Rebirth Online Entertainment

Therefore, at this time, He Guangyuan will first create a typical model in Finland.

Advertisements all over the sky, overwhelming the whole territory of the Netherlands

No matter where you go, you can hear the sound of Bird Coke, and his brand slogan

Love surfing the Internet, drink Bird Coke

The angry bird crossed the game and turned into a Coca-Cola brand, completing the miracle of his life

Until, one month later, Bird Coke was successfully launched in Finland

Whether it is a large market or a small retail store, Bird Coke is placed in the most conspicuous position at the first time, and there are also various promotional posters of Bird Coke, such as Team Samsara, such as Sky...Of course, there is that sentence, Advertisement for loving the Internet and drinking Bird Coke

Crate after crate was sold, ton after ton was robbed, carload after cart was hauled away

Just as soon as Bird Coke was launched in Finland, his madness appeared

This day is destined to be a dark day for other drinks

In the eyes of the entire Finnish people, today's day is only reserved for the little bird Coke

What, are you still drinking Pepsi now?

You are out, the best Bird Coke, let you know what is the most comprehensive flavor

students, young people...

The first thing to start is the madness of these people

Gradually, office workers and all kinds of people joined the army of buying Bird Coke

In particular, there is a very unique phenomenon that when they surf the Internet, no matter whether they are surfing the Internet on a computer or using a mobile phone, there is always a bottle of Bird Coke next to them. If you love surfing the Internet, drinking Bird Coke has become a beautiful landscape for Finnish people

If you walk on the net, you can even see that the whole table is full of Bird Coke

Of course, there is also the cute bird pattern in the bird cola

Fortunately, with such a crazy momentum, Bird Coke has become the darling of the Finnish beverage industry.

Until the sales record of the month was announced, a country with a population of only 500 million sold 7500 million bottles that month, which is equivalent to the record that the Finnish people drank at least 15 bottles of Bird Coke in a whole month. After such a record appeared, it was no surprise that Bird Cola surpassed Pepsi and Coke and became the most famous cola drink in Finland.

Of course, such powerful information was naturally released by the media

The first to start is Weibo

This is the fastest-spreading media tool. When Little Bird Cola became crazy, he began to record the growth of Little Bird Cola until, after Little Bird Cola completely defeated Pepsi and Coca-Cola in Finland, the Weibo also got attention of all people around the world

Oh my god

No, both Pepsi and Coca-Cola were defeated by Coke Bird?

miracle

If it's not a miracle, what is it?

that's a big news

People have always believed that in the world of cola, Pepsi and Coke can be shaken by people

In fact, it is

No matter how powerful the beverage company is, they may be able to produce some other beverage brands. However, Weidu has been unable to compete with Pepsi and Coke in terms of cola. Therefore, among the cola brands you know in the world, you only have one. Knows Pepsi and Coke, nothing else

However, today, a happy Bird Cola suddenly appeared in front of your eyes, and with his powerful force, he destroyed the original defense line of Pepsi and Coke. How is it done?

Therefore, when this kind of news appeared, the outside world somehow began to define this kind of news as the decline of Pepsi and Coca-Cola or, although it is not a recession, it has begun to break their undefeated gold. In a word, it may not be impossible to beat Pepsi and Coke in the global market

Of course, this kind of smell has also greatly stimulated the enthusiasm of sellers in other countries or regions.

See, Finland has set an example for them

Finland has pointed you in a direction, so what are you worried about?

Let me tell you, the mighty Pepsi and Coke are just that

Now agents and distributors all over the world, you should open your hands and enter boldly

At that time, you will find out how wise your decision is

Sure enough, when Finland set an example, the meaning is completely different. Those who were still hesitating and thought that they could not compete with Pepsi and Coke, now immediately changed direction because, at this time, in Europe In the market, Bird Coke has already shown his madness

Although other markets are not necessarily as good as the Finnish market, and the territory is much larger, they have already seen the advantages of Bird Coke. If they do not seize the opportunity, then they really have no any business mind

It didn't take long for distributors from almost all over the world to sign a cooperation agreement with Tangchao Beverage Co., Ltd.

Of course, at this time, Pepsi and Coke also started their public relations actions

Yes, in times of crisis, there must be crisis public relations

If such dangers are not ruled out, Pepsi and Coke will surely decline slowly

So, at this time, some media also began to report that they believed that the popularity of Bird Coke in the Finnish market was actually nothing at all. You must know that Finland is a small country, and it is also a country with a developed economy. A mere 500 million population does not represent a single population

In addition, Bird Coke only has a certain market in Finland, but in the United States, the United Kingdom, Japan...even in China, the homeland of the Tang Dynasty Group, Bird Coke does not have a large scale. Those who want to occupy the major markets Friends of Pepsi and Coke market, you should think twice

Haven't you ever thought that the two major Coke companies with a history of 100 years have no future recruits?

