The Best Actor in the Vase of Meiyu

Chapter 489 The same world
At the Four Seasons Hotel, the guest rooms are busy. Makeup artists, stylists, crew and publicity staff, etc. are constantly busy making final preparations for the upcoming premiere. They are orderly in the chaos and each perform their duties.

Hayden was sitting on a chair, receiving the final touch-up, and quietly watching the scene in front of him. Although no one said it, the tense shoulders, hurried footsteps, and collapsed focus could all be felt in the air. Come the pressure.

Even for "Star Wars Episode 2", facing the box office performance of "Spider-Man" that has set countless records, it has to be on full alert and prepare as best as possible before the movie premieres.

In the whirlpool of the storm, Hayden was also slightly in a trance, his thoughts drifting into the void.

Originally, Hayden wasn't worried at all——

"Star Wars" is undoubtedly the number one traffic in North America and has deeply influenced the pop culture of the North American continent. Such a work will never fail. Actors who play any role can guarantee 100% success, even if it is just a small role, the entire With half the actors in Hollywood vying for roles, why should Hayden worry?

But now, without warning, a kind of fear and panic seized my heart, and then my thoughts rushed in my mind without any clear thinking. The eyes looking ahead just collapsed.

So, will "Star Wars: Episode II" succeed? Will it fail? What box office will the movie achieve? Now that "Spider-Man" debuted at $2 million, will they exceed that number? And Anson...

Hayden couldn't help but think of the unexpected encounter with Anson on the "Tonight Show" last time. Anson was still so calm and confident. It was really Anson that he accidentally performed a street performance and sparked a heated discussion.

There is also Jay Leno, even Ivan and Natalie are a little reserved and nervous, but Anson is still at ease, with a confident attitude as if he can control the world.

"Hayden!"

A call pulled Hayden back to the ground from outer space. He lowered his eyelids in panic to conceal his emotions, fearing that his unexpected confusion would be seen through. He kept his eyes on the ground and did not dare to raise his head.

Carter was so immersed in joy and excitement that he didn't notice Hayden's cover-up and couldn't wait to cheer.

"Yes, yes!"

"The entire Hollywood Boulevard has been filled up, and it has even spread to the two surrounding streets. It is full of people and a sea of ​​people."

"The audience standing at the front of the queue had come to wait forty-eight hours in advance. You should really see it. They brought tents and quilts and were as well prepared as camping. They slept in front of the Chinese Theater for two nights."

"The anticipation is off the charts and they can't wait to get into the cinema."

There was a crackling sound, a gust of wind and rain, and the whole hotel room was bustling with activity. It was obvious that the joy was bursting out.

Even Hayden raised his head suddenly, his eyes ignited with hope, and behind the mixed emotions, excitement that was ready to move quietly emerged.

On the side, someone suppressed his excitement and asked cautiously.

"So, how does it compare to two weeks ago?"

Without saying the name "Spider-Man", this movie has become as taboo as Voldemort, a name that one dares not say easily but always hangs over his head like a dark cloud.

As soon as Carter turned his head, he could see everyone stopping what they were doing and looking over nervously and excitedly.

"Definitely better."

Wow!
One sentence was enough. Everyone raised their hands and shouted loudly. The whole world spun at high speed, making them feel dizzy.

Hayden is no exception.

Carter looked back, the two of them exchanged glances, and then a smile bloomed at the corners of their mouths.

"Star Wars" is indeed "Star Wars", and the fanaticism of movie fans pushed the movie premiere to a new level, once again detonating market energy -

All major media and industry insiders are excited. Such a summer season is a once-in-a-decade event. The market energy that has been suppressed for a long time is likely to explode in one go, and the attention focused on movies will reach a new level. The entire summer season may benefit from it, and Hollywood will also show a cheerful atmosphere. Atmosphere.

For the first time, all eyes focused on the Chinese Theater again.

So, what about the "Spider-Man" crew?

The promotion period is over, the movie has been released for two weeks, and the follow-up trend has stabilized. Now it depends on the box office energy of "Star Wars Episode 2", but to be honest, there is not much the crew can do.

So, take a vacation.

At least, in name only, but they're also keeping their eyes peeled for today's "Star Wars: Episode II" premiere on Hollywood Boulevard.

Snapped.

Edgar hung up the phone, looked at Anson, gestured to the phone, "It's Adam Scott."

Anson didn't know why and showed a confused expression.

Edgar explained, "The boss of Sony Colombia's marketing department had a little friction with us last time because of the 'Tonight Show' incident."

Edgar said it lightly, but the bloody turmoil behind the scenes at that time was not that simple. Sony Columbia was almost ready to ban Anson.

Now, after the rain, the sky is clear——

Everyone at Sony Columbia was ecstatic that their desperate gamble had paid off, and they also clearly understood that "The Tonight Show" played an important role.

Adam Scott was also flexible and apologized to Edgar personally. Edgar did not take the opportunity to show off to the other person aggressively. Anyway, he did not need to slap him in the face. Adam's own face was already swollen; but Edgar hinted, Adam should apologize to Anson and Jay Leno.

It has to be said that Edgar is indeed shrewd. He tied Anson and Jay Leno together, quietly improved Anson's position and established his position in the industry.

Anson suddenly understood and raised his chin slightly, "Isn't the promotion period over?"

Edgar, "The opening weekend box office of 'Star Wars: Episode II' hasn't come out yet, and we don't know their impact on our subsequent box office, so the promotion period is not over."

"He called to discuss your next schedule with me. Sony Columbia is considering adding some follow-up publicity."

Anson, "For example?"

Edgar, “It’s nothing more than a magazine interview, or a post-screening tour in different cities.”

To put it simply, it’s still the same routines.

From a communication perspective, publicity, promotion, and marketing strategies are diverse, but the one thing that remains the same is to capture the psychology of the target audience.

Of course, in the era of social networks, publicity and promotion on new media platforms are slightly different, because news updates are getting faster and faster, and the measurement standards of so-called hot spots and hot spots are also full of variables.

It is precisely because of this that in 2002, the routines of movie promotion were relatively fixed and lacked new ideas.

Even if follow-up publicity is carried out, the target people that should be reached have already been covered, making it difficult to attract new groups. The publicity may be in vain, and the time, energy and cost spent will not achieve results in the end.

Anson said nonchalantly, "How about taking advantage of the popularity of 'Star Wars: Episode II'."

(End of this chapter)