Hong Kong Island's New Rich Era

Chapter 74 Walkman (Part ) (First Order)

Other electronics giants don’t know what technologies will be practical or what products will sell well in the future. Liu Zhicheng comes from the future and knows what to research.

With this "prophet's" ability, a huge amount of research costs alone can be saved.

Otherwise, we certainly wouldn’t dare to invest huge sums of money to research some electronic products. After all, no one can guarantee success by casting a wide net.

"Philips has abundant technical reserves in this area. I will contact them immediately." He Guoyuan nodded. As the technical director of Orange Technology, he knew that the company's R&D capabilities were too poor and they had to introduce and digest them.

Otherwise, if you lag behind others by one step, you will lag behind others step by step in the future. The current success of Juzi Technology is all based on arcade machines, which is not called technological success.

"Are you sure? Can Philips cooperate with us to transfer technology?" Liu Zhicheng asked. After all, Renjian is a big and powerful company.

In recent years, Philips has achieved success in many civilian and office fields. If we rank the world's top 500 companies now, Philips will definitely be one of them.

"It shouldn't be a big problem. Philips' tape conversion technology is no worse than Japan's. It has not generated any benefits due to the lack of a market. If someone takes over now, they would be more than happy to do so," He Guoyuan replied.

"Well, but don't forget the nature of capital. It will definitely ask for a huge amount of money. You don't have to be afraid of spending money. The main thing is to get the technology, continue to deepen research and development, and strive to produce it yourself as soon as possible." Liu Zhicheng nodded and said.

The most appropriate research method is to conduct research and development while selling. In this way, only after generating benefits can there be capital for research and development.

Otherwise, it’s all nonsense. Only when technology is industrialized can it flourish forever.

No matter what, we must first find a way to make technology profitable so that people will continue to invest in research and development. This is a virtuous cycle.

At present, what Orange Technology can do is to seize the terminal market and then reversely develop technology. Of course, the premise for doing so is to have sufficient R&D spirit, which Orange Technology naturally has.

The first thing we need to do now is to find a way to gain market share and invest in the retail industry in the United States. This is our goal.

Liu Zhicheng's marketing method was to shoot an advertisement and broadcast it brainwashingly during prime time on TV stations.

Just like a certain platinum advertisement in the previous life, although it is simple and crude, it has a high exposure rate.

Secondly, it is to artificially create a trend, just like the merchants in the past who promoted the Chinese people to celebrate various foreign festivals, in order to sell goods through various festivals.

The same is true for trends, which can be promoted artificially, that is, using trendy celebrities to endorse products and create a trend. Let popular celebrities bring goods and let popular celebrities promote products on the platform.

In his previous life, Pan Disun opened his own film company in order to make the products he represented popular. Although Liu Zhicheng will not open a film company, he will definitely make his products appear in certain movies and TV shows.

For example, let celebrities wear Walkmans when going out in public places, let the media take pictures, increase the exposure of the product, let your product appear in a certain movie, etc.

Liu Zhicheng then called Wang Xingfa over, pointed to the Walkman on the table, and said, "The next step for Juzi Technology is to produce it, sell it, and try to make it a big hit."

When Wang Xingfa heard this, he knew that the Walkman had been approved by his boss and could be put on the market. He was immediately excited and expressed his willingness to give it his all.

"First, calculate the production cost, and then organize the procurement plan based on the production volume of 100,000 units," Liu Zhicheng instructed.

"Okay, Mr. Liu. I'll arrange it when I get down." Wang Xingfa nodded.

"Xingfa, you are a salesperson. Since we call it a Walkman, but it is not suitable for carrying around now, do you have any solution?" Liu Zhicheng asked Wang Xingfa. Wang Xingfa looked at the Walkman, thought for a while and said, "Mr. Liu, you can only carry it around if you put it in a bag."

In the past, people carried their Walkmans in their clothes pockets, but today’s Orange Walkmans are too big to fit in pockets.

"Bag?"

When Liu Zhicheng heard Wang Xingfa say to put it in the bag and carry it with him, a smile appeared on his face. He immediately took out a pen and paper and drew what the cross-body bag in his previous life looked like.

"Xingfa, go find someone to design a few bags like this right away." Liu Zhicheng handed the sketch to Wang Zhifa and explained how to carry the bag.

"Our toy company has been established. Our first product will be this crossbody bag, which we will give away together with our Walkman."

"Mr. Liu, the toy company has just been established. It has no specific operations and no production site," Wang Xingfa explained.

"Then we'll design it ourselves and find someone to do the manufacturing. It must be launched together with the Walkman." Liu Zhicheng made the final decision.

"Okay, Mr. Liu." Wang Xingfa.

"Xingfa, we must find a popular singer to endorse our product and shoot an advertisement. Contact newspapers and TV stations, book the advertising time, and let us do a carpet bombing."

Liu Zhicheng then repeated his theory of creating "trend" to Wang Xingfa.

As Liu Zhicheng explains the tasks one by one, the production workshop of Orange Technology will be brightly lit again, and the workers will be busy.

In fact, Liu Zhicheng's marketing plan was very simple. He opened a special counter in the Orange Electrical Appliances chain. What he sold was not just a Walkman, but also matching chest bags, cassettes, and headphones.

In order to attract fans, they will even add signed photos of spokespersons to the promotional list to entice their fans to spend money.

Although there are many small parts included, as long as the promotion is successful and the Orange Walkman becomes popular in the market, the price will be appropriately increased when the second generation product is launched, and his profits will definitely not be reduced.

So the first step is to sign a few popular singers and movie stars as spokespersons, shoot promotional videos and print ads, and start promoting in major media.

Moreover, the endorsement agreement requires them to carry a Walkman when going out in order to increase product exposure and create a fashion trend.

The second step is to hold campus fan clubs and movie fan clubs. The main force of those who pursue trends is always on campus. Only by getting them under control and letting them leave the campus will they bring popular elements to the whole society.

Third, advertising placement, inserting advertisements in film and television works, and actors widely carrying and using Walkman in movies and TV series, will train more popular fashion elements.

Liu Zhicheng actually still has many ideas from his previous life, such as setting up exclusive stores and improving product quality, just like he did with Apple phones.

Based on the current market situation, Liu Zhicheng is only using these marketing methods for the time being. Of course, there may be some changes based on market changes.

Liu Zhicheng handed all these tasks over to Wang Xingfa and just supervised from the side.

(End of this chapter)