Reborn as a great painter, with a system, you can be willful

"I'm full." Jiang Zhe picked up a tissue and wiped his mouth.

During the meal, Wang Zhen talked a lot about the phenomena in the art market, hoping that Jiang Zhe would accept the invitation to customize the work.

However, Jiang Zhe never nodded.

Wang Zhen said, "I'm done eating too. Let's go. I'll take you to the airport."

She arranged a car to take Jiang Zhe to the airport.

Sitting in the car, she glanced at Jiang Zhe and felt very anxious, but knowing Jiang Zhe's temper, she knew that she should not be anxious in this situation, so she changed the subject.

"Jiang Zhe, do you know? Those painters whose works were exposed to be overpriced may be in trouble in the future, including the several interest groups associated with them."

"What will be the consequences?" Jiang Zhe asked.

"I have discussed this with some people in the industry," Wang Zhen said. "I am not the only one who thinks this. They may be abandoned by the market.

Those small interest groups may suffer heavy losses. Even their hidden problems will inevitably be exposed. At that time, they may face bankruptcy or even more serious consequences.

I have quietly analyzed this with a few friends, and I don’t know why they suddenly had this problem. In the past, if a painter’s work did not sell for the expected price at an auction, they would usually be determined to find a middleman or spend money to buy the work back, and buy it at a higher price to maintain the price.

But this time something went wrong.

There is a phenomenon in the art market. Once the price of a certain painter's work starts to fall, he will be abandoned. Artworks are not like stocks that can fluctuate back and forth. The price of high-quality artworks must be an upward curve.

Jiang Zhe was very happy to hear the news, but he couldn't open the system to check the system feedback yet.

He also understood that Wang Zhen said so much because he wanted him to accept the invitation.

He said to Wang Zhen: "In fact, I am also very conflicted. If I accept customization, I must accept the various requirements of the customer for the work. I am not sure whether these requirements are consistent with my creative concept, and I don't know whether I can satisfy the customer.

If there is a conflict in the process, what will be the consequences? If I accept a low-priced customization, will it affect the pricing of my work? "

Wang Zhen felt hopeful and began to persuade again: “I think you don’t need to worry.

Many great painters have walked this path.

They paint for some influential people, and when these people like his works, a large number of customers will be influenced by him and flock to him.

To put it bluntly, these customers are rich but don’t understand art. Their rush to buy will continue to push up the price of your work.”

Jiang Zhe remained silent. He had been in this circle for quite some time and had the help of the system, but he did not fully understand the future path, especially how to increase the price of his works on the existing basis. He even had a bit of idealistic imagination.

Wang Zhen continued to say to Jiang Zhe: "According to Christie's follow-up contacts with customers, it is found that many customers do not actually understand your works. Although your works are all realistic paintings, this point can actually analyze a phenomenon in the art market. That is, who are the customers who can buy your works? Why do these customers buy art? Why do they buy your works?"

Jiang Zhe replied: "Oh, can you tell me more about it? I have tried to find out, but it is not clear enough."

Wang Zhen said: “The customers who buy your works, especially future customers, must be very wealthy people.

This definition has a standard, which is that money has no direct meaning to them because everyone in their circle is rich.

So, how can you attract them and make them compete to buy your paintings?
You have to understand what they want.

What rich people really want is so-called status, something that can prove to the world that they are rich. However, some people do it openly while others show off invisibly.

For example, showing off their wealth with a luxury car may be frowned upon by their circle. However, showing off or proving it with art can make them stand out. If this rich person hangs a famous Picasso in his living room, he will hear visitors exclaiming: Wow, is this a Picasso work? And so on.

In traditional art markets such as the United States or Europe, real old money looks down on nouveau riche, whereas in the West, buying art is one of the ways to prove that someone is not a nouveau riche.

Duveen, a famous 20th century art dealer, knew this trick very well.

His clients were eager to enter the social circles of the nobility, and he was also the first businessman to sell social status in the name of selling art. He once said, "Europeans have a lot of art, while your people have a lot of money and empty mansions. I bring them together."

For today's wealthy people, another more important meaning is tax avoidance.

Someone has done statistics. If a wealthy American earns 50 billion this year, then the tax he has to pay to the government is about %, or million.

If he wants to reduce this tax, he must increase the tax-deductible expenses.

If you choose to buy a luxury house or a yacht, you often need to use your real name to buy and sell. Clients have to prepare a lot of lawyer teams, shell companies, and trust funds to hide these assets layer by layer, which is very inconvenient.

Artworks don’t have those shortcomings.

Suppose someone bought a piece of art for 1000 million ten years ago. Many years later, after the unremitting efforts of galleries and auctioneers, the value of this painting has now reached million. He can offset a lot of tax revenue by donating the art.

After he received an estimated value of 10 million US dollars, when he donated the painting to the museum, his taxable income dropped from 9 billion to 50 million, directly saving 5000% of the 1000 million, or million in taxes. In fact, he only spent million to buy the painting.

The museum received artworks that it would never be able to afford, the gallery and artist's fame and income increased, and the donor gained a reputation as a great philanthropist.

Therefore, art can meet the three needs of top wealthy people: status, investment and tax avoidance.

He doesn't understand art, so whose works should he invest in? They will follow the trends of top collectors like chasing trends. If your works are favored by top collectors, they will rush to buy your paintings.

Now, what do you think of this invitation? "

After listening to this analysis, Jiang Zhe was greatly shocked and was already somewhat tempted.

The car arrives at the airport.

Before going through security, Jiang Zhe said to Wang Zhen, "How much time do I have left to think about it?"

Wang Zhen said, "Give me an answer as soon as possible, preferably tomorrow. You have one night and one morning to think about it."

"Okay, I'll get back to you as soon as possible."

"I hope you can agree that our goals are the same." Wang Zhen said, and then thought of something else: "Have you taken a look at those houses?"

Jiang Zhe shook his head.

He and Wang Zhen took some time to look at several houses, but they were not satisfied with any of them. They were either expensive or too old.

"Don't worry, let's look for it slowly." Wang Zhen said.

Jiang Zhe passed the security check, waved to Wang Zhen, and walked towards the boarding gate.

(End of this chapter)