Rebirth Online Entertainment

He Guangyuan looked at Chen Jiayi when he heard Chen Jiayi's question.

After being silent for a while, he probably thought of it. This is probably Chen Jiayi's test for himself.

As the eo of Tangchao Beverage Co., Ltd., he naturally has to undertake the packaging work of the entire Bird Coke

However, for this, He Guangyuan has long been prepared

In fact, when Zhang Zixian approached He Guangyuan, he had been considering the feasibility of Tang Dynasty Group's cola until, when Zhang Zixian directly said that their cola name was Little Bird Cola, He Guangyuan suddenly thought of why Tang Dynasty Group had Confidence enters the cola market

Especially the ad slogan, love surfing the Internet, drink Bird Coke, he really likes it to death. Fear of getting angry or something like that is ten times stronger, a hundred times stronger

The reason is that there is a huge difference in the groups that this advertisement refers to.

What does Wanglaoji do? It's herbal tea

Even, he mainly drinks it while eating

Therefore, there will be fear of getting angry, drinking Wanglaoji and so on.

It should be said that the sales volume of buying Wanglaoji alone to drink is not large. However, China is a big country for eating. Whenever there is a party or a meal, most people buy Wanglaoji. Therefore, Wanglaoji, a unique herbal tea drink, has become popular in China.

And if you love surfing the Internet, you drink Bird Coke

Just a person who loves surfing the Internet is a hundred times stronger than the sales group "fear of getting angry"

Just ask, in today's society, in hundreds of countries around the world, who doesn't like surfing the Internet?

As long as he likes to surf the Internet, then he is the target of his sales

Moreover, the object of this sale is so huge

Such an advertisement also deepened He Guangyuan's confidence in the Tang Dynasty Group

He knew that his eyesight, which was able to make the advertisement, was simply incomparable.

This is not bragging, it is not that He Guangyuan deliberately flattered Chen Jiayi

The reason is that it is very difficult to identify sales targets

Many times, the success or failure of a product does not lie in the product itself, but in the clear target audience. If you do not have a clear target audience, then no matter how good your product is, it may fail. Just like Coca-Cola and Pepsi, he is the most classic Two examples of

In the past, Coca-Cola was stronger than Pepsi both in terms of scale and number of users. However, since Pepsi determined that the target group is young people, Pepsi has come from behind. Compared with Coca-Cola, the current Coca-Cola still does not know which sales group to seize.

Maybe he wants to catch them all

However, he has become more and more unable to fight Pepsi

But now, love surfing the Internet, drinking Bird Coke is a stroke of genius

Compared with the young people market that Pepsi-Cola is vying for, he is even stronger among the people who love to surf the Internet, whether they are old people or young people, or other people. Who the Coke sells to, a powerful potential market by analogy

Of course, some people will say, what’s the use of the advertising word Niucha? If no one cares about you, you’re probably going to die too.

However, He Guangyuan believed more in the power of the Tang Dynasty Group

Not to mention the Tang Dynasty Group, just Wanglaoji

Have you heard of Wanglaoji before? Have you ever drank Wanglaoji before?

No.

Don't Have

Yes, many people have not heard

However, shouting every day that you are afraid of getting angry and drinking Wanglaoji. At the beginning, many people may dismiss such advertisements, but shouting and shouting, everyone agrees with this point of view and even , when they were eating, they popped out suddenly, yes, drinking Wanglaoji

Didn't you say that if you are afraid of getting angry, you drink Wanglaoji?

With this drink, I also drank an awesome Wanglaoji company

In the same way, as long as the Tang Dynasty Group puts such advertisements down everywhere, He Guangyuan believes that loving the Internet and drinking Bird Coke will definitely be implanted in the brains of Internet lovers. The more they listen, the more likely they are to buy It is not impossible for Bird Coke to surpass Pepsi and Coke until two or three years or five or six years later

In addition, such an advertisement is not limited to China

He can use this ad in any country in the world

After sorting out his thoughts, He Guangyuan said directly

"Mr. Chen, I haven't done too much planning. What I really want to say is that our packaging plan is to promote our Bird Coke with overwhelming advertisements and try to implant the words "love the Internet and drink Bird Coke" into everyone's minds. Among the brain cells..."

After hearing what He Guangyuan said, Chen Jia nodded

Although He Guangyuan didn't publish any long speeches, Chen Jiayi knew that he had the same thoughts as himself.

In fact, there is no need for a fancy packaging solution at all, the simpler, the more effective

The real plan to be adopted is Shi Yuzhu's melatonin advertising plan and Wanglaoji's advertising plan

As long as you are like them, talking every day, love surfing the Internet, and drink Bird Coke

Those Internet lovers, it is impossible not to be tempted

Even, such a sentence can also become a symbol of their Internet lovers

When the time comes, if you go online without drinking Bird Coke, you will be out

"I have no problem, you will host everything. However, on the advertising package, I have a suggestion"

"What advice?"

