Reborn: Billionaire in College

Chapter 250: Backstabbing by a Competitor, Renrengou is not a human being

At 7 o'clock in the evening, Yuan Zhiyu excitedly ran to the cinema closest to his company, wanting to take a closer look at the seating situation in the cinema.

Take some photos and use them as promotional materials later.

When the ticket checking started at 6:50, Yuan Zhiyu was the first to rush into the cinema.

"This first wave of movie ticket offensive is just the appetizer. Renrengou will suffer a lot if it doesn't die this time." Yuan Zhiyu was a little proud.

So what if the market share is high? As long as the promotion is in place, he doesn't believe that consumers are fools and would not turn around and buy high-priced tickets when they have special price tickets.

Scattered groups of moviegoers came in, all of them were Meituan’s real customers.

The vast majority are couples or families.

When the movie started at 7 o'clock, Yuan Zhiyu was still wondering: "It's already started, where are most of the people?"

As soon as the muttering stopped, a group of young men and women came rushing in from outside. They gathered in twos and threes, talking and laughing as they walked.

Yuan Zhiyu: "Which real estate agency or real estate sales company is this?"

They were all wearing work suits, so Yuan Zhiyu couldn't recognize them.

After all the seats around him were filled, Yuan Zhiyu could no longer suppress his curiosity and asked, "Brother, which company are you from? Is there a company party organized by the leader today?"

The young man who was asked smiled and nodded: "I'm from Renrengou. Brother, you can use group buying. Here, I'll give you a promotional poster. Welcome to our Double 11 promotion tomorrow. All items are on sale."

Yuan Zhiyu was stunned for a moment, then his head seemed to explode and his face became increasingly uglier.

His chest began to rise and fall violently, and the joints of his hands began to turn white, but even so, Yuan Zhiyu still suppressed his anger and asked: "Are all of you who came in just now?"

"Yes, they are all from our branch."

"This is too much!" Yuan Zhiyu was so angry that he cursed: "You have no moral principles!"

The employees of Renrengou were still a little confused when they saw Yuan Zhiyu leave angrily.

Yuan Zhiyu felt that he was still too young. He had never expected that Renrengou's tactics would be so dirty. How could they play like this? They grabbed all their own special-price tickets and then rewarded their own people.

"Liao Bochen, come here quickly, something has happened." Yuan Zhiyu took out his mobile phone and called the person in charge of Nuomi, then started looking at the flyer in his hand.

Not long after, Liao Bochen rushed over: "What's wrong? I was eating. I heard you were in a hurry on the phone, so I immediately put down my bowl and came over."

"Take a look at this." Yuan Zhiyu handed over the flyer in his hand.

After picking up the flyer and taking a glance at it, Liao Bochen's face changed. "It seems that the news of our Double 11 promotion has been leaked. The other party has received the news and is organizing an event on the same day with the purpose of attacking us. Where is Wang Shi? The event will start tomorrow and he hasn't returned from the headquarters yet."

"I can't go back. The back of the single page is from Dianping."

"What the hell?" Liao Bochen quickly turned the page and saw that it was what he expected.

"This Wang Shi is actually playing both sides. I haven't seen him in the past two days. I guess he is deliberately avoiding us and has been colluding with Renrengou behind our backs for a long time."

Yuan Zhiyu nodded: "They didn't even want the 1 million yuan advance payment for participating in the event. They are very determined."

"Fuck, this bastard has fooled us all. We started to act like we all share the same hatred for the enemy, but we didn't expect that he would actually..."

"After the event, I will settle accounts with the people from Dianping. If I meet them offline, I will beat them to death."

Yuan Zhiyu said, "The big sale will start tomorrow, and we don't have time to adjust the plan. We can only go for it this time. The other party is trying to hit us as hard as possible this time and reduce the influence of our event."

Liao Bochen sighed and felt a little tired.

"I have some bad news to tell you, so be prepared." Yuan Zhiyu said with a wry smile.

"More bad news?"

"Well, I just entered Hall 3 and wanted to take some photos for promotional materials for the event, but a group of Renrengou employees rushed in and sat down to watch the movie. They even sent this flyer to our original users."

After hearing this, Liao Bochen felt a black screen in front of his eyes and his blood pressure began to rush to the top of his head.

"How can this Renrengou be so dirty? We need to gather everyone here and count how many tickets they have bought."

They acted immediately. The employees of the two group-buying platforms, who had already gotten off work, scattered and conducted undercover visits to all the cinemas in Shanghai