Reborn: Billionaire in College

Chapter 206: Weibo and Zhihu Join the Race

In just one month, Renren Group Buying has conquered all major business districts in Dongjiang City, and new merchants continue to apply to join.

This O2O platform, which changes lifestyles and connects users and merchants, has been widely praised.

Compared to Renren, Renren group buying brings real changes to life.

While users save more money, merchants' business also improves.

From another perspective, the evaluation and ranking functions are a decision-making basis for consumers, and a business reference and market pressure for businesses. They will also directly promote the continuous operation and improvement of each restaurant, because once you slack off or do not make progress, you may be thrown out of the consumer's choice.

Merchants with poor service, poor hygiene conditions and poor products will inevitably have worse business.

This forces merchants to continuously improve their service levels, sanitary conditions and product quality, ultimately forming positive feedback.

Renren Group Buying has made information about food, drink and entertainment completely transparent to consumers. Compared with the previous practice of relying on word of mouth from friends, the Internet has made word-of-mouth communication more efficient. No matter how hidden a restaurant is, as long as it is unique, it is likely to be searched by all residents of the city through group buying reviews.

However, the only drawback is that group buying cannot currently be connected to the map service.

After the promotion in Dongjiang market was basically completed, Renren Iron Army immediately went to surrounding cities to launch a new campaign.

…………

Since the launch of the "stealing vegetables" business in mid-November last year, Renren has made a fortune. Now, after four months of operation, the daily active users of Renren Farm have exceeded 11 million, making it a phenomenal game that is loved by everyone from people in their sixties and seventies to elementary school students.

However, by mid-March, Xiaonei.com, Kaixin.com and QQ Space had all launched their own competing products.

Xiaonei.com launched a game called "Tiantian Fishing Ground", while Kaixin.com and QQ Space launched the same game called "Happy Ranch".

The last time they blatantly plagiarized "Everyone Fights for Parking Space" and were sued, their opponents have learned their lesson this time.

Although the names are different, the core gameplay is the same as "stealing vegetables".

Even Chen Pingjiang couldn't sue them for plagiarism.

The launch of the two games did have some impact on Renren.com to some extent, but it was still within a controllable range.

"Cheng Binghao of Kaixin.com has stopped pretending and has sold his soul to Tencent." Chen Pingjiang looked at the report in front of him with interest.

Whether it is "Happy Ranch" launched by Kaixin.com or "QQ Ranch" launched by Tencent, it is actually the same game, just with a different name.

Li Xi's expression was still relaxed. "We have internally determined that the impact on us will not be significant. After all, stealing vegetables has become a trend now. However, Renren.com also needs to make its next plan clear. I estimate that the popularity of Renren Farm will gradually fade in half a year at most."

"By then, users' social activity will also decline. Many people go to Renren to steal vegetables and browse the website at the same time. But if they no longer want to steal vegetables, they may lack the motivation to frequently open Renren to check on their friends. Factors that exacerbate this situation include: the surprise of seeing old friends online has passed, friends who no longer work and live together lack lasting topics, and the presence of colleagues and superiors imposes an invisible restriction."

Miao Bingwei also agreed: "The life cycle of stealing vegetables and parking is obvious at a glance. Social networking among acquaintances is not a rigid demand and cannot become the biggest pillar of a product in Zhicheng. After all, the national conditions are different. We are still different from Facebook."

Chen Pingjiang smiled and nodded: "I am very pleased that you can see this. I have thought about this issue and have roughly figured out the next plan."

"A new software called Twitter has recently emerged in the US, which allows users to update messages of no more than 140 characters. It can be thought of as a blog. But unlike a blog, being limited to 140 characters is undoubtedly more convenient and can streamline information, allowing users to browse more people's messages in the same amount of time, forcing an increase in the frequency of social interactions. The emphasis is on being short, frequent and fast."

"We can also develop the same software and name it 'Weibo' internally. To some extent, it may be the final form of social media. Although Renren also has the attributes of social media, its inner gene is still social networking among acquaintances. Weibo is positioned as a pure information publishing vehicle, which is more in line with the positioning of social media."

After a pause, Chen Pingjiang continued: "Since we are targeting social networking, we must make it as perfect as possible, so our second plan is interest-based social networking."

"I call it 'Zhihu'. The goal is to create a platform where people can better share knowledge, experience and insights, find their own answers, and form a knowledge sharing community and an original content platform where creators gather."

The executives present nodded frequently. In their opinion, both projects were very creative.

