Siheyuan: Steel Mill Engineer

Chapter 270 Advertisement
"Okay, you take charge of the arrangements on this matter. Don't be too anxious. Phase 3 has been repaired. The only thing left is the equipment issue. I will follow up on this. After the equipment is installed, our refrigerator production line can be put on the agenda." Yang Zhenyu nodded.

"A refrigerator! This thing is really rare, and the price is a bit high." Fu Yuanfei said, smacking his lips.

"Just wait and see. This time we're going to lower the price of our refrigerators as well. I don't believe that we can't open up the market with our production technology." Yang Zhenyu said with a grin.

Most of the current domestic electrical appliance manufacturers have had interactions with Yang Zhenyu, and some factories’ technologies have even been innovated by Yang Zhenyu.

Therefore, Yang Zhenyu is very familiar with the situation of domestic friendly competitors.

This is also the reason why Yang Zhenyu is confident that he can open up the market directly with a low price. After all, this means he truly knows himself and his enemy.

Of course, these friendly competitors probably never imagined that one day Yang Zhenyu would set up his own factory, and that the first shot would be fired directly at home appliances.

For Yang Zhenyu, there was nothing he could do about it. After all, with the money he earned at the time, it was easiest to work in this industry.

Moreover, the current gap in home appliances is so large that we can accumulate capital quickly and lay the foundation for future development.

"What do you think about us doing some advertising?" Yang Zhenyu asked.

"Advertise in the newspaper? Or some other means?" Fu Yuanfei asked Yang Zhenyu curiously.

"Of course it's comprehensive. Now our factory has a balance between income and expenditure and has a lot of surplus. We don't have to repay the loan in a hurry. Advertising can also increase our reputation. After all, we are still a small and unknown factory." Yang Zhenyu said.

"But if we put up too many advertisements, our costs will go up and we will easily incur losses. If we don't handle it well, problems will easily arise," said Fu Yuanfei, frowning.

"I have also thought about this issue. However, if we don't increase our visibility, it will definitely not work. Our domestic market is very broad." Yang Zhenyu nodded and said.

"Increasing brand awareness is inevitable, but this advertisement..." Fu Yuanfei still felt uneasy.

People these days are just like this. Even though the market economy has been opened up, after all, there is no experience, so not many people actually advertise.

After all, no one advertised before, and this has become people’s habit.

"I asked around, and found out that a 30-second ad on CCTV only costs a few hundred yuan, and that's during prime time, so the total for a year is only a few hundred thousand. If I use my connections, it may not cost much, but by then, with the revenue from advertising, I think it will at least increase by dozens of times," said Yang Zhenyu.

"Since you have made the decision, I have nothing more to say. I will definitely keep up with the production and make sure I don't lag behind," said Fu Yuanfei.

"Well, our main task now is to ensure production. So far, several provinces in North China have basically been rolled out. However, compared to the south, the market here has not been fully opened. We still have to go back and seize the southern market." Yang Zhenyu nodded and said.

"Relatively speaking, in the past few years, the development of the south is indeed faster than that of the north, and the consumption level there is definitely higher than ours. I think we should focus there at this stage." Fu Yuanfei said.

"There is a gap, but it's not big. However, the gap can be gradually widened. The South is definitely a big market, but my relationships there are just average. It may take some time to open up the market." Yang Zhenyu said with a frown.

"I won't say much about this, just take care of the arrangements." Fu Yuanfei laughed. He had a clear idea of ​​his position, that he was here to help, and although he received a lot of salary, he only needed to keep an eye on production and train suitable talents, and then he could retire.

The most important thing is that he is very aware of his own abilities and knows that he is not very good at sales, so he simply does not participate.

"I understand. This matter still needs further consideration." Yang Zhenyu shook his head and said.

For the next several days, Yang Zhenyu was busy with advertising. It was easy to get advertising space as there were no competitors these days. However, the content of the advertisement was more troublesome as he had to find professionals to shoot it.

Therefore, Lin Jian has been working hard to build relationships and find the right people. After all, the money spent must have an effect.

"Director, there's a call from the security office saying that someone is outside and wants to see you to discuss a big business deal with you." Secretary Su Xueling said after putting down the phone.

"Who? What business?" Yang Zhenyu asked with a frown.

"The security office said that it was a man from Shanghai who wanted to take over the agency rights for our Chuyang brand recorders." Su Xueling said.

"Then let him go to the reception room. No matter whether it succeeds or not, we can't lose our etiquette." Yang Zhenyu said after thinking for a while.

During those years, the first few cities to open up were Shanghai, and there were many wealthy people there.

The young man's name was Lu Yihua. He was a street urchin in Shanghai. His ancestors used to be compradors in Shanghai. However, they helped purchase foreign equipment for the country, so he was considered to be one of the more patriotic ones.

"Hello, leader. I am Lv Yihua." Lv Yihua introduced himself in not very standard Mandarin.

"Hello, Mr. Lu. I am Yang Zhenyu, the director of Chuyang Electric Factory. I heard that you want to do a big business with us. What big business do you want, Mr. Lu?"

Yang Zhenyu didn't beat around the bush and went straight to the point. After all, he was unsure of the other party's strength and was not sure if this person could cooperate, so it was better to be direct to avoid wasting too much time.

After listening to Yang Zhenyu's words, Lu Yihua did not think there was anything wrong. After all, the director of such a big factory must be very busy.

"Yes, Director Yang, by chance, I came across your factory's tape recorders. I think both the sound quality and the appearance are much better than those imported from abroad and produced by other domestic manufacturers. So, I wondered if I could get the agency rights of your factory..." Lu Yihua said.

"We welcome any group or individual to come and discuss cooperation, but relatively speaking, we prefer to cooperate with enterprises, even self-employed individuals."

"Of course, we don't look down on individuals. It's mainly to make the accounting transactions between the two parties more convenient. After all, this is related to the image of our factory."

"If you just want to sell some goods in places where there are no agents, we are happy to do so. However, if you want to be an agent, we will definitely consider some qualifications, one of which is the enterprise."

(End of this chapter)