Rebirth Online Entertainment

awesome.

Chen Jiayi felt great about this creative proposal.

Chen Jiayi may not be very familiar with beverages, but Chen Jiayi is very familiar with the Internet market.It is indeed a good plan to use Internet creativity to promote beverages.Moreover, in terms of number, there are not a few friends who like to surf the Internet.In particular, cola like this is also a new drink.Generally, friends who don’t surf the Internet, maybe he still doesn’t drink.

As long as you catch this group of people surfing the Internet, you will be able to compete with Pepsi as well as Coke.

Even, because the Internet is more trendy, it is the pursuit of young people.

To broaden such a concept, the potential is really poor.

Immediately, Chen Jiayi began to enrich the idea he had in mind.

Of course, when writing this plan, Chen Jiayi had to come up with a name for the new drink.

Tang Dynasty Coke?

Blunting it out, Chen Jia immediately thought of the name.

However, Chen Jiayi was not very satisfied.

Although Tang Dynasty Coke is not impossible.

After all, the word Tang Dynasty can attract many people just by printing it directly.

However, using Tang Dynasty every day, Chen Jiayi also has a little aesthetic fatigue.

For this reason, Chen Jia began to think of other names.

〖Excitement〗Excited for Coke?

Internet Coke?

Game Coke?

……

After thinking of several names in a row, Chen Jiayi didn't quite agree with them.

Fortunately, Chen Jiayi's aura was just about to explode.Just thought of the Internet.Think of going online.A lot of Chen Jiayi's thoughts came out slowly.Then, Chen Jiayi thought of a more interesting name.

"Bird Coke."

Yes, it's Bird Coke.

Although it sounds like the name Bird Coke is really funny.

However, Bird Coke, he does have his potential meaning.

The word "bird" is not just a random thought, nor is it an ordinary bird.

The reason why it is named Little Bird is entirely because of a mobile game.

The name of this mobile game is Angry Birds.

For this game.Chen Jia became excited just thinking about it.

Although the Angry Birds game was not developed by Tang Dynasty, the Angry Birds game has created a legend in mobile games.Almost everyone who has played mobile games has played Angry Birds.And played Crazy Birds.Not enough praise for this game.

Taking Angry Birds as the name of Coke is indeed a bright spot.

Because, for Internet enthusiasts, when he hears Bird Coke, he just needs to think about it casually, and he will know that this bird is not an ordinary bird, but an angry bird.While the name is interesting, it also carries a super Internet concept.If you don’t choose this name, which one should you choose?

Even Chen Jiayi thought up a classic advertisement for "Little Bird Coke".

If you love surfing the Internet, drink Bird Coke.

This is similar to drinking Wanglaoji for fear of getting angry.

The advertising word is relatively simple, interesting, and directly facing the market, it is definitely a rare advertising word.

Immediately, driven by the name of Xiaoniao Cola, Chen Jiayi quickly completed the entire cola plan.

After the plan came out.Chen Jiayi called Zhang Zixian directly.

"Zixian, send someone to Wahaha Company and buy their Very Coke."

"what……"

Zhang Zixian never thought that Chen Jiayi's call was about Coke.

"Mr. Chen, do you want to enter the beverage market?"

Although Zhang Zixian did not object.However, it is not very optimistic about the beverage market.and.The beverage market is now occupied by many giants, and the competition is extremely fierce.In particular, his profit value is not much, far less than that of electronic products.Logically speaking, even if Chen Jiayi was engaged in cars, he couldn't be involved in beverages.However, I don't know what happened to Chen Jiayi today, he actually wanted to enter the beverage market.

"Almost, I will pass on the plan to you in a while. You can take a look and arrange the manpower. Then, set up a subsidiary company called Tangchao Beverage Co., Ltd."

"Ok."

Although Zhang Zixian is not very interested in the beverage market, he also knows that Chen Jiayi has a wide range of hobbies.Moreover, he is a natural business genius.Many things that are worthless in the eyes of others can be turned into miracles in Chen Jia's hands.At the same time, Zhang Zixian also recently learned about Chen Jiayi's situation.He wondered if Chen Jiayi had been idle at home recently, so he wanted to find something to do.

Thinking about it this way, it's very possible.

After all, people are restless people, and they will chat every day when they are idle.

In addition, there are many things in Tang Dynasty Company that Chen Jiayi does not need to take care of. Naturally, he will think of other things.

Thinking of this, Zhang Zixian didn't think about anything else.

After hanging up the phone, Zhang Zixian received a fax from Chen Jiayi.

Bird Coke planning scheme.

Picking up the plan and seeing the name, Zhang Zixian almost spit.

Is there anything wrong.

Bird Coke, what a painful name.

Originally, the cola market is the most difficult market to enter. After all, PepsiCo and Coca-Cola basically control most of the global cola market.It is difficult for any other cola company to get involved.Just now, Zhang Zixian wanted to directly suggest Chen Jiayi to enter other beverage markets.For example, develop a new type of beverage or something.

However, Zhang Zixian thought about it later, didn't Chen Jiayi know that the cola market is difficult to enter?

Immediately, there was no proposal.

