Reborn: Billionaire in College

Chapter 249: Getting the wool until your hands are soft
Chen Pingjiang had thought about using the two peaches to kill three warriors method to provoke Baidu Nuomi, but when he thought of the label attributes of Baidu, he gave up.

It's just an event. It doesn't matter if it fails, but since it was mentioned by Baidu, Renrengou may have the bad habit of failing in everything it does.

Baidu's LBS division previously made a strategic investment of 1.6 million yuan in Nuomi, acquiring a 54% stake and becoming the largest shareholder. It was later acquired in full and renamed Baidu Nuomi.

Baidu initially acquired Nuomi in order to promote Baidu Maps and build a LBS business chain and moat. It was not that serious about Nuomi until it saw some results and decided it was worth doing.

However, Baidu Nuomi has poor internal execution, high levels of corruption, and slow decision-making.

After Wang Shi hurriedly came out of the club, he called his boss on the way back. After getting more accurate information, Wang Shi was stunned.

Not only will it not continue the Double 11 promotion with Meituan and Baidu Nuomi, but it will also join the Renrengou camp on the same day to compete with the above two companies.

This is a blatant backstab.

Wang Shi suddenly felt a chill on the back of his neck.

What I mean is, if you stab someone in the back like this, will you be hit by bricks when you walk on the street in the future?

The next day, Wang Shi came to Renrengou's Shanghai headquarters alone and was received personally by Chi Weijie.

After the one-hour meeting, Wang Shi had only one thought in his mind: the leader was wise.

It was difficult to see clearly from the outside, but after getting in-depth contact with Renrengou, Wang Shi realized that there was really no way to win this battle.

It is a wise decision to cooperate with Renrengou.

Renrengou is too rich, has too many resources, and has come up with a lot of shady tricks.

What impressed Wang Shi the most was the managers of each district under Renrengou. The enthusiasm and mental state shown by each person were really incomparable to other group buying platforms. Wang Shi even thought, how great would it be if these people were my subordinates?
…………

When Cao Ding, the manager of Zhang Guofu Malatang's Xuhui branch in Shanghai, came to the store to check the accounts in the afternoon, he was shocked to find that the number displayed on the Renrengou account was "4".

"What's going on? Normally, there are at least 30 or 40 orders through group buying, but only 4 today?"

The clerk replied, "I don't know either. I found out about it at noon. I thought something was wrong, but after checking, I found nothing. There were simply no orders. Meituan did have four or five group-buying users, but it was too few. It can't be compared with Renrengou at all. However, Yangliang Malatang across the street had a lot of customers today."

As a small store manager, Cao Ding naturally had no idea about the manager's tricks. Yesterday he was still happy to ask about connecting to a few new group buying platforms, but he didn't expect to be in trouble today.

The cashier called out, "I know why. We used to rank above Li Liang Spicy Hotpot, with more ratings and more customers. But today we rank below them, and you have to flip through several pages to see our store."

Cao Ding ran over to take a look and was at a loss whether to laugh or cry.

The shops around his store are all junk shops with only three to five orders per month. He didn't expect that his shop with more than 2,000 orders per month would be ranked together with such junk shops?
Judging from this situation, the four orders in Renrengou’s backend are probably from old customers who made repeat purchases through the purchased page, rather than through the homepage search.

Cao Ding, who had run a Taobao store, knew at a glance that this was a demotion!

Report the matter to your superior manager immediately.

Liang Chen, the Shanghai-based manager of Zhang Guofu Malatang, was also having a headache as he had been receiving calls from the branches all afternoon.

All of their brand's more than 20 branches in Shanghai have been downgraded.

"Manager Chi, I'm Xiao Liang from Zhang Guofu. I'd like to ask you if our store has been downgraded? The number of transactions today is pitifully small, and it can't be compared with the past." Forced into a corner, Liang Chen quickly called Renrengou.

Chi Weijie said, "Hmm?" "I just checked the backend, and there's no downgrade. I'll ask the technicians to check it later."

"Okay, okay, thank you. I'll take a look at it tonight."

However, by the evening, the situation had not changed, and there were even fewer orders.

When Liang Chen was on the phone, Chi Weijie no longer answered the call.

This is no small matter.

Although Zhang Guofu Malatang itself has its own traffic, the lifestyle of consumption through group buying platforms has been deeply rooted in people's minds. When customers choose food, no one has so much time to flip through more than ten pages, so they all choose to place orders from stores with high rankings and good reviews.

"No way, this is definitely a punishment for us just connecting to the Meituan and Baidu Nuomi platforms yesterday." Liang Chen held his forehead with his hand in an upset manner, and was communicating with Meituan's city manager Yuan Zhiyu: "What should we do now, President Yuan? In the past, group purchase orders from Renrengou accounted for 30 to 40 percent of our store's daily sales. Now that there is so much less, I can't explain to the higher-ups."

Yuan Zhiyu didn't expect that Renrengou would be so tough.

Strictly speaking, Zhang Guofu Malatang has a considerable influence and can be considered a well-known brand, but its influence is certainly not as great as that of KFC.

Renrengou just said it would be sold and it was sold immediately. Isn't this just hurting the enemy by a thousand and hurting yourself by eight hundred?

