Hong Kong Island's New Rich Era

Chapter 33 Yang Minli

Saturday, October 5.

In a private room at the Peninsula Hotel, Liu Zhicheng and Yang Minli were chatting about the establishment of a sports brand.

Two days earlier, after Liu Zhicheng returned to Hong Kong from the United States, he learned from his mother that Yang Minli had visited him during his business trip.

After the office meeting of Orange Technology, Liu Zhicheng took the initiative to contact Yang Minli by phone. Just as he guessed, the call was about establishing a sportswear brand.

Yang Minli joked with Liu Zhicheng on the phone that he had suggested that she start her own clothing brand. Now she had gone to great lengths to convince her family to support her, but he, her strategist, had run away.

Liu Zhicheng explained her the itinerary of the beautiful country and agreed to have afternoon tea at the Peninsula Hotel today.

Liu Zhicheng smiled and said, "Congratulations, your dream has started to take off!"

"What do you mean by congratulating me? You have to join. This is one of the reasons why I persuaded my father to agree. My father is optimistic about you, so he agreed to let me start a clothing brand."

For some reason, Yang Minli felt a little excited. She used to be a woman with a firm stance, and since she met Liu Zhicheng, she seemed very willing to chat and talk about career with him.

Now, I can actually start a clothing brand with him, and I can't help but feel happy.

"Although I was joking when I was told that I could invest, I know nothing about the clothing industry. If you bring me in, I will have to do all the work."

Liu Zhicheng opened his arms, smiled, and continued: "As long as you register the clothing brand, find some celebrities to advertise, and rely on your family's resources, success is inevitable!"

Liu Zhicheng is a realistic person after all. This business is not a difficult one. As long as you are willing to spend time and effort on building a brand, with the support of capital, it will be difficult not to succeed.

"You said you didn't understand, but you explained it very clearly. You are in a state of meditation." Yang Minli retorted.

Liu Zhicheng also took the opportunity to back off and said, "Then tell me how much you are prepared to invest. Let's see how much I can invest."

Liu Zhicheng initially disagreed to buy shares because he wanted to control her. If he didn't buy shares, how could he create opportunities to meet her frequently?

"That's it: we each hold 1000% of the shares, and we will invest capital according to our shareholdings, with a total investment of HK$ million."

"No, we'll each invest 500 million Hong Kong dollars, you'll take 51% and I'll take 49%. I have a lot of things to do, so you'll be the one doing all the work in the new company."

Liu Zhicheng rejected Yang Minli's proposal and put forward his own suggestions and reasons. She knew more about clothing than he did, and Liu Zhicheng felt relieved to have her take care of it.

Yang Minli thought about it and said, "No problem! But you must come whenever I call you from now on."

"As long as I'm in Hong Kong, it doesn't matter how late it is." Liu Zhicheng smiled wickedly, making Yang Minli blush.

Yang Minli thought: Liu Zhicheng is too bad. But she just fell for his tricks. Maybe she had been a lady for too long. Maybe all women have bad hearts.

Or maybe it is a confirmation of what was said in the previous life: Women don’t love bad men!

Liu Zhicheng then said, "Have you thought of a name for the brand?"

At this time, Yang Minli showed the genes of her clothing family and said: "Since it is a sportswear brand, it must reflect youth, vitality and fashion. After all, we mainly target young people."

Liu Zhicheng nodded as he listened and said, "What's the name?"

"That's all I can think of. I haven't thought of a name yet." Yang Minli also said something mean. Liu Zhicheng smiled and said, "Really?"

"You are also a shareholder. It's impossible for me to do everything for you, right?"

"Okay!" Liu Zhicheng thought of some brands from his previous life and just picked one to use, saying.

"How about 361? The slogan is one more degree of love."

"Okay! Have you thought of a name? I think this is it." Yang Minli sounded a little coquettish.

Seeing that she was able to relax in front of him, Liu Zhicheng fully recognized his performance. This was a good start.

"No, we have the direction of the clothing brand and the brand name. As for the product, it's up to you to form a team to design it. Do you have any good plans for sales?" Liu Zhicheng asked.

"Let's open our own store in Hong Kong Island first. I want our products to be mid-range. What do you think?" Yang Minli asked Liu Zhicheng.

"I think whether it's mid-range or high-end, first try to own the property. Right now, housing prices are at a low point, so this is also a form of investment."

"And we must open several stores at the same time to create some sensational effects. As for marketing, it is nothing more than inviting some current celebrities to endorse and bombard the advertisements. But I also think that some topic marketing can be carried out."

"Topic marketing? I can understand everything else, but I don't quite understand this topic marketing?" Yang Minli asked, a little confused when she heard this.

"To put it bluntly, it is an extension of event marketing. However, we let our spokespeople wear our 'couple' clothes and go on dates with their date. We buy entertainment media coverage and naturally the media will follow up. They can explain to the media that they are filming an advertisement for our brand, etc."

"Oh, I understand. We should create topics to promote our products." Yang Minli said this as if she had suddenly come to her senses.

"That's about what I mean. We don't have any products right now, so let's not talk about this for now." Liu Zhicheng stopped the topic. He believed that things must be done step by step and products must be available first.

"For this product development, I think we can first learn from others, draw on other products, and then design our own products," Liu Zhicheng suggested.

"I'll take care of this. Setting up the company and building a team is the top priority. Just don't forget to transfer the money."

Yang Minli suddenly showed the aura of a domineering president, which surprised Liu Zhicheng a little. She had such a dual personality. No wonder she was able to support the Yida Group in her previous life.

Liu Zhicheng also wanted to help, so he said, "As for the shop, I will also keep an eye on it, and will notify you if there is a suitable one."

The two sides reached a consensus on investment during this pleasant chat. Liu Zhicheng initially just wanted to use this project to get close to Yang Minli, but he didn't expect to create a wealth myth.

…………

Within a few days, the investment and acquisition team recommended by my mother Yin Huifen was in place.

The leader is called Hao Qingwen, who graduated from the British Broadcasting Corporation with a major in finance and worked in the investment department of Daoheng Bank for many years. He brought a small team of 6 people to join Shanfeng Investment.

Liu Zhicheng looked at their resumes and decided to keep one named Han Chunxi by his side as his work assistant first.

The first project of Hao Qingwen's team was to invest in 361. Of course, Liu Zhicheng's investment era officially began.

　Dear book lovers, the book is currently being tested for promotion, and the author must shamelessly ask for more reading, more reading, and more reading!

　　I have no way to repay you, so I can only express my gratitude!
　　
　
(End of this chapter)