The Best Actor in the Vase of Meiyu
Chapter 500 Fighting for beauty
Chapter 500 Fighting for beauty
20th Century Fox was a little panicked and was in a hurry——
How to do?
In this regard, Adam Scott said: Now you know how panicked and embarrassed I was when I saw Anson recording the "Tonight Show", right? Now it’s the others’ turn to taste and see how powerful Anson’s sword is, haha!
To be honest, 20th Century Fox was really caught off guard:
This situation has really never happened before.
however.
Before "Star Wars Episode 2" had time to respond, the second wave of actions from the "Spider-Man" crew had arrived, continuing to increase their firepower.
On one side, some viewers saw James and his gang members going to the cinema to watch "Star Wars Episode 2".
On the side, another audience saw Kristen and a group of little sisters taking a group photo in front of a poster holding "Star Wars Episode 2" ticket stubs.
Then, on Saturday morning, Anson issued an even more positive call during a phone interview with NBC's flagship morning program "The Today Show."
"Everyone please come into the cinema."
"We've got 'Spider-Man,' we've got 'Star Wars,' we've got 'Unfaithful,' and a whole host of great movies coming to theaters with Steven Spielberg and Tom Cruise.' Minority Report' is also coming out."
"Hey, this summer, trust me, the movie theater is definitely worth a visit."
Elegant, chatting and laughing——
Not only the works currently released, but also the upcoming movies are promoted.
Here, there is a detail: "Minority Report" is a work produced and distributed by 20th Century Fox.
In other words, Anson has taken the initiative to promote two works of 20th Century Fox. If 20th Century Fox remains indifferent, it would really be unreasonable.
Immediately afterwards, someone finally took action——
Also on Saturday, Anson's fans were the first to respond to their idol's call.
Gloria was in Los Angeles and Blair was in New York. Movie fans did not organize any activities but spontaneously responded to Anson’s call. They went to the cinema to watch the two works and invariably made the same move:
Post your ticket stubs.
This matter is commonplace in the era of social networks, and people have become accustomed to sharing snippets of their lives, but it was not common in 2002.
Gloria and Blair invariably posted their ticket stubs on the Yahoo community, including "Spider-Man" and "Star Wars Episode 2". In this way, they proved that they had joined the summer heat wave and a new trend was among young people. spread in a mighty way.
Fashionable, popular.
This wave of ticket stub posting became the most fashionable activity in the summer of 2002, sweeping across the entire North American continent.
Vast and vigorous.
However, the crew of "Star Wars Episode 2"... still has no action.
slow. slow. lag. clumsy.
This cannot be blamed on 20th Century Fox. After all, nothing like this has happened before. They even broke the market rules and faced a completely new situation without warning, especially when it involved the "Star Wars" crew. They were also a little panicked. It's not that they didn't want to respond. , but don’t know how to respond——
Or, to be more precise, unable to respond as planned.
Twentieth Century Fox understands all these principles. They immediately realized that they should respond positively. The most direct way is to call on the crew of "Star Wars Episode 2" to follow suit and show their attitude of uprightness and fair competition, and The "Spider-Man" crew danced together. However.
George Lucas refused, "grandstanding", he disdained and was unwilling to cooperate with such a vulgar and ridiculous publicity activity.
Natalie and Ivan expressed concern that if they also posted their ticket stubs, would it mean that they were being led by the "Spider-Man" crew and redirected the audience of "Star Wars: The Prequels" to "Spider-Man" ? But the real reason is the concern that the actor's personal image may become vulgar.
20th Century Fox:…
Hayden is willing to cooperate, but relying on just one Hayden is obviously unable to match the intensity and enthusiasm of the "Spider-Man" crew.
So, for a while, the crew failed to keep up with the rhythm, and 20th Century Fox fell silent for a rare moment——
This has also made them the target of ridicule on talk shows. They have said that the "Star Wars" crew, as the number one traffic in North America, not only has no spirit of entertainment, but is also narrow-minded and short-sighted.
The pressure rolled down layer by layer.
In such a situation, avid fans of the "Star Wars" series took the lead in taking action: reciprocating love.
Since Anson was the first to buy tickets to support "Star Wars Episode 2" and extended an olive branch, they didn't mind buying a movie ticket to repay Anson's publicity.
After all, "Star Wars Episode 1" is the second highest-grossing movie in North America and the world. They have such confidence and ambition to meet all challenges.
There is no doubt that this is an unprecedented first for the North American film market. Even professionals are not sure what the consequences of Anson's move will be and what subsequent impact it will have on the box office performance of the two movies.
Apart from anything else, at least in the minds of Hollywood industry insiders and indifferent people, Anson's score has risen greatly:
It truly shows the heart and magnanimity of a superstar. Even though "Spider-Man" has continuously set box office records and has the ability to continue to hit more records, it does not suppress its opponents for its own selfishness. Instead, it advocates fair competition and win-win cooperation. This A temperament that is truly admirable.
There is no way of knowing how the avid fans of "Star Wars" view Anson, but what is certain is that the favor of passers-by has skyrocketed.
The so-called exit from the circle, the real power has just begun now.
Previously, "Spider-Man" was able to write records at the box office for a series of reasons, but in essence, the target audience is still a group that loves "lonely hero-style Hollywood action movies", especially among teenagers, which has caused widespread repercussions and radiated radiation. The scope was not able to spread further.
Now, it's different.
Those who are not interested in hero movies, action movies, campus movies, etc., because of this wave of heated discussions, began to turn their attention to the cinema and began to pay attention to "Spider-Man" and "Star Wars Episode 2".
This is a very large group. Even if only 1% of the people are mobilized to actually buy tickets and enter the cinema, the box office will usher in a wave of explosion——
Just like "Titanic" back then.
Hot discussion. focus. focus on.
For a while, the talk in the streets revolved around "Star Wars Episode 2", which landed in major theaters this week, but after going around and around, it magically returned to "Spider-Man"!
This scene was definitely something people didn’t expect. The heat wave in the summer of 2002 was rising steadily and was dizzying. The movie market had indeed returned!
On Friday, Saturday and Sunday, time slipped through our fingers in the blink of an eye. Before 20th Century Fox had time to respond to the sudden move of the "Spider-Man" crew, the opening weekend had come to an end, and thousands of people watched for the first time. We gathered here immediately and paid close attention to this week’s North American movie box office rankings——
The level of attention has exceeded the expectations and reached an incredible height.
(End of this chapter)
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