Reborn: Billionaire in College

Chapter 205: Business is so good that there are not enough technicians
While the offline briefing was in full swing, Renren.com also carried out a splash screen promotion for IPs in the Dongjiang region, with equally significant results.

In comparison, Dongjiang college students are most receptive to the new group buying model. After all, they have been using Renren Waimai for a year.

Renren group buying and Renren takeout are combined into one website, and you can also log in through wap.

"Honey, there's a group buy on Renren Waimai today for hotels around the school. I looked at the prices and the one we usually go to is half the price, only 40 a night. Okay, after you place the order, just follow the prompts to pay."

"Oh my god, everyone is so warm-hearted. I am crying. Good news for Internet cafe users. There is even a discount for Internet access."

"The hot pot restaurant I often go to in the city is even offering a 50% discount!"

"..."

The emergence of group buying, combined with the food delivery business, perfectly covers the daily necessities of college students.

I usually order takeout when I’m too lazy to go to class.

If you want to surf the Internet, sing karaoke, watch a movie, or travel around the area on the weekend, you can do group buying.

This has forced some students who do not order takeout to use group purchasing.

There is no other reason, it’s just convenient.

Vouchers at 30% to 40% off, meal sets at 50% to 60% off, and occasional today’s special offers help students save a lot of money.

As the birthplace of Renren, shops around the university town welcome group buying with open arms. Some merchants who run hotels and KTVs have always been envious of the takeaway model, and now they can also reap the benefits, which is really great.

A company in Dongjiang.

It’s the monthly department dinner day again, and a bunch of messages are popping up in the department QQ group.

"What are we eating today?"

"Where else can we go? Just eat barbecue at the old place."

"I've been eating so much that I'm almost sick. I found a buffet restaurant nearby on Renren Group Buying that looks pretty good and super cheap. If I can get a 10% discount coupon, it's like eating for free, and we can save money for karaoke."

"It's so cheap, aren't you afraid of being cheated?"

"I saw that the ratings were quite high, and the reviews also said that the dishes were rich and tasted good. Most importantly, I saw the Arctic scallops, salmon and blue crabs that I wanted to eat the most in the picture description."

"Okay, share the store with me."

Zhang Qingsong rarely goes online, and watching the conversations between colleagues makes him feel that the world is a little strange.

Group buying? Reviews? What the hell!

He tilted his head and asked his colleague at the next table: "What are you guys talking about in the group? Can you buy coupons online?"

The colleague next door looked at Zhang Qingsong as if he were an alien.

"Have you heard about the group buying that has become popular recently? I remember that some time ago, someone came to our company to hand out flyers, and there were also people setting up stalls to promote it during rush hour at the subway station."

Zhang Qingsong was stunned: "I always take the bus back home, not the subway."

"I strongly recommend you to try it. It's great news for us freeloaders. Recently, there are free and half-price promotions. Even if you can't get it, the discounts are very good. Renren has a navigation system that can directly lead to Renren group buying. It also has a takeaway business, but it hasn't been launched in the city yet, only in the university town. Once you go there, just log in with your Renren account and bind it, then choose a store, buy a set meal or coupon, and redeem the code with the store when you arrive."

Zhang Qingsong's eyes lit up: "Is there such a good thing? Then I can save a lot of food for a month."

The same scene is happening all over Dongjiang.

It all comes down to the fact that Renren Group Buying’s promotion is so fierce!

The advertising chain is fully covered, attracting all merchants and users to the platform to complete transactions.

With merchant discounts and platform subsidies, anyone who comes here will have to say it’s a great deal.

In addition, Renrentuangou is also equivalent to a recommendation platform.

When you are tired after get off work, you can search for a nearby massage parlor. It is just a few steps away, which is really convenient.

Of course, in addition to the novel model and attractive discounts of Renren Group Buying itself, a major key factor is that there is no competitor.

Meituan and Lashou will not be launched until March 10, but Renren Tuangou is two years ahead of them.

There are pros and cons to being first in.

The disadvantage is that you need to spend money to cultivate the market and consumers' consumption habits. For example, Renren Group Buying is still facing huge settlement problems. Today, when mobile payment is not yet popular, settlement still needs to be done by logging into online banking, which leads to a reduction in the audience.

But the good thing is that Chen Pingjiang can slowly develop his strength, slowly push forward one city at a time, and accept the challenges of latecomers in a steady and cautious manner.

However, it is foreseeable that with the flapping of the butterfly's wings, Lashou and Meituan will be born earlier than originally scheduled.

…………

The promotion of Renren Group Buying is to start from a point and spread to the whole.

Focus on a few core business districts and radiate outward.

This involves the issues of effective promotion and cost-effectiveness. It is obviously a pipe dream to want to cover the suburbs just after it goes online.

Some merchants embrace group buying with open arms, while others shake their heads and say NO.

Most of these merchants hold two views.

1. I run a small business and don’t make much money myself, so why should I share some of my profits with you?
Second, the business itself is good, there is no need to do this.

For such merchants, the field sales department will basically only make one trip and will never go a second time.

You can never wake up someone who is pretending to be asleep.

The market is dynamic and customer flow is limited. There are only so many people within the business district.

