Reborn: Billionaire in College
Chapter 135 No One Can Get Free Money from Me
Chapter 135 No One Can Get Free Money from Me
The Renren Image Spokesperson Competition is more than halfway through, with only two days left for the PK competition, followed by the much-anticipated finals.
Chen Pingjiang went to communicate with Principal Ning Yongde, hoping to borrow the school gymnasium to hold the finals and award ceremony.
Ning Yongde now regarded Chen Pingjiang and Renren as treasures. Moreover, it was a good opportunity to promote CUFE, so how could he refuse? He nodded with a smile and asked the school Youth League Committee to fully cooperate.
At the same time, the entire Renren.com and the catering group are also working at full capacity.
Miaocha directly rented a first-floor storefront of over 100 square meters in the center of Dongjiang City, across from Starbucks, to build the Miaocha Dongjiang flagship store.
The internal testing of the parking space grabbing game is in full swing. Chen Pingjiang has also selected fifty enthusiastic users from Renren.com to participate in the internal testing.
The most nervous among them was Li Xi.
This junior student from the School of Finance stepped onto another stage for the first time. He had already driven to Wuhu City with Chen Pingjiang.
The headquarters of Chery Automobile Group.
The person who has been in contact with Li Xi is the deputy director of the communication and promotion department of the sales company under Chery Group. Given Li Xi's level, this is the best he can do.
The main responsibility of the communication and promotion blogger of Chery Automobile Sales Company is to control the amount and use of advertising support funds.
When Chen Pingjiang arrived in his G-Class it was exactly 10 o'clock in the morning, neither early nor late.
"I'll take you for a run this time as a sample. Let's pick a relatively simple partner to start with. From now on, you'll have to be on your own."
As the advertising and sales manager of Renren.com, Li Xi had to take the lead and tackle these tough problems one by one. For this reason, he almost took a leave of absence from school and planned to work peacefully, but Chen Pingjiang contacted the school.
Li Xi is under a lot of pressure.
He was just a junior student at an ordinary second-tier university, but he had to deal with many Fortune 500 companies. Renren itself had not yet set foot in the whole country, and its brand was not very well known after leaving Dongjiang University. You can imagine the pressure and difficulty involved.
"Boss, don't worry, I will work hard." Li Xi clenched his fists involuntarily. Although his figure seemed a little small standing in front of the gate of Chery Group, it contained extraordinary strength.
Chen Pingjiang patted his shoulder with relief: "Relax, we all have one mouth and two eyes, how can we eat you?"
In any case, the gap in life between Li Xi, who chose this path, and his classmates in the ivory tower gradually widened.
"To be honest, I haven't even heard of Renren. But I tried it before you came and it feels pretty good, but the user base is still relatively small, and most of them are students, not our potential customers."
"I've also read your proposal. Social gaming is a very novel concept, but no matter what, everything still needs to be proven by results and data."
"Our group's money doesn't come from the wind. The annual advertising budget is limited. How can you convince me to invest the advertising plan that should have been invested in traditional media in Renren instead?"
Deputy Minister of the Communication and Promotion Department, Weng Yingliang, did not refuse directly. Instead, he warmly entertained Chen Pingjiang and Li Xi, but every word he said was filled with refusal.
Chen Pingjiang is no exception.
Objective factors do exist.
Renren is indeed not well-known, the game has not yet been launched, and the market response is still questionable...
Chen Pingjiang thought for a moment and said, "In fact, the core issue is just one. How many users can our parking space grabbing game have? How much impact can it bring to your products?"
Weng Yingliang nodded and flipped through the plan in his hand: "Although I don't want to say this, this is the fact after all. Your company's market influence is indeed too weak, and it is difficult for us to make a judgment."
When it comes to business, Weng Yingliang is not wrong.
You, Chen Pingjiang, are not the protagonist of a novel. The polite reception you receive when you come to discuss cooperation is already the utmost. It is impossible to sign the contract without some concrete results.
Weng Yingliang really likes this parking game. Players can see the various brands of Chery Automobile every day, which brings great positive publicity. If Tencent came to negotiate with him today, the contract might have been signed.
"Let's draw up a betting agreement."
"Huh?" Weng Yingliang still suspected that he had heard it wrong. It's not like he had never done advertising betting agreements before, but this kind of thing is usually proposed by the beneficiary of the advertisement in order to avoid risks. How could you, the advertiser, bring it up right away?
"From your perspective, if I were the person in charge of Chery, to be honest, I would not invest in such an advertisement. But from Renren's perspective, I am quite confident in our social game. There is a huge information gap. In this case, it is better to pay according to the advertising effect."
Chen Pingjiang immediately used his ultimate move, “No matter how many ways you come, I will only go one way.”
"Haha, Mr. Chen is so optimistic about your game project?" This is very interesting. The strong confidence shown by Chen Pingjiang made Weng Yingliang very interested. The gambling agreement can indeed reduce risks.
"The data we provide shows that the advertising effect has achieved the agreed goal. You should pay the advertising fee and pay us the additional benefits in accordance with the proportion agreed by both parties."
"On the other hand, if the agreed target is not achieved, you do not need to pay a penny for the advertising."
