Rebirth Online Entertainment
Chapter 951: Internet Enthusiast Market
That night.
The LDP held a press conference.
The main content of the press conference is to convey Matsuhashi's ruling platform to the whole of Japan as much as possible.At the same time, during this press conference, questions from journalists from all sides, including the Japanese people, will be answered.Originally, such a press conference was not within the arrangement of the Liberal Democratic Party.However, after the meeting that afternoon, they felt the ruling crisis.In order to be ahead of the Liberal Democratic Party, the Liberal Democratic Party decided to take the lead in holding a press conference that night.
Nothing else, just one theme for the entire conference.
After expressing this theme clearly, it's ok.
Naturally, when a reporter mentioned Tangchao Telecom's entry into Japan to Matsuhashi, Matsuhashi chose to answer, "We welcome Tangchao Telecom to enter Japan's telecom business, and we would also like to see domestic People have better options. Especially for this kind of satellite phone, we support it."
This is the first time that the Liberal Democratic Party has formally expressed its views on Tang Dynasty Telecom to the media.
That night, such news also became the headlines on the global front page.
Until the next day, when the public woke up, people could fully interpret him.
"Great, Matsuhashi is great, I support him."
"The Liberal Democratic Party has finally made a choice. It's unspoken. I support the Liberal Democratic Party in this term of office."
Many people said that they very much support Matsuhashi's choice.
because.This concerns their lives.
for a moment.It turned out that Matsuhashi's approval rate was only 20%, and it reached 27% within one day.
Have to say that this is a miracle.
Of course, for Matsuhashi's first positive response, the relevant media also made all-round comments.
They believe that the Japanese government may have realized that the matter related to the telecommunications business of the Tang Dynasty has risen to the point that it can affect their ruling status.Matsuhashi, who had been taking a vague view until now, was finally the first to speak publicly.The effect is obvious, and his approval rate is also growing rapidly.
I believe that if the media spread such news to the whole of Japan, Matsuhashi's support rate will be even higher.
besides.Other media also said.Matsuhashi's first positive response was quite timely.Because, according to sources, if the Liberal Democratic Party Song Qiaosheng does not respond positively to the Tang Dynasty Telecom incident.So.The Liberal Democrats are expected to choose a positive response the next day.
If this is the case, the leader of the Liberal Democratic Party, Matsuhashi Sheng, who was originally very vocal, may lose in the prime ministerial election.
Of course, some media also began to analyze at this time.
Is it an important topic of national security or civilian life?
As bystanders, they all know.The importance of the communication business to the entire country, Japan has been rejecting the entry of Tang Chao Telecom before, because of this consideration.But, after all, the country is not a rose party country.He is the country of the people.This is especially true for democratic Japan.
When the people have the right to decide who is the prime minister, then even the ruling party has to consider the people's righteousness.After all, a magnitude 90 earthquake is really terrifying.And Tangchao Telecom's satellite phone technology is playing a key role at this time.
However, some people think so.
Even if the Liberal Democratic Party is successfully elected as the next ruling party, however.They will also have certain restrictions on Tang Chao Telecom.After all, this is a foreign enterprise, not a domestic one.Presumably, the Liberal Democratic Party has no other choice.You can only win the position of prime minister first, and then consider other things.
Now directly respond to this matter directly in the media.Also for this reason.
In the ensuing time, none of them seemed to have much suspense.
The Liberal Democratic Party is originally one of the three major parties in Japan, and it is even more powerful.Many Japanese people still have a good impression of the Liberal Democratic Party.Now under the positive dispelling of doubts by the leader of the Liberal Democratic Party, Matsuhashi, most of the Japanese people have begun to support the Liberal Democratic Party.
Naturally, Matsuhashi of the Liberal Democratic Party won the 95th Prime Minister of Japan.
As the media speculated, after the Liberal Democratic Party became the ruling party in Japan, the Liberal Democratic Party began to process the application of Tang Dynasty Telecom to enter the Japanese telecommunications business.The application was approved by Songqiaosheng. However, considering the core issues of the country, the Liberal Democratic Party imposed restrictions on various businesses of Tang Chao Telecom.
Such restrictions can be said to have well controlled the development of Tang Dynasty Telecom.
Second, it also solved the problem of domestic public opinion.
After all, they did deliver on their promises.
……
"Mr. Chen, I'm sorry, I didn't completely win the Japan Telecom business."
