Reborn: Billionaire in College

Chapter 184 Taiyi Pickled Fish

Chen Pingjiang had nothing to do that day, so he took Yan Yan to Wanda Plaza in Xinjiekou.

This Wanda Plaza is the first Wanda Plaza in Dongjiang and the eighth commercial plaza built by Wanda in China. It is a representative single store of Wanda.

It has obvious location advantages and occupies a superior geographical location in the central business district. It has a considerable flow of customers. There is a Walmart on the first floor and a Wanda Cinema on the fourth floor.

The Miaocha flagship store under Zhizhen Catering is on the first floor, while Xiao Chen BBQ and the newly opened Taiyi Pickled Fish occupy a corner of the third floor respectively.

To a certain extent, part of the tuition for Master Sicong, who is currently studying in the UK, was contributed by Chen Pingjiang.

At 5:30 in the afternoon, the Miaocha flagship store was at its peak traffic. The space of more than 100 square meters was filled with people sitting in groups of three or four. Many people gathered around and quietly looked at Ma Long in the parking space outside the window.

This is the first time Chen Pingjiang has visited this flagship store in Xinjiekou, which has been open for almost half a year.

In the past six months, Miaocha has moved from the university town to the city center and has also gained a place among the young people in Dongjiang.

More and more people have become loyal consumers of Miaocha.

There are competitors in the market now, such as Dongjiang’s local brands “Ku Ke Le” and “Docuduo”.

Among them, Küküle Milk Tea occupies the exit of Xinjiekou subway station. Its main selling point is cheap and good quality, and it takes a low-end route. During promotions, a cup of watermelon juice costs only 3 yuan.

The most popular one this year is the full set of milk tea, which contains pearls, pudding, red beans, coconut, and pearls. The milk tea is rich and smooth, and the pearls are chewy and especially sweet. A full set of milk tea costs about 7 yuan.

If these two milk tea shops represent the middle and low end of the Dongjiang market, then Miao Cha represents the high end.

The average price of a cup of milk tea is 15 yuan, which is not cheap, but it has captured the largest market share thanks to its excellent taste, rich variety and best product quality.

People in Dongjiang really like to drink milk tea. Miaocha also launched the slogan of "healthy milk tea" and rejected powdered milk tea, which immediately attracted a lot of people's attention.

In addition to its excellent product quality, Miaocha's service attitude is also something that people talk about.

How popular is Miaocha right now?
It has become a must-buy at every store, and everyone who goes shopping must have a cup. People who have never experienced the grandeur of milk tea queues always have a feeling of doubt in life when they see the long queues at the entrance of Miaocha.

"Ugh!" Chen Pingjiang felt his scalp tingling as he looked at the long queue at the entrance of Miaocha. "Why don't we come back after dinner? The queue is too long."

"No, I want to drink." What surprised Chen Pingjiang was that Yan Yan, who was usually cold and aloof, actually started to act coquettishly and even picked up the drink a little, which stunned Chen Pingjiang.

Seeing Chen Pingjiang's dull eyes, Yan Yan blushed and shook Chen Pingjiang's hand.

At this moment, a little person in Chen Pingjiang's mind was shouting, "Buy it for her to drink!"

"What do you want to drink? I'll have it prepared and sent over." After thinking about it, Chen Pingjiang sent a message to Qin Suqin, the person in charge of Miaocha.

"Man Yue Lan Shan, I often drink this at school." Yan Yan said.

When Chen Pingjiang sent the message, the two girls standing in front of him heard what he said and thought he was bragging. They turned around and sneered at Chen Pingjiang.

"What kind of person is this? He speaks without thinking. If you don't know him, you might think he is the boss of Miaocha. He even asked someone to deliver it to me."

"He looks OK, and his girlfriend is pretty too, but he just doesn't think before he speaks."

As soon as Chen Pingjiang finished sending the message, he felt that Yan Yan was about to make a move. Her face was not good, so he quickly pulled her back and whispered in her ear: "Forget it, forget it. These are all money given to me by my clients. Let them talk."

You know what, Yan Yan's protective look is really adorable.

Maybe it's because she has been with Chen Pingjiang for a long time and they have met each other's parents, Yan Yan now shows more emotions in front of Chen Pingjiang.

Qin Suqin, who was just about to get off work, saw Chen Pingjiang's message. She didn't dare to neglect it and quickly called the manager of the Xinjiekou flagship store.

Less than ten minutes later, the store manager in work clothes pushed the door open and ran out, looking around for Chen Pingjiang.

Chen Pingjiang waved his hand, and the store manager immediately smiled and quickly handed over the two cups of milk tea in his hand.

"Mr. Chen, I'm sorry to have kept you waiting. I had a lot of work to do."

Chen Pingjiang nodded, and Yan Yan happily took the milk tea and thanked him sweetly.

Before meeting Chen Pingjiang, Yan Yan seldom drank milk tea, but after being with Chen Pingjiang, she gradually became a heavy lover of milk tea. However, drinking so much milk tea does not affect her excellent figure at all.

On the one hand, compared with other milk teas on the market, Miao Cha is indeed delicious; on the other hand, it is also to support Chen Pingjiang's career.

When the store manager saw Yan Yan, his eyes lit up: "Oh my god, the boss lady is so beautiful."

Seeing more and more eyes cast towards him, Chen Pingjiang hurriedly retreated with Yan Yan.

The two girls who were originally in front of Chen Pingjiang looked at each other in shock.

Damn, I thought that guy was just bragging, but it turns out he is actually the boss of Miaocha.

All the internal employees of Miaocha call the pretty girl "Boss Lady". How can it be wrong?
Perhaps it was because of the delicious milk tea, Yan Yan's eyes curved into crescents and she followed Chen Pingjiang up to the third floor.