The gambling agreement was a strategy that Chen Pingjiang had thought of on his way here, and it was also the most effective method. It could better dispel the concerns of the partners, let the results speak for themselves, and no one would suffer a loss. In the final analysis, this was still based on the strong confidence in their own products.
Weng Yingliang pondered for a while, tapped the table with his fingers, and said, "What do you mean by additional benefits?"
Chen Pingjiang smiled and took over the conversation: "Of course, it refers to the extra data after reaching the target. Suppose the target is set at 100,000, and we finally achieved 500,000, we have the right to ask you to pay the excess advertising fees. This is reasonable, isn't it?" Weng Yingliang nodded and asked, "Who else have you negotiated with in the form of a bet?"
"Chery is the first one. My hometown is Tong City, which is so close to Wuhu City. The first thing I thought of was Chery."
Perhaps out of a sense of intimacy with his fellow countryman, Weng Yingliang smiled and said, "In principle, there is no problem with what you proposed. Our minister is on a business trip, and I will communicate with him tonight. In addition, as for the performance commitment in the gambling agreement, we hope to have at least 300,000 online users."
Weng Yingliang laughed, and Chen Pingjiang also laughed.
This guy doesn't look as friendly as he appears. It really fits the saying, "When fellow villagers meet, they shoot each other in the back."
He immediately asked for 300,000 online users.
What did 2007 people online mean in ?
The Legend World, which ranks tenth, has a maximum number of nearly 55 concurrent online users, and only about users online on a daily basis.
This means that you have to at least be among the top ten to compete for a parking space.
The smiling tiger said everything was good, but in the end the lion asked for a huge sum. If it were an ordinary company, it would probably be ripped off and nothing would be left. It would either turn around and leave, or it would be a waste of time.
"Isn't this too much?" Chen Pingjiang pretended to be embarrassed, but he was actually ecstatic inside.
With only 300,000 people online, can't it be done in the blink of an eye?
When "Stealing Vegetables" was at its peak, the number of monthly active users nationwide reached 3.2 million, and registered accounts accounted for 2/3 of the Chinese population, which translates to about 1100 million daily active users.
Even if “Grabbing a Parking Space” is a little short of the mark, at least we can get one-third of it, which will still give us 1 million monthly active users.
"Why? Isn't Mr. Chen very confident in your game?"
Seeing Chen Pingjiang sitting opposite him not saying anything for a long time, Weng Yingliang asked again: "Two hundred thousand daily active users, two million buyout, if Mr. Chen doesn't agree, I can only express my regret."
A poor picture shows a dagger.
Weng Yingliang felt that this deal would not be a loss no matter how he calculated it. With 200,000 daily active users, even one cycle would be more than 2 million. However, it was a great deal to buy out the advertising space for a game. However, he also knew that the life cycle of games like this was relatively short.
The expression on Chen Pingjiang's face was quite complicated.
The anxiety, hesitation, struggle and subsequent relaxation, relief and confidence are all textbook-level for Beijing Film Academy.
No one spoke in the entire office. You could hear a pin drop on the floor. With a confident mentality, Weng Yingliang leisurely drank a sip of tea.
Li Xi, who was sitting next to Chen Pingjiang, dared not even breathe, and his hands were sweating from nervousness.
After a long time, Chen Pingjiang nodded, feeling relieved.
"Yes, Mr. Weng, but for the amount exceeding 200,000, we hope to accumulate it in the same proportion."
Feeling that the situation was settled, Weng Yingliang nodded with satisfaction, thinking that he had negotiated a good deal of cooperation, and that Chen Pingjiang was very happy. "No problem."
From Weng Yingliang's perspective, he felt that he had made a huge profit. The number of 200,000 daily active users was actually very difficult to achieve. He did not think that Renren, a very small Internet company, could achieve such a level with its games. The probability of this happening was almost as high as finding a needle in a haystack.
There are so many games in China, how many of them are self-developed and have achieved such daily active users?
If the goal is not achieved, Chery Group will not suffer any loss and will also get some free advertising.
Even if it is achieved, there is no loss. Two hundred thousand daily active users are not worth this price, not to mention a buyout.
Chen Pingjiang also felt that he had made a lot of money...
The final data may very likely increase by more than ten times. I wonder if Weng Yingliang will still be able to laugh by then.
That evening, Chen Pingjiang hosted a banquet for Weng Yingliang at the most luxurious restaurant in Wuhu City.
The guests and hosts enjoy themselves.
"Other manufacturers are all talking along this line of thought." Chen Pingjiang, lying on one of the beds in the double room at night, said to Li Xi who was not far away.
Li Xi nodded: "It would be much easier to negotiate if we bet against each other, and it would dispel the other party's concerns, but wouldn't we lose a lot? If we can't reach this data, we won't get a penny. If it really doesn't work, can we do some data?"
Chen Pingjiang laughed and said, "Do you think the manufacturers are stupid? This kind of data usually needs to be audited by a third-party agency, and the internal operation management departments of each group will conduct spot checks from time to time. It is impossible for them to believe the data you report."
Li Xi had never played online games before, so he had no idea what the number of 200,000 was. He just thought it was too much and said worriedly, "Wouldn't it be a waste of our efforts then?"
"Free work? No way." Chen Pingjiang was lying on the bed with his eyes wide open: "No one can get something for free from me, Chen Pingjiang."
(End of this chapter)
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