Reborn: Billionaire in College

Chapter 248: Combine vertically and horizontally
The combined power of these three group-buying websites is quite impressive. They have invited more than half of the leading domestic chain enterprises, and even the worst one has a regional manager.

"Sister Qin, what is our mission today?" Among the three golden flowers, Qin Suqin is the oldest and Ge Mengshi's best friend, so Zhu Yuanlan always calls her Sister Qin.

"Boss Ge said that we should just keep an ear to the ground. If he asks us to sign any agreement, we should just say we will consider it, no matter how much he praises us."

At present, the three brands under Zhizhen Catering have a good reputation nationwide and do not have to rely on group buying platforms like small catering brands.

For example, if a customer wants to eat KFC, but your platform does not have KFC, the customer will naturally go to other catering platforms.

Nowadays, what good person would not use two or three group buying platforms at the same time to get the best deals?

"First of all, on behalf of the three group buying platforms Meituan, Dianping and Baidu Nuomi, I would like to express my sincere gratitude to all the leaders for attending this merchant conference."

As the boss of the three companies, Yuan Zhiyu naturally stood in the C position.

"We invited you all here this time because our three group buying platforms are planning to hold a promotion on November 11. Our three companies are very sincere about this promotion and intend to spare no effort to support all merchants in obtaining more customer resources."

"We have pioneered the introduction of a prepayment mechanism. For example, if a hot pot restaurant offers discounted packages during an event, we will pay a one-time cooperation fee of no more than one million yuan to purchase your package in full, solving the worries of merchants. You can understand it as a bottom-line guarantee mechanism."

Many merchants in the audience were also shocked when they heard this. It was really a big deal.

Even if each household is given 10, the total amount will be an incredible number.

"I know that some of the bosses here have signed exclusive agreements with Renrengou. Don't worry, if high-quality merchants are willing to switch to us, we can pay you liquidated damages and relieve you of your worries."

Nan Xinzhi smacked her lips and said, "I remember the penalty was 200,000 or 300,000 yuan, right? Are these three group buying websites crazy? They have the money to spend like this."

Qin Suqin nodded: "These three companies are obviously well prepared and intend to gain a foothold in first-tier cities. They can't do this without spending money."

Zhu Yuanlan showed a worried expression on her face: "That will definitely cause a lot of trouble for Renrengou, right?"

"There will definitely be trouble, it can be big or small, it all depends on how Director Chen handles it."

After the lecture, Yuan Zhiyu found the Three Golden Flowers with a smile on his face.

"Our company and I admire Zhizhen Catering very much. There are very few catering companies in China that can do three brands so well. Yum! Brands is one of them, but they are a long-established company, so in my heart Zhizhen Catering is No. 1. I don't know what the three of you think? In fact, you can rest assured that we can give the same conditions as Renrengou, and even more than them."

"An excellent leading enterprise like Zhizhen should not be tied to a single platform. You have the right to choose, and you are not like those small catering companies. I believe that the leaders of Renrengou are not crazy and will not dare to offend you."

As agreed beforehand, Qin Suqin just smiled and said, "I am personally very interested in this cooperation. What the original manager said is right. We should have more cooperation. However, the three of us are only the brand managers, and there is also the general manager above us. Don't worry, I will try my best to convince our general manager Ge after I go back this time."

As soon as Yuan Zhiyu came back, Liao Bochen and Wang Shi came over and asked impatiently, "How is it?"

"He said he would go back for instructions. I think it's almost certain."

"Why don't we just talk it over at once?"

"Do you think this is a small company where the person who can make the final decision comes in person? There are many problems in big companies like this. The heads of these three brands also have to ask for instructions."

Wang Shi nodded reluctantly. "As long as we can get these three brands, we will have the top brands in milk tea, pickled fish and even barbecue. Add in KFC and Pizza Hut from Yum! Brands, and Renrengou will definitely be in big trouble."

Yuan Zhiyu was very satisfied with the results of this merchant conference. Not only did he attract several high-quality chain enterprises that were originally only connected to Renrengou, but other brands also expressed interest in the Double 11 event.

Some even publicly shouted: "People in this world have suffered for so long!"

…………

Chen Pingjiang casually threw the folder in his hand onto the conference table and said, "Since we have suffered for so long, let's not make these merchants suffer any more. From today on, any merchant that is online on other platforms will have their store on Renrengou removed from the shelves or will not be given any traffic at all."

Gao Songbin nodded: "If we don't kill the chicken to scare the monkey, these people will think that we are easy to mess with."

As the dominant force in first- and second-tier cities, how could Renrengou possibly tolerate such bullying?
It's a choice between the two: either you join our platform or we go our separate ways.

It’s just playing with market dominance, what’s wrong with that?
It is only 09 now, so it is still too early for the country to impose punishment.

Even in 23, when merchants are no longer required to choose between the two options, there are still a hundred ways to play tricks on your shop behind the scenes.

If Renrengou shows weakness at this time, it will inevitably face a greater crisis in the future.

