Hong Kong Island's New Rich Era

Chapter 9 Hot Sales
When it comes to sales, the first is of course the Hong Kong local market, which is Liu Zhicheng's base, and it is also the place that must be occupied quickly and the place where the first shot of the claw machine is fired.

Liu Zhicheng planned to sell directly to the factory in Hong Kong to earn more profits. Seeing that production was on track, he immediately convened a factory management meeting.

There was only one topic at the meeting: sales.

Liu Zhicheng maintained his usual meeting style and asked directly: "Mr. Huo, Mr. Li, how much does it cost to produce a claw machine?"

Huo Haiqing was already prepared and answered: "Mr. Liu, after I calculated with the purchasing and production staff, the cost of a claw machine is about 1500 Hong Kong dollars."

Liu Zhicheng could still accept this cost price. After all, many electronic components needed to be purchased from other places.

Of course, Liu Zhicheng would not be satisfied, so he said, "Manager Li, continue to talk to the suppliers and ask them to lower the supply price as much as possible. In addition, there must be more than two suppliers for each component."

"Okay, Mr. Liu." Li Zicai answered neatly. He also knew that Liu Zhicheng's requirement that each component must have more than two suppliers was to prevent unexpected supply interruptions.

"Okay, now that we know the production cost, the next thing is the sales price. What do you think is a suitable price?"

At this time, Wang Xingfa, who was in charge of sales, had the most say and immediately said, "Mr. Liu, after my preliminary market research, I suggest that the initial price of each unit should be around HK$4000."

Liu Zhicheng suddenly realized that these people were even more ruthless than himself. But that was normal. If he didn't make some money with the first-mover advantage, he would be unworthy of the name "capitalist".

"Are you talking about the wholesale price, or our direct sales price in Hong Kong? Will it affect our sales?"

"Mr. Lei, this is the direct selling price in Hong Kong. I suggest the agent to sell it at 3000 Hong Kong dollars. As for whether it will affect sales, it will definitely not, because the people who purchase our products are definitely merchants. As long as it can bring them benefits, no merchant will refuse."

"Okay, let's set the price first. If you have any questions, we can communicate at any time later."

Liu Zhicheng knew that in the early stage, the people who would buy our equipment would definitely be places with large traffic such as shopping malls and cinemas. But by then, some grocery store owners would definitely buy it.

Liu Zhicheng then called on Wang Xingfa, who was in charge of sales, and asked, "Now that the price has been decided, it's time to move on to promotion. What plans have been made? Manager Wang, can you tell us about them?"

"In Hong Kong, we plan to place advertisements in newspapers. In Southeast Asia, we plan to hold a dealer conference. In other markets, we are preparing to send sales personnel on business trips to look for agents," said Wang Xingfa.

Liu Zhicheng was not very satisfied with Wang Xingfa's plan, but after all, he had done a lot of preparatory work, so Liu Zhicheng first affirmed his work.

"Very good. North America and Korea will immediately send a sales team to understand the market and come up with a sales plan."

"But this is not enough. Isn't Hong Kong a free port? Aren't there many global trading companies with offices there? We should take the initiative to sell our products door-to-door. After all, if we rashly explore foreign markets, we will definitely be excluded because it involves interests."

Liu Zhicheng looked at everyone again and said, "As for Xiangjiang, we must first create a market, and we must have a certain sensational effect."

"I suggest placing two machines in every cinema in Hong Kong. We will arrange for people to line up to play the machines first. This will not only let passers-by know how to play the machines, but also give people a sense of the excitement. Finally, we can arrange to buy newspapers to cover the news so that citizens can have something to talk about."

When everyone heard the boss's marketing plan, they were surprised and agreed one after another.

"Don't worry, Mr. Liu. I will adjust the plan immediately. Let the claw machine become a big hit in Hong Kong."

“For some marketing plans, we should not be afraid to spend money. We spend money today in order to make more money tomorrow.”

The next morning after the meeting, Wang Xingfa waited for Liu Zhicheng at the door of his office and handed him a new marketing plan. Liu Zhicheng took a look at it and thought that although the new plan was still a little rough, it had already implemented his instructions from yesterday.

Liu Zhicheng approved and agreed to execute.

……

But Liu Zhicheng obviously underestimated the appeal of claw machines to Hong Kong citizens, especially to women and children today. He also underestimated the spending power of Hong Kong citizens.

A few days later, the Orange Factory began placing claw machines in front of major cinemas across Hong Kong for free. Of course, some of them cost marketing fees.

But on the second day, it immediately attracted a large number of passers-by to play the game, and they couldn't put it down, and turned from passers-by into players.

In the first two days, the Orange Factory arranged people to pretend to be players to queue up, but starting from the third day, the naturally attracted players had already formed queues, and the queues were very long.

The citizens who are queuing behind will even urge the people in front to hurry up. While attracting female and child players, it also attracts many male citizens to play.

With the help of publicity from Hong Kong newspapers, Hong Kong citizens began to discuss the topic of claw machines, and it was no longer a problem for them to be hot-selling in Hong Kong.

Then, the Orange Factory also arranged sales personnel to start selling claw machines door-to-door in major shopping malls in Hong Kong.

Later, some owners of small grocery stores, small game halls, and small department stores also called and placed orders for claw machines.

The claw machines at the Orange Factory are selling like hot cakes, and Liu Zhicheng is on the verge of success.

However, Hong Kong's market capacity is still too small. Even if the Orange Factory takes over all of them, the sales volume will only be a few thousand units. To make big money, it still has to rely on foreign markets.

First of all, we have to conquer the Southeast Asian market, which is currently basically the base for Hong Kong business owners.

Before Liu Zhicheng acquired the Orange Factory, the sales channels of Pirate Street that were left behind were all controlled by Wang Xingfa.

Therefore, Liu Zhicheng decided to hold a South Asian regional distributor conference and arranged for Wang Xingfa to call them one by one to invite them to Hong Kong, let them see the popularity of claw machines in Hong Kong, and then let them gather together for discussions.

When they saw the popularity of claw machines in many shopping malls in Hong Kong, everyone showed an expectant smile and expressed their willingness to purchase the goods and act as the sales agent in their own area.

When Liu Zhicheng heard about the Southeast Asian traders' intention to purchase, he felt that the sales and promotion of claw machines in Southeast Asia would not be a major problem and he should be able to make a lot of money again.

In the reception and negotiation room of the Orange Factory, Chinese traders from South Asia were talking enthusiastically, imagining the booming sales of claw machines.

Liu Zhicheng and Wang Xingfa said there was no rush and that they should let them communicate with each other first, which would be beneficial for the "catfish effect" later.

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(End of this chapter)