Reborn: Billionaire in College

Chapter 185 "Stealing Vegetables" is online

The domestic catering market is really large enough, otherwise why would Mr. Ma want to make pre-prepared meals?

In later generations, Yum China and Haidilao are both large listed companies with a market value of over 100 billion yuan, in addition to Luckin Coffee and Juewei.

Among them, Luckin Coffee’s stock price plummeted 80% due to fraud. At that time, everyone thought it was doomed. However, not only did it survive, it is still alive and well. This is all thanks to the huge domestic market.

In terms of beverages, Mixue Bingcheng and Heytea are also top stores with valuations of over 50 billion yuan.

This shows how easy it is to do catering business in China.

At present, Miaocha and Tai Er Pickled Fish have to complete their Dongjiang layout before Renren Group Buying goes public, and the funds required are not small.

But Chen Pingjiang really doesn't want to raise funds. The worst that can happen is that the pace of expansion will be a little slower.

With a powerful group-buying takeaway channel, it is easy to run your own catering brand. Why should you give shares to others? Are you being generous just because you are poor?
On the way back, Yan Yan seemed to be worried. She didn't say a word and just stared blankly at the windshield.

"What's wrong? Are you worried about something?" Chen Pingjiang asked.

At this time, Yan Yan turned around and suddenly asked, "I can go out for an internship after finishing next semester. I want to work in your company."

Chen Pingjiang was stunned by Yan Yan's "request", thinking that this girl must have thought of something, and hurriedly said: "Don't think nonsense, Mr. Ge is a generation older than me, and rabbits don't eat grass near their nests."

"That's not what I meant." Yan Yan shook her head: "I just feel like I'm useless and can't help you. I also want to be a woman like Sister Ge."

Chen Pingjiang finally breathed a sigh of relief when he heard her say that. At the same time, he wanted to laugh. He didn't expect that Yan Yan would feel inferior one day?

"Okay, then you can come and be my secretary, and I will give you some guidance." Chen Pingjiang said with a sly smile.

…………

Throughout October, all of Chen Pingjiang's industries were operating at a rapid pace.

The framework of the online game company has been initially established, and is currently in the process of opening up channels, training employees, and preparing for early publicity work.

On the Renren Group Buying side, Gao Songbin has already led the Renren Iron Army to start ground-based and C-end promotion preparations.

Renren Farm is also undergoing final stress testing. Chen Pingjiang also requires that the software code be reviewed line by line to cope with possible traffic shocks.

The data center and bidding work are also proceeding as scheduled, not only with construction companies but also with equipment suppliers.

Before Renren Farm went online, Chen Pingjiang used almost two-thirds of the funds in the company's account to purchase servers.

The traffic for stealing vegetables is much higher than that for grabbing parking spaces. In order to prevent the server from freezing and crashing, these preparations are necessary.

"Renren Farm is different from Grab Parking Space. There is no matching advertising company. This time we are going to introduce the concept of paid props." Chen Pingjiang said slowly after looking around.

"First, players who have opened a Renren membership can slightly increase the harvest speed; second, the game adds paid props, fertilizers, dog food, and special seeds. These props not only increase the yield but also prevent theft; finally, there are some background board decorations."

Normal play is definitely free, but if you want to play better than others, you have to spend money to buy more props.

Even if only one-fifth of the players were paying, it would be enough to bring Renren considerable revenue every month. After all, the game was said to have tens of millions of players at the time.

On the other hand, Renren Farm will also bring a large number of users to Renren.com.

Fans are money, and the surge in traffic will inevitably bring greater influence and advertising value, thereby increasing the overall valuation.

………………

Time has entered December.

Xiaonei.com took action ahead of time and launched a new social game called "Super City".

It was like a switch was turned on. Kaixin.com followed up with "Cat and Mouse" and QQ Zone launched "Super Monopoly".

For a time, the domestic social game market presented a scene of flourishing development.

To some extent, these three new social games did bring some troubles to Renren.com. At least the rising speed of its growth curve was disrupted.

Among them, QQ Space's "Super Monopoly" is far ahead of the other three social games, attracting a lot of traffic and eyeballs.

Chen Pingjiang also hid in the office to try it out.

I can only say that they are all pretty average. "If that's all, you're probably going to lose this game."

The outside world has been speculating when Renren's next social game will be released, and some media have even approached Chen Pingjiang for an interview.

Chen Pingjiang said: "It will be soon. Just wait. We are all preparing. There is no bottleneck."

Chen Pingjiang's words seemed to ignite the market's sentiment.

Anyone with a discerning eye knows that the era of social games has arrived, and as the game "Everyone Fights for Parking Spaces" enters its decline period, Renren will inevitably make the next move.

