The Best Actor in the Vase of Meiyu

Chapter 487 Congratulations from all directions
As an agent, Carter has seen too many dark sides in the palm-sized circle of Hollywood. It's not that he judges a gentleman's heart with a villain's heart, but that the spotlight of Vanity Fair always blinds his eyes and ears, and in his own consciousness Before arriving, I was already deeply involved and unable to extricate myself.

What's more, the reality is indeed like this——

With the explosive box office debut of "Spider-Man", heated discussions have spread across the entire North American continent, and the crew of "Star Wars: Episode II" has borne the brunt of the impact.

The two works are undoubtedly the biggest attractions in the first month of this year's summer season. All other works have given way. No one wants to be flanked by left and right, and there are repeated collisions. Even summer blockbusters have given way.

And "Spider-Man" and "Star Wars Episode II" were released a week apart, so the competition between them is inevitable.

It is conceivable that after "Spider-Man" detonated the market, the first one to respond was the "Star Wars Episode 2" crew, and everyone's eyes were on them.

Twentieth Century Fox's public relations efforts are also on track.

"Warm congratulations to 'Spider-Man' for breaking $130 million in its opening weekend!"

You have to do a good job on the surface and look like you are honoring and competing fairly; but secretly, the publicity and marketing team is busy inside and outside.

Half of it is anticipation.

If "Spider-Man", which has no foundation and is not optimistic, can achieve such amazing box office results, will it be easy for "Star Wars Episode 2" to score million US dollars at the opening weekend box office?
Half nervous.

Will the sudden rise of "Spider-Man" overdraw the summer box office energy in advance, and instead squeeze the market of "Star Wars Episode 2"? After all, the two releases are only one week apart, so the box office may be suppressed.

So, just like a duck paddling through water, the crew remained calm above the water, while they clapped their hands below the water. Amid the spread of anxiety and apprehension, the crew of "Star Wars: The Prequels" also gathered their attention.

What Carter and Hayden saw in the Los Angeles Times was just the tip of the iceberg.

"130! History."

"Spider-Man is here, coming back from the summer season."

"Unexpected but reasonable, 'Spider-Man' rewrites North American film history."

"Anson Wood, the man who wrote a new page in North American cinema."

"Finally! Breaking through 100 million!"

"It took four years to go from 70 million to 90 million; it took six months to go from 90 million to 130 million. What happened in this process?"

"'Spider-Man': More than 100 million..."

"Spider-Man", "Spider-Man", "Spider-Man" or "Spider-Man", more than 260 media outlets across the North American continent immediately reported the news of the movie making history, igniting enthusiasm.

Not only North America, but other countries and regions around the world are no exception. They are witnessing the moment when "Spider-Man" detonated the movie market and wrote history. Although this is not the era of social networks, newspapers and magazines still ensure that all corners of the world can know about it and join the carnival together.

Shock, shock, and a frenzy of praise.

It is no exaggeration to say that "Spider-Man" has created a popularity comparable to "Titanic".

At the end of 1997, "Titanic" was released with a claimed investment cost of over US$ million, so much so that th Century Fox had to bring in additional investment from Paramount to share the risk in order to complete the film's production. However, it suffered an epic disaster during its opening weekend. Level Waterloo——

It only grossed $28 million in its three-day opening weekend.

Not to mention recovering the cost, it was simply a loss to the point of internal bleeding.

However, I never expected that 20th Century Fox planned a series of year-end movie viewing activities for couples, and launched publicity in line with the "doomsday panic" mood at the turn of the century. Coupled with the word-of-mouth spread of the movie itself, it opened up the situation in an incredible way.

Not only has the movie topped the North American weekend box office rankings for fifteen consecutive weeks, but its weekend box office decline has been controlled below 10% for three full months, including four incredible weekend box office declines. The rest, is history.

As a result, the "disaster at the end of the century" evolved into the "box office bomb at the end of the century", and even audiences who had no interest in movies entered the cinema one after another.

The popularity of the topic is unmatched.

Right now, "Spider-Man" seems to be gaining momentum like this:
Come out of the circle strongly.

In the past, Anson created topic traffic, and later in the opening weekend box office history was created - and it did not just break the record casually, but raised the existing record to a whole new level in one go.

Compared with "Jurassic Park 3", the opening box office of "Spider-Man" has almost doubled; compared with "Harry Potter and the Philosopher's Stone", "Spider-Man" has also soared by about 45%.

Strong, so powerful, and coupled with the overwhelming and comprehensive discussion, ordinary passers-by have also noticed such a movie:
Maybe, they should also buy tickets and go in to find out?
In the first week of May 2002, the North American movie weekend box office market experienced a blowout, making people feel the summer heat wave again for the first time in a long time.

Champion, "Spider-Man".

Runner-up, "The Scorpion King."

Second runner-up, "Changing Life".

It is worth noting that "Spider-Man" is basically the only one. The runner-up "The Scorpion King" only took 50 million at the box office in three days over the weekend. The box office loss in the third week of release was still close to %. .

To be precise, "Spider-Man" swept away all the energy of the entire market like a Tyrannosaurus rex, and no one paid attention to other works in an instant.

The same goes for "Murder by Numbers". The box office dropped another 43% this weekend, only taking in million. The cumulative box office in the three weeks after its release was million. No one soon discussed Sandra's transformation. Something to try.

No wonder even "Star Wars Episode 2" is beginning to worry about a market squeeze——

"Spider-Man" is indeed a monster.

Now, here comes the most important and critical point, after "Spider-Man" exploded with such amazing energy in its opening weekend, how did it fall? What about the second week, what about the third week?

If "Spider-Man" collapses at the box office the next week, then "Star Wars Episode 2" doesn't need to worry; but if there is another "Titanic", the crew of "Star Wars Episode 2" may really not be able to cry. .

However, everything in front of me is unknown.

After all, the subsequent box office trend of any previous movie has no reference value, because 100 million in the opening weekend is completely new territory.

The only thing I can refer to is last year's "Harry Potter and the Philosopher's Stone."

It dropped 36.3% the next week, taking in $ million at the weekend box office.

First, there is only one reference sample, which lacks promotion value.

Secondly, the special thing about "Harry Potter and the Philosopher's Stone" is that the second weekend of its release happened to be Thanksgiving, and family audiences flocked to the theaters. The 36% box office drop is a very, very outstanding result.

Judging from past comprehensive experience, as long as the decline is less than 50%, it is worthy of applause; but these experiences are not useful and are only for reference.

The first person to eat crabs, after all, still needs to find his own way——

In the weekend after its release, it dropped 31.1%, with a three-day box office of US$ million.

(End of this chapter)