Rebirth Online Entertainment

Chapter [-]: The Shock of Citibank

U.S. 【

Aishang Reading Network]

Burt is an online shopping enthusiast.

With the rise of e-commerce, online shopping has become more and more convenient.In particular, the unprecedented development of logistics and transportation in the United States has led to the rapid development of the e-commerce market.Whether it's audio and video, books, toys... and other small items, or electrical appliances, cars, etc., all can be easily purchased online.

It's just that Burt's online shopping has been a bit depressing recently.

Because some of the professional commodities he needs cannot be purchased through Amazon, an e-commerce platform.And like other e-commerce platforms, that is, professional shopping platforms, that is, e-commerce platforms that only sell a few items.There are often only a few banks he supports.

In this way, Burt needs to buy their products online, so he can only apply for a commercial bank card supported by the website.However, generally speaking, individual users only have a few cards at most.There are too many bank cards, and it will be difficult to forget the password when the time comes.So, not all users, he has several cards.

Moreover, to apply for another card, it is not enough to apply for it, you have to deposit money to enter it.But in the future, often in many cases, you may not use this card.Ever since, such a bank card will also be abolished.Moreover, "Bert" has been through this experience before.In his hand, there are already several useless cards.If this continues, he will not know how much money is in any bank card.This may cause some troubles in his life.

Therefore, recently "Bert" has been hesitating whether it is necessary to apply for another card.

Today, Bert continues to log on to the Internet, and he wants to look for the products he wants online again.Maybe, Amazon will release these products on a certain day.Yes, Amazon is growing faster and faster.Sometimes, there are some professional-sex-products, and it will not be long before they appear on platforms like Amazon.

For example, like some cosmetics before, they all opened their own e-commerce platforms to sell these products online.Or, they will also use some professional cosmetics e-commerce platforms.However, with the continuous growth of Amazon users.More and more products, they choose to release on the platform of Amazon.Even if there are some manufacturers, they even recruit a large number of employees and open a few small stores directly in "Amazon".

This approach is very good, and, under their advertisements, their sales records have risen to new highs one after another.

It is also for this reason that Burt has been looking forward to the appearance of these products in the past few days.

"Oh, still not."

Burt searched for the item on Amazon, but it still wasn't there.Even if there are one or two stores, no one is online.Even if a message was sent through tt, no one responded.This made Bert feel very bad, just when "Bert" closed Amazon...an advertisement on the homepage attracted "Bert"'s attention.

"Alipay, pay for all online shopping."

Bert, who is familiar with the Internet, naturally knows the meaning of this sentence.

"Pay for all your purchases online?"

Really?

***After checking, finally, Bert understood what was going on.

As long as Alipay is opened, then the funds in your own bank can be transferred to Alipay.And when you need to buy something, you can pay through Alipay instead of going through other banks.Even if the items you buy are not from Amazon, you can pay for them all with one click.

It's no wonder that in the past few days, an Alipay payment option has popped up on major professional e-commerce platforms.

Back then, Burt didn't understand what Alipay meant.Looking at it now, it is an additional payment pass.It's like adding an additional payment bank, although this "Alipay" is not a bank.However, being able to pay through "Alipay" is no longer different from banks.

Seeing this, Bert was overjoyed.Soon, he opened and applied for a profile of Alipay in Amazon.

ok, put $1000 from the bank into "Alipay".

Then, Burt entered the professional e-commerce platform and chose to pay through "Alipay".But everything went well, Burt spent $500 and finally took the item.And, waiting for the product to be delivered to your door.

"There is still 500 US dollars, do you know if Alipay is safe?"

After paying the $1000, there is $500 left.The $500 is naturally stored in the Alipay account.Bert is using this Alipay for the first time, and he is a little worried.Although this Alipay is from Amazon, and Amazon is also an excellent e-commerce platform, there shouldn't be any problems.But, after all, Amazon is not a bank. Will this online virtual account be the same as in the game? If there is nothing to do to clear the account records, then he will be finished.

Fortunately, this Alipay has a very convenient measure, that is, it can transfer 500 US dollars back to the bank again.For this reason, Burt transferred the $500 back instantly for safety reasons.It went fine without any issues.After Bert checked the bank account funds, "Bert" became very relieved about this Alipay.

In the next few days, Burt gradually got used to this Alipay.