Among these people, Chen Yizhou and Cheng Binghao were the most nervous.

From a certain perspective, the new game they launched was not a success!

Amid public anticipation, in mid-November, Renren.com officially launched its killer app - Renren Farm, commonly known as "stealing vegetables".

“The game is set on a farm, and the player plays the role of a farm operator, completing the entire process from purchasing seeds to farming, watering, fertilizing, weeding, harvesting fruits and selling them to the market.”

“The game simulates the growth process of crops in an interesting way. Players can experience the fun of “crop cultivation” while running the farm.”

“Renren Farm is located in a vast plain surrounded by forests. Players have their own farm huts, planting land, transportation vehicles and shops. The types of land on the map include ordinary yellow land, black land, red land and gold land. As the level increases and the money grows, players can open up higher-level land with greater returns.”

"Renren Farm is a business simulation game. Players can buy seeds from the store and plant them in the cultivated land. Crops will grow automatically. Weeding, watering and pest control are required in time, otherwise the health value of crops will decrease and affect the yield of crops. (You can also weed, water and pest control for friends. In addition to gaining experience, you can also get gold coins as rewards. There is no gold coin reward for watering.) After the crops are ripe, please harvest them in the warehouse in time to prevent them from being picked. After harvesting the fruits, sell them in the warehouse to get gold coins."

"In the game, players can go to their friends' farms to pick up ripe fruits and vegetables. If you want to protect your own vegetables, you can raise a dog to guard the house. There is a dog bowl in the middle of the dog. Click it to buy dog ​​food for the dog. To become a master of theft, the prerequisite is that everyone must add a certain number of farm friends. This way, there will be more opportunities to steal."

"Ordinary soil seeds: white radish, carrot, cabbage, rice..."

"Red soil seeds: pitcher plants, Lycoris radiata, ginseng fruit..."

Shang Junkai, a veteran player of the parking space grabbing game and a heavy lurker of Renren.com, became interested in the game after reading the gameplay instructions of Renren Farm.

"It's similar to the game of grabbing a parking space. It's a repetitive process of buying seeds - planting vegetables - harvesting vegetables - selling tea - buying land."

"But it's more fun than fighting for parking spaces. Fighting for parking spaces can only give tickets to friends, but stealing vegetables allows you to help friends water, remove insects, and weed, and you can also steal vegetables."

Just as Shang Junkai said, Renren Farm is indeed more fun than fighting for a parking space. If you have to say why, it is probably because it is more real and closer to reality.

Farm - this word close to hundreds of millions of people, let most farmers, or the improved version of "most" farmers living in cities, experience the feeling of farming and harvesting again. There is no doubt that the close connection between farms and land makes most Chinese people nostalgic for those difficult times! So much so that today, when material conditions are extremely rich, most people still miss the days of rural areas and educated youth.

Based on this alone, the trend of stealing vegetables has begun to spread to young people over 40 years old.

In short, Renren Farm became a huge hit as soon as it was launched!
What followed were various publicity campaigns that Renren had prepared in advance.

The Internet, magazines, newspapers, bus bodies, etc.

All his efforts are accomplished in one battle!
Chen Pingjiang invested heavily in publicity and promotion, and for the first time mobilized his entire army to start promotion in all Internet cafes in the province.

Chen Yizhou, Cheng Binghao and others tried out Renren Farm as soon as it was launched.

After just ten minutes of playing, everyone's faces changed drastically and they quickly called a meeting.

Only one instruction was conveyed at the meeting - copy!

Copy it quickly!
As people in the industry, we all have sharp eyes.

The concept of the game "Renren Farm" is much higher than other social games.

It realizes people's dream of being a "landlord". People like to be close to nature by nature. On the farm, you can plant your favorite crops according to your own ideas, from sowing, pest control, fertilization, watering to harvesting, and enjoy your pastoral dream. Fresh air, green crops, quiet fields, blooming flowers, isn't this what people pursue? In cities, there are more and more noisy people, more and more serious air pollution, more and more fierce competition between people, and a widening gap between the rich and the poor, and unequal treatment. People need to find a spiritual home on the farm. Here, as long as you work hard, you will have a gratifying harvest.

Land is deeply engraved in the DNA of the Chinese people!

How do you really fight?
Copy it now, it will be too late if you don’t copy it now.

After giving the task, Chen Yizhou felt even more annoyed. He really didn't understand what magic power Chen Pingjiang had. Why did every game he developed become a hit?
Originally, Xiaonei.com was completely suppressed by Renren.com and could only barely keep up. Now I’m afraid that its market share will be eaten up by a large part again.

Cheng Binghao also has the same idea!

(End of this chapter)