The awesome stores will not be affected in the short term thanks to their excellent product quality and personalized services.

As for stores with poor business, they are all bad anyway, so I won’t feel much about it.

But the ones that bear the brunt of the impact are those shops that are neither up nor down, and these shops happen to be the most numerous on the market.

If other families have more, you will have less.

Doing business also requires the law of conservation of energy. Jidao Foot Bath Shop.

The boss, Wang Shaofei, looked at the deserted lobby, walked to the front desk, and asked, "How many guests came today?"

The front desk clerk checked and said, "For some reason, there are fewer and fewer guests recently. Today, there were only ten guests, and most of them were middle-aged or elderly. There were almost no young people, and not even one of them applied for a card."

Wang Shaofei's face suddenly turned ugly.

On a normal Saturday at this time, there would be at least thirty groups of customers. The current number is definitely not normal.

At this time, the lobby manager also ran over: "Boss Wang, a technician complained that she has only worked one shift during the day, and if she continues like this, she won't be able to afford meals. She also said that one of her fellow villagers works at the Haojue Foot Massage on the street, and she has no rest all day. She works for eight hours and her arms are swollen."

Wang Shaofei was full of disbelief: "You are just bragging, that company's business was almost the same as ours before, we had no business, but they are doing so well?"

"It's true. I asked the technician to find out, and he said that their store had some group buying and promotion, and they kept bringing in customers."

At the same time, Li Fan, the boss of Haojue Foot Massage, was extremely busy, constantly receiving calls from various branches.

"Mr. Li, please arrange for someone to come here quickly. Some of our customers have been waiting for an hour, and the technicians can't get their turn."

Li Fan said helplessly in a hoarse voice: "Calm the customer down. I'll try to find a solution. The other stores are also very busy."

After hanging up the phone, he was convinced by Chen Pingjiang.

As a frequent visitor to He Zhiyu's small circle, Li Fan is also one of the many small shareholders of Renren Group Buying, and has launched a series of activities such as "10% off sale" and "70% off set meal".

The resources provided by Renren are also very sufficient. It is directly ranked first in the category list and has a score of 5.0.

Li Fan saw that the business was getting better and better day by day, and today, the weekend, he was completely too busy to handle it.

Happy and painful.

Even with such big discounts, each store doesn't make much money, but Li Fan is still very satisfied.

Massage services are discounted, but tea, overnight fees, and bath scrubs can be charged at the original price. In addition, customers can also be guided to apply for cards.

Even if you don’t have any of these, that’s okay.

After coming once, there will always be some people who come a second time.

The original price remains the same for old customers, but discounts are given for group purchases.

Well, that makes sense.

There is no such thing as doing business without taking advantage of your old friends.

Since the customer doesn’t ask, there’s no need to introduce it proactively.

While Li Fan continued to answer the phone, Wang Shaofei, the owner of Jidao Foot Bath, disguised himself as a customer and walked into the door of Haojue Foot Bath.

"Welcome, sir. Would you like a massage or a pedicure?" the waiter greeted the guest with a smile on his face.

Wang Shaofei said in a muffled voice: "Foot massage."

"Uh, sorry, there is no technician for foot massage at the moment. You may have to wait for an hour and a half."

"What about massage?"

"The massage... takes two hours."

Wang Shaofei's eyes almost popped out of his head at that time.

Damn, is business so good?
It doesn’t make sense!

It’s obvious that the two businesses were similar before.

Nodding, Wang Shaofei continued: "I bought the coupon from that...group purchase?"

"Oh, oh, then you can go to the front desk and show the redemption code, and a technician can be arranged in advance. It will only take about half an hour."

Wang Shaofei didn't have any redemption code, so he said, "Forget it, come back another day."

After Wang Shaofei went out, his face was so smelly that it was unbearable to smell.

Renren Group Buying also approached their store, but was received by the lobby manager, who rejected it on the spot.

He planned to call the group buying people early tomorrow morning and he had to get through no matter what.

If this continues, my store will go bankrupt within a month.

When Renren Group Buying takes over half of the merchants in a business district, other merchants will be shaken and will take the initiative to join.

If you don't roll, you will die!
Sometimes choosing the market is more important than diligence.

…………

In the Renren Group Buying values ​​​​created by Chen Pingjiang, consumers come first and merchants come second.

As an online platform, user satisfaction is crucial to business development.

Renren Group Buying has been very strict in its management of merchants from the beginning, with the aim of ensuring that the rights and interests of users are protected.

The market for group buying and takeout is really huge.

By the time it covers the entire country, there may be hundreds of millions of users and millions of merchants.

If such a huge market size is restricted in the early stages of entrepreneurship, problems will erupt when it reaches rapid development and will eventually become unresolved.

Therefore, Chen Pingjiang would rather go slowly from the beginning and lay a solid foundation.

Lashou.com is a typical example of a company that expanded crazily but ended in failure.

Recruitment is rough, people are poached at high salaries, and personnel management is chaotic. The people poached at high salaries make the old staff unhappy, and the field sales team is full of gangsterism and constant internal friction.

On the merchant side, the management of merchant qualifications and other aspects is very poor, and it often happens that merchants collect money and run away with the money.

How could it possibly compete with Meituan, which came later?

(End of this chapter)