Create horror games that scare players around the world

Chapter 40 Can we publish your game?

In the office, Ding Yi was listening to the phone with his left hand and holding a cup of instant coffee in his right hand.

Sitting leisurely in the chair, enjoying the cool breeze, he listened to Manager Shi's congratulations.

[Congratulations, Mr. Ding, the game has achieved unprecedented success! Sales are booming!]
[It’s amazing, 23 sets… Mr. Ding, this is an incredible result, and it’s the first day.]
[Thanks to you, our game station also got some benefits. Although it is not as good as the Cyber ​​Platform, it is a very good result for a game platform that has only been online for a few days.]
Hearing this, Ding Yi smiled and took a sip of instant coffee, then frowned bitterly and put the cup aside.

I thought I should order a cup of coffee from the milk tea shop, at least it’s sweet.

"Thank you, Director Shi, and thank you for your help. Without your efforts and hard work, I would not be able to enjoy the huge traffic promotion of Danmu.com."

"So, I have to take care of you in the future."

When Manager Shi on the opposite side heard this, he smiled happily.

[You are flattering me. It is not true. It is not true.]
[Boss Ding, you don’t know, but when our manager saw your sales data, the expression on his face was something I can’t forget.]
[He also said something really funny, like if there was no Cyber ​​Platform, all these sales would be from our site, hahaha.]
[The leader specifically called me over and asked me if I had any new future plans with your company. Then I discussed it with the leader for a long time and asked the senior management. Finally, we came up with a cooperation plan and would like to discuss it with you.]
Ding Yi poured himself a glass of purified water, took a sip, and nodded.

"Already have a cooperation plan? You've prepared it very carefully, Director Shi. Then tell me what the plan is."

After hearing this, Manager Shi on the other end of the phone did not speak immediately.

Instead, he was silent for a while, as if he was organizing his words or thinking about something.

After a while, he spoke solemnly.

[Mr. Ding, you have proved one thing to all domestic manufacturers, that horror games also have the potential to be popular.]
[Your keen observation and judgment of the market and your courage to innovate have impressed my leaders.]
[Now, you have succeeded. Xingdong Games has become the focus of our Danmu website and the primary partner.]
After hearing these words, Ding Yi said nothing.

After all, enjoying the flattery of others is not a bad thing, it can even make you happy physically and mentally.

Of course, generally speaking, there is often a real purpose behind these words.

Sure enough, Manager Shi on the other end of the phone said immediately.

[Mr. Ding, your horror game is only available in Chinese and no other languages. This is why it is very popular in China but not well received abroad.]
[We don’t want this high-quality horror game to stop here. Both as a manufacturer and as a group of players, we should want to see it go abroad and shine overseas.]
[We have worked together before, so Mr. Ding, could you consider letting us release "Rotten Meat"?]
Ding Yi raised his eyebrows when he heard this, but before he could say anything, Manager Shi continued.

[With the current popularity of games, there will definitely be many companies that want to be your publisher, including some companies outside the gaming industry that want to contact you.]
[But I can say that these companies, without exception, are only concerned with immediate benefits.]
[What they want is control and copyright, what they want are accessories and tools. Do you think they are really serving the game? I can guarantee that they are not.]
[Although we at Danmu.com are also motivated by profit, we respect developers more. We will not dictate to the production team because we don’t make games. We will not infringe on copyrights, which will only make both parties unhappy, and IP has more value to explore in your hands. Our cooperation model is just profit sharing, and it is within a range that both parties can accept.]
After hearing these words, Ding Yi couldn't help but think about it.

Publisher?

As a game producer, I know that publishers are indispensable.

Because they can indeed solve many problems beyond development.

In his previous life, Ding Yi worked for a game company that cooperated with four publishers.

Their work mainly includes review, marketing, domestic channel promotion, overseas channel promotion, overseas local translation, operations and event organization, etc.

This greatly saves the production team from tedious work, allowing them to focus on game development without having to worry about these things.

Of course, you can also publish it yourself, but the prerequisite is that you have the ability to do so.

You have to start from scratch to find promotion channels, reach cooperation with overseas translation companies, recruit marketing personnel, etc. For all these, you always have to send people to negotiate the business, cooperation and price step by step.

Without a professional team, it will take up a lot of development time.

And even if you have completed the above work, the price may not be attractive, and it may be better to find a publisher.

Therefore, many game companies will look for publishers to save money and trouble. After all, they have resources, connections, and channels, so why not?
Of course, companies with the strength and channels will naturally issue their own products.

But given Ding Yi’s current situation, he obviously does not have the ability to issue shares on his own.

Even though "Rotten Meat" is so popular, it hasn't been released outside the country. This means there is a problem with the distribution.

In this case, let’s cooperate with Danmu.com in the initial stage to save trouble.

In the later stage, when all aspects are mature and we have a professional distribution team, we can do the distribution ourselves.

Considering this, Ding Yi asked.

"What are your advantages?"

Upon hearing this, Manager Shi immediately started talking nonstop.

[We have cooperation with major domestic platforms and many channels, not only our main site of Danmu.com, but also video websites, short video platforms, classified information websites, self-media, social platforms, search engines, etc. Promotion is basically carried out across the entire network to maximize exposure.]
[More importantly, we have exclusive internal prices that are more cost-effective than negotiating in person.]
[For example, if you go to negotiate promotion, the other party may charge you 10 yuan for advertising. But if we go, it may only cost 6-7 yuan.]
Ding Yi understood after hearing this.

This is the strength of the network of large companies.

There are discount channels for everything you do.

"Well, go ahead."

Manager Shi on the other end of the phone drank some water and continued.

[Mr. Ding, in addition to these, we have our own overseas distribution business. We can localize games in various countries, up to 19 languages, saving you the translation work.]
[We also have cooperation with overseas platforms such as YouTube, and promotion is also carried out simultaneously. It is not just a perfunctory matter of simply listing on the Cyber ​​​​platform.]
Hearing these words, Ding Yi couldn't help but sigh that the scale of this barrage website is huge.

The resources are much richer and more professional than those of the publishers in the previous life.

More importantly, they do not own the copyright and will not interfere in the game development.

It's just a matter of spending resources to promote your game and then sharing some of the money.

It was so pure that even Boss Ding suspected it was a trap.

This made him rub his chin, and after thinking for a while, he asked.

"It sounds like a good deal and fair. But for such a good thing, I think the commission must be very high."

Manager Shi on the other end of the phone smiled awkwardly.

[Actually, there are different levels. The one I just mentioned is the first and highest level, and the required share is 45%]
[But Mr. Ding, I have said before that you are a key focus and a top partner on Danmu.com, and you are also a highly rated company that has received an A-level contract.]
[So, after discussing with my leaders and senior management, the solution we came up with was: cancel the 15% sales share of the game station, and make it free to stay at the station in the future. Instead, we will directly charge 20% of the distribution share, and the promotion resources will be distributed at the highest level.]
[What do you think of this condition?]
　Thank you for the tip of 291 from which little cookie you are! Thank you!
　　
　
(End of this chapter)