Rebirth: Starting from the Cafeteria

Time flies.

Du Shaojie asked the company to call the police and also asked the legal department to prepare for prosecution.

This matter was reported to the city. Tan Lin was furious and asked the relevant departments to severely punish the rumor mongers.

Those guys were all arrested, and then it was found out that they had committed crimes such as tax evasion, production and sale of counterfeit and shoddy goods. Severe punishment by law will be waiting for them.

Du Shaojie didn't care about the result, but was more concerned about the great value demonstrated by the two departments under Wang Yongli in this incident.

Of course, the war of public opinion is a double-edged sword and must be used with extreme caution.

"Ajie, I've discovered that although you've always been low-key, you're always at the center of controversy."

After this busy period, Pang Weidong and Xu Bo came to see him.

Du Shaojie and Wu Chenggang worked together to cook a table of dishes, and the three of them ate and drank and chatted happily.

"Yeah, Ajie, I've also discovered that if you don't look for trouble, trouble will look for you."

Pang Weidong and Xu Bo were actually teasing Du Shaojie with each sentence.

You know what, the other party is really prone to trouble. There are no big troubles, but small troubles are endless.

"All these dishes can't stop you two from talking! Don't talk about this, it makes me angry, be careful or I'll have a drinking contest with you guys later."

Du Shaojie rolled his eyes. The fact that he was easily criticized was a permanent pain in his heart. These two guys definitely did it on purpose.

Pang Weidong and Xu Bo looked at each other and then laughed out loud.

"Ajie, it's all over, let's go out and have some fun together."

Pang Weidong then took a sip of wine and invited Du Shaojie to visit Australia for a few days.

"You guys go ahead. I can't leave for now. I have some favors to repay. Dongzi, you also contributed to the smooth resolution of this matter.

The leader Tan you introduced to me is very reliable. I only visited him once, and he gave me a big surprise. "

Du Shaojie shook his head and said he had no plans to go abroad recently.

He thought that he could take this opportunity to strengthen his relationship with Tan Lin. He couldn't always ask Pang Weidong for everything.
In addition, many powerful people have come out to support him in this public opinion. Du Shaojie now needs to visit them one by one, otherwise some people will say that he does not know how to be grateful.

Let’s not talk about gratitude for now, we must never be lazy when it comes to being polite.

"You are such a boring guy. Okay, Po and I will go ahead and check out the other side first. If it's really fun, we can go together next time."

Pang Weidong shrugged, looking helpless.

Xu Bo quietly pulled him and told him not to talk nonsense.

Du Shaojie couldn't help but smile. He saw all the little actions of the two people and felt nothing except funny.

Two days later, Pang Weidong and Xu Bo flew directly from Guangzhou to Australia, and Du Shaojie went to visit Tan Lin.

"We are very grateful to the city for standing up for our company and bringing these rumor-mongers to justice."

As soon as they met, Du Shaojie expressed his gratitude to Tan Lin and the city.

Although he could handle this matter himself, the effect would definitely not be as good as if the city stepped in.

"You don't need to thank us. It was our fault that we didn't do our job well before, and you and your company suffered an injustice."

Tan Lin smiled and waved his hand, not taking any credit for it.

He was speaking from the heart. If we allow those people to spread rumors and create trouble, wouldn't it discourage a large number of people with social awareness?
In addition, he also wanted to make friends with the other party, so he solved the matter in a swift and decisive manner.

Of course, he would not speak his thoughts out loud, as some things could only be slowly understood by the other party. But today, the other party had taken the initiative to come to his door, which meant that his goal had been achieved.

The two then chatted about some other topics. The scene was very harmonious, as if they were old friends.

Half an hour later, Du Shaojie got up and said goodbye.

"I won't disturb the boss's work. I'd like to treat you to a meal when you are free. I have recently researched several new dishes. I will cook them myself and you can taste them."

"Oh? If you say so, I really have to try it. Mr. Du is a world-famous chef, I am in for a treat."

Tan Lin sent Du Shaojie to the door and accepted the other party's invitation.

A few days later, Tan Lin's secretary called Du Shaojie and said that the leader was free the next night and wanted to have dinner with him.

The time and place were arranged by Du Shaojie.

Du Shaojie readily agreed, and the next day he cooked a sumptuous table of Fujian cuisine, which amazed Tan Lin. He was indeed a master, and the dishes he cooked were authentic!
It was also from this day that the relationship between the two became closer and closer, even Pang Weidong was a little "jealous", saying that his friend was abducted by Du Shaojie.

In fact, he knew very well that the reason why Tan Lin took the initiative to bring the two of them closer was because of Jiang Cheng.

He doesn't mind if the other party interacts with him with a purpose. They are not related to each other in any way. If there is no purpose, he will feel uneasy.