"Our Little Bird Coke has a strong grasp of the Internet, so our advertising strategy must also focus on the Internet. Therefore, I think that our future advertising spokespersons do not need any entertainment stars at all. We can find our Internet figures such as , the reincarnation team of the s professional league, as well as the various masters of wg, and of course some other Internet personalities... We can even choose different Internet personalities as Coke spokespersons in various countries... What do you think?"

"Great, Mr. Chen, I agree with this endorsement plan with both hands."

Originally, He Guangyuan wanted to find some younger entertainment stars, who, like Pepsi, showed youthful vigor

However, after hearing Chen Jiayi's suggestion, He Guangyuan immediately abandoned his original idea

What are these entertainment stars? How can these internet personalities be so shocking?

Thinking about the scale of the annual wg competition, it's just like the world olympics

Competitors who get no1 in it are simply the heroes of the country

It would be great to have them as spokespersons for Bird Coke

"Haha, that's good. I'm afraid that my plan will interfere with your thinking."

Chen Jiayi laughed out loud

After chatting with He Guangyuan, Chen Jiayi left

……

Linchuan, Tang Dynasty Network

High profile, Gao Feiyu, onion, sky

The first three are members of the S reincarnation team, and the other sky is the first person in the world of Warcraft

"Everyone, long time no see"

Chen Jiayi hugged the four of them one by one

Yes, when meeting them again, Chen Jiayi was filled with emotions

Needless to say, Team Samsara, the performance of the three of them at e3 was amazing

Since then, at that time, s Counter-Strike has become the craziest competitive game in the world

Of course, the China Game Professional League has also kicked off

These three, for many people, especially for Internet lovers, have a profound impact

Apart from these three, sky is a rising star

Sky's original name is Li Xiaofeng. He is not an S player, but a Warcraft player. In fact, Sky's reputation is now stronger than that of the Samsara team. The reason is that the game Warcraft has always been prosperous. Sky, as the No.1 of Warcraft, naturally has a relatively high status

At the same time, sky is also the only super genius in Warcraft who is defending the title of Warcraft

Has been written into the WG Hall of Fame, on an equal footing with the Samsara team

These few people, it can be said, are the pride of all e-sports, and also the pride of many Chinese people

"Yeah, long time no see"

When several people saw Chen Jia, they were also filled with emotion

A voice keeps ringing in their minds, if there is no one in front of them, is there a professional league of Chinese video games, if there is no one in front of them, is there a world-renowned WG? , they don't know where to go now?

It can be said that Chen Jiayi gave them too much

Several people met, as if they were talking about the development of Chinese video games

Thousands of words, all in the heart

After chatting with the four of them all night, Chen Jiayi was full of emotions. When he finally left, Chen Jiayi also discussed the endorsement plan of Bird Coke with them. Naturally, the four of them did not refuse and agreed on the spot

Nonsense, do you still hesitate?

With such an endorsement, they never dreamed of it

You know, such an endorsement plan can not only greatly increase their reputation, but also make money. There is no reason why they would not agree. They didn't even think about Chen Jia's help to them, they just nodded and agreed

……

In the following time, everything unfolded in an orderly manner.

Moreover, with the passage of time, the term Bird Coke has also been exposed by the media.

For this name, when it first came out, it really made people laugh so hard

What name is not good for Tang Dynasty Group, and it actually took Bird Coke, but later learned that the bird in Bird Coke is not an ordinary bird, but Angry Birds, and there is also a "Bird Coke" "In an instant, everyone felt kind to this Bird Coke

Nima, Angry Birds is against the sky, and it has become a Coke brand

Many people never imagined that a mobile game has become a Coke brand

However, people think about it afterwards, with the popularity of "Angry Birds", why can't it become a Coke brand? Moreover, now everyone plays Angry Birds, which is fashionable and trendy, and drinking Birds Coke can show their own taste. After Xiaoniaokoule comes out in the future, they will never drink Pepsi and Coke

However, when "Bird Cola" was advancing its plan step by step, some media interviewed the two giants in the cola world, such as Coca-Cola and Pepsi, asking what they think of Bird Cola.

The person in charge of Coca-Cola China said, "Although we know that the Tang Dynasty Group is very powerful, what I want to say is that making beverages is not a joke, and they cannot be divided into one group"

Apparently, Coca-Cola has no worries about Tang Chao Group's entry into the cola market

Like Coca-Cola, the person in charge of Pepsi-Cola Greater China also said, "In terms of beverages, Tang Dynasty Group is just a baby. In the cola market, I advise Tang Dynasty Group to develop its own t For some promising ones, we, PepsiCo, have always supported your products.”

