Rebirth: Starting from the Cafeteria

Time flies.

It's time for Du Shaojie to inspect again.

He took two assistants and Zou Xiaohe and others, set out from Yangcheng, and began to travel around.

Along the way, in addition to inspecting the stores under Bailian Catering, we will also visit the stores of listed companies and fast food restaurants.

The operations of several of our own brands are very stable.

Including [Xichuan Restaurant], [Xiangwei Ju], [Shuweixiang Hotpot], etc., they have long become household names in the catering industry.

These stores bring him a steady stream of cash flow every day.

What moved him most were the fast food chain stores. During lunch or dinner time, almost every store was crowded.

Sometimes the waiter doesn't have time to clear the table before new guests sit down.

There are many elderly people, students and even a family of three eating fast food here. They have regarded the fast food restaurant as their own canteen and come out to eat when they don't want to cook.

Save time, save energy, and most importantly, it is convenient.

In Shanghai, Du Shaojie chatted with several customers who had just finished their meal and asked them why they chose this fast food restaurant.

"The food here has a wide variety, moderate saltiness, and tastes good. The key is that the ingredients look good, they are clean and hygienic, and the price is cheap. Where else can I eat if not here?"

Fast food is very friendly to ordinary people. If you just want to solve the problem of lunch and dinner, this is a good and economical place.

Why were some people not interested in fast food in the past? The main reason was that they were concerned about the health of their diet, and taste was ranked second.

But then again, people still eat at roadside stalls. Many roadside stalls cannot solve the problem of food hygiene, but the low prices are still very attractive.

"Is that what happened?"

After leaving the store, Du Shaojie turned his head and looked at Luo Qin and Li Yimei.

Li Yimei didn't dare to say anything, but Luo Qin burst out laughing:
"Boss, not everyone is rich, right? Food, clothing, shelter and transportation are the most basic needs. Some people can afford to eat all kinds of delicacies, while others can only afford to eat and live comfortably."

Luo Qin spoke the truth. After all, rich people are a minority. Many ordinary people have to calculate carefully when eating a meal and save as much as possible.

"Mr. Du, I think fast food is for the lower classes."

Li Yimei thought for a long time and felt that only this sentence could express her thoughts clearly.

Du Shaojie nodded and agreed with it.

Because of this, fast food restaurants cannot cut corners. They must not only be economical, but also make everyone feel safe and comfortable when eating.

"Boss Du, that's Yin Qiang's fast food restaurant."

Not long after walking down the street, Wang Yongli pointed to the store in front.

The decoration of this store is better than that of my own, and it is obviously a high-end restaurant. Du Shaojie and others walked in and found that the dining environment here is also good.

There aren't many varieties of dishes, but each one looks more refined than the ones I make at home.

The corresponding price is not cheap either, much more expensive than Meng Gang's.

There were quite a few customers eating in the restaurant, but there was no need to queue because it was not full.

Du Shaojie took a walk inside and had a rough idea in his mind.

"Their fast food is much more expensive. I don't know if you've noticed that most of the people eating in the restaurant are white-collar workers. You can tell at a glance that the class of the customers is different."

This is actually a kind of screening, screening out your own customer resources.

"Mr. Du, I think their business is pretty good. Plus, their prices are higher than ours, so their profits may not be less than ours."

The person who spoke was Wang Yongli, who had actually seen through the ins and outs of this.

Yin Qiang may have felt that he had no chance of competing with Meng Gang and others, so he simply changed the positioning of the fast food restaurant, targeting more white-collar workers and high-income people.

"Mr. Du, I agree with Assistant Wang's point of view. The other party should want to achieve differentiated operations and not compete with us on the same track."

Li Yimei also saw something, but she didn't say it specifically enough.

"Yes, it seems that you all observed very carefully. However, everyone still overlooked the fundamental problem, which is their positioning problem.

If the positioning is towards the middle and high end, then it should not be fast food, but business meals.”

Du Shaojie meant that Yin Qiang's decision to change track seemed smart, but in fact it was a mistake of unclear positioning.

He just calculated that the occupancy rate was less than 7%, and there were very few customers entering the store afterwards.

What does this indicate?

This shows that this level of fast food does not actually have many customers. Only so many people are willing to eat here, and there are very few new customers. If time goes on, the store's operation will be unsustainable.

On the other hand, although the sales and profits generated by each individual customer of Meng Gang's store are lower, the flow of people is so large that the total revenue and profit are not less at all.

“Are there any high-end communities or office buildings nearby?”

This area is an old neighborhood with heavy traffic and people coming and going every day, but it is difficult to find high-end communities and office buildings.