Chen Pingjiang’s focus today is to visit Taiyi Pickled Fish, which has just opened.

Xiao Chen’s barbecue business is also really good.

The reason why only fifteen stores have been opened so far is because it is too difficult to train barbecue chefs.

The weather in October is still a bit hot and humid, and beer and barbecue are a perfect match. Unfortunately, crayfish have just been off the market.

Compared to the barbecue restaurant, Taiyi Pickled Fish is more worthy of Chen Pingjiang's attention.

As a classic Sichuan dish, pickled fish has long been beyond regional restrictions and has a wide range of consumer groups. It can be said to be suitable for people of all ages.

In different regions, as people have different tastes, many different flavors of pickled fish have been developed.

Sauerkraut fish is not too greasy, and fish meat is a high-quality protein. Sauerkraut fish not only meets consumers' nutritional requirements, but also their demand for sour and spicy taste, so it has become a hot-selling product.

In pickled fish, fish is the key.

When business is so good, there is almost no time to slaughter and cook the animals on site.

In the end, Ge Mengshi had to choose a compromise solution.

It is not a pre-prepared dish, but it is not made from live fish either. It uses fresh frozen fish fillets delivered by the purchasing center, which means that the slaughtering process is completed at the purchasing and processing center.

This greatly saves time in preparing food in the kitchen.

Fish fillets, sauerkraut and condiments are easy to standardize, making them easier to replicate in stores.

But the same contradiction also arises from this. At which stage does the dish start to be considered pre-prepared if it is completed in the kitchen?

Therefore, the model of Tai Er Pickled Fish is definitely different from the formal pre-prepared dishes such as airline meals.

Unlike traditional pickled fish which uses grass carp and black carp, Tai Er Pickled Fish uses Basa fish.

Mainly because it is boneless and thornless, tastes fresh and has a higher protein content.

When Chen Pingjiang and Yan Yan strolled to Taier Pickled Fish, it was exactly 6:30 in the evening, the time for customers to be served.

There was a long queue at the door.

Chen Pingjiang reserved a seat in advance and went straight into the box.

When the big boss comes to inspect, the people below serve very carefully.

After a while, the door of the box opened and Ge Mengshi, dressed in a suit, rushed over.

As soon as Ge Mengshi entered the room, she saw Yan Yan, who was sitting opposite her and looked like a fairy with every frown and smile. She immediately felt mixed emotions.

Logically speaking, there was no relationship between the two. Chen Pingjiang was so talented and rich that it was not unusual for him to have a girlfriend. It was news that he did not have a girlfriend. But perhaps because she and Chen Pingjiang had pretended to be boyfriend and girlfriend before, Ge Mengshi still felt a sense of discomfort.

"Let me introduce you. This is Sister Ge, the CEO of our catering group." Chen Pingjiang introduced them with a smile: "This is my girlfriend, Yan Yan."

I have to say that Yan Yan is really capable, and she soon started chatting with Ge Mengshi with a smile.

Ge Mengshi looked at Yan Yan's youthful beauty and stunning face, and secretly admired her in her heart.

Perhaps only a beauty like this is worthy of Chen Pingjiang.

As for her and Chen Pingjiang, it is completely impossible because the age difference is too big.

Chen Pingjiang was sitting on the other side, looking at the two beauties, one big and one small, with very different styles, with a smile on his face. They were very pleasing to the eyes.

"How about it? Please comment on our Tai Er Pickled Fish." Ge Mengshi asked Chen Pingjiang for his opinion with a smile.

Chen Pingjiang doesn't care much about the affairs of the catering group now.

"You guys are doing great, I'm just talking casually, listen to what's useful."

"After entering the store, I observed that more than two-thirds of the customers are young people, aged 25-35. This group of people has a higher spending power and is more fond of eating out. They have high requirements for the taste and quality of the dishes. You should pay more attention to this aspect."

Chen Pingjiang pointed to the menu and continued, "There are still too many dishes on the menu. We should continue to cut out some of the insignificant ones and reduce the SKU to more than 20. This will improve the efficiency of ordering and serving dishes, greatly improve the standardization of dishes, and reduce unnecessary consumables."

"I suggest that the central kitchen of Dongjiang's purchasing center department continue to expand to pave the way for the brand to expand across the province."

"In addition, because the brand's target group is young people, we can start with brand values ​​and their visual presentation, theme marketing, cross-border cooperation, charity activities, etc. to enhance brand awareness, increase brand popularity, and enhance consumer stickiness. For example, when creating an exclusive brand character IP, we should also pay attention to cross-border cooperation with other brands to further enhance brand awareness."

Ge Mengshi listened very carefully, and when Chen Pingjiang finished speaking, she raised her eyebrows.

Although our boss looks young, he is actually unfathomable.

Just a few words inspired Ge Mengshi greatly, especially in terms of brand building, IP character creation and brand cross-border, which gave Ge Mengshi a refreshing feeling.

IP and brand cross-border integration are still niche products in this era, but in a dozen years or so it will be the only way to promote brands.

Even coffee can cross over with Moutai and become a hot commodity in the market.

Ge Mengshi nodded and said, "I will discuss these with the people in the department in the next meeting. The main reason I invited you to dinner today is to ask you about your financing. Renren Group Buying will be listed soon. We have discussed internally and hope to quickly expand its business. Whether it is Miaocha or Taier Pickled Fish, we need to have a national layout, but that requires a large amount of funds."

"Well, I'll find a way to deal with the money issue." Chen Pingjiang pondered.

Zhizhen Catering is not considering franchising its many brands for the time being.

On the one hand, the influence is not great or even non-existent, and no one is willing to join.

Secondly, for the sake of reputation and brand quality in the early stage, direct sales is the most reliable.

　There are two more chapters, continue writing

　　
　
(End of this chapter)