu carefully prepared the detailed information of the cartoon, carefully flattened each piece of A4 paper, and put it into the folder. After preparation, he set off with Chen Ji.

The new year is approaching.

At seven o'clock in the afternoon, the sky had already darkened.

The Jianghan Restaurant was brightly lit and full of guests.

In a private room that wanted to be quiet, Chen Jizheng was making introductions to the owner of Tengda Toy Factory.

"Hello, Chen Ji, the boss of Linlang Studio, Xiaolu, the backbone of the studio."

"It's true that heroes come out of young boys. Hello, Boss Chen. I'm Zhou Jianyi, the boss of Tengda Toy Factory. Just call me Lao Zhou."

"Sit, sit"

Zhou Jianyi is a middle-aged man with a square face and a typical public appearance. He wants to be polite, but he is also a neat person. He goes straight to the point without any ambiguity: "Boss Chen, I heard from the secretary in the factory that today..."

"Yes, we want to engage in IP operations for our cartoons, but we don't understand the field of toys. After discussion, we chose your factory."

"Boss Chen is really fast-talking. I wonder how willing Boss Chen is to cooperate?"

"Xiaolu, show the information to Boss Zhou."

Xiaolu sat on Chen Ji's left hand side, stood up and handed over the document bag.

Zhou Jianyi took out the document, looked through it carefully, and said, "Boss Chen wants our factory to develop copyrighted toys and only charge 15% of sales?"

Chen Ji nodded: "That's right."

Zhou Jianyi thought for a while and said: "Boss Chen, to be honest, I have seen your company's cartoons, they are very popular, and I am also happy to cooperate with you."

"What Boss Zhou means is"

"Happy cooperation!"

"Happy cooperation!"

Both parties' respective businesses are in embarrassment. One side is anxious to use money to produce cartoons, while the other side is not operating well and the factory is facing closure at any time. Therefore, the cooperation negotiated is quite refreshing.

Sign the contract and press your fingerprint.

Chen Ji smiled and breathed a sigh of relief. Authorizing toy development to Tengda Toy Factory this time was equivalent to another way of making money for free.

Afterwards, he asked what kind of toys would be produced if the copyright was used to develop toys.

Zhou Jianyi put the contract into his briefcase and thought for a while.

According to his experience, the toy copyright development of the two cartoons is not ideal and has too many limitations.

[Little Master Chef] can only produce some posters, while [Basketball Master] has more posters, basketballs, figures, and
"The team's uniforms may be difficult and need to be approved by Jiangshi Bei University."

"It's okay, our studio is backed by Jiangshi Bei University."

Chen Ji spoke without hesitation.

Principal Yang's sponsorship of the cartoon is an advertisement for Jiangbei University, in order to make it more famous and completely overshadow Jiang Shinan University.

The toy factory here produced some basketball uniforms with the same style as those of Jiangshi Bei University. When the time comes, they will be dumped all over the country. He will not be able to pull his mouth down to his back molars.

Tsinghua University and Normal University are all weak.

Zhou Jianyi was confused and asked: "Boss Chen, you just said that you are an intern at Jiang Shinan University."

"Skip, don't mention my alma mater."

Chen Ji stopped the topic directly.

Zhou Jianyi was stunned, as if he noticed something, and immediately changed his words: "Boss Chen really wants to develop the toy market. He can try to add some props to cartoons. The props in cartoons are best developed into toys. Xiaodang's family Not counting kitchen utensils, that market is too strictly regulated.”

Props?

Chen Ji rubbed his chin, thinking of the special dramas rewarded by the system.

Ba Lala little magic fairy?

(End of this chapter)