Reborn: Billionaire in College

Chapter 149 Everyone is fighting for parking spaces online

5 month 8 day.

At five o'clock in the morning, Renren was updated and maintained.

Then everyone was rushing to grab a parking space and it was officially launched.

Lu Xing is a social animal worker in Shenzhen. Due to the rent of his house, he has to walk to the subway station for 15 minutes every day before going to work, and then take the bus after getting off the subway.

That morning Lu Xing caught the subway as usual.

Then I noticed that the Shenzhen subway today was a little different, with a bunch of advertisements posted on the floor and on the handlebars.

“Everyone is fighting for parking spaces?”

At first Lu Xing didn't take it too seriously.

It wasn’t until I changed buses that I saw the “Everyone scrambles for parking spaces” advertisement all over the No. 29 bus that I often take.

With doubts and curiosity, Lu Xing came to the company before work and typed the Renren website into the browser.

After the page jumped, a pop-up window so large that it occupied half of the screen popped up, and it was also about grabbing a parking space.

"Log in now and you will receive a new member gift package. It includes: a gold coin double card, a Bumblebee experience card, and an exclusive high-end private car fragment."

After completing the registration process, Lu Xing finally started the game.

Looking at the lonely second-hand Alto in the garage, Lu Xing found an empty parking space under the guidance of a novice, parked the car, and looked around.

"Parking in someone else's private parking space earns 1 yuan per minute; but after earning 10 yuan in a row in this parking space, there is no more income."

"If you find that your parking space is occupied by someone else, you can put a ticket on that car and collect a fine, which is the income of that car from this parking."

"So the way to play this game is to keep parking and getting tickets to save money, then buy and upgrade cars?"

Lu Xing suddenly remembered the novice gift pack he had just received and quickly clicked on it to use it.

As the mouse was pressed, a yellow Chevrolet Camaro appeared on the screen, with charming curves and beautiful lines.

Lu Xing couldn't take his eyes off it immediately, this was his dream car, especially since the first Transformers movie would be released in China in just two months, and he had watched the trailer almost torn apart.

After using the double gold coin card, Lu Xing quickly found a parking space for Bumblebee. The trial card was only valid for one day.

"A used Alto costs 16000 yuan, and at 5 yuan per minute, it would take 53 hours to buy another one."

"Holy crap, Bumblebee actually makes 20 yuan per minute, and if you include the double gold card, that's 40 yuan per minute, which is 57600 yuan a day."

"By the way, you can also post stickers on other people's cars. But now that the game has just been launched, there are fewer people playing it. It would be nice to post stickers back and forth every day."

Lu Xing, who was born as a programmer, immediately found something interesting. "It seems that I can register a small account and park all the cars in the big account."

Lu Xing became more and more interested in the game, and he reluctantly turned it off until he got to work, while recommending it to his colleague sitting next to him.

"Lao Wang, let me recommend you a game. Come and play with me."

"What game?" Wang Jiang, who was sitting next to Lu Xing, was a little confused. He had never seen Lu Xing like playing games.

"Go to www.renren.com and you'll see a group of people competing for parking spaces. Go register and it will be fun for us to interact with each other."

"Sister Li, you should get one too."

Throughout the morning, Lu Xing opened the parking space page five times to check the parking situation and see if anyone had been ticketed.

Every time I enter the parking space grabbing application from the left navigation bar, after a long time, Lu Xing can't ignore other pages of Renren.

“The front-end UI is well done. It feels much better than other SNS. It is refreshing to look at.”

Lu Xing casually flipped through a few posts and unexpectedly saw a guide on how to grab a parking space and some redemption code draw activities.

He then clicked on the sections that interested him the most, namely the music section, novels and the two-dimensional section, and started to browse with great interest.

…………

Yuan Xiaoen, who lives in Yuzhou, a small third- or fourth-tier city, looked at the QQ link sent by her childhood best friend, opened it out of curiosity, and was redirected to Renren.

"Xiao En, come and try this game. Jiang Tao and I are also playing it. You can also invite your friends. There are rewards for that."

Because of the reward mechanism for inviting friends, many players started inviting friends crazily after thinking about it.

You can get a reward of 1000 gold coins for each person you invite to the game.

A second-hand Alto costs 16000.

There is a limit on the number of friends you can invite, which is 30 at most. This means that at the beginning, you have nearly two more cars than others, and with the novice gift pack, you can win steadily at the beginning.