In addition, Global Media also supports PepsiCo and Coca-Cola

They reported, "In the past 100 years, countless cola brands have appeared in history. Coke

This is the choice of history, and anyone who goes against history will be eliminated by this market.”

At the same time, even Buffett, the stock god, ran out

As the largest shareholder of Coca-Cola, although he has a good relationship with Chen Jiayi, when Chen Jiayi violates his interests, he will not give Chen Jia a face. Besides, the two have always cooperated with each other. I don't have any friends

He said, "Hype has always been Tang Dynasty Group's forte. Why doesn't Tang Dynasty Beverage Co., Ltd. go head-to-head with Pepsi and Coke in the Chinese market, because they know that they are actually in a larger market, and they simply cannot compete with Pepsi and Coke. Tang Dynasty Group has always been smart, so they chose a relatively small market like Finland. I have to say, I admire the vision of this decision maker so much. It is a stroke of magic to create a benchmark market with such a small amount of money. However, I What I want to say is that the Finnish market is not a real market, it is just a market that has been artificially manipulated..."

I have to say that Buffett is really awesome to see the actions of Tangchao Beverage Co., Ltd.

That’s right, why He Guangyuan made such a big move in Finland is to set a global benchmark for all friends in the world to see. In fact, in the beverage market, there are not only Pepsi and Coca-Cola if you want to enter. Similarly, another cola brand , can also break the siege

However, it doesn't matter if you look at it, in fact, he has achieved his goal

Whether it's their public relations, or the support of some other people, or the terrifying sales of Little Bird Coke in Finland, even if it's obtained through large-scale advertisements, it still has its decisive significance. to the point

Therefore, they will sign a series of contracts with Tang Dynasty Beverage Co., Ltd.

At the same time, in order to once again demonstrate the power of Bird Cola

After Finland, Tang Dynasty Beverage Co., Ltd. is eyeing other countries

like the Netherlands

Another example is Switzerland, Sweden, Denmark, Spain, Norway...

all small european countries

However, they have one thing in common. Although the country is small, its economic level is good and its purchasing power is amazing.

Similar to Finland's strategy, when a series of advertisements bombarded their country, the sales volume of Bird Coke in their country once again showed the horror and even worse in Finland at that time. Because, Bird Coke won in Finland When Pepsi and Coca-Cola, these European countries have noticed Bird Coke

Until, when Bird Coke was launched in their country, before there was any advertisement, it had already gained people's favor. Naturally, its sales volume also increased by several layers.

When one country after another is constantly being attacked by Bird Coke

Finally, the voice of the market is completely tilted in the direction of Bird Coke

The market said directly, if the Finnish market is only the packaging of the Tang Dynasty Beverage Company, then the Netherlands, Switzerland, Sweden, Spain... and even the relatively large France, how to explain it?If they only won the market with advertising, why does Pepsi and Coca-Cola, the century-old brands, have no motivation to fight back?

Now, no matter how Pepsi explains it, the power is much weaker

At this time, people only believe in what they see

They believe that Bird Coke will surely hit the world in the next period of time, surpassing Pepsi and Coca-Cola

yes they are waiting for this day

At the same time, the relevant media has also become very interested in the recent madness of Bird Coke

Various media have launched a series of special topics to discuss the success of Bird Coke

In these special topics, they first introduced the beverage market, and then introduced the cola market, and then gave their evaluation. They believed that the beverage market has always been a very competitive market, and the cola market is considered difficult for other companies to enter. area

There is no other reason for this, it is because there are Pepsi and Coca-Cola in this field

If this is changed in the t-world, it means that there is Tang Dynasty Group in this field

No, no, that comparison doesn't seem too appropriate

In fact, the degree of monopoly of PepsiCo and Coke in the beverage industry is stronger than that of the Tang Dynasty Group in the t industry. After all, there are a lot of electronic companies competing with the Tang Dynasty Group. Pepsi and Coca-Cola any oral music, don't even think about meddling

It is precisely because of this that Pepsi and Coke have become global giants

If you don't think about it, how much can he earn just by selling Coke?Therefore, for decades, when faced with the two giants of Pepsi and Coca-Cola, a large number of companies have felt a sense of strength and have never dared to fight against him. However, the appearance of Bird Cola finally broke this market.

