Reborn: Billionaire in College

Chapter 218 Weibo War, Fight as Soon as You Say

It's very hot and humid in September.

In the evening, Chen Pingjiang drove Yan Yan to Tianjing Lake for a walk.

Tianjing Lake is neither big nor small. It is about two or three kilometers around the lake.

In the evening, when it was getting dark, a breeze blew over the lake, rippling the autumn water and lifting the ends of Yan Yan's hair and the hem of her skirt.

She was wearing a simple white dress, with her hair half tied up and a bunch of black hair hanging down on each shoulder, like Chang'e under the moon.

Even though it was dark and it was difficult to see his face clearly, he still attracted a lot of attention from passers-by.

"Have you confirmed your internship? Last time I heard from your mother that she found an internship for you?" Chen Pingjiang asked.

Yan Yan shook her head and looked at him: "I studied sports journalism, and she wants me to work at her newspaper, but I don't want to go. Didn't I say before that I would go to your company for an internship? Isn't that inconvenient?"

"It's convenient. How can it not be convenient?" Chen Pingjiang said this, but in his heart he was thinking about how to minimize the number of meetings between Yan Yan and Ge Mengshi.

Thinking of Ge Mengshi, Chen Pingjiang could only shake his head secretly.

No matter what, Yan Yan is the most suitable marriage partner for him in all aspects.

When they got home in the evening, Chen Pingjiang and Yan Yan lay on the bed and chatted idly, sometimes cuddling together.

"Are you going to sleep here tonight?" Chen Pingjiang whispered in Yan Yan's ear.

The hot air went straight into Yan Yan's earlobes, making her feel a little itchy.

Her cheeks were already red from the previous fight, and after being teased by Chen Pingjiang, her eyes suddenly became watery.

Just when Yan Yan was hesitating, Chen Pingjiang stepped up his attack: "Don't worry, we're just lying together to sleep, I won't do anything, and my parents are still in the bedroom next door."

Chen Pingjiang originally only intended to "emphasize" that he was safe, but he didn't expect that the word "parents" would instantly make Yan Yan's eyes clear.

"Wait... wait until we get back. Let's not sleep together tonight."

Chen Pingjiang noticed the restraint and embarrassment in Yan Yan and immediately wanted to slap himself in the face.

…………

People only know about Sina Weibo and Tencent Weibo, but they don’t know that strictly speaking, Fanfou is the first Weibo in China.

Before Chen Pingjiang's Weibo was launched, there were already six or seven early Weibo-type companies on the market, represented by "Hainei", "Fanfou", "Jiwai" and "Zuosha".

However, these companies are not doing well. The most famous founder of "Fanfou" is the familiar Wang Xing.

Yes, it is Wang Xing who founded Meituan after founding "Xiaonei".

He founded Fanfou in May 2007, much earlier than Chen Pingjiang, but its early development was very slow, and it only has 5 registered users so far.

If it weren't for the incident in 09 that forced Fanfou to close, there would probably be no Sina, and even Wang Xing might not have founded Meituan.

When Wang Xing saw Chen Pingjiang also entering this track, he suddenly felt a darkness in front of his eyes.

Just half a month later, Sina and Tencent swooped in, making him want to die.

These two families came here looking for Chen Pingjiang's taste.

In the office, Wang Xing cursed: "This Chen Pingjiang, I do SNS, he also does SNS, I do blogging, he also does it."

Chen Pingjiang said: "Tencent only knows how to copy. If I make social games, you also make them. If I make Weibo, you also make them."

All articles in the world are plagiarized!

What is unexpected is that in the end even Zhang Chaoyang's Sohu and Ding Sanshi's NetEase have entered this track.

The most interesting thing is!
Tencent previously had a product called Tencent Taotao, which was a blog and its counterpart to Fanfou. Sina also has a Sina blog.

Tencent even had a fight with Fanfou at the beginning of the year!

However, Tencent itself did not pay too much attention to the product Taotao, which resulted in it never taking off.

Now that Chen Pingjiang has entered this market, Tencent and Sina have both launched their own microblogs out of trust in Chen Pingjiang. Both Sina Weibo and Tencent Weibo were supposed to be launched in August or September 2009, but now they have been launched much earlier.

The actions of these Internet giants directly sentenced Fanfou to death, and it didn't even have to wait until 09 to be forced to close.

There is no money and no users, so we can't afford to play this game.

Li Xi is adept at promoting Weibo.

With more distinct media characteristics and social attributes, and the traffic support from Renren, Weibo, despite its low-key debut, was as dazzling as a star in the night.

Relying on the advantages accumulated by Renren, we quickly invited some big Vs, celebrities and Internet celebrities on the site to join Weibo.