…………

When Chen Pingjiang arrived at the company in the morning, Miao Bingwei ran over excitedly as soon as he sat down.

"Good news, it's a good start. As of 10 a.m., more than 3 people have registered for Renrenqiang Parking Space, and because of the invitation rewards, the number of registrations is increasing exponentially."

Chen Pingjiang smiled and nodded, not surprised at all. "Pay attention to the server. We will have a meeting this afternoon."

Although this data is still acceptable, Renren already has so many registered users and has placed advertisements on buses and subways in first-tier cities, so there is nothing to be happy about.

What we really need to look at is the 24-hour registration volume and retention rate.

The fission of grabbing parking spaces is quite scary.

Players who have a little understanding of the situation are frantically inviting friends. If they can get a head start in the early stages, their assets will accumulate much faster than others.

In addition, the more friends you have, the more you can park your car in someone else's parking space. When you first start playing the game, everyone has a small number of cars. As the number of cars under your name increases, you will need more and more friends, otherwise there will be no place to park.

Moreover, the more friends you have, the more stickers you can post. Every time you post a sticker, you can get income for the car, and there is no limit on the number of times, which is as comfortable as freeloading.

Facts have proved that Miao Bingwei still underestimated the explosive speed at which everyone was scrambling for parking spaces. By the time the meeting started at 10 p.m., the number of registered users had exceeded .

This is an unimaginable number. It took Renren two or three months to grow from 0 to 10, but it only took half a day to grab a parking space.

In the conference room, everyone looked excited and thought this was a good start.

Chen Pingjiang sat at one end of the conference room, listening to everyone's reports and adding a few words from time to time.

"Which version has the technical department developed?"

With Miao Bingwei joining the board of directors, the entire project of Renren Parking Space was put in charge of the old man Ye Songxiang, who joined Renren through the social recruitment channel when the parking space project was first produced.

Hearing the big boss's question, Ye Songxiang quickly opened his notebook and replied, "It has been developed to version 1.5. We plan to update the version once a month. In the version that has been developed, we have added honor badges, car modification, points mall, license plate system, and lottery system. In the subsequent versions to be developed, we plan to add car model system, guild system, epic parts system, and transforming car system."

Chen Pingjiang nodded: "Don't rush to update the game for a period of time after it is launched, so that players can get started more easily. When the registration growth rate slows down, start the version update to achieve the goal of activeness and retention."

Everyone is scrambling for parking spaces has been preparing for several versions of updates since the beginning of production, and some of the gameplays are very different from the previous version of scrambling for parking spaces.

The reason why Chen Pingjiang prepared so many gameplays was entirely to extend the life cycle of the game and to prepare for competitors.

Back then, QQ Farm could update three or four versions in a week. Compared with that, Chen Pingjiang felt that he was too restrained.

The main thing is social games. If it is too difficult to get started, it will inevitably discourage many people and it is not suitable for elderly users.

But if it remains so simple and the game content is scarce, players will quickly leave after the initial interest period.

Therefore, it is necessary to add gameplay step by step.

At the same time, we can achieve dimensionality reduction attack on competitors who copy and grab parking spaces.

No matter how you copy, I'm always one step ahead of you.

Many of these gameplays were proposed by Chen Pingjiang, and of course some were added by the technical department.

For example, the car experience card and private car exclusive fragments in the novice gift pack were not available when it was first launched in the previous life.

Thinking of this, Chen Pingjiang turned to the head of the content department, Zhuo Ling, and said, "How is the promotion going over there? Remember to connect the parking space grabbing game with our Renren.com. To put it bluntly, the purpose of making games is to attract traffic to Renren.com, and the ultimate goal is to increase the number of online users on Renren.com."

Zhuo Ling has been under a lot of pressure recently, and she has serious dark circles under her eyes.

"We not only launched a guide post and a redemption code lottery on Renren, but also added a section for making friends for parking spaces, which is convenient for users with few friends to make friends and interact. At the same time, we set up a sign-in post, and give certain rewards for signing in every day. At the same time, we optimized some pages of Renren and held a parking space declaration competition."

Chen Pingjiang took the laptop that Zhuo Ling pushed over to him.

Some interesting declarations above.

"Loyalty is valuable, but reporting is more valuable; if there is a good car sticker, both can be thrown away!"

“My parking space is my own decision”

"It's not a crime to report a post and wait for it to happen."

"Strengthen police-civilian cooperation and build a harmonious parking lot."

"Come out and stop, you'll get a sticker sooner or later!"

"..."

(End of this chapter)