Yuan Zhiyu tried to organize his words: "Mr. Liang, Renrengou is just venting their anger on you for leaving. I hope you can hold on and file a complaint against Renrengou openly. They are engaging in monopolistic behavior. The Anti-Monopoly Law that the country just introduced last year is aimed at this behavior. And even if you go back honestly this time, they still won't give you traffic. They say killing a chicken to scare the monkey, and you are the monkey. In my opinion, you might as well go all out and completely remove yourself from Renrengou."

What he said was completely true: I would rather die than let my friend die.

By separating Zhang Guofu Malatang from Renrengou, it is not the Meituan platform that suffers the loss, but rather it is a disguised way of signing an exclusive contract with Zhang Guofu.

But this is obviously unacceptable to Zhang Guofu Malatang. How many orders does Meituan place in a day? How many orders does Renjiagou place in a day?

Liang Chen has already planned to report this matter: "I really don't know what the vice president above is thinking. He just wants to cooperate with Meituan Baidu Nuomi. I have no other choice. Let's see how they solve it."

At 9 pm that day, Zhang Guofu Malatang posted on Renren Weibo: "My company has been treated unfairly on the Renrengou platform because we joined other group buying platforms, which made Renrengou angry and reduced its rights. My company strongly opposes this behavior of forcing merchants to choose between two options, and will file a complaint with the relevant authorities tomorrow."

By the way, they also bought press releases everywhere.

At one time, many media were reporting this news.

However, soon even the hot searches for related topics were removed.

Afterwards, Renrengou CEO Gao Songbin said: "There is no such thing as forcing merchants to choose between two options. It is an isolated phenomenon that some merchants have no orders. Aren't KFC and McDonald's also listed on other group buying platforms? You can ask them if their orders have decreased."

It's nothing more than a war of words, who is afraid of who? ?

The merchants who were paying attention to this matter felt a chill down their spines and were frightened.

I originally wanted to wait and see, but now I want to delete the contact information of Meituan and Baidu Nuomi to prove my innocence.

Why haven’t KFC and McDonald’s been demoted?
That must be too influential.

If a small brand like mine were to be demoted, wouldn’t that be a devastating blow?

Relying on Meituan and Baidu Nuomi is just a dream.

Now their combined market share in Shanghai is only 25%. If we expect them to bring down Renrengou, I guess we won’t even see my store closing down.

"Manager Yuan, I've thought about it and I'd better return the money you gave me last time. It's too hot to hold."

"Thank you for being so kind to me, but we should not meet again in the future. I am afraid that everyone will misunderstand me."

"..."

Yuan Zhiyu wanted to throw his phone to pieces: "Renrengou is really too domineering. Who would dare to open a store and sell products here after what he did?"

Liao Bochen from Nuomi was also having a hard time: "What can we do? Strictly speaking, we are not involved in the incident and we cannot sue them. We can only hype it up from the outside, but the influence is limited."

"Why didn't Wang Shi come today?"

"He said he was going back to headquarters to report."

Yuan Zhiyu was a little upset: "Although there are some minor problems, there are not many merchants who have invested in it, so it will not have much impact on our Double 11 event. Tomorrow's movie ticket event will make up for it."

On the 11th before Double 10.

Led by Meituan.com, several companies launched a systematic group buying activity called "What is the happiness of 5 yuan?". The first wave of the "5 yuan to watch a movie" activity launched 10 5 yuan movie tickets, which is the largest activity in history.

For this event, Meituan and Nuomi spent a huge amount of money to book the entire venue, intending to link it with the Double 11 promotion.

The next morning, the event was officially launched.

Meituan has already put a banner on its homepage.

"I didn't expect the effect to be so good. The first movie ticket event tonight was sold out in just 2 minutes after it went online."

“The second show was also sold out.”

Yuan Zhiyu was very satisfied: "It seems that our event was quite effective this time. On average, all the tickets for a movie were sold out in two or three minutes. I checked the backend and found that almost 60% of them were new customers."

"Yes, if this data continues, we will have 60,000 more registered users by the end of the event."

What Yuan Zhiyu didn't expect was that the employees of Renrengou and Dianping on the other side didn't go out today.

Everyone gathered in the office making phone calls.

"Hey, mom, open Meituan, buy a five-dollar movie ticket, and send me the redemption code."

"Yes, Lao Zhang, it's that event. I'll have our company transfer the money to you later."

"Yes, please send me your bank account QQ, thank you, brother."

"..."

Gao Songbin nodded with satisfaction at the situation before him, then turned to ask the supervisor beside him: "How is it?"

"Not bad. We have mobilized people from all over the company, from all over the country to all over the country. We have even asked parents, friends, teachers and classmates to help. We have managed to get 50,000 movie tickets so far."

Gao Songbin nodded and said, "Put them all on our platform, 20 yuan a piece. We'll sell as many as we can. If we can't sell all, our company will go and check tonight."

"Hey, this is a good deal. Fifty thousand movie tickets only cost twenty-five yuan each, and I only need to sell more than ten thousand to make a profit."

"I'm leaving get off work early today. I'll count each movie as two hours, so I can watch at least three shows before midnight."

"It's awesome! It's the best thing to get something for free. Usually I only dare to get the free stuff from Meituan, and I don't dare to use the coupons from our platform. Today, I can actually watch a movie for free."

(End of this chapter)