Reborn: Billionaire in College

Chapter 217 What Chen Pingjiang can do, but I can’t?
In 2008, when mobile Internet was not yet popular, it was unrealistic to want to kill a milk tea shop through online public opinion simply because of service issues.

However, Chen Pingjiang himself had no intention of killing COCO, he just wanted to let it recover.

After Chen Pingjiang's actions, COCO's price war naturally could not continue.

After gaining control of the discourse power and publicity channels, Chen Pingjiang's other undertakings became even more powerful.

With the launch of Zhihu and Weibo, forming a three-horse team with Renren, Chen Pingjiang's social empire is gradually growing stronger.

"Mr. Chen, it's relatively simple to launch Weibo. We just need to recommend the big Vs and celebrities from Renren, and users will naturally follow. But what about Zhihu? Do we have to spend money on promotion like we did when we first started Renren?" Li Xi found Chen Pingjiang.

He really has no experience in this kind of question-and-answer type of knowledge sharing community.

Chen Pingjiang shook his head and said, "It's definitely different. Zhihu aims to create a platform where people can better share knowledge, experience and insights, find their own answers, and form a knowledge sharing community and an original content platform where creators gather. Therefore, a professional and high-quality Q&A atmosphere is the most important thing on this platform. Its user group should be a group of knowledgeable, influential and topical people. Large-scale promotion in the early stage to attract too many people to join will reduce the quality of the platform and eventually become just another Renren. This is inconsistent with our original intention and loses its characteristics."

"In the early stage, we adopted an invitation system to invite professionals who meet the positioning of our platform. They can be senior musicians, computer programming enthusiasts, senior financial professionals, etc. We let these people enrich our content, and we are responsible for guiding the topic and asking questions."

Li Xi was a little confused: "If that's the case, Zhihu won't be able to develop. Ordinary people won't be able to participate, and users won't be able to stay."

Chen Pingjiang smiled and said, "Due to the limitations of Zhihu's positioning, it cannot develop to the scale of Renren. At best, it is just a supplement to our social section. Besides, this is only the first step."

"In the first stage, the content orientation is to share high-level content, and the product orientation is a question-and-answer exchange platform for elite groups or professionals to output valuable content. The operation direction is to lay a good foundation for the community atmosphere, control the quality of seed users, and make a good brand communication plan."

"After almost a year of high-quality content accumulation and maintaining good relationships with high-quality content creators, it is now necessary to use traffic to activate and amplify these values. At this stage, users and content have become more popular, allowing all kinds of people to participate and enrich the entire Zhihu ecosystem. The content is positioned in the popular sharing of high-quality content, and the product positioning has also evolved into a diversified knowledge sharing community."

Li Xi took notes very seriously, and only after Chen Pingjiang finished speaking did he roughly understand Chen Pingjiang's ideas.

"When running Zhihu, you can't be impatient. If you are impatient, it will lose its original flavor."

The content on Zhihu cannot be faked or copied from Baidu. It can only be enriched little by little by high-quality content creators.

Of course, it is foreseeable that when more ordinary people flock in, the questions and answers will gradually become less nutritious, but it can be compensated to some extent through more content.

You can't have your cake and eat it too.

If Zhihu continues to adopt the invitation system, it will not survive to the end, but if it opens up to the registration system, it will inevitably face quality loss in small areas.

It is very likely that Zhihu will eventually become a high-end men's restroom.

But Chen Pingjiang didn't care.

Because Weibo will also become a public toilet.

Maybe in the future Chen Pingjiang will get a sudden inspiration and create Xiaohongshu or Douban to also do the work in the women's restroom.

A family, neat and tidy.

Compared to Zhihu, which is complex to operate and has slow results, Weibo is much simpler.

Chen Pingjiang only needs to separate a part of the people from Renren.

But this peeling must be smooth.

It is foreseeable that once celebrities, big Vs and internet celebrities are invited to Weibo, Renren’s traffic will drop significantly.

By that time, Renren was left with only acquaintance social networking and Renren Farm.

When the popularity of stealing vegetables fades and social networking among acquaintances is replaced by the mobile app WeChat, the decline of Renren will be inevitable.

This is the old path of the domestic Internet.

Every software has its own mission!

This time, the Weibo and Zhihu posts were particularly low-key, and even a bit unlike Chen Pingjiang's style.

However, this could not be hidden from Tencent and other Internet companies, large and small, which have been paying close attention to Renren's every move.

"Interesting, launching two products at one time, Weibo and Zhihu?" Pony Ma asked puzzledly at the meeting.

"I think Weibo is like Twitter which has become increasingly popular in North America recently, but I don't understand what Zhihu is. Is it necessary to have a question-and-answer type of SNS?" Liu Chih-ping was also a little confused.

In fact, not only the two of them, but also Internet practitioners did not understand Renren's move.

Renren already existed, and Facebook, a competitor to Renren, was booming. Why was Chen Pingjiang so eager to launch a social platform that had some of the same functions as Renren?

Isn't this just digging your own grave and destroying the Great Wall?

The same people are stealing their own business?

Facebook is too powerful, and people don’t think Twitter can develop.

And the same must be true for the domestic market, which is a mirror image of North America?

As for this so-called Zhihu, it is even more confusing.

A question-and-answer site?

Isn’t that Baidu?
The people at Tencent looked at it for a long time but couldn't figure out Chen Pingjiang's intention.

In the end, it was Xiao Ma who made the final decision: "Copy!"

"Chen Pingjiang is a very strange person. It is said that he has never made a mistake. I believe he will not make this move for no reason. No matter what, we must follow him. Otherwise, it will be too late when he becomes powerful."

If Chen Pingjiang knew that the reason why Xiao Ma Ge started the same project was because he "trusted" him, he would probably be in tears and amused.