Of course, the main reason is to trust Chen Pingjiang's vision. Isn't it widely rumored that Mr. Chen has never failed since his debut?

Miao Bingwei wrote and drew in his notebook: "I will organize people to carry out research and development after the meeting."

Unexpectedly, Chen Pingjiang raised his hand and said, "I haven't finished yet."

"Ah, there's more?"

A group of people looked at Chen Pingjiang speechlessly, wanting to cut open his head to see what was inside?
What good person would throw out project ideas like they are free?

"Last May, Facebook launched the open platform application programming interface. Our games like Grab the Parking Space and Steal the Vegetables are so popular in China, foreigners must also like to play them, so we can also do some reverse cultural export. Li Xi will be in charge of this, and we will set up a new subsidiary to handle related matters. When the time comes, we will fly to the United States in person to discuss the access issue."

"at last……"

As soon as these two words came out, everyone couldn't sit still. What else?

Chen Pingjiang coughed and said, "We contacted local powerful companies in major first- and second-tier cities and moved Renren Farm from online to offline. The general idea is that users who reach a certain level in Renren Farm can join the 'Adopt an Acre of Land' program. The adoption fee for an Acre of Land is 20,000 yuan. After buying it, you put a sign on the exclusive land and the player becomes the landlord."

"The fields are managed by local farmers, who provide nanny-like services from spring planting to autumn harvest, watering, fertilization and other links. After the harvest, the crops will be sent to the landowners in batches every month. As long as they meet local agricultural conditions, they can plant whatever they want. During the management period, the landowners can participate in farming experiences and parent-child activities. In addition, we can also cooperate with local processing plants to launch deep processing services. For example, if a customer wants to plant rice fields, after the harvest, we can make pure natural and pollution-free rice wine, rice cakes and other specialty agricultural products."

Li Xi's eyes lit up, and he looked at his boss with admiration: "This is a great idea. It can not only maintain the life cycle of Renren Farm, but also develop offline value-added services. Most importantly, the project is well positioned. It can be developed into a farm model, with homestays and entertainment facilities. We just need to attract traffic to these offline companies."

Weibo, Zhihu, overseas game expansion, and the integration of online and offline farm industries.

This is the next plan for Renren arranged by Chen Pingjiang.

More flowers!
With Renren's current human and financial resources, it is entirely possible to carry out both operations simultaneously.

People like Li Xi and Miao Bingwei could not withstand Chen Pingjiang's brainstorming, let alone some newly promoted or recruited middle and senior management.

If this were to get out, it would scare half of the industry to death.

When other people start a project, they go through repeated discussions, market research, and the creation of a feasibility plan.

How come it’s as easy as drinking water and eating on Renren.

But these four projects, no matter which one, sound quite reliable, and almost all fill market gaps.

After getting four new plans.

Renren.com immediately started to operate.

Miao Bingwei directly arranged two project teams to develop Weibo and Zhihu at the same time, while also taking into account the development of the mobile version.

The Ministry of Commerce is responsible for contacting powerful offline companies in various places, while Li Xi is preparing for the game's overseas business.

It is said to be four projects, but there are actually more than that.

It is impossible to rely on Chen Pingjiang to give all the instructions to keep the huge machine running.

Shortly after the launch of "Everyone's Farm", the development of "Mole Manor" followed closely.

The hot topic in the gaming community recently is the issue of The9's contract renewal with World of Warcraft.

Chen Pingjiang did have some ideas about World of Warcraft, but when he thought about Blizzard's nature, he just held his nose and endured it. Blizzard's green tea, divorce but not leaving home, Renren.com didn't want to take the blame for NetEase.

Besides, World of Warcraft doesn’t make that much money in China, and its revenue is far less than that of "Honor of Kings" and "Genshin Impact".

…………

Chinese people have more memories of the year 2008 than any other year.

The snowstorm at the beginning of the year was shocking enough.

40 people were trapped in the station for 11 days. It was because of this incident that China decided to become an infrastructure maniac.

In addition to the snowstorm, the stock market crash, and the subprime mortgage crisis, there was also the great earthquake in May, the Olympic Games in August, the melamine incident in September, and the Shenzhou VII launch.

This year, people across the country have cried and laughed.

In early April, people who had more contact with Chen Pingjiang unexpectedly discovered that he had changed a little.

He became silent and occasionally frowned.

Chen Pingjiang really wanted to give an early warning to the relevant units, but he was afraid of being caught and investigated. In the end, he could only ask Zhizhen Catering to prepare more food, tents, and drinking water.