It’s just that it’s been hard for people to understand why Little Bird Coke can shake the status of the two giants.

For this reason, this topic will start from now on

"Peru Ke" from Harvard Business School believes that the ad slogan "I love surfing the Internet and drink Bird Coke" has played a pivotal role. We never thought that such a Chinese-style ad could be popular all over the world. Until later, when people surfed the Internet, they would think of Bird Coke

At the same time, the professor at Cambridge University also agrees with this point of view. However, he also added that Tang Dynasty Beverage Co., Ltd. did not compete with Pepsi and Coke in China during the previous packaging operation. It is obviously very wise...We admire again such a strategy

However, some experts believe that the victory of Bird Coke has a lot to do with his taste

The expert said that before that, he had never drank a cola that was even comparable to Pepsi. He recalled that the taste of some other cola brands was extremely bad. Let alone the operation, they were not as good as Pepsi, in terms of taste alone, they are not as good as them. If this is the case, how can they beat Pepsi?

However, the appearance of Bird Coke is not only innovative, but also has a unique taste. The most important thing is that it tastes good.

It is precisely because Bird Coke has such a foundation that it has the potential to defeat Pepsi in European countries

In addition, some experts believe that Tangchao Beverage Co., Ltd.'s advertising endorsement plan this time is also an unusual classic because, in normal times, we often see a lot of endorsements by entertainment stars. However, now Tangchao Group On the contrary, I did not invite a single entertainment star in the entertainment industry. The spokespersons I looked for all came from the Internet, from t, and from electronic media.

Like the reincarnation team, and like Sky, the number one player in Warcraft... these people, don't they make people excited

To be honest, their influence is no less than that of entertainment stars

Eventually, though, a professor hit the point

He believes that the points mentioned by the above professors are very good, but the real core, in his opinion, is Tang Dynasty Group's excellent move of Coke to the Internet platform, just like his love of surfing the Internet and drinking Bird Coke. , Coke has no logical relationship with surfing the Internet

But, that's how he moved him onto the internet platform

Therefore, we can even see that in this platform, the operation method of Tang Dynasty Group has returned to their t operation method. It seems to us that they are not making Coke now, but they are still engaged in the Internet. , their Internet product is called Bird Coke

Such an initiative is indeed an eye-opener

At the same time, such a strategy is also worth learning from many friends in the business world.

Perhaps, when you are not very familiar with a certain product or when you want to make another product, you should learn from Tangchao Group and bring such a product to a place you are familiar with. Of course, you should not always think, Coke has nothing to do with the Internet. In fact, there is nothing in this world that does not have a relationship. As long as you plan well, President Obama of the United States will have an inexplicable relationship with Bird Coke.

Well, having said that, actually, what I'm trying to say is that it's not a win for Birdie Coke

If anything, I'd say it's still an internet legend

Regardless of how the media commented on Bird Coke, in short, Bird Coke was indeed a hit

Although, the place where he played is not China, nor the United States

However, this does not obscure his popularity

When Little Bird Cola showed its prowess in Finland, the Netherlands, Norway, Switzerland... and many other European countries, the Chinese people were sincerely impressed. Seeing this, this is Chinese Coke. Yes, Little Bird Cola is Chinese, at the same time, he is also the world

His eyesight is very pleasant compared to that, I don't know how high it is

Naturally, when Little Bird Cola returned to China with its wild victory in foreign regions, or after entering the big market, although Little Bird Cola did not completely wipe out Pepsi as it did in the European market, it still Therefore, in a short period of time, it quickly seized the market of Pepsi and Keke

As for when to spend Pepsi or Coke, it’s just time

Because, at this time, Tang Dynasty Beverage Co., Ltd. has already paved the way, so there is no need to bother

……

临川

"Wan'er, how is it?"

Chen Jiayi held a bottle of Bird Coke that had just been launched in China, and glanced at Mu Wan'er proudly

"Well, my husband is a genius"

Mu Wan'er praised fiercely, but she couldn't keep talking, but Chen Jiayi was not dizzy by such praise, "Okay, okay, your husband, I already knew that I was a genius, didn't you say that?" , if I succeed, you will be rewarded."

Chen Jia looked at Mu Wan'er with all eyes.

"Ah, you bad guy, you have to know, I'm pregnant and my body can't do strenuous exercise"

"Well, I know, but you can use the one above..."

"Ah..." To be continued)