The Best Actor in the Vase of Meiyu

Chapter 443 Those who understand current affairs

Obviously, the development of things has gone off the track, completely disrupting Sony Colombia's publicity plan, and an invisible hand is pushing hard.

At this point, Adam Scott has no choice.

Persisting in meaningless self-confidence and pride and continuing to sing the opposite will only fetter oneself and destroy one's own vitality; not only do they need to firmly seize the opportunity and follow the trend, but they also need to seize the momentum as soon as possible to launch publicity——

Those who know the current affairs are handsome.

Slap yourself in the face?

So what, as long as "Spider-Man" succeeds at the box office, everything that happened before our eyes will be wiped out and no one will hold it accountable.

Who would have thought that an interview about an independent street performance band would eventually turn into a hot wave of pre-publicity for the summer show, and a talk show that worried Anson might fully expose his shortcomings would turn into a turning point that could turn the situation around?

Things went completely off track.

But the point is, Sony Columbia’s long-awaited and hard-earned momentum has built up, and there’s no reason for Adam to miss it.

Not only cannot it be missed, but it must be grasped firmly and take advantage of the opportunity as soon as possible.

then.

Sony Colombia also took action. With the determination to achieve its mission, it mobilized its resources to promote it and launched overwhelming publicity.

Magazine? Keep up.

Radio? Keep up.

Talk show? Also keep up.

There are no restrictions across the board.

This time, though, Adam and Edgar are in the same boat and agree:
Talk shows should not be rampant.

Although people have developed a strong interest in Anson because of "The Tonight Show" and are looking forward to continuing to see Anson on talk shows; if Anson continues to appear too many times, it may go too far and quickly arouse disgust, which is not easy to accumulate on "The Tonight Show" The novelty wears off quickly.

Therefore, talk shows should still be on, but they need to pay attention to their selection——

"The Oprah Show."

This also became the only talk show schedule that Anson and the band members agreed to after the "Tonight Show" unexpectedly caused a frenzy of heated discussions in all directions.

First, choosing a morning talk show not only avoids the repetition of late-night talk shows, but also targets different audience groups to carry out precise attacks.

Secondly, the morning talk show had to choose between two major programs, the "Today Show" also from NBC and the current morning talk show ratings king "The Oprah Show", the latter ultimately won -

Not because of the ratings, but because of the format.

The "Today Show" hopes that the band can perform live at Rockefeller Plaza in New York, but the problem is that the band currently only has two songs, which does not even meet the minimum standard of three songs for a small concert.

Moreover, "The Today Show" focused on the band and wanted to explore the band in depth; but Edgar and Adam wanted to focus on Anson and the focus of the discussion was Anson.

The "Oprah Talk Show" was willing to give Anson and the band exclusive interview time for one episode. After in-depth discussions on the format of the program and the content of the interview, it was finally finalized. Following the king of late-night talk shows, Anson and the band will appear on the show again. The queen of morning talk shows.

Accurate positioning, well-measured, and just the right amount of hunger marketing.

Step by step, the propaganda was in full swing.

Overwhelming and indiscriminate bombing——

Literally.

Incredibly, it seems that the entire Hollywood film industry is helping, not just Sony Columbia and not just NBC.

It is true that once the summer season kicks off, different movies will become competitors and start a life-and-death battle; but before that, one should focus on the bigger picture. A downturn in the entire entertainment industry.

The shadow of last year's "September 11 Incident" still hangs over the sky like a haze, and no one knows when, how, and what will be the turning point to re-awaken market vitality.

This matter is not just about a movie, but a matter of vital importance to the entire industry.

Previously, people paid attention to "Spider-Man" and seemed to stand by and watch, and even some gloated. If Sony Columbia failed, they would not applaud but they would be happy to see it.

And now, an opportunity has appeared, a small window and a faint ray of time. Although the film industry is not sure whether this is a turning point, now that a turning point has occurred, they should put aside their prejudices and differences and work together to tide over the difficulties. This It's no longer just a movie.

Once "Spider-Man" can break through and the market picks up, every other movie will profit.

This is called pattern.

This moment and that moment——

No wonder "Minority Report" was willing to give up the "Variety" cover opportunity to Anson, and even Tom Cruise didn't complain.

It’s no wonder that the Star Wars prequels didn’t have any problem with Anson stealing the spotlight from “The Tonight Show.”

No wonder Variety and The Hollywood Reporter are two of the biggest mountains in the industry working together in a rare moment.

From top to bottom, working together.

Even if you don't help, at least don't be a hindrance.

Like Natalie and Ivan.

Obviously, they felt uncomfortable, representing the crew on "The Tonight Show" but being completely reduced to the background. Those inadvertently revealed cynicism was still particularly hurtful. It was really difficult for them to pursue Anson with a smile on their face.

But at least they didn't stand up and sing the opposite.

The crew of "Star Wars: The Prequels" are also looking forward to it. If "Spider-Man" wakes up the market and completes the warm-up, maybe this will also be an opportunity for them to detonate the market. At that time, "Spider-Man" will in turn pave the way for them - after all, "Planet" "War" is still the undisputed number one traffic in North America.
A tick for a tick.

pretty good.

As a result, the whole of Hollywood witnessed a once-in-a-lifetime scene. Everyone was firmly united. Newspapers, magazines, radio and television launched a comprehensive heated discussion. Everyone was spontaneously involved in the discussion in their own way, a loose but self-disciplined cooperation. The alliance quietly exerted its strength in this way.

For various reasons, the craze of "The Tonight Show" has been pushed to a new level——

Anson.

It hits every corner of the screen and is everywhere.

Regardless of whether you watch "The Tonight Show" or not, whether you are curious about the band or the movie, you have "heard" it at least once. This has become an important turning point before the summer season opens.

Naturally, the density and intensity of the "Spider-Man" promotional schedule have also increased by two levels. Sony Columbia's publicity investment has been truly aggressive, not stingy with real money, and promoting with the highest standards and the highest treatment.

Opportunities belong to those who are prepared.

Comprehensive upgrade!

There is no doubt that this is the busiest and most tiring period since Anson became an actor. Originally, "Spider-Man" had already arranged a series of promotional schedules. Now, thanks to the popularity of "The Tonight Show", Anson's promotional schedule The quantity doubled directly, and I was so busy that my feet didn’t even touch the ground.

Now, Anson finally truly feels the weight on the shoulders of the "protagonist".

No wonder the "20 million club" is not accessible casually. The amount of remuneration an actor receives will determine the weight of the box office responsibility they must bear. If the final box office is unsatisfactory, it proves that the actor's cost-effectiveness is too low. In the future, film companies will see high remuneration. The numbers may be daunting.

The actors don't want to see such a situation, so they naturally need to work hard during the promotion period.

Now, it's Anson's turn.

(End of this chapter)