Unexpectedly, when he picked up this plan, it shocked him a little.

what with what.

Could it be that this is purely Mr. Chen's spoof?

Well, probably not.At least, Chen Jiayi had never done this before.Moreover, at this time, Zhang Zixian seemed to remember something about the bird in the bird cola.Could this little bird be the one in "Angry Birds"?If so.So.It is not impossible to name it Bird Coke.And, maybe, you can also receive miraculous effects.Immediately, Zhang Zixian looked down slowly.

After reading it all, Zhang Zixian really admired this plan.

If you love surfing the Internet, drink Bird Coke.

It can be said that the entire planning plan is all explained around this sentence of advertisement.

It surprised me that.Chen Jiayi's vision was so unique.

Go online and come to Coke from the perspective of the Internet.Really amazing.

If such advertisements are spread all over the world, even PepsiCo and Coke may feel panicked.

After all, the market that Chen Jia chose was too strong.

Even a market like the Internet will become mainstream in the future.Especially friends who drink Coke, have a special love for Coke.If an advertisement such as "If you love surfing the Internet, drink Bird Coke" is implanted in people's minds, what influence will it have?I'm afraid no one can predict it.

At that time, maybe, as long as these friends are online, they will want to drink Bird Coke.

As long as Bird Coke is mentioned, they think of surfing the Internet and thinking of trends.

Over time, everything delicious and Pepsi became weak.

"Fuck, this is too strong."

Let go of planning.At this moment, even Zhang Zixian became a little excited.

Judging from this plan, Bird Coke may become popular all over the world.

If you can beat cocoa in the cola market, beat Pepsi.Isn't it also a matter of passion?

At that moment, Zhang Zixian immediately held a meeting at the headquarters.The specific discussion is about the Bird Coke.

……

Wahaha Group.

Wahaha Group is the largest food and beverage company in China. It has ranked first in China's beverage industry for 11 consecutive years in terms of asset scale, output, sales revenue, profit, and taxation. The food and beverage enterprise with the best benefits and the most development potential.

The main products are Wahaha mineral water, iced black tea, green tea, fruit orange, calcium milk, cool, nutrition express, all kinds of milk, and very cola, etc.

"Chairman, this is a very cola performance report."

The secretary handed over a report to Wahaha Chairman Zong Qinghou.

This report records the performance report of Coca-Cola for more than ten years from its establishment to the present.

After opening the material, Zong Qinghou read it with a complicated mind.

In fact, Zong Qinghou had already read the very cola performance report.

Opening it now, I just want to take a look at the very Coke that has been around for more than ten years. Is it really going to be over?

That's right, Coca-Cola has been regarded as the national cola of [Chinese] people in the past few years, and the momentum is also very strong.However, over the past few years, the very cola market has retreated step by step.Until now, Very Coke seems to be the same as Coke in ancient times, and it can only appear in some rural areas.

Even with the development of the rural economy, even the rural market feels that it is shameful to drink very Coke.

Such a situation was beyond Zong Qinghou's imagination.

Of course, before that, some managements of Very Coca-Cola kept complaining that [Chinese] people worship foreigners.Very Coke is actually quite delicious, not much worse than Pepsi and Coke.Why do they still drink Coca-Cola and Pepsi, but the [Chinese] Chinese don’t drink their own Coke?

However, Zong Qinghou did not like such complaints.

This is not the fault of the Chinese people, but their own fault.

It is the fault of the leadership of Very Coke that it has reached the point where it is now, and it is not the fault of the Chinese people.You make your own brand bad, make it worthless, make it so that others don't want to drink it, and you don't have the face to drink it. You can only find problems from yourself.However, even if Zong Qinghou knew this, the management of Very Cola, including Zong Qinghou himself, could not change the current situation of Very Cola.

Apparently, the plan of encircling the cities from the countryside formulated by Very Coke was wrong.

In fact, the reason why the strategy of "encircling the cities from the countryside" was formulated at the beginning.On the one hand, it was because they were too weak at the time, and on the other hand, because Coke was not a [Chinese] product in the first place, they could not compete with Pepsi and other companies in the frontal market.So, at this time, I thought of starting from the countryside first.

As long as the rural market is stable and slowly affects the cities, this is also a good plan.

until today.Zong Qinghou found out.The countryside will never influence the city when it comes to beverages.On the contrary, cities are affecting the countryside step by step.Many things, not just beverages, but other aspects, such as electronics, clothing, hardware, etc., are also affected by cities in rural areas.

At the same time, judging from the most recent financial statements.Coca-Cola has suffered losses for three consecutive years.Even the employees in the company secretly lamented that Coke had no future and jumped to other places.Of course, this saying that there is no future is entirely because the salary is too low.If it is the same as other companies, it will certainly not say that there is no future.However, the current very cola performance can only be given such a salary.

If it is the same as Pepsi, Coca-Cola and the like, it is estimated that the loss of Coca-Cola for one year will not be so small.

Are you really going to sell Super Coke?

This is the question that Zong Qinghou has been thinking about in recent days.

Because, a few days ago, Tang Dynasty Company had sent a representative to discuss with Zong Qinghou about purchasing Very Coke.

