Reborn: Billionaire in College

Chapter 101 Short of money again
When Renren Waimai was online for 24 hours, two banners were put up on the separate Renren Waimai page, exaggeratingly describing: "Good news, Renren Waimai has exceeded 24 orders in hours since its launch."

Well, if we break down each order into individual units, that would be 10,000 orders for sure.

Renren's first-level page even launched another large push in the form of pop-up windows across the entire network.

The whole world seemed to be in a frenzy, making those young people who had not used takeout or did not have the conditions to order food yesterday suddenly feel that they were out of date and out of touch with the world.

What happened? It was just because it snowed yesterday and I was too lazy to go to the Internet cafe to surf the Internet, but the whole world has changed.

The topic of discussion in the dormitory changed from love, career, boys and girls to which takeout to order tomorrow.

The trend of chats on Renren has changed from how useful Renren Waimai is to recommending a previously undiscovered treasure shop.

This makes users who haven't made it yet scratch their heads. I really want to be involved in these topics.

"Waiting online, it's urgent. How can I pretend to be very skilled at ordering food using Renren Waimai?"

Many people are paying attention to the data of Tiantian Waimai’s 24-hour online service.

Leaders of Dongcai University, various partners, etc.

They seemed to be witnessing the rise of a company and the birth of an industry.

Do you think Chen Pingjiang’s marketing ends here?

Do not!
Under his arrangement, the content department planned an event called "show your orders and win prizes".

A large number of users uploaded their orders under the temptation of massive prizes.

All Renren users have an illusion that "it seems that the whole world is using takeout ordering, but I am not."

The marketing team directly contacted all the partner stores and put up posters or banners at the store entrances, saying, "Congratulations to Renren Waimai for exceeding 24 orders in hours."

There are so many of them on the commercial streets of every university, it’s really hard not to see them.

Strictly speaking, this is the second wave of marketing. The first wave was the promotion before Renren Waimai went online.

However, with the support of sales data, the second wave of marketing was far more effective than the first one.

Xiangpiaopiao’s 700 million cups a year is false advertising, but Renren Waimai’s 10,000 orders on the first day is not.

The office of Renren.com's Entrepreneurship Park is a scene of thriving business and flourishing flowers.

The landline phone never stopped ringing, with shops constantly calling to seek cooperation.

The office area was filled with the sounds of keyboards and telephones, and employees were shuttling back and forth between the boss' office, conference room, and office area.

"Boss, the transportation capacity is insufficient and the delivery time of some orders has been extended."

"Boss, the regional manager of KFC and McDonald's wants to meet with you."

"Boss, a reporter from Dongjiang Daily wants to interview you."

“This application for funds requires a signature.”

"..."

Chen Pingjiang was really overwhelmed. He was so busy that he couldn't even get up from the ground and had no time to drink a sip of water. He was issuing orders one after another in his office.

"Senior Wan, it's only the second day and we are already short of riders. Please recruit another 100 blue riders as soon as possible."

"I know we have enough helmets and jackets, but we still need to purchase more electric bikes." "Interview? No time!"

"Hmm? This cartoon image of the Blue Knight is quite interesting. Contact the image designer and buy it if necessary."

A member of the Comics Association designed a cartoon image of the Blue Knight, which is handsome, cute and a little adorable, and was affectionately named "Little Blue".

Chen Pingjiang liked it at first sight, which is another good topic.

Shu Mang walked into Chen Pingjiang's office with a worried look on his face and took out the financial statements of the two companies last month. "Boss, we are out of money."

Chen Pingjiang nodded, took the report and looked through it.

Last month, the total revenue of the three barbecue restaurants declined slightly, barely exceeding 80 yuan. Renren's advertising revenue was also 80 yuan. After deducting various cost expenditures, the net profit was less than yuan.

Because Chen Pingjiang bought an A6 as the main body of the company, and bought hundreds of electric bicycles for riders.

"Not bad, at least it's not negative."

Shu Mang shook his head. "We must pay attention to this. It's already dangerous. In January and February, when students are on vacation, the usage rate of Renren will drop, and advertising fees will also decline. We are now completely diverting cash from the barbecue restaurant to fill the hole in Renren Takeaway, but how long can it last?"

On the first day that Renren Waimai went online, Chen Pingjiang spent 15000 yuan.

Today, the second day, the estimated loss will soar to 25000 or even 30000 yuan.

Even if the three barbecue restaurants do not pay wages and delay settling the money with suppliers, the combined daily turnover is not enough to compensate for the losses of Renren Waimai.

Cash flow is almost stalled.

"There are still hundreds of thousands of funds in the account, but the accounts payable are even more. The catering suppliers have to be paid on the 2th, and the salaries have to be paid on the 30000th. We also have to book another electric vehicles." Shu Mang hesitated and continued, "Renren Waimai has achieved initial success. Why don't we stop issuing coupons? Otherwise, we will lose to yuan a day, which is unbearable."

Chen Pingjiang shook his head: "Tomorrow is only the third day, and the effects of the two rounds of marketing are still fermenting. When new users see that there are no coupons, they will scold us. The most important thing is that the consumption habits of users need to be cultivated until they become aware of it."

"Then we can only look for money from outside, either through financing or loans."

"If we rush to find money now, we will be manipulated. The data has not yet reached its peak, and there is no room for negotiation. Besides, we are running out of time." Chen Pingjiang said, tapping his fingers on the table: "First, use the money that needs to be delivered to the merchants for urgent use."

"In order to attract merchants to settle in, we initially signed a one-week payment period. And this kind of robbing Peter to pay Paul is not a good idea after all. It's quite nerve-wracking."

Due to the current limitations of payment methods and conditions, merchants on Renren Waimai are unable to withdraw sales funds in real time, so all funds are transferred uniformly by the Finance Department with a payment period of one week.

This also provided the necessary conditions for Chen Pingjiang to temporarily embezzle merchants' payments.

"I'll take care of the money, don't worry too much, but the coupons and promotions can't stop."

Chen Pingjiang issued a death order.

Shu Mang was quite curious, "Are you going to borrow money from a loan shark or mortgage your Audi A6?"

Chen Pingjiang rolled his eyes. "Do I look that stupid? Anyway, you should work harder here and delay the payables as much as possible. Work hard. I know you've been very busy lately. I've asked Senior Sister Wan to recruit two capable subordinates for you. After this busy period, I'll give you an annual leave and a raise."

"Another empty promise, huh? You always make empty promises during interviews."

Chen Pingjiang glared at me, and said, "Why don't you believe me?" "I, Chen, never make promises. You wait until I have money."

"Excuse me for being blunt, but how can we ever make money if we spend money like this?" Shu Mang said this and walked out of Chen Pingjiang's office leisurely.

(End of this chapter)