Because Alipay is really convenient.Wherever Ren goes, even if he needs to buy game cards, this Alipay can be used as a payment channel.Otherwise, he can only go to the store to buy physical point cards, because many banks do not support these games.At this point, Burt can only think of other ways, or, through Amazon, 5173, etc., to buy virtual point cards.Although it is also very convenient, it is a bit troublesome.

However, with Alipay, he no longer needs to actually buy it.Or, to purchase other items, apply for a bank card again.At this time, as long as the website supports Alipay, then he can easily use "Alipay" as his only payment tool.Because, whichever website he goes to, he can easily pay.

After using it many times in a row, Burt is 100% assured of Alipay.For this reason, he also gave his friends to use.Because, for some of their online shopping gens.We often get together and discuss where to buy things.Or, where to buy things cheaper.

Yes, things online are generally cheaper than reality.

How to find those cheap and easy-to-use products has always been a topic they like to talk about.

Ever since, under Bert's efforts, some of his friends also started to use Alipay.And, with their continuous use, they finally recognized the payment function of "Alipay".Even, many friends have regarded this Alipay as an online bank.He will put a lot of money in Alipay.Anyway, it will have to be paid in the future, and it is good to store it in it, but it will not be less.

Besides, because Alipay can repay credit card funds and transfer funds.In this way, the turnover of personal funds between friends is very convenient for a while, and there is no need to go to the bank.Especially for large enterprises, there are often some large enterprises to cooperate with, and they can only go directly to the bank to operate.If it happens that their customers and friends do not support their bank, then, in many cases, they have to withdraw a large sum of money, and then go to other banks to remit this sum of money... But with this One Alipay, but one is very different.

Now all small banks around the world have fully supported Alipay's transfer function.As long as the other party reports the account number, then the staff of the enterprise can use the computer to transfer their own funds without leaving the house.How could these companies not like such a convenient thing?Also because of this, these companies do business every day.Therefore, many of their funds have already been stored in Alipay.The purpose is to facilitate future payment and collection functions.

Yes, pay yourself to someone else.At that time, when there is a business coming to your door, you can use Alipay when you are unable to pay.Just report "Alipay" to him, and he can deposit money into "Alipay".Moreover, through the transfer between Alipay and Alipay, only a very, very small transfer fee is charged, which is much less than that of a bank.

Because of this, more and more companies have successively used Alipay to carry out their payment business.

Citibank.

This bank, formerly known as the "City Bank of New York" (tybnk of new york) established on June 1812, 6, has become the largest bank in the United States after nearly two centuries of development and mergers and acquisitions. and regional international banks with branches.Moreover, Citigroup, the parent company of Citibank, is the financial service group with the largest asset scale, the most profit, the highest global franchise, and the most complete business categories in the world today.

It can be said that anyone who has any business relationship with "Citibank" is definitely a predator in the international financial circle.

Today, members of the board of directors of Citibank are holding a meeting.

"Everyone, now, we need to discuss whether it is necessary for Citibank to open Alipay business."

That's right, Alipay's previous business, although it publicized all the big and small banks around the world.However, as the top banks in Europe, America and the world, such as Citibank, they did not cooperate with Tang Dynasty Company.Of course, this is not Citibank's idea, but the United States - the government - realizes that payment may become an important economic link in the future.So, at the behest of the US government, Citibank rejected this proposal.

Although, Citibank has always been unhappy with the interference of the government.

However, even if the United States - the government - does not come forward, it is impossible for Citigroup to cooperate with Alipay.Because at this time, on the one hand, Citibank did not see the profits of Alipay. Of course, on the other hand, they also felt that Internet payment may play an incredible role in the future financial industry.

Therefore, even if Citibank does not want to enter this online payment business for the time being, he does not want to support "Alipay" to enter.Because, if Citigroup opens this hole, then Alipay may really unify the world and become the world's largest online payment standard.Although, this standard has not seen much profit so far.

At this time, many analysts at Citibank have always believed that this huge cost of advertising.No matter how rich the Tang Dynasty Company is, it is impossible for it to expand every day.At most, he can only last a year or two.After one or two years, if the benefits are not good, then Alipay will withdraw from the stage of history.And at this time, they can clearly see.Is there a way out for Internet payment in the future?Or, from the process of Alipay's failure, they should pay attention to something.

