Reborn: Billionaire in College

Chapter 134 "Parking Space Grab" is coming

In exchange for He Zhiyu's favor, the other party waived part of the commission. Chen Pingjiang didn't say much and signed the contract on the spot, paying a deposit of one-sixth of the amount.

"I feel like I've lost so much. When I make money in the future, I'm going to get a piece of land and build a building myself."

The 1,000-square-meter office area in front of me looks very large, and there won’t be much left after removing the conference room and office.

Even so, the money had to be divided among several companies under Chen Pingjiang's name.

Since Miaocha plans to open branches in the city, and even a flagship store in a downtown area, it undoubtedly needs a more grand storefront. There are not many office staff, after all, the store clerks all work in various branches.

It’s mainly on Renren.

After finishing all this, Chen Pingjiang returned to Entrepreneurship Park 202 and announced the news.

"It hasn't been long since we moved to the Entrepreneurship Park, and now we have to move again. Can we not go? Boss, it's more comfortable to stay in school."

"The company has grown so fast that it really needs a foothold in the city. Every time the station managers from Xianning University Town come to hold a meeting, they have to cross the entire Dongjiang City."

Wan Yuqian didn't care: "I've already graduated, so I can go to work in the city."

Chen Pingjiang interrupted everyone's chatter, coughed, and said, "We'll work in the nearest place, whichever is more convenient. But we need a large number of technical personnel, and those we recruit later will be placed in the city."

Renren still has a large number of college students, most of whom are from the University of Finance and Economics and surrounding universities. It is naturally impossible to let all of them go to work in the city.

Thanks to the popularity of the Miaocha project, Renren's cash flow crisis has finally improved.

The milk tea project is a very qualified cash cow.

Due to the popularity of the campus image spokesperson competition, Renren's advertising investment has been going well since the beginning of the year. Advertising fees have increased by more than 80% compared to the previous quarter. The most important thing is that it has boosted the sales of some of Renren's virtual products.

Renren Waimai has also performed well. The novel delivery method has subtly changed the lifestyle of college students, and the profits are also decent.

Looking at the millions of dollars in the account, Chen Pingjiang thought to himself, I have never fought such a lucrative battle.

"The next step for Miaocha is to gradually complete its layout in the two university towns. The most important thing is to enter the densely populated downtown areas, so as to enhance the brand image."

"Sister Wan needs to complete the team configuration of the catering company."

"After this image spokesperson competition, Renren will move beyond campuses. We will then place advertisements in places such as subway and bus stations."

Miao Bingwei said at this time: "The parking space grabbing game has basically been opened. Should we take advantage of this promotion to launch it online together?"

Chen Pingjiang's eyes lit up when he heard this.

After waiting for almost half a year, the parking spaces have finally been developed.

"While we have some free time, let's try it out internally first, as a test, right? If the results are good, we can launch it online during the break after the spokesperson competition."

The entire technical department's project team worked hard for almost half a year to develop the system, and the parking space grabbing system has now been completed to a relatively high degree.

Some gameplay methods have been restored, and the scene creation is somewhat cartoon-like.

At the beginning of the game, you will be given an ordinary parking lot with three ordinary parking spaces and one love parking space. At the same time, the system will also give you a second-hand Alto and starting funds.

Players can earn income by parking and ticketing in the game. After earning income, they can buy their own dream car. The more expensive the car, the higher the profitability per minute.

When we all went online at Renren, we knew that the technical department was working on a small game called "Grab a Parking Space". We didn't pay much attention to it at first, until we got our hands on it, we found it really interesting.

Miao Bingwei posted the rules for grabbing parking spaces in the company’s internal QQ group.

"Park your car in a friend's parking space and earn money every minute based on the profitability of the car. After 12 hours of continuous parking, the income will no longer increase. When you move the car out of the parking space, this income will be added to your total cash. If you find that your parking space is occupied by someone else, you can "stick" that car and choose to confiscate all or half of the car's income. You can only park your car in a friend's parking space. Your own private parking space is used to make money!"

Many people were eager to try it out and started the trial play.

"So this game relies on constantly parking and ticketing to earn money to buy new cars?"

"Yeah, it seems so. There are also modification shops and prop shops here. It seems that modification can slightly increase the parking income."

"I want to buy a BMW 730 and a Porsche 911, they are so cool!"

"A used Alto only makes 5 yuan a minute, but the best Porsche 911 makes 30 yuan a minute, which is more than 40000 yuan a day."

"It shows that I'm ranked No. 1 among my friends, hahaha."

"Damn it, we all started playing together, why do you have so much money?" "..."