Liu Liang, CEO of Tang Dynasty Telecom, personally reviewed Chen Jiayi.
However, for Liu Liang, Chen Jiayi didn't want to place too many faults on him at this time.
"Hehe, it's already pretty good to be in the current situation. You don't need to blame yourself."
Chen Jiayi comforted Liu Liang.
"But……"
"Nothing but, you know, Japan is another country."
Not to mention Japan, even small local countries, they all have a strong sense of national security.
Now it is possible to open this opening, although this opening is not big, and there are still restrictions.However, this is already pretty good.Even, it can be said to be a big progress.For such a situation, how could Chen Jiayi be disappointed.Moreover, judging from his many years of business experience.Now that he can open up their telecommunications market, he will be able to open up other markets in the future.Even, completely captured Japan.
This is all a matter of time.At the same time, although it seems that there are some restrictions now.However, the limit let him limit.As long as the time comes, Chen Jiayi will find a way to lift this restriction.
Hearing Chen Jiayi's words, Liu Liang calmed down a little.
"Well, you go back first. We can't push Japan too hard. If you are too tight, it will be counterproductive."
Liu Liang seemed to realize something after hearing this.leave here.
……
After dealing with the affairs of the Japanese side.Chen Jiayi continued to stay with Mu Wan'er at home.
As for Mu Wan'er who stayed at home all the time, she read newspapers, watched TV, and went shopping most of the time.
Of course, occasionally some sheet music is studied.
Life is pretty leisurely.
Suddenly, Mu Wan'er sighed for some reason.
"It's such a pity that Coca-Cola is about to go out of business."
Chen Jiayi who heard this sentence turned around.
"What a pity, isn't it just a Coke."
Chen Jiayi didn't feel anything.
"It's a pity. Think about it, we only have a Coca-Cola in China. Now that Coke is about to go out of business, from now on, it will really be Pepsi and Coca-Cola."
"You can't blame others. If you want to blame it, blame Coke for not knowing how to plan."
For Chen Jiayi, if it wasn't for an industry with too difficult technology, he wouldn't be able to enter it.
He can break into any other industry.
It's up to him, whether he wants it or not.
"Oh, their planning is pretty good. Didn't they say that there is a happy event and it's very happy."
What a great ad.More awesome.
Moreover, Very Coke has been branding the Chinese own Coke, and the national brand is also good.
"Well, if it's good, why is he going out of business?"
"This……"
Chen Jiayi just asked a rhetorical question, and Mu Wan'er didn't know how to answer it.
Yes, if Super Coke planned well, why would he become worse and worse.
In the past few years, you saw the advertisement of very cola every day, and it was said that it was still popular for a while.but.In these years, Chen Jiayi has never seen an advertisement for Very Coke.A company that does not advertise is a bad company.Even for a company as awesome as Tang Dynasty Company, he has to advertise from time to time.
Therefore, from the advertising point of view.There is no such thing as a very coke ad.
It can also be seen that Coca-Cola is about to decline.
until now.There is even news that Very Coke is about to go bankrupt.
"There are many reasons for the closure. You make him so worthless. Let me see if you make a Coke."
Finally, Mu Wan'er uttered a word.
"Khan, my brother is in business, not drinks."
Chen Jiayi is not interested in any coke, he just wants to concentrate on having fun.
Besides, there are so many industries in the world, if you want to do it yourself, you will not be exhausted.
Even cars, Chen Jiaben likes cars very much.Because I am not very familiar with the automobile industry, nor do I understand it very well.Therefore, even if he bought the shares of BYD, he never thought about entering the automobile market.Not to mention, just get a beverage market.
"Tch, I don't believe it, and you didn't break it either."
"Ha, a small Coke, if I really want to enter, I will directly kill Pepsi and Coke..."
"I don't believe it."
Mu Wan'er shook her head, with a look that I wouldn't believe it.
"Ha, it's fine if you don't believe me, I don't want to enter this business anyway."
How could Chen Jiayi not know that Mu Wan'er was irritating her, so he glared at her and concentrated on playing his game.
"Khan, this guy Xiaojia is too smart, and he can see that too."
Mu Wan'er was sweating on her head.
Just now she wanted to motivate Chen Jiayi and let Chen Jiayi also enter the beverage market.
Of course, Mu Wan'er doesn't have a strong business philosophy, he just doesn't like Chinese people who always drink Pepsi and Coke.She thought, why can't the Chinese make a Coke that is completely Chinese?Just like Very Coke in the past, but now, Very Coke is about to die.