Yin Qiang changed his business strategy in such a place, and tried to move towards the mid-range or even high-end, which was a typical case of unclear positioning. Du Shaojie did not expect the people around him to answer, and turned to the parking lot.

night.

Du Shaojie had a meal with Xiaoya's family at Xichuan Restaurant.

Shen Rui currently owns a communications city and a computer mall.

Both projects were invested by Du Shaojie, Pang Weidong and Xu Bo, and the property rights of both shopping malls belong to them.

"Brother, the business of the Communication Products Supermarket and the Telegraph Mall is very good. Although there are many communication products malls and computer malls around these two malls, they have also objectively formed a clustering effect, and everyone's business is better than before."

Shen Rui started out by running a business of office equipment and office supplies, and has undergone a complete transformation in just a few years.

Not only does he have a talent for business, but he also has the strong support of Du Shaojie. He is now doing very well in the local area.

So every time he met Du Shaojie, he would subconsciously report his situation.

"That's good. As long as you don't do anything that would damage your brand, you can still work for at least another ten or eight years."

Du Shaojie responded with a smile and didn't say much.

Shen Rui nodded and skipped the topic. In fact, he still had some doubts in his mind. Would business be difficult in ten or eight years?
Ten years later, the rise of e-commerce will have a huge impact on major physical stores.

Business formats such as communication product hypermarkets and computer malls will gradually lose their luster and either go out of business or survive in the cracks.

After dinner, Du Shaojie did not continue chatting with Shen Rui, but returned to his residence.

He now has two residences in Shanghai, one is his old villa and the other is a villa he bought.

This time I will stay in the villa, otherwise the new house will seem particularly deserted.

Two days later, Du Shaojie took time out to visit Jiang Cheng.

Jiang Cheng was in a good mood when he saw his old friend, so he revealed a piece of news to him.

The person behind Yin Qiang violated a taboo in embezzling Wang family's assets, and is not having an easy time now.

Du Shaojie understood what was going on and thanked the other party again and again.

He stayed in Jiang Cheng's office for 20 minutes before leaving. He never said that he had fought with Yin Qiang.

Currently, both parties are using commercial means, and people at higher levels will not care about such trivial matters.

He then left the Magic City and continued his inspection tour.

After this field trip, Du Shaojie also believes that the fast food project has been a great success. In fact, from now on, the fast food chain can achieve self-circulation development.

However, Meng Gang's ambition obviously goes beyond this.

After Du Shaojie completed his inspection and arrived in Beijing, Meng Gang came to meet him in person and discussed with him the plan for the second round of financing.

He immediately realized that Meng Gang was so eager to conduct refinancing because he was definitely aiming for a listing.

"This project is mainly yours. I only hold less than 20% of the shares. If you want to raise more funds, go ahead and do it."

Du Shaojie spoke sincerely, but Meng Gang would not ignore the other party's existence just because he had taken control of the company.

Even if it's just a formality, he needs Du Shaojie's support.

"Mr. Du, I feel relieved when you say that. Now that our project has become a success, the company's valuation will also rise.

As for the task you assigned to me, I have been working hard. At present, Yin Qiang cannot withstand our offensive, and it won’t take too long to knock him to the ground.”

At this moment, Meng Gang showed great confidence.

It can be said that he witnessed Du Shaojie's rise in its entirety and played an important role in it.

Back then, he was completely overshadowed by Du Shaojie, until he came out to create a fast food chain company, and then his talent was revealed.

"Okay! But I'm not in a hurry, just go at your own pace."

Du Shaojie nodded with relief. At least in the catering industry, he never considered Yin Qiang as a rival.

After talking about business, Du Shaojie invited Meng Gang to have a meal at his home and cooked a few dishes himself.

Meng Gang was so happy that he almost lost his mind. Now it was harder to eat the dishes cooked by the other party than to defeat Yin Qiang. This trip was really worth it.

To be honest, it was precisely because of his attitude that Du Shaojie rewarded him.

If it were normal times, don’t even think about it.

After Meng Gang left, Du Shaojie continued to stay in the capital.

On the surface, the Wang family had fallen apart and seemed to pose no threat to her. Yin Qiang had kept a low profile during this period and had not taken the initiative to cause trouble for Du Shaojie.

But Du Shaojie knew very well that this was just an appearance.

The Wang family also has a well-tempered Wang Dongxu. He was a little immature in the past few years, but after going through so many things, he must have grown up completely.

The other party now has two major problems. One is that the resources of the Wang family have been divided up, and the other is that his criminal record cannot be cleared, so he dare not return to the mainland. (End of this chapter)