Although they feel that Tang Dynasty Company's entry into the beverage market has surprised them, at the same time.Zong Qinghou couldn't even imagine how the Tang Dynasty Company should open up the [Chinese] Chinese cola market.However, for the arrival of the Tang Dynasty Company, Zong Qinghou still received him very friendly and had a detailed discussion.

Strictly speaking, the purchase price proposed by the Tang Dynasty Group is not low, even slightly higher.After all, with the current very Coke value, he is not favored by the market at all.Tang Dynasty Company can purchase the assets of Very Coke at a price of 3000 million RMB.Still very sincere.However, Zong Qinghou was really reluctant to part with this very cola that Zong Qinghou had placed high hopes on.

If not, he agreed directly to Tang Chao Company's request.

only.So what?

With Coke in his own hands, he still has no way to make Coke profitable.Not to mention grabbing more markets.Today's Very Coke is not even a competitor of Pepsi and Coca-Cola.On the contrary, some small workshop-style Coke companies have been forcing Very Coke to shout overwhelmed.

After thinking for a long time, Zong Qinghou finally put together the very coke report.

He has decided to sell Very Coke.

Although, he knows.

After he sold Coke, perhaps, the Tang Dynasty Group, the world's number one t company.They can use their strength to create a Coke legend belonging to the [Chinese] Chinese.At that time, Zong Qinghou sold the very Coke, which will become a laughingstock of history.However, Zong Qinghou couldn't control so much about this.

After all, he really didn't have much to do with Very Coke.

If it is not sold now, some of his equipment is estimated to be rusted in a few years.

Immediately, Zong Qinghou notified the secretary to reply to the Tang Dynasty Group.

Of course, when replying, Zong Qinghou wanted to sell more Coca-Cola.For example, not only sold the assets of Very Cola to Tang Dynasty Company, Zong Qinghou also wanted to sell the brand of Very Cola to Tang Dynasty Company.According to Zong Qinghou, Very Coke started in 1998.And, there was a time when it was hot.Although there is not much market for Very Coke now, this brand is still acceptable.

In other words, the brand of Very Coke can still be sold for some money.However, such a brand was rejected by Zhang Zixian of the Tang Dynasty Group.They said directly that they wanted to create their own Coke brand.Although the very Coke brand is also good, they really don't want to use it.

Of course, this is just Zhang Zixian's euphemism.

If it were someone else, they would probably scold them from the bottom of their hearts.

Very Coke has been reduced to a cola that even farmer friends don’t like. Do they dare to use such a brand?

In any case, although it took a few more days for this matter, Tang Chao Group still purchased the very cola production equipment at a price of 3000 million.At the same time, the employees of the factory were also retained.After all, these employees are still good.It is not the fault of these employees that Coca-Cola cannot be sold.Moreover, the Tang Dynasty Group didn't know where to find so many employees directly.

However, in addition to accepting employees, Zhang Zixian replaced all of the management according to Chen Jiayi's wishes.Instead, it was a few talented people dug from "Wanglaoji" by the Tang Dynasty Group.For example, "He Guangyuan", although "He Guangyuan" is not Wang Laoji's eo, but he is Wang Laoji's chief strategist.Basically, it can be said that He Guangyuan deserves the most credit for Wanglaoji's success in China.

If it wasn't for Wanglaoji's trademark issue recently, Tang Dynasty Group would really not be able to recruit him.

Of course, it was Chen Jiayi's intention to recruit He Guangyuan and some of Wang Laoji's original team.Because, at this time, Jiaduobao Company and Guangzhou Pharmaceutical Group are competing for the trademark rights of "Wanglaoji".

This struggle was really fought in the dark.

Until the end of 2012, Wang Laoji is no longer the old Wang Laoji.

Chen Jiayi has no interest in the dispute over the trademark of Wanglaoji, which is a matter between the two companies.However, he admired the original management personnel of Wanglaoji very much.You know, Chen Jiayi admired a lot of schemes that Wanglaoji had come up with back then.Without them, what kind of herbal tea, what kind of Wanglaoji would probably still be in autumn.

It is also because of them that Wanglaoji has changed from a place that everyone is not familiar with at all.Even, don't know what to drink.It has become a well-known herbal tea brand that is well-known in the country of 〖China〗 and loved by everyone.Even when Chen Jiayi created the online game virtual item auction conference back then, Wanglaoji's management had already made a move.Moreover, in the process, he became famous in one fell swoop, shocked the people of the country, and was talked about.

There is even a song coming.

A bottle of Wanglaoji is 4 yuan, and the selling price is [-] million.

Now, Chen Jiayi started it.Le, naturally also thought of those geniuses of Wang Laoji.

Ok, after dealing with Wahaha's Super Coke, basically, most of the work has been done.Of course, before that, Zhang Zixian quickly solved the problem of the bird brand in the bird cola.The reason why it is so fast is entirely because, although Angry Birds is not a game developed by Tang Dynasty Company, Angry Birds is a product developed by a company invested by Tang Dynasty Venture Capital.

Therefore, it is not too complicated to buy the bird brand. (to be continued