Unexpectedly, Chen Jiayi saw through it.
Immediately, after a while, Mu Wan'er had no choice but to use the trick of being coquettish.
"Xiao Jia, you are very happy to help."
"Xiao Jia..."
Chen Jia couldn't accept this coquettish look.
Mu Wan'er even used her flaming red lips.
"God."
Chen Jiayi almost yelled.
Faced with this naked provocation, Chen Jiayi really wanted to punish Mu Wan'er on the spot.
However, seeing Mu Wan'er's stomach again, she had no choice but to shake her head reluctantly.
Depressed, depressed.
Who said that a woman is a victim of childbirth? In my opinion, it is definitely a man who suffers.
"Okay, let me see if there is a chance to make a move."
Can't stand Mu Wan'er's offensive.Chen Jia had no choice but to surrender.
"However. I won't save Coke, if they die, let him die."
To save a company, it is better to create a company yourself.
"That's fine, we'll just get a Coca-Cola brand ourselves."
Seeing that Chen Jia agreed, Mu Wan'er was very happy.
Although Mu Wan'er knew, Chen Jiayi had never entered the beverage market.Also, t is not the same as a drink at all.But Mu Wan'er knew better, that in this world, there is really nothing that Chen Jiayi cannot accomplish.Not to mention a small drink, it's a bigger thing.He can handle it all.
For example, Tang Dynasty Company has never done real estate before, so Chen Jiayi is doing well.
Of course, small drinks.Even if it can't be done, there will be no loss of selfishness.
Now Xiaojia is not doing nothing with me, let him find something to do.
Otherwise, play games every day, stay home.
"By the way, what is it called Coke?"
At this time, Mu Wan'er asked.
Yes, what is it called Coke?Chen Jiayi thought about it carefully, but after thinking about it for a while.Chen Jiayi didn't think of a good name either.So, he said, "I don't know for now, I'll talk about it when I think about it."
That night, Chen Jiayi began to study the cola market.
In fact, Chen Jiayi doesn't want China to only have Pepsi and Coca-Cola.
The reason for agreeing is, on the one hand, to coax Mu Wan'er to be happy, and on the other hand, it is just to try.
Delicious, Pepsi, Very...
These are the three most well-known cola companies in the country.
Coke and Pepsi needless to say.A century-old brand with a huge market.
In particular, Pepsi seized the youth market, and its market value suddenly surpassed that of Coke, which can be described as a unique operation.
And very cola.He is a coke company owned by Wahaha.At the beginning, play a national brand.Such as what a happy event is very cola, Chinese people's own cola, etc., the effect is quick.However, after several years, this kind of nationalized brand has become less and less powerful.After young people, especially those born in the 80s, dominated China, more and more young people are drinking Pepsi instead of Coke at all.
Therefore, Very Coke has also declined rapidly in recent years.
Until now, there has been news that Very Coke is going to close down.
Chen Jiayi had known this information for a long time.
Looking at it now, the failure of Very Coke is that it failed to seize the market.
Of course, he did a good job at the beginning.
It is really a national brand, and it is also a national brand.
Up to now, the national brand has finally failed.
In other words, Chinese people have always had a concept that they have not thought through clearly, and that is about national brands.
Remember future generations, because many things in China are not developed enough.Many products want to be popular, and they are all national brands.Like online games, ethnic online games, Chinese online games and the like.In the early days, it can indeed achieve good results.However, national brands are also relatively limited. When you call and call, there will always be times when it doesn't work.
Moreover, the concept of nation is too broad, referring to China and the Chinese nation.But we know that current products are generally very subdivided.Including all walks of life, the division could not be more detailed.So far, there is really no product that can be used by the entire nation.
In other words, this nation is too broad, and some of them are not suitable for the market.
Just like Pepsi.
The reason why Pepsi was able to beat Coca-Cola is to segment the market.
Coca-Cola, to be honest, until now, Chen Jiayi didn't know his market.
It seems that what he means is that everyone in the world, men, women and children, can drink it.
But obviously, not everyone agrees with this concept.
Pepsi-Cola directly proposed a young brand and created Coke for young people, surpassing Coca-Cola in an instant.
This is the benefit of segmenting the market.
So, if Chen Jiayi wants to enter the cola market, first, he must find a unique market.
