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Chapter 431 Completely Different Business Operation Model

Zheng Yue looked at Xu Wen in shock and said, "Brother Xu, are you sure you are serious about what you said? If the company does things like this, can it really make money?"

Hearing Zheng Yue say this, Xu Wen immediately laughed.

"Let me ask you, do you think what I just said makes sense?"

Zheng Yue nodded.

"That makes sense, but shouldn't you say this to your employees?"

Until now, Zheng Yue has not come to her senses.

What should you do when your company’s sales are not good?
Naturally, we should explore new customers, and the most common way is to organize activities.

This is particularly prominent on e-commerce platforms.

Otherwise, why do e-commerce companies hold promotions for more than 200 days out of the 300 days in a year?
Isn't it just to find all kinds of reasons and excuses to promote consumption?

The same principle applies to other sales ports.

Especially for a gym, what should you do if business is bad?
No need to think, it must be an event to attract customers.

However, most gyms let personal trainers attract clients on their own and spend their own time teaching for free, which is equivalent to unpaid overtime.

But for YuKa, they directly transferred the risk to themselves, which is why Zheng Yue was so shocked.

Xu Wen explained: "Since our theory is not wrong, and the way we do it is not wrong, then whether the risk is borne by the employees or by our company, isn't it the same?"

"As long as we have new customers, our free private training trial classes will definitely not be a loss."

"Since we are not losing money, we will do whatever we can to treat our customers and employees well."

After hearing what Xu Wen said, the netizens in the live broadcast room all started talking about it.

"It has to be Xu Gou. Although there is nothing wrong with being a gigolo, there is nothing wrong with being good to his employees."

"Why does his business model feel so much like Shouxilai? It gives people the feeling that he has a grudge against money. He won't make money even if there is money to be made, and does the opposite of how to lose money."

"You don't understand this, right? This is where Xu Gou is so powerful. You think it's a loss of money, but it's actually a way to make money. Because most of the employees nowadays are treated like cattle and horses by their bosses. Now suddenly there is a boss of such a company who treats you well. Are you willing to change jobs?"

There are still some amazing netizens.

They saw the problem immediately.

Xu Wen transferred the cost of free private lessons to the company, which made him seem stupid, but in fact he was very smart.

Because what is the most important thing about this matter is whether those who have had free trials can become members of their gym in the future?
Of course, it is determined by the face-to-face communication between the personal trainers and the clients.

If the personal trainer herself is unhappy and unwilling, then can the free personal training experience she brings to the clients be considered good?
Of course it's impossible.

If they provide customers with a bad experience, is it possible for customers to become members of their gym?
Naturally that is impossible.

So it seems that Xu Wen's risk transfer seems stupid, but in fact it grasps the core of the problem and allows everyone involved in this matter to have a satisfactory result.

Private training can reach new clients, and you can also make money from trial classes.

New customers can experience it for free, and the quality of this trial class is quite high. Although the company did invest a little money in the early stage, as long as there are customers willing to become their long-term members, then one member can earn back the money of 20 free trial classes, which can be said to be a business that makes money without loss.

After listening to Xu Wen's detailed explanation, Zheng Yue finally understood the operational investment logic behind Xu Wen.

She couldn't help but ask, "Brother Xu, I see many people say that your gym is a bit similar to the operating model of Shouxilai. Is this true?"

Xu Wen shook his head to deny it.

"No, we are totally different."

Xu Wen said, "From a business perspective, Slender West Lai is not a normal company, and the things they do are not normal business practices."

"The biggest difference between us and Shouxilai is that we are aiming to make money, but Shouxilai may not be that way."

Zheng Yue was a little surprised by Xu Wen's words.

Because Shouxilai has always had a good reputation in the business circle, many companies and individuals have been running to Shouxilai in recent times, hoping to replicate Shouxilai's business operation model.

So when Zheng Yue compared YuKa Fitness and Shouxi just now, she actually meant it as a compliment and praise. Who knew that Xu Wen would deny it so decisively.

Netizens in the live broadcast room were also very surprised.

"Xu Gou is really bold. He dares to make such a sharp comment on Shouxilai. Isn't he afraid of being cyberbullied?"

"It's just a company. As long as Xu Gou didn't deliberately smear it, why would he be cyberbullied for expressing his own opinions?"

"Brother, I can tell at a glance that you have never been cyberbullied, right? There are a lot of radical people online now. They don't care whether what you say is their own opinion or not, nor do they care whether what you say is right or not. As long as what you say is different from what they think, you can expect to be scolded."

"It's so funny. Xu Gou was a gigolo and he wasn't afraid of being cyberbullied. How can he be afraid of expressing his own opinions now? You underestimate Xu Gou too much."

Netizens in the live broadcast room are very familiar with Xu Wen.

Xu Wen may be lazy, but he has never been afraid.

If he was really afraid, he wouldn't have meddled in other people's business before.

There is still some chivalrous and tender nature in Xu Wen's bones.

Seeing that Xu Wen really dared to comment on Shou Xilai, Zheng Yue couldn't help but become interested.

She said to Xu Wen: "Brother Xu, since you said that Yuka and Shouxilai are different, can you tell us in detail what the difference is?"

After thinking for a while, Xu Wen said, "It's actually very simple. The marketing methods are too backward."

"It's not just Shouxilai. Many of the marketing methods of so-called traditional Chinese products are no longer effective."

"Now is the era of advanced Internet. What are the characteristics of your product? How is it better than others? What is your selling point? Who are your main consumers? Have you really figured out all these things?"

"Take out your phone and watch various short videos now. If you compare the advertisements of traditional Chinese products with those of big brands, you will find that the marketing methods of the two are indeed very different. It can be said that one is in heaven and the other is in hell."

Zheng Yue was shocked by Xu Wen's words.

She originally thought that Xu Wen would say that it was a difference in business philosophy or something, but she didn't expect Xu Wen to actually talk about marketing methods.

(End of this chapter)