Ge Mengshi was still very puzzled about this.

After that night, the two returned to their normal state of getting along. Even when Chen Pingjiang expressed something, Ge Mengshi turned a blind eye.

However, in the face of Ge Mengshi's doubts, Chen Pingjiang still used vague words to evade the question, saying that it was prepared for the promotion of Renren Group Buying Project in other places.

By mid-April, Chen Pingjiang's mood began to improve.

Because he received a call, the relevant department asked him to participate in the Olympic torch relay held in Dongjiang on May 5.

Chen Pingjiang doesn't really care about giving him an empty title like advanced individual, but it would be great if he could participate in the torch relay.

The short distance of two hundred meters gave Chen Pingjiang an extremely strong sense of honor.

"My door is always open, and I am waiting for you with open arms..."

Chen Pingjiang was so happy that he couldn't help humming.

"Before I told you to run, you wouldn't run. I didn't expect that after I asked you to be a torchbearer, you became more diligent."

In the large playground of the Institute of Physical Education, Chen Pingjiang and Yan Yan were running hard in their sportswear.

"Of course. Although I'm not fat, I still need to practice. Even my father-in-law can't get such an honor. I can't be panting from exhaustion in front of the camera that day. That would be too embarrassing."

Not only do you not have to breathe heavily, your posture must also be graceful!
Yan Yan feels very happy that Chen Pingjiang can accompany her to run.

Strictly speaking, the two of them don't spend much time together.

Firstly, Chen Pingjiang was very busy, and secondly, they lived separately after all without getting married.

There are quite a lot of people running in the sports institute in the morning.

The students who kept coming and going turned their eyes to Chen Pingjiang and Yan Yan.

In the Sports Institute, Yan Yan is the only designated school beauty, and other women, no matter how beautiful or awesome they are, have to stand aside.

More and more people know who Yan Yan’s boyfriend is.

In the past, there were people who dared to pursue Yan Yan, but now no one has the courage anymore.

"Look, Senior Sister Yan Yan."

"I've seen it a long time ago. Need you tell me? I noticed it the last time I went around. She's worthy of being the school beauty of our sports college. Tsk tsk, in comparison, the women in our class are pure rough men."

"Yes, if I could find a girlfriend like Senior Sister Yan Yan, I would be willing to live in a big house and drive a luxury car."

"Tsk, wake up. Don't you see who's next to her?"

"Who?"

"No way, don't you know that Senior Sister Yan Yan's boss is Chen Pingjiang from the University of Finance next door? He's the boss of Renren.com and the Renren Takeaway group purchase we usually use, and his net worth is 20 billion."

"Damn, even though he's awesome, I still don't agree with this marriage."

"Hey buddy, wake up. Look, there's a man following them. His pace hasn't changed. I bet he's a bodyguard. Beat Chen Pingjiang's bodyguard first."

"..."

Yan Yan is really beautiful, and her face is coated with a layer of charming glow under the reflection of the morning sun.

The high ponytail swayed with the rhythm of running, captivating many students.

The two of them jogging together, anyone who saw them couldn't help but say, "They are a perfect match."

After running five laps, Chen Pingjiang waved his hand and the two walked to the edge of the road to rest.

Yan Yan, with a loving look in her eyes, slowly wiped Chen Pingjiang's sweat with the towel she carried with her, while Chen Pingjiang gulped down water.

This scene made many students grimace in dismay.

Well, I don’t need to eat today, I’m full of dog food.

Li Fu, the driver and bodyguard, was in very good physical condition. He could not finish five laps without blushing or getting nervous, and he still stood not far away, on guard.

It has to be said that Li Fu was quite competent at his job. According to Wan Yuqian, after get off work he would teach himself or ask for leave from relevant people to learn security knowledge.

After all, although special forces and bodyguards both involve some violence, one is good at attacking and the other is good at defending.

After the morning run, Chen Pingjiang sent Yan Yan back to the dormitory, went back to take a shower, and then returned to the company.

Guan Yifeng was already waiting here with a notebook in his arms. When he saw Chen Pingjiang, he immediately said respectfully, "Mr. Chen, Bu Housheng will be back at 10 a.m."

Chen Pingjiang nodded. This man named Bu Housheng was the professional manager that Chen Pingjiang prepared for his Tianyuan Capital.

Starting this year, he plans to make some venture investments.

　I'm so busy, there's only one chapter today. I need to sort out the development of the plot later. I'll make up for it tomorrow.

　　
　
(End of this chapter)