After all, from the perspective of information technology development, Internet payment will definitely occupy an important force in the future.

As the largest bank in the United States, Citibank cannot give up this business.Even, Citibank did not enter the Internet industry.However, Citibank does not care.He knows that no matter how fast the Internet develops.He is still subject to the influence of the real economy, such as this payment channel.If the major banks don't support his Internet payment, it is impossible for him to pay...

And Citibank has a very important position in the international financial circle.His words and deeds will become the direction of many banks.Throughout history, Citibank established a series of terms.For example, an investment bank is not allowed to enter the high-risk futures industry, etc., which has always been the reference standard for major investment banks around the world to formulate new rules.

As long as Citibank wants to enter the online payment business, he believes that with its own strength, it will definitely be able to defeat all competitors.Therefore, although "Alipay" has been supported by large, medium and small banks all over the world.But the top executives at Citibank, they're not in a hurry.

However, just one month after Alipay was released, their views were immediately changed.

"Hoff", chairman of Citibank, personally called the board meeting today.

"Master Hoff, didn't we hold this meeting a month ago?"

At this time, a member of the board of directors "Ande Ke" said directly.

"Yes, I said it a month ago, but now it is a month later."

“Lomi,” another board member, replied.

"Oh, is it?"

Endeke and Lomi have always been at odds. Hearing that Lomi directly denied him, Endeke said, "Okay, I want to know why our always wise Mr. Lomi has changed so much after a month." By the way, last month, Mr. Lomi, you were still in the position of completely denying "Alipay". Regarding my proposal, you completely rejected it. Do you think, Lomi, that we should now cooperate with Can't Alipay cooperate?"

Finally, he seized a chance and humiliated "Luomi" severely.

"you……"

Lomi was humiliated by An Deke once and was about to explode. At this time, the chairman "Hoff" patted the table directly, "Okay, now is the board meeting, not a time for personal grievances."

Hof stared fiercely at the two directors, then ordered the secretary on the side, and said, "Angela, read out our investigation report for this month."

"Ok."

The secretary "Angela" took out the information and began to read it in the meeting room, "Today, the major and medium-sized banks in the United States released their monthly reports. According to our statistics, 80% of the small and medium-sized banks in the United States saw a 10% increase in their monthly profits, and their savings Funding soared 30% year-over-year..."

"This...how is this possible."

Just a piece of monthly news, the whole meeting room became boiling.

These representatives are well-known figures in the financial circle.A 10% increase in profits is already surprising, because for a bank.There is no sudden incident, and his performance cannot suddenly increase a lot.Moreover, banks have always involved larger funds than pounds, and their growth has been relatively slow.

Just like the U.S. economy, at that level, economic growth will no longer be able to maintain a growth rate of 8% like China's.When the market economy is relatively good, an increase of [-]% is already very good.Therefore, for banks, it is the same, and it is also difficult to grow.It is impossible for the United States to achieve large-scale growth at once, like the Bank of China.

This is only secondly. For small and medium-sized banks, as long as they lend out their funds quickly, their profits will grow much faster.It's not that hard, and Citibank can do it too.However, that "savings" fund increased by 30% year-on-year, which seemed extremely terrifying.Because by this time, more and more consortiums have become more and more aware of the importance of banks.Countless consortiums across the United States have begun to think about banks.Even some investment companies have entered the orthodox banking business. Therefore, the current Bank of America, their personal savings, is fiercely competitive.

And their biggest competitive goal is to increase savings funds.

However, for this fully mature market.It's even harder to grow your savings quickly.What's more, for an advanced consumer country like the United States.A lot of people don't talk about savings, and if they don't overdraft in advance, everything will be fine.From the perspective of major banks, it is simply impossible to quickly increase savings funds.

However, now this kind of horrible thing is flashing among these small and medium-sized banks.

"Beautiful Miss Andra, we would like to know how they did it?"

Hearing this news, members of the board of directors of Citigroup were not terrified.Is this the performance brought by "Alipay"?It seems that there is really such a possibility.It's just that they are unwilling to accept this fact, because if they accept it.That can only prove that the decision they made more than a month ago may have made a fatal mistake.

"Although I really don't want to think that this is Alipay. However, according to the survey, the small and medium-sized banks in the United States have not done much business in the past month. Of course, except for the Alipay we are going to discuss now."

【

Aishang Reading Network]