This type of mini-game is rarely seen. Unlike popular games such as CS and World of Warcraft, this is a new type of social game.

Increase game communication between people in an interesting way.

No need to download, just open Renren and play, and you don’t need to sit in front of the computer for a long time.

It is acceptable to men, women, adults and children.

After Chen Pingjiang finished testing it for a while, he turned to ask Miao Bingwei beside him: "Are there any plans for subsequent version updates?"

Miao Bingwei nodded: "Currently, the best car in the game is just the Porsche 911. In subsequent versions, we will update more supercars, launch more modification kits, and try to add other gameplay, but the core gameplay based on parking stickers will not change."

Chen Pingjiang was not surprised by this.

He smiled and said, "This time I'm renting an office in the city and I'm planning to recruit a group of game developers. The project of Farm for All can be developed. Fighting for parking spaces is just a warm-up."

"It won't be long before our competitors, such as QQ and Xiaonei.com, will also follow suit and launch parking space grabbing games. What we need to do is to be faster than them in every version update and always stay ahead of them."

"Once this game is launched, Renren will be developing the Dongjiang market and the national market at the same time. You need to be ready on the server side."

The mission of the game "Grab the Parking Space" is only to help Renren open up the national market and quickly gain a foothold. If it wants to make a bigger breakthrough, it has to rely on the popular "Stealing Vegetables" game.

After all, when it comes to "stealing vegetables", it was a household name back then. Many old men and women couldn't help but get up in the middle of the night to pick vegetables. It was really popular among the people. In comparison, grabbing a parking space was still a little bit worse.

The natural disadvantages of social games are their short lifespan and poor playability. Their success or failure is due to social interaction.

Version updates cannot be endless. When more players feel bored and quit the game, they will in turn encourage other friends to quit the game as well. With fewer people playing, the life of the game will naturally come to an end.

Therefore, Chen Pingjiang did not plan to rely on one game for his entire life, he just needed to keep developing new games.

"In short, everyone should first do a good job of the internal work of the game during this period, and prepare other supporting promotional copy and marketing plans. The sales department should also conduct targeted advertising and investment promotion."

Li Xi was stunned for a moment, still not quite reacting: "Boss, are you going to advertise and recruit investors in the same way as before?"

Chen Pingjiang shook his head: "Of course not. Social games have the natural advantage of built-in advertising, and game players are all over the country. The previous advertising investment promotion positions were on the homepage or second-level pages of Renren.com, but this time the investment promotion positions are limited to the game in the parking space grabbing game."

"We don't display ads directly to users, but in the form of game props. This will increase users' memory rate as they continue to use the props. For example, some of the brand vehicles in our parking space grabbing game are common products in real life, which is equivalent to moving offline products online."

This operation is quite cool, and Li Xi feels that only his boss can come up with this idea.

When you think about it, it is indeed easy to remember some car brands when playing games.

"Boss, do you mean we should negotiate with all the car manufacturers that appear in the game?"

After asking this question, Li Xi felt a little insecure. Even though he had cooperated with a large enterprise like New Oriental before, it was the first time for him and Renren to cooperate with a car company through product placement.

Miao Bingwei asked with some concern: "Our competitors are all nationally and even world-renowned car companies. In comparison, Renren is still very small. Will they be willing to buy our account? Don't ask us for copyright fees later."

Li Xi didn't know much about car brands and was worried that he would not be able to do the job.

Chen Pingjiang disagrees: "We should talk door to door, no matter Chery, Xiali, Geely, or Volkswagen. Even if we can't reach an agreement, we should ask for a letter of authorization to prevent them from suing us for infringement. We should do this before the game goes online. For those who are willing to put ads in our game, the technical department will raise the simulation level to at least 80%. For those who are not willing, we won't force them. We can only make them a little ugly. When the game becomes popular, I believe they will not be able to bear it themselves."

Everyone couldn't help but smile, and even Li Xi's worries were slightly reduced.

Indeed.

The initiative is in the hands of Renren.

If you are willing to talk, then talk. Renren will not be the one that is unwilling to suffer losses.

By the time the game was launched it became a huge hit.

Audi A6, BMW 730 and Mercedes-Benz E, which belong to the same level as BBA, those who are willing to put them in advertisements will draw them more handsomely and make the wheels bigger. If you are not willing, I'm sorry, we can just ask an elementary school artist to draw them for you. If you are still not willing, we won't even put your car in the game.

By that time, the Audi A6 and BMW 730 will be in the game, and only your Mercedes-Benz E will be missing, so you will naturally have less advantage than your competitors.

By then, Renren will not need to worry, as Mercedes-Benz E itself will not be able to bear it.

(End of this chapter)