……

Early September.

Chen Pingjiang took some time to return to his hometown, Tongcheng.

I went to attend the unveiling ceremony of the customer service center. The Tongcheng government cooperated very well and made great efforts to completely tie up Chen Pingjiang's golden egg.

Chen Pingjiang was accompanied by Zhuo Ling and a group of other key members, who would be responsible for the establishment of the team after they arrived.

Originally, Chen Pingjiang only planned to place the customer service center here, but now he has changed his mind and plans to place the content review center in Tongcheng as well.

When it comes to Internet business, content review is extremely important.

If he doesn't pay attention to self-examination, the iron fist of the law will fall and Chen Pingjiang will have no place to cry.

The Internet environment is relatively relaxed these days.

Various violent, pornographic, and malicious defamatory contents are emerging in an endless stream. If they are not restrained, Chen Pingjiang will probably be invited for tea sooner or later.

Compared with domestic Internet platforms, Facebook and Twitter are doing so badly that it would take three years for them to start selling videos.

This is also the reason why these external Internet platforms cannot enter the country. They do not restrict people from uploading information involving pornography, violence, and rumors, which is a disaster for the Internet.

Tongcheng attached great importance to the unveiling ceremony, and all the leaders from the city and district rushed over.

Treat Chen Pingjiang as enthusiastically as possible.

It may be difficult for ordinary small businesses to recruit employees in the small city of Tongcheng, but for Renren, a leader in the Internet at this moment, it is nothing.

The salary and benefits posted immediately attracted a lot of people's attention.

The recruitment requirements have also been relaxed accordingly to include college graduates.

With salary levels comparable to those of local civil servants, the personnel structure of the customer service and content review center was built up quite quickly.

"Is this your bedroom?" Chen Pingjiang took Yan Yan with him when he returned to Tongcheng.

When Yan Yan saw Chen Pingjiang's bedroom for the first time, she seemed very curious and kept looking around.

"Yan Yan, come and have some fruit. What's so good about Chen Pingjiang's bedroom?"

Xu Fangjuan seemed extremely happy about the visit of her "future daughter-in-law".

That afternoon, I took Yan Yan shopping.

Chen Pingjiang scoffed at this.

I clearly bought a large batch of clothes at Dongjiang and BJ some time ago, so there is no way I would be short of clothes now.

I, Chen, can see through Empress Dowager Xu's little thoughts at a glance.

Just as Chen Pingjiang thought, Xu Fangjuan couldn't wait to take Yan Yan with her to show off to the neighbors.

"Xiao Zhang, have you had your meal?" Xu Fangjuan greeted the downstairs neighbor who was walking towards her with a smile.

The woman named Xiao Zhang was still wondering, what time is it, which good person hasn’t eaten yet?
When he saw Yan Yan standing next to Xu Fangjuan, his eyes lit up and he stared at her in amazement: "Oh, what a beautiful girl. This is... this can't be your Chen Pingjiang's girlfriend, right?"

Yan Yan nodded obediently, a smile appeared on her beautiful face: "Yes, auntie, hello."

"Oh, Sister Xu, you are so lucky. Your son is so promising, and now even your daughter-in-law is so good." Xiao Zhang was praising her sincerely at first, but as he kept praising her, only bitterness remained in his heart.

Comparing people will make you depressed; comparing goods will lead to you throwing them away.

His own son is two years younger than Chen Pingjiang. He only scored about 400 points in the college entrance examination and can only go to an ordinary junior college.

Look at people again.

The sound of chatting attracted people around, and soon there were groups of people standing around Xu Fangjuan.

Yan Yan's emotions were quite stable. She held Xu Fangjuan's arm obediently and greeted everyone one by one after the introductions.

Listening to all the compliments around her, Xu Fangjuan smiled even brighter. She felt happier than her son Chen Pingjiang's successful career.

Chen Pingjiang and his son Chen Guangming stood at the window, looking at the crowd chatting in the distance and blowing out smoke rings.

"Dad, how long have you not smoked? Why are you so anxious?" Chen Pingjiang asked curiously as he looked at his father who was taking three puffs and sucking on the cigarette butt.

Chen Guangming sighed and said with a bitter face: "I haven't smoked for three days. I keep dozing off because of the urge to smoke. As for why I don't smoke, your mother doesn't allow me to. I went for a physical examination some time ago, and the doctor said that my blood pressure is a little high. Smoking will cause blood vessels to constrict and increase blood pressure."

Chen Pingjiang was stunned, and suddenly remembered that in his previous life, his father had a large cerebral infarction because he did not pay attention to his high blood pressure.

"Don't do that business anymore. Wait until the house in Dongjiang is ready and then come and live with me." Chen Pingjiang said with a frown.

After thinking for a while, Chen Pingjiang suddenly opened the window and shouted to Xu Fangjuan in the distance: "Mom!"

Chen Guangming was stunned for a moment, looked at his son speechlessly, and quickly put out the cigarette butt.

The eyes of the crowd in the distance looked over here.

Then Chen Pingjiang continued to shout: "My dad is smoking secretly, you take care of him!"

Chen Guangming: “…”

Sure enough, when Xu Fangjuan, who was chatting, heard this, her expression suddenly changed, and she hurried back with Yan Yan.

"Old Chen, what's wrong with you? You don't listen to the doctor or me?"

On the other side, Chen Guangming accepted the criticism listlessly, like a frost-bitten eggplant.

Chen Pingjiang chuckled.

Unexpectedly, Xu Fangjuan changed the subject and looked at Chen Pingjiang: "Why are you laughing? Your grandfather and your father both have high blood pressure. If you don't pay attention, you will suffer in the future."

(End of this chapter)