Rebirth: Starting from the Cafeteria

Chapter 416 Let’s shout too
After leaving Beijing, Du Shaojie went to several cities to have a look. The more he looked at the fake stores, the more unhappy he became. But it was not worth suing for this matter. He consulted in person and found that the chances of winning the lawsuit were slim.

He never thought of solving the problem by under-the-table means. Although that method was quick and easy, it would cause endless trouble.

When he returned to Guangzhou, he found that everyone was very concerned about this matter.

The news of the despicable behavior of the copycat store has spread within the catering company, and many people are angry.

Some people suggested that Du Shaojie lower the standard of selecting ingredients and start a price war with the copycat stores. Others suggested that Du Shaojie should distance himself from the counterfeit stores and move towards the mid-range.

"Ajie, I think you have a misunderstanding. You may think that if you use the best ingredients, you will definitely please consumers, but that is not necessarily the case.

Why? Because many people cannot distinguish the quality of ingredients, especially for dishes with strong flavors, where seasonings will mask the flavor of the ingredients themselves. "

Although Liao Yongxin and Zhou Huai'en have retired, they are still paying attention to the development of the company.

After hearing about the counterfeit store, the two of them came to Du Shaojie together to help him share his worries.

What the two veterans said actually makes sense. Even good wine needs to be hidden if it is not well-known. If you don’t promote it yourself, many consumers will not even know about it.

"Yes, Master, Master Zhou, you have reminded me. I will think of a way to deal with this later."

After Du Shaojie and the other two left, he pondered for a long time and then came up with an idea.

He decided to use the power of the media to let everyone know about [Northwest Noodle House], or to ask the media to help him promote it. But the media in the province and city alone were far from enough, and he needed to find media with national influence.

Thinking of this, he called Meng Gang and the person in charge of the Northern Company.

There is only one purpose, that is to find a way to contact the media with national influence and arrange an interview for [Northwest Noodle House]. When introducing the food, we must also focus on introducing the ingredients used in the noodle house, because high-quality ingredients are the foundation of the survival of the noodle house.

the next day.

Du Shaojie called Pang Weidong again and asked him to help.

"What's my problem? No problem, leave it to me."

Pang Weidong adhered to his usual style and gave a guarantee immediately.

Afterwards, several parties took action together. Coincidentally, a national TV station was going to make a "Food Discovery" program and was collecting relevant materials.

Du Shaojie did not dare to delay and took Su Dapeng to the capital.

"Ajie, this is Wu Xu, the TV station's editor and director. I told him about your situation and he agreed to help."

"Hi Director Wu!"

"Hello, Mr. Du!"

As soon as Du Shaojie got off the plane, he was picked up by Pang Weidong.

The other party took him to meet his buddies from the TV station. The other party was also a straightforward person. Without saying a word, he took Du Shaojie and Su Dapeng to the "Food Discovery" program crew.

Du Shaojie talked to others about the basic situation of [Northwest Noodle House] and invited relevant personnel from the program team to go to the store to taste the food.

The production team didn't refuse. How can you tell if a restaurant's food is good or not without tasting it? The restaurant doesn't need to worry about how to tell the story. The production team will arrange this.

The group arrived at the Beijing branch of Northwest Noodle House, and the production crew was quickly attracted by the delicious food in the store.

Various special snacks and dishes were served, and the portions were not large, so the relevant personnel of the program team could taste them as a whole.

"Not bad! It is indeed an authentic Northwestern snack."

The program team also had experts who immediately gave their evaluations of the snacks (dishes) made in the store.

The high evaluation gave Du Shaojie and others hope for success.

"Everyone, I don't know if you have noticed that [Northwest Noodle House] is very particular about the ingredients used. All ingredients are selected from high-quality ingredients. Without this as a guarantee, no matter how good the cooking skills are, the corresponding taste cannot be produced."

Du Shaojie and Su Dapeng found an opportunity and began to introduce the ingredients used in the noodle shop.

The people from the program crew became very interested when they heard this. A program must have a gimmick. Who would want to watch something bland, right?

So, after they changed their clothes, they went to the kitchen.

The spacious and bright kitchen is very clean, and the storage of various ingredients is up to standard.

The concept of "sunshine kitchen" proposed by Du Shaojie in his early years has been implemented, and the busy figures of chefs can be seen from the lobby.

The store manager and the head chef introduced the various ingredients to the program crew, and they were more convincing when they spoke.

"Yes, they are all top-quality ingredients! Mr. Du, with your selection of ingredients, the cost pressure is quite high."

The person who spoke was the consultant of the program team, a real expert.

The other party only needs to look at it and smell it to distinguish the quality of the ingredients. This cannot be faked. Even if it can deceive ordinary people, it can never deceive people in the industry.

"You have to withstand the pressure! Only by using the best ingredients can you create truly authentic delicacies. This is fundamentally different from the so-called 'delicious food' that is made with a variety of condiments."

