Reborn as a great painter, with a system, you can be willful

Sunday afternoon in the exhibition hall of Wang Zhen Gallery.

Jiang Zhe stood in the middle of the exhibition hall, watching Wang Zhen directing the staff to hang his works.

After arriving in the capital, I was busy for a while, but to no avail.

The staff at the National Gallery were very enthusiastic about him, but when it came to substantive issues, they avoided the question.

This afternoon, the works in the main exhibition area of ​​the Biennale were removed.

Jiang Zhe and Wang Zhen transported his and several teachers' works back to the gallery.

Wang Zhen directed the employees to adjust the position of the works, and turned around to see Jiang Zhe standing not far away, silent.

She walked to Jiang Zhe and whispered, "Don't think too much. You have to go back today, so I'll treat you to dinner. I see you haven't eaten well these past two days."

"Okay, I don't want to think about it anymore." Jiang Zhe felt a little disappointed that his wish had not been fulfilled, but he couldn't let this incident affect other things.

Because he had to catch a plane, Wang Zhen arranged dinner at a restaurant near the company.

While waiting for the meal, Wang Zhen said to Jiang Zhe: "I have some good news for you. It should make you happy."

Jiang Zhe took a sip of tea and asked, "What's the good news?"

"Christie's contacted me and said that a wealthy person wants you to create a work with a specific content."

"Custom-made?" Jiang Zhe wanted to refuse immediately when he heard this.

He had rejected several such invitations before. After all, his works could be sold at high prices and he was not in urgent need of money.

Wang Zhen knew Jiang Zhe, so he said, "I know you don't like to draw custom works. But the situation this time is very special.

Castrol takes this matter very seriously.

They suggest you take the order and hope you don’t charge the market price this time, but try to get the lowest price possible.”

Jiang Zhe frowned: "Why? Is this person of extraordinary status?"

Wang Zhen said: "This rich man is also a collector, and not just an ordinary collector. His collection will influence the collection trends of some wealthy people in the United States. According to the information given to us by Christie's, many painters in the United States and Europe hope that their works can be favored by him, but unfortunately they have no chance.

He saw several of your works auctioned at Christie's and took the initiative to ask you to customize the works, so Christie's was very positive. "

Jiang Zhe shook his head.

Wang Zhen said: "Don't rush to refuse."

At this time, the waiter brought the food.

Wang Zhen said: "Let's talk while we eat."

Jiang Zhe was not polite either. He picked up a bowl of rice, added some dishes, and started eating while listening.

Wang Zhen continued his previous persuasion:
“It’s not easy for you to start selling paintings and get to where you are now.

In my opinion, and many people also think so, you have created many impossibilities.

First of all, the shape and style of your works continue many advantages of classical paintings.

However, many art dealers would advise their contracted painters that if they want their works to sell at high prices, they should avoid painting classical paintings and avoid imitating classical masters.

Do you know why? Because, from a business perspective, the continuation of classical realistic painting is essentially the same as selling antiques and red wine.

What people buy is the year and the brand. If you are not a master of classical painting, it will be difficult to sell at a high price.

Your paintings are beyond the judgment of art dealers based on their market experience. I think the reason is your ability and luck.

However, if you want to go further on the basis of what you have now, you need to further observe the market and integrate into the market. The reason why you failed to achieve your wishes before is that you are not strong enough. "

Jiang Zhe swallowed the food in his mouth and said, "How to integrate?"

“In order to be represented by mainstream art dealers, many painters choose to live and create in New York, London, Beijing, and Shanghai.

Because it increases the probability of success.

Now, if you live in a coastal area, you are already at a disadvantage. So you must actively pay attention to several major art trading markets. The largest market is in the United States, and of course the domestic market has also been booming in recent years.

I have been analyzing your current situation.

You have won several prestigious awards and have proven your abilities in the market, with one foot already in the ranks of renowned painters.

However, if you want to be more successful, you still lack one opportunity, that is, your works being noticed by famous top collectors.

The influence of top collectors is intangible. For example, the Guggenheim. The works they have collected are all very popular, because collectors are the ones who really have the right to speak in the art world. The right to speak is, to some extent, the right to set prices. There are many legends among top collectors in the past.

The media and auction houses will describe a work of art or an artist as being owned by top collectors or as being something that top collectors would love to own, either of which can add value to the artwork.

On the contrary, if the work is abandoned by these top collectors, its price may really fall.

These collectors can purchase works from galleries at low prices.

Whether it is the top dealers or the top collectors, they essentially provide the wealthy with a sense of security and huge room for appreciation, two things that an artist who has not yet become famous cannot provide. Because the attention of these top collectors is equivalent to an endorsement, which allows a large number of potential buyers to invest with confidence. "

Jiang Zhe put down his chopsticks and began to consider Wang Zhen's suggestion.

Wang Zhen said: "If you have not given up your previous wish, in addition to making more speeches and holding more exhibitions, there is another very important content decision, which is to send your works to museums or art galleries as much as possible."

Jiang Zhe smiled and said, "What you said is a bit contradictory? I just hope that our country's art museums will collect my works."

Wang Zhen said: "There is no contradiction. You have to improve step by step. Many people believe that art galleries are independent of the market mechanism, and few people will question their impartiality. Once they are in the halls of art galleries, artworks and artists will have a different brilliance.

In fact, the relationship between a large number of foreign art museums and the market has become increasingly close, and they have a symbiotic relationship with each other.

A high-quality art gallery is equivalent to a top-level team that can package your works well.

However, there is no love without reason in the world. I heard that many art galleries will ask famous artists for works and ask you to donate one or even many works.

You'd better agree, so that everyone can benefit.

Your works can be exhibited in major art galleries and are also noticed by major art dealers and collectors.

Of course, this situation is not yet obvious in our country. Even if it does exist, it is only limited to a certain extent.

Just imagine.

When your fame grows, your works and even your name become a brand; there are many customers who want to line up to buy your paintings, and they have to wait for a long time; your works are worth more than one million, then many art galleries will contact you, including some top art galleries. "

Jiang Zhe listened to Wang Zhen's advice and picked up his chopsticks again. (End of this chapter)