Which market to choose?
young people?
The market is actually pretty good.
However, Pepsi is pointing directly at this market.
Competing with Pepsi on the same stage is too much pressure.
However, in addition to the young people's market, should we choose the elderly market or the children's market?
This is even more unlikely.
After all, the youth market is the most important market in the Coke market.Moreover, Pepsi is always a young brand now, and slowly, some other friends who are not young also like Pepsi.
What a headache.
Chen Jiaben thought that entering this market would be relatively easy, but he didn't think it would be equally difficult.After all, a market has its own laws, so it is not easy to enter.Not to mention the technicality in him, just defining the market is enough for one person to study.However, Chen Jiayi is a person who likes to challenge by nature, he really can't believe it, he can't handle this coke.Afterwards, Chen Jiayi kept looking at the information and pondering over it.
In the end, what kind of market should he choose.
However, after thinking about it for several days, Chen Jiayi didn't have any clue.Even at this time, seeing Mu Wan'er, Chen Jiayi felt a little embarrassed.However, Mu Wan'er did not hit Chen Jiayi.Instead, she kept encouraging Chen Jiayi and said, "Xiao Jia, I believe in you, you are the best, I believe in you..."
I believe in you, I believe in you.
Although Chen Jiayi sounded like this, it didn't seem like encouragement.
However, Chen Jiayi didn't have much time to take care of her.
Until a week later, a piece of news touched Chen Jiayi.
This piece of news commented on the impact of the Internet on modern society. The article introduced that since the emergence of the Internet, people's lives have been greatly changed.Entertainment, shopping, chatting, communication, reading, office... almost everything, the Internet can be involved.
Like the Internet Sales Association, the Internet Authors Association, the Internet Advertising Alliance...etc.
These things were originally impossible.
However, the emergence of this group of people has also begun to affect the world step by step.
In short, in a word, the whole world is in one network.
Between one net.
This sentence touched Chen Jiayi very much.
At this time, Chen Jiayi had already thought of using the Internet to package his Coke.
Yes, it is using the network.
With this thought, Chen Jiayi immediately figured it out.
He finally figured out what market he wanted to open up.
That is, the Internet enthusiast market.
Anyone who likes to surf the Internet will come to drink the Coke made by Chen Jiayi.
The LDP held a press conference.
The main content of the press conference is to convey Matsuhashi's ruling platform to the whole of Japan as much as possible.At the same time, during this press conference, questions from journalists from all sides, including the Japanese people, will be answered.Originally, such a press conference was not within the arrangement of the Liberal Democratic Party.However, after the meeting that afternoon, they felt the ruling crisis.In order to be ahead of the Liberal Democratic Party, the Liberal Democratic Party decided to take the lead in holding a press conference that night.
Nothing else, just one theme for the entire conference.
After expressing this theme clearly, it's ok.
Naturally, when a reporter mentioned Tangchao Telecom's entry into Japan to Matsuhashi, Matsuhashi chose to answer, "We welcome Tangchao Telecom to enter Japan's telecom business, and we would also like to see domestic People have better options. Especially for this kind of satellite phone, we support it."
This is the first time that the Liberal Democratic Party has formally expressed its views on Tang Dynasty Telecom to the media.
That night, such news also became the headlines on the global front page.
Until the next day, when the public woke up, people could fully interpret him.
"Great, Matsuhashi is great, I support him."
"The Liberal Democratic Party has finally made a choice. It's unspoken. I support the Liberal Democratic Party in this term of office."
Many people said that they very much support Matsuhashi's choice.
because.This concerns their lives.
for a moment.It turned out that Matsuhashi's approval rate was only 20%, and it reached 27% within one day.
Have to say that this is a miracle.
Of course, for Matsuhashi's first positive response, the relevant media also made all-round comments.
They believe that the Japanese government may have realized that the matter related to the telecommunications business of the Tang Dynasty has risen to the point that it can affect their ruling status.Matsuhashi, who had been taking a vague view until now, was finally the first to speak publicly.The effect is obvious, and his approval rate is also growing rapidly.
I believe that if the media spread such news to the whole of Japan, Matsuhashi's support rate will be even higher.
besides.Other media also said.Matsuhashi's first positive response was quite timely.Because, according to sources, if the Liberal Democratic Party Song Qiaosheng does not respond positively to the Tang Dynasty Telecom incident.So.The Liberal Democrats are expected to choose a positive response the next day.