Du Shaojie looked at the consultant happily. The other party's surname was Tang, and everyone in the program team called him "Old Tang".

This old Tang is very good, Du Shaojie thinks he can get along with him more in the future. When the director heard this, he suddenly had a new idea. He thought this noodle restaurant was very good, with strong local characteristics, and was also very particular about the ingredients, production, and seasoning.

After they finished their inspection and went back to discuss, they decided to make a program based on "Northwest Noodle House".

Afterwards, Du Shaojie maintained close contact with the program crew and would invite them to dinner at the company's restaurant every time he discussed something.

It's called showing strength.

After the preparations were completed, [Food Discovery. Northwest Noodle House] officially started filming.

This program is presented to everyone in the form of a documentary. The pictures are clear and smooth. While recording the food, some small stories are interspersed.

The filming went smoothly, but the post-production will take a little longer. The noodle shop episode is scheduled to be broadcast in the third period.

Now, all branches of [Northwest Noodle House] have opened take-out windows, and each store has chosen [Pepper and Spicy Chicken] or [Hand-Torn Chicken] based on experimental comparisons.

The seasoning of [Spicy and Peppery Chicken] adopts the third-generation formula previously developed by Du Shaojie, and the seasoning of [Hand-Torn Chicken] adopts an improved formula, which can also be called the second-generation formula.

"Boss Du, according to weekly statistics, the sales of takeout windows at all Northwest Noodle House stores are very hot. Although the profit margin is lower, the total profit is considerable."

That day, Du Shaojie was playing with his daughter at home. Luo Qin came to him with a statistical report and reported the statistical results to him.

Du Shaojie asked the nanny to look after the child while he took the report and read it carefully.

The result was better than he expected. The takeaway window attracted a large number of customers to the store, causing the store's operating data, which had been interrupted in its recovery momentum, to rise again.

He then called Su Dapeng and said, "Dapeng, the noodle shop has been performing very well recently. I hope you guys can work harder and strive to return to the top soon."

"We will, don't worry."

Su Dapeng didn't say anything big, but he has lost at least 20 pounds in these days.

However, now that the overall performance of the noodle shop has shown an upward trend again, he is determined to seize this opportunity and not go back.

Because of the [Northwest Noodle House] matters, he hasn't been home for several months.

"Of course I'm relieved. But, Dapeng, don't work too hard. You should go home and take care of your family. Otherwise, if you and your wife have a conflict, I will have to help mediate."

Du Shaojie chatted with the other party for a while and then hung up.

There hasn’t been much activity in the copycat stores recently, but the number of stores has been increasing rapidly. According to incomplete statistics, the number of copycat stores has exceeded 70% of the number of Northwest Noodle House stores.

He, Su Dapeng and others did not believe that the copycat store would stop. It seemed that the other party was planning a big move, so they did not dare to take it lightly at all.

This morning.

Luo Qin hurriedly brought Du Shaojie a notice from the company headquarters, saying that the copycat store was planning to hold an event in all its stores.

The content of the event is "Celebrate National Day with 88% off on all items".

The layout of the copycat store is basically completed and it has finally shown its fangs.

Du Shaojie actually hated price wars, but the other party did just that. They said it was a holiday discount, but in fact it might have become the norm.

Su Dapeng and others were so angry that their teeth were itching. Most people in [Northwest Noodle House] wanted to fight with the other party instead of ignoring them.

Reason told Su Dapeng that engaging in a price war with the other party at this time would be equivalent to falling into the other party's rhythm, which would be very disadvantageous for the future.

But if we ignore it, it will affect the morale of the entire [Northwest Noodle House].

After much hesitation, he finally spoke to Du Shaojie, hoping that the other party would approve his "price war" plan and put a damper on the other party's arrogance.

"I've already told President Meng that I won't agree to a price war with you. As for morale, don't worry about it for now. When the [Discovering Food] program is broadcast, our morale will naturally return."

Du Shaojie disagrees with price wars. In the past few years, the home appliance industry has been hit hard by price wars, and no matter who wins or loses, the industry has suffered heavy losses.

He doesn't want this to happen again.

Naturally, Su Dapeng couldn't say anything. He was just a small shareholder and executor. According to the rules, he could only obey Du Shaojie unconditionally.

When the news spread in the company, many people felt upset.

Although the company belongs to the boss, they have made great contributions to the Northwest Noodle House, but in the end they were crushed to the ground by a mere copycat store. Even a clay man would be a little angry, right?

Du Shaojie ignored all of them and finally waited for the episode [Food Discovery. Northwest Noodle House].

He asked Su Dapeng to issue a notice requiring every employee in the company to watch the show. Even if they couldn't watch the first broadcast due to work reasons, they had to watch the replay later.

In order to watch the show, everyone can take turns to rest.

night.

The third episode of [Food Discovery] has been released. The program begins with an introduction to the basic situation of the Northwest, and then introduces several types of food.

(End of this chapter)