Many shops are waiting and watching. If Renrengou has not expressed its opinion, they will definitely not object to connecting to more platforms.

Someone suggested: "Should we sort out the merchant resources on hand and force them to pay a deposit?"

Chen Pingjiang waved his hand and said, "There's no need for a deposit. If they really want to change jobs, Meituan will help them pay for it. And it won't sound good if you tell others about it."

Renrengou is much gentler than Meituan in the future.

For merchants who have signed contracts with multiple platforms, Meituan will directly increase the commission from 18% to 25%. If you complain, I will not give you any traffic, making you a "dead" store in the true sense. In addition, Meituan will also forcibly increase the minimum delivery amount to 500 yuan/order and the delivery fee to 50/order. Just imagine who will place an order with this?
What’s even more amazing is that the delivery distance is changed to 500 meters.

"We can't stop them from doing the Double 11 event this time, but we must curb them at the source, otherwise they will get a taste of the sweetness and open up a loophole, and they will repeat the same trick in the future."

Chi Weijie, who had been promoted to the position of Shanghai city manager, chuckled and said sinisterly, "We can mobilize some people to grab all their coupons as soon as possible, hold them in hand, and return them before the event is almost over. As for other movie tickets and the like, we can grab them at a 50% discount and then sell them at an 80% discount."

As he spoke, many people looked over, and a few words popped up in their minds: "This is so damn sinister."

"Not bad." Chen Pingjiang nodded with satisfaction: "Just greet them like this."

The matter is not over yet. If you, Meituan, can form an alliance, I, Renrengou, can naturally form a horizontal alliance.

Behind Meituan stands Alibaba. Chen Pingjiang and Ma don't have much in common, and it is Meituan that poses a direct threat to Renrengou, so naturally they won't consider it.

Baidu Nuomi, Chen Pingjiang and Chen Yizhou both have the surname Chen, so naturally they can't pee in the same pot.

After much thought, I can only go to find Brother Xiao Ma.

Brother Xiao Ma was also confused after listening to Chen Pingjiang's call.

He didn't expect that Chen Pingjiang really didn't know the word "bottom line".

In the end, the three BAT companies are working together to target Renrengou.

It’s better for RT to work together to deal with BA.

This is a problem.

To be more precise, should you choose Alibaba or Renren?

Without much consideration, Xiao Ma Ge finally chose to help Chen Pingjiang.

It has nothing to do with personal relationships and is entirely considered from the perspective of business interests.

Chen Pingjiang’s conditions are so good.

If necessary, Dianping can be dealt with through acquisition or merger.

These words really touched Xiao Ma Ge's heart, making it completely impossible for him to refuse.

The current group buying market is too difficult. Dianping is barely comparable to Baidu Nuomi, and there is still a considerable gap between it and Meituan, not to mention Renrengou.

Tencent entered the group buying market in order to leave room for development. Even Pony Ma himself did not think he could defeat the previous two companies.

In order to avoid wasting his investment and to gain a foothold in group buying, Pony Ma naturally chose to cooperate with Renrengou.

Chen Pingjiang’s desire to take over Dianping is no mere talk.

If he does not swallow up Dianping, then once Meituan and Dianping merge in the future, it will inevitably bring greater challenges to Renrengou.

Since you are going to sell Dianping anyway, it doesn't matter who you sell it to.
In short, no matter who you merge with, you cannot merge with Meituan.

Although Pony Ma is not the boss of Dianping, he is the largest investor, and Dianping must rely on Tencent's channels and resources. If it loses these channel resources, how can Dianping compete?
Therefore, as long as we can deal with Pony Ma, Dianping will naturally collapse.

…………

Wang Shi was having a foot massage with the city managers of Meituan and Dianping when he received a call from his immediate superior in a daze. He thought he had misheard and showed a look of astonishment on his face. After listening to the call, he replied in a low voice: "OK."

Yuan Zhiyu saw the solemn look on Wang Shi's face and asked curiously, "Is there a problem with the merchant?"

Wang Shi came back to his senses and laughed dryly: "No problem, the two employees below had a fight with the salesperson at Renrengou."

Speaking of this, Yuan Zhiyu spat: "Damn it, the people at Renrengou are just like dogs that can't change their nature. They fight over anything they disagree with. They have previously stopped our marketing campaigns in multiple cities. They are really barbaric."

Liao Bochen also nodded: "That's why they say that the world has been suffering for a long time. Renrengou is too domineering. Isn't it afraid that if the mountain above its head is pushed away, other group buying websites like us will not be able to survive."

Wang Shi simply couldn't hear what they said. He wanted to finish the massage quickly so that he could call and ask what exactly happened.

How come the things we agreed to work together suddenly changed?

At this moment, Wang Shi felt a little uncomfortable all over, feeling that he had betrayed his teammates, but he also felt a little comfortable in his heart. The feeling of being an undercover agent was really different, as if he had a God's perspective.

(End of this chapter)