If this is the case, the leader of the Liberal Democratic Party, Matsuhashi Sheng, who was originally very vocal, may lose in the prime ministerial election.
Of course, some media also began to analyze at this time.
Is it an important topic of national security or civilian life?
As bystanders, they all know.The importance of the communication business to the entire country, Japan has been rejecting the entry of Tang Chao Telecom before, because of this consideration.But, after all, the country is not a rose party country.He is the country of the people.This is especially true for democratic Japan.
When the people have the right to decide who is the prime minister, then even the ruling party has to consider the people's righteousness.After all, a magnitude 90 earthquake is really terrifying.And Tangchao Telecom's satellite phone technology is playing a key role at this time.
However, some people think so.
Even if the Liberal Democratic Party is successfully elected as the next ruling party, however.They will also have certain restrictions on Tang Chao Telecom.After all, this is a foreign enterprise, not a domestic one.Presumably, the Liberal Democratic Party has no other choice.You can only win the position of prime minister first, and then consider other things.
Now directly respond to this matter directly in the media.Also for this reason.
In the ensuing time, none of them seemed to have much suspense.
The Liberal Democratic Party is originally one of the three major parties in Japan, and it is even more powerful.Many Japanese people still have a good impression of the Liberal Democratic Party.Now under the positive dispelling of doubts by the leader of the Liberal Democratic Party, Matsuhashi, most of the Japanese people have begun to support the Liberal Democratic Party.
Naturally, Matsuhashi of the Liberal Democratic Party won the 95th Prime Minister of Japan.
As the media speculated, after the Liberal Democratic Party became the ruling party in Japan, the Liberal Democratic Party began to process the application of Tang Dynasty Telecom to enter the Japanese telecommunications business.The application was approved by Songqiaosheng. However, considering the core issues of the country, the Liberal Democratic Party imposed restrictions on various businesses of Tang Chao Telecom.
Such restrictions can be said to have well controlled the development of Tang Dynasty Telecom.
Second, it also solved the problem of domestic public opinion.
After all, they did deliver on their promises.
……
"Mr. Chen, I'm sorry, I didn't completely win the Japan Telecom business."
Liu Liang, CEO of Tang Dynasty Telecom, personally reviewed Chen Jiayi.
However, for Liu Liang, Chen Jiayi didn't want to place too many faults on him at this time.
"Hehe, it's already pretty good to be in the current situation. You don't need to blame yourself."
Chen Jiayi comforted Liu Liang.
"But……"
"Nothing but, you know, Japan is another country."
Not to mention Japan, even small local countries, they all have a strong sense of national security.
Now it is possible to open this opening, although this opening is not big, and there are still restrictions.However, this is already pretty good.Even, it can be said to be a big progress.For such a situation, how could Chen Jiayi be disappointed.Moreover, judging from his many years of business experience.Now that he can open up their telecommunications market, he will be able to open up other markets in the future.Even, completely captured Japan.
This is all a matter of time.At the same time, although it seems that there are some restrictions now.However, the limit let him limit.As long as the time comes, Chen Jiayi will find a way to lift this restriction.
Hearing Chen Jiayi's words, Liu Liang calmed down a little.
"Well, you go back first. We can't push Japan too hard. If you are too tight, it will be counterproductive."
Liu Liang seemed to realize something after hearing this.leave here.
……
After dealing with the affairs of the Japanese side.Chen Jiayi continued to stay with Mu Wan'er at home.
As for Mu Wan'er who stayed at home all the time, she read newspapers, watched TV, and went shopping most of the time.
Of course, occasionally some sheet music is studied.
Life is pretty leisurely.
Suddenly, Mu Wan'er sighed for some reason.
"It's such a pity that Coca-Cola is about to go out of business."
Chen Jiayi who heard this sentence turned around.
"What a pity, isn't it just a Coke."
Chen Jiayi didn't feel anything.
"It's a pity. Think about it, we only have a Coca-Cola in China. Now that Coke is about to go out of business, from now on, it will really be Pepsi and Coca-Cola."
"You can't blame others. If you want to blame it, blame Coke for not knowing how to plan."
For Chen Jiayi, if it wasn't for an industry with too difficult technology, he wouldn't be able to enter it.
He can break into any other industry.
It's up to him, whether he wants it or not.
"Oh, their planning is pretty good. Didn't they say that there is a happy event and it's very happy."
What a great ad.More awesome.