Although the two companies answered differently, they both held the same attitude

However, who knows, maybe, this is just a casual talk between the two companies.

As a matter of fact, after the exposure of Little Bird Coke, interested people can already see that in the media market, the advertising efforts of the two Cokes in China have increased by 30% compared with the same period

It seems that this is to cope with the upcoming Bird Coke. After all, according to experts, even if Tang Chao Group is an idiot in the beverage industry, his name is Tang Chao. Be careful, of course, the two companies will not think so

It's a pity that these two beverage companies only want to keep an eye on the Chinese market. They think that if they kill Bird Coke in the Chinese market, they will be done. However, in fact, Tang Chao Group has a lot of time, and he doesn't like it. Starting a lot of business in China, he usually goes from abroad to China

For example, when the two beverage companies increased their advertising volume in China, Bird Coke did not go head-to-head with the two beverage companies, but chose some countries other than China.

The most typical ones are some small countries in Europe and the United States

For example, one of the countries, Finland

At the same time, the local Finnish media, whether it is TV, newspapers, or other media platforms, jointly received the advertising list from Bird Coke

They want to spread their Bird Coke in the country of Finland

Moreover, they have prepared a publicity plan for this time, including, they have hired a spokesperson

At 8:[-] p.m. that day, the largest TV station in Finland broadcast an advertisement

my name is high profile

My name is Gao Feiyu

my name is shallot

my name is sky

We are all esports fans

Back then, I first came into contact with Counter-Strike

Back then, I became a member of the reincarnation team

At that time, I started the professional league of s

That year, I won the wg championship and successfully defended it

Our passion again and again, swaying in the keyboard

We drop by drop of sweat, staying in the middle of the mouse

We shout one sentence at a time to become the king of electronic competition

At that time, we were alone, without anyone to accompany us

There are... only the Coke on the table

Then, the camera turned, and there was a pattern of a bird, which said, bird cola

Then, the four kings of e-sports, holding Bird Coke in their hands, roared out, "I love surfing the Internet, drink Bird Coke"

Perhaps, no one knew the power of this ad before it was advertised

However, when the ad first ran in Finland, it became a national sensation

God

It's Team Samsara

God, it's sky

In Finland, a developed country, because of sufficient funds, people can enjoy it very much. At the same time, in Finland, everyone has hobbies such as surfing the Internet, e-sports, it can be said that every Finn like it all

They still remember that when WG kicked off, Team Samsara's kingly spirit

They still remember the majestic posture of Emperor Sky when the monster came out

Do they remember... Angry Birds wreaking havoc in their office

In short, the four of them gave the Finnish people a lot of memories

Love surfing the Internet, drink Bird Coke

I like surfing the Internet, and I also like Birds, I want to drink Birds Coke

A thought, from this moment, was quietly planted in their minds

At the same time, France, Germany, Spain, the United States, Japan, South Korea, the United Kingdom... In addition to China, a large number of countries with developed Internet, Bird Coke has invested a huge amount of advertising. Although the cost of such advertising is really high, Moreover, when there is no profit at all, and a bottle of Coke has not appeared, it is indeed a great risk to invest a huge amount of advertising

However, the so-called daring

The Tang Dynasty Group has already begun to act on things that ordinary people would never dare to do or understand.

Love surfing the Internet, drink Bird Coke

Such a sentence, they must be completely implanted in the hearts of everyone in the world. Therefore, at this time, whether it is TV, newspapers, of course, the Internet, or even on telephone poles, there are such sentences , the already very creative Bird Coke has become the focus of global attention

We love the internet, we drink Bird Coke

The users are calling again and again, and agents from all over the world finally can't sit still

10 tons

100 tons

1000 tons

……

Orders like snowflakes began to hit Bird Coke

However, at this time, He Guangyuan of Little Bird Cola was not panicked by the order

Because he knows that Bird Coke is just the beginning, and he is far from being able to meet the orders of all countries in the world. For this reason, he still follows the original plan. For some big countries, they start to take a step back. The current focus is to go first. Take down those small countries, especially, those small rich countries

Maybe, many people don't understand what He Guangyuan means, but He Guangyuan has long had his plan

Because, he knows that Pepsi and Coca-Cola have dominated the cola market for more than 100 years. Based on the background, it is almost impossible to break through the whole line, just like the Chinese market. Such a large platform confrontation may not necessarily win him

However, choose a relatively small market, it is much easier

For example, countries like Finland

Once Little Bird Cola controls the Finnish Coke market, then Tang Dynasty Group can directly create a false impression for the world, that is, the Pepsi and Coca-Cola markets are in decline, and they lose to Little Bird Cola. This is the general trend. See, the Finnish market It is the prelude to their failure (to be continued)