"This time is different from the battle among SNS social platforms. Neither Xiaonei nor Kaixin can compare with Tencent and Sina. This time, the ones who will be affected are domestic Internet giants." During the meeting, Chen Pingjiang's expression was quite serious.

Tencent and Sina were extremely quick in launching projects, and within just two months, their products were launched.

Suddenly, the domestic Internet market was filled with smoke.

Many people on the Internet are a little confused.

It was clearly a SNS war before, and the battle between Renren and Xiaonei.com and Kaixin.com had not ended yet, so how come the channel was switched all of a sudden?
The battle came suddenly, making Chen Pingjiang so angry that he cursed.

It's fine if Xiao Ma Ge comes in, he's just following me, why don't you, Zhang Chaoyang, become a teacher, and Ding Sanshi, raise pigs honestly, but you have to squeeze in here?
The battle is extremely fierce!
Although Chen Pingjiang has the first-mover advantage and resource advantages, the other two companies are not bad either.

Sina Weibo has its own blogs, and Xu Jinglei and Han Han are already big Vs with over 100 million visits, and now Xu Xiaoming has appeared.

I guess many people don’t know Xu Xiaoming, but he is a well-known financial blogger. His Sina blog has received more than 39 billion hits, and he is a wolf in sheep’s clothing.

Tencent Weibo is even more aggressive, waving checks frantically to recruit celebrities to join.

The dog's brain is about to be beaten out.

"The four major domestic portals have all entered the market, including NetEase, Sina, Tencent, and Sohu, making us five in total. Once we five came out, the previous Fanfou and others quickly disappeared." Li Xi gave a briefing at the meeting: "Now in terms of market share, we are in the lead, reaching 50%, Sina is second with 25%, and the remaining 30% is evenly divided among the other Weibo."

The market changed so fast that Li Xi was dumbfounded.

Chen Pingjiang nodded and said, "NetEase and Sohu are both younger brothers. We don't need to pay too much attention to them. Our current competitors are Sina and Tencent. Between the two, Sina is better."

Miao Bingwei asked curiously: "Shouldn't Tencent have the strongest overall strength?"

"Tencent seems to have the strongest strength on paper, but it did not launch Weibo as a strategic product. Instead, it was more to contain us and play a strategic defensive role. The outcome is predictable." Chen Pingjiang said: "The basic functions of Weibo are the same over and over again, and it is difficult to have breakthrough innovations. In this case, whoever gets on board first will definitely gain the market advantage, and it will be difficult for latecomers to take the lead. We have currently got the first ticket."

"Tencent itself does not have the advantages that we and Sina have. It is difficult to sustain by simply spending money."

Li Xi said: "Now the ecosystems of our three companies are somewhat different. Among the celebrities who have settled on our Weibo, there are some male stars from "Happy Boys", "Come on Good Man", and "Happy Girls". The rest are Olympic stars and some second- and third-tier stars, and of course some Internet celebrities and big Vs incubated by Renren."

"On Sina Weibo, writers and financial figures, especially Yao Chen, Zhao Wei, and Huang Jianxiang, have the most fans."

"Tencent Weibo, on the other hand, relied on its early layout on QQ Music, and its audience is mostly singers."

Miao Bingwei frowned. "If that's the case, the situation is very tense. Weibo is different from Renren. It doesn't have social games to attract traffic, nor does it have social networking among acquaintances to pave the way. It relies entirely on the celebrity effect to attract users. Although we took a step ahead, this step is not solid."

Chen Pingjiang nodded, "Indeed. Everyone is trying to attract celebrities to join, just like opening a blind box, competing to see who has more fans, as if this will bring in more registered users. But Tencent got one thing wrong. No matter how big a star you attract, if the star singer himself is not good at writing Weibo updates or is not well maintained, he will not be able to keep up. Although it can attract attention for a while, it will eventually lose attention."

“So, I think we can give up on looking for celebrities to move in.”

As soon as Chen Pingjiang finished speaking, everyone in the conference room looked serious.

"Mr. Chen, other companies are spending a lot of money. If we give up inviting celebrities to join us now, will we give up our hard-earned advantage?"

"Yes, and once we give them the upper hand, it will be difficult for them to counterattack later."

Chen Pingjiang shook his head and said with a smile: "Then let me be more precise. We will only look for celebrities who are willing to post on Weibo and write on Weibo. In addition, our focus should be on enriching the content ecosystem and event marketing, which is our main business. Finally, the most important thing is the media and the official!"

"I see. What you mean is that instead of wasting money to dig up some poorly maintained celebrities to attract temporary attention, why not cultivate your own grassroots influencers and invite various new media and government agencies?"

"Yes!"

　I've been lazy for a few days, so I'll update intensively in the last four days of this month. Please vote for me next month.

　　
　
(End of this chapter)