Moreover, Very Coke has been branding the Chinese own Coke, and the national brand is also good.
"Well, if it's good, why is he going out of business?"
"This……"
Chen Jiayi just asked a rhetorical question, and Mu Wan'er didn't know how to answer it.
Yes, if Super Coke planned well, why would he become worse and worse.
In the past few years, you saw the advertisement of very cola every day, and it was said that it was still popular for a while.but.In these years, Chen Jiayi has never seen an advertisement for Very Coke.A company that does not advertise is a bad company.Even for a company as awesome as Tang Dynasty Company, he has to advertise from time to time.
Therefore, from the advertising point of view.There is no such thing as a very coke ad.
It can also be seen that Coca-Cola is about to decline.
until now.There is even news that Very Coke is about to go bankrupt.
"There are many reasons for the closure. You make him so worthless. Let me see if you make a Coke."
Finally, Mu Wan'er uttered a word.
"Khan, my brother is in business, not drinks."
Chen Jiayi is not interested in any coke, he just wants to concentrate on having fun.
Besides, there are so many industries in the world, if you want to do it yourself, you will not be exhausted.
Even cars, Chen Jiaben likes cars very much.Because I am not very familiar with the automobile industry, nor do I understand it very well.Therefore, even if he bought the shares of BYD, he never thought about entering the automobile market.Not to mention, just get a beverage market.
"Tch, I don't believe it, and you didn't break it either."
"Ha, a small Coke, if I really want to enter, I will directly kill Pepsi and Coke..."
"I don't believe it."
Mu Wan'er shook her head, with a look that I wouldn't believe it.
"Ha, it's fine if you don't believe me, I don't want to enter this business anyway."
How could Chen Jiayi not know that Mu Wan'er was irritating her, so he glared at her and concentrated on playing his game.
"Khan, this guy Xiaojia is too smart, and he can see that too."
Mu Wan'er was sweating on her head.
Just now she wanted to motivate Chen Jiayi and let Chen Jiayi also enter the beverage market.
Of course, Mu Wan'er doesn't have a strong business philosophy, he just doesn't like Chinese people who always drink Pepsi and Coke.She thought, why can't the Chinese make a Coke that is completely Chinese?Just like Very Coke in the past, but now, Very Coke is about to die.
Unexpectedly, Chen Jiayi saw through it.
Immediately, after a while, Mu Wan'er had no choice but to use the trick of being coquettish.
"Xiao Jia, you are very happy to help."
"Xiao Jia..."
Chen Jia couldn't accept this coquettish look.
Mu Wan'er even used her flaming red lips.
"God."
Chen Jiayi almost yelled.
Faced with this naked provocation, Chen Jiayi really wanted to punish Mu Wan'er on the spot.
However, seeing Mu Wan'er's stomach again, she had no choice but to shake her head reluctantly.
Depressed, depressed.
Who said that a woman is a victim of childbirth? In my opinion, it is definitely a man who suffers.
"Okay, let me see if there is a chance to make a move."
Can't stand Mu Wan'er's offensive.Chen Jia had no choice but to surrender.
"However. I won't save Coke, if they die, let him die."
To save a company, it is better to create a company yourself.
"That's fine, we'll just get a Coca-Cola brand ourselves."
Seeing that Chen Jia agreed, Mu Wan'er was very happy.
Although Mu Wan'er knew, Chen Jiayi had never entered the beverage market.Also, t is not the same as a drink at all.But Mu Wan'er knew better, that in this world, there is really nothing that Chen Jiayi cannot accomplish.Not to mention a small drink, it's a bigger thing.He can handle it all.
For example, Tang Dynasty Company has never done real estate before, so Chen Jiayi is doing well.
Of course, small drinks.Even if it can't be done, there will be no loss of selfishness.
Now Xiaojia is not doing nothing with me, let him find something to do.
Otherwise, play games every day, stay home.
"By the way, what is it called Coke?"
At this time, Mu Wan'er asked.
Yes, what is it called Coke?Chen Jiayi thought about it carefully, but after thinking about it for a while.Chen Jiayi didn't think of a good name either.So, he said, "I don't know for now, I'll talk about it when I think about it."
That night, Chen Jiayi began to study the cola market.
In fact, Chen Jiayi doesn't want China to only have Pepsi and Coca-Cola.
The reason for agreeing is, on the one hand, to coax Mu Wan'er to be happy, and on the other hand, it is just to try.