Similarly, Jiang Cheng would not refuse Tan Lin's approach, and the two of them went out to have a meal together under the contact of Du Shaojie.

Some things are tacitly understood, so Du Shaojie will not interfere anymore.

"Boss, this is the report submitted by the catering company." In the morning, Du Shaojie ate the breakfast made by Wu Chenggang, and then went to the study to handle official business.

Li Yimei brought the report submitted by Bailian Catering and he looked at it carefully.

Business at the company's stores has returned to normal levels, with both revenue and profits reaching new highs.

The performance of listed companies was particularly outstanding, with various operating data ranking among the top among all brands.

"Assistant Wu, can you find any problems with these reports?"

Du Shaojie then called Wu Chenggang over and handed him the formula report.

Wu Chenggang took it and sat on the sofa to check it out slowly. After reading it three times, he said, "Comparatively speaking, [Xiangweiju] has a tendency to fall behind."

Du Shaojie nodded with satisfaction. It was precisely because Wu Chenggang not only showed a talent for cooking, but also demonstrated management skills that he put so much effort into training this kid.

"You're right. The operating conditions of [Xiangweiju] are not very ideal. All financial data have declined slightly, but this situation is overshadowed by the good development of the company as a whole."

Du Shaojie didn't think this was a big problem. After all, the business situation of Xiangwei Ju has always been like this, with large fluctuations.

He had thought of many ways before, but he just couldn't break this rule.

"Boss, I've always had an idea that we should get rid of Hunan cuisine and focus on developing Sichuan and Cantonese cuisine."

Wu Chenggang hesitated for a while, gritted his teeth and put forward his suggestion.

He feels that there are some issues with the positioning of [Xiangwei Ju]. It should either move up to the high-end or move down to the low-end for the masses, which is better than the current situation.

From his point of view, the best solution is to sell [Xiangweiju] as a whole, otherwise this sub-brand will sooner or later become a burden to the company.

"Assistant Wu, have you ever thought about this? If we remove the Xiangweiju brand, the company's revenue and profits will drop significantly."

Du Shaojie had thought about this question before, but later he denied it.

It is not difficult to sell [Xiangwei Ju]. After all, it is a well-known Hunan cuisine brand in China, and the brand alone is priceless.

However, the instability of Xiangweiju's operation is an objective fact. Just as the other party said, the positioning of this area is a bit vague, and as a result, it has been neither up nor down until now.

"Then I'm at a loss, Boss, do you have any good solution?"

Wu Chenggang nodded. He realized his shortcomings and that he lacked a sense of the overall situation. He needed to learn more from his boss.

"This problem of [Xiangweiju] has not just occurred now, it has existed before. I have tried many solutions before, but each time they were effective at the time, but after a long time, they returned to the original state.

I am considering that this brand should focus on the low-end route in the future, emphasizing high cost performance, adding more local specialties, and then see the results. "

Du Shaojie made up his mind and decided to completely transform [Xiangwei Ju] into a popular restaurant.

Doing so will bring some disadvantages in the early stages. If the same number of stores focus on low-end products, revenue and profits will definitely decline.

But if no changes are made, the Xiangweiju brand will be eliminated sooner or later.

Wu Chenggang listened silently and felt that he had learned a lot.

"Assistant Wu, please write a plan according to my ideas. I will discuss it with everyone later."

Du Shaojie gave the other party a task and sent him away.

[Xiangwei Ju] will definitely make changes, but as for what the effect will be after the changes, it is hard to say.

three days later.

Wu Chenggang came up with a detailed plan, elaborating on the reform steps and matters that needed attention from all aspects.

Then he called Du Shaojie, wanting to hear what the boss would say.

"Overall, it's well written, but the plan itself is not very feasible. Leave it with me, and I'll discuss it with the company's senior management later."

Du Shaojie was not very satisfied, but considering the other party's qualifications, he did not blame him.

No one's growth happens overnight; it requires a long process, and he still has the patience for this.

A few days later, Du Shaojie took Zou Xiaohe, Wu Chenggang and others to Shenzhen and convened a meeting of the company's middle-level and above cadres.

There was only one topic for the meeting, which was how to solve the positioning of [Xiangwei Ju].

"Mr. Du, if we want to enter the lower-end market, we must be mentally prepared. Once [Xiangweiju] falls to the low end, it will be very difficult to improve it in the future."

Yu Jianxin did not explicitly oppose this plan, but he had some concerns.

It is easy to downgrade your consumption level, but if you want to return to the mid-range in the future, it will become "hell-level" difficult.

Another thing is that after store consumption downgrades, revenue and profits will definitely be affected unless large-scale expansion is carried out.

Next, the company's senior and middle-level managers spoke.

In general, less than 30% of people agree with this plan, and most people oppose it. (End of this chapter)