Hong Kong Island's New Rich Era

Chapter 75 Jingxi Electric Appliance Chain (First Order)

Queen's Road East, Central, is the commercial center of Hong Kong. It is crowded with tourists and has a large flow of people. It is also the place with the largest number of people working the night shift.

Moreover, there are many white-collar workers working in this area, and their consumption level is relatively high. It is where major luxury stores and shopping malls gather.

A Jingxi electrical appliance supermarket will soon open here, targeting the consumer market mainly composed of white-collar workers and enterprises, and striving to build a flagship store.

Liu Zhicheng brought several management members here to inspect. The store has been renovated and is being stocked with goods. The store is making final preparations before opening and striving to have a good start.

The neon sign at the door is very eye-catching, allowing pedestrians to see the four big words "Jingxi Electric" from a distance.

There is a line of small words "Queen's Road Store" below Jingxi Electric Appliances, which allows people to know at a glance that this is Jingxi Electric Appliances Queen's Road Store. It is simple and clear.

After entering the store, Liu Zhicheng walked around accompanied by the store manager and had a friendly chat with the clerk who was stocking the goods.

Just these few words made the clerk who was stocking goods very happy. It turned out that the boss was so approachable. Liu Zhicheng had invisibly created an image that was close to the people.

In fact, Liu Zhicheng didn't ask much, but mainly asked about Jingxi's staff training. The staff told him that they had been training for a week, mainly focusing on service terms, service rules and regulations, etc.

Liu Zhicheng specifically instructed Wang Xingfa to handle these trainings, and invited a service training institution from RB to provide the training. However, at that time, the Hong Kong service industry had no such intention.

This is why local department stores were beaten to a pulp by RB department stores. When Liu Zhicheng first started preparing to open a store, he asked for standardized training on service attitude and language. This was because he was used to the service attitude of shopping malls in his previous life and hated the current service attitude.

Liu Zhicheng looked through it, came to the cashier counter, and said, "Our product variety is pretty good at the moment. I looked around and found that we have TVs, refrigerators, air conditioners, and even the Walkman counter has been reserved."

"We have to try our best to meet the needs of customers. Every store must pay attention to which products are popular, or if a customer asks for a product that we don't have, we must report it to the marketing department."

"For best-selling products, there must be multiple similar products on the shelves to give customers more choices. If there are no such products, we need to conduct research to see if there is really a demand in the market. And these shelves must be kept tidy and spotless at all times."

Based on his memories from his previous life, Liu Zhicheng told them all about his experiences, and Wang Xingfa and his colleagues sent someone to record them so that they could digest them slowly when they returned.

Liu Zhicheng has so many companies to manage that it is impossible for him to keep an eye on them all the time. Therefore, his instructions must be carried out unconditionally.

"Yes, Mr. Liu! Please rest assured that we will fully understand the spirit of your instructions."

After talking for dozens of minutes, Liu Zhicheng stopped until his mouth was dry. He took a sip of water handed to him by his assistant Han Chunxi, took a breath, thought for a moment, and continued talking.

"Mr. Dai, you are in charge of logistics and distribution. The logistics storage center I mentioned last time is a relatively complex system. We must establish a first-in, first-out system."

Dai Yongqiang was appointed as the director of the warehouse center by Liu Zhicheng at the suggestion of Wang Xingfa. He has been investing a lot of energy in this issue of the warehouse center recently. When the boss asked him about it, he was still a little nervous.

"Mr. Liu, the goods in the storage center are a bit mixed, so it is inevitable that some problems will occur. But we have been constantly exploring and summarizing, striving to achieve zero errors."

"Well, there are some things that we cannot guarantee will not go wrong 100%, but we must try to avoid them and establish an error correction mechanism."

"Okay, Mr. Liu."

Liu Zhicheng patted Dai Yongqiang on the shoulder gently and said, "Work hard. When Jingxi becomes bigger and stronger, you will not be treated unfairly." Dai Yongqiang was very happy. He felt that his efforts during this period had not been in vain and that he had been recognized by his boss. He believed that he would be able to achieve greater success.

"Mr. Liu, rest assured, I will do everything I can to manage the logistics center well."

Liu Zhicheng turned around and said to Wang Xingfa: "We need to study the door-to-door delivery system for large items, the after-sales service system, and the product warranty system."

Liu Zhicheng paused, thought for a moment and said, "The systems I just mentioned must be improved through practice, and we must constantly sum up experience and strive to make them our distinctive services."

It is now the 1970s and the anti-corruption work has only just begun a few years ago. Social security has only improved slightly, and a large-scale insurance system has not yet been established.

Liu Zhicheng had to worry about the public security in Hong Kong. He was worried that the electrical appliance store might be robbed, so he asked, "Mr. Wang, how are you going to deal with the public security issue?"

Wang Xingfa has studied this issue and said, "Mr. Liu, the only thing we can do now is to collect most of the cash before dark and only keep the change for the night shift. As for the goods in the convenience store, we don't have any good solution."

Liu Zhicheng nodded, he didn't have any good ideas. So the rest was left to the police.

"Okay, that's it for today. We'll study it later."

Electrical appliance supermarkets are a new industry. Jingxi opened a total of 97 stores of all sizes this time. Although not all stores were opened at once, the total number of stores in the first batch reached 40. The winning formula of chain stores is two words: "fast", but a reasonable layout is more important.

Liu Zhicheng came out for an inspection and research today. The reason for choosing Central as the location is because it is a high-end office building area with many white-collar and wealthy people. It will be the most influential place in the future and the place most worth learning experience from.

The goal Liu Zhicheng set for Jingxi Electrical Appliance Supermarket is to open all 97 stores this year and to form a monopoly in Hong Kong, thus discouraging later entrants.

"So when will the first 40 stores open?"

“Forty stores will open on May 5th, creating a sensation and generating buzz.”

"Okay, no matter when we open, we must pay attention to the quality of goods and services. Word-of-mouth marketing is also very important. We must make citizens happy when shopping."

Liu Zhicheng remembered a catchphrase in his previous life: A gold or silver cup is not as good as the reputation of the people.

"Okay Liu Sheng, we'll remember this."

"We can only open the next batch of stores when the quality is guaranteed. We cannot open stores simply to achieve a goal."

"I read your report last time. There are still some unreasonable aspects in our store layout. We can make appropriate adjustments. We also need to make efforts in new towns. We will try to open Jingxi Electric Appliances all over Hong Kong as soon as possible."

"The next step is to look for a new store, or try to buy the property rights, which will not only increase the value of the property in the future, but also reduce rental expenses."

"Okay, Mr. Liu." Several people agreed.

Liu Zhicheng's planned Jingxi Electric Appliances will take root in Hong Kong and develop into the largest chain of electrical appliance malls in Southeast Asia.

(End of this chapter)