Delicious, Pepsi, Very...
These are the three most well-known cola companies in the country.
Coke and Pepsi needless to say.A century-old brand with a huge market.
In particular, Pepsi seized the youth market, and its market value suddenly surpassed that of Coke, which can be described as a unique operation.
And very cola.He is a coke company owned by Wahaha.At the beginning, play a national brand.Such as what a happy event is very cola, Chinese people's own cola, etc., the effect is quick.However, after several years, this kind of nationalized brand has become less and less powerful.After young people, especially those born in the 80s, dominated China, more and more young people are drinking Pepsi instead of Coke at all.
Therefore, Very Coke has also declined rapidly in recent years.
Until now, there has been news that Very Coke is going to close down.
Chen Jiayi had known this information for a long time.
Looking at it now, the failure of Very Coke is that it failed to seize the market.
Of course, he did a good job at the beginning.
It is really a national brand, and it is also a national brand.
Up to now, the national brand has finally failed.
In other words, Chinese people have always had a concept that they have not thought through clearly, and that is about national brands.
Remember future generations, because many things in China are not developed enough.Many products want to be popular, and they are all national brands.Like online games, ethnic online games, Chinese online games and the like.In the early days, it can indeed achieve good results.However, national brands are also relatively limited. When you call and call, there will always be times when it doesn't work.
Moreover, the concept of nation is too broad, referring to China and the Chinese nation.But we know that current products are generally very subdivided.Including all walks of life, the division could not be more detailed.So far, there is really no product that can be used by the entire nation.
In other words, this nation is too broad, and some of them are not suitable for the market.
Just like Pepsi.
The reason why Pepsi was able to beat Coca-Cola is to segment the market.
Coca-Cola, to be honest, until now, Chen Jiayi didn't know his market.
It seems that what he means is that everyone in the world, men, women and children, can drink it.
But obviously, not everyone agrees with this concept.
Pepsi-Cola directly proposed a young brand and created Coke for young people, surpassing Coca-Cola in an instant.
This is the benefit of segmenting the market.
So, if Chen Jiayi wants to enter the cola market, first, he must find a unique market.
Which market to choose?
young people?
The market is actually pretty good.
However, Pepsi is pointing directly at this market.
Competing with Pepsi on the same stage is too much pressure.
However, in addition to the young people's market, should we choose the elderly market or the children's market?
This is even more unlikely.
After all, the youth market is the most important market in the Coke market.Moreover, Pepsi is always a young brand now, and slowly, some other friends who are not young also like Pepsi.
What a headache.
Chen Jiaben thought that entering this market would be relatively easy, but he didn't think it would be equally difficult.After all, a market has its own laws, so it is not easy to enter.Not to mention the technicality in him, just defining the market is enough for one person to study.However, Chen Jiayi is a person who likes to challenge by nature, he really can't believe it, he can't handle this coke.Afterwards, Chen Jiayi kept looking at the information and pondering over it.
In the end, what kind of market should he choose.
However, after thinking about it for several days, Chen Jiayi didn't have any clue.Even at this time, seeing Mu Wan'er, Chen Jiayi felt a little embarrassed.However, Mu Wan'er did not hit Chen Jiayi.Instead, she kept encouraging Chen Jiayi and said, "Xiao Jia, I believe in you, you are the best, I believe in you..."
I believe in you, I believe in you.
Although Chen Jiayi sounded like this, it didn't seem like encouragement.
However, Chen Jiayi didn't have much time to take care of her.
Until a week later, a piece of news touched Chen Jiayi.
This piece of news commented on the impact of the Internet on modern society. The article introduced that since the emergence of the Internet, people's lives have been greatly changed.Entertainment, shopping, chatting, communication, reading, office... almost everything, the Internet can be involved.
Like the Internet Sales Association, the Internet Authors Association, the Internet Advertising Alliance...etc.
These things were originally impossible.
However, the emergence of this group of people has also begun to affect the world step by step.
In short, in a word, the whole world is in one network.
Between one net.
This sentence touched Chen Jiayi very much.
At this time, Chen Jiayi had already thought of using the Internet to package his Coke.
Yes, it is using the network.
With this thought, Chen Jiayi immediately figured it out.
He finally figured out what market he wanted to open up.
That is, the Internet enthusiast market.
Anyone who likes to surf the Internet will come to drink the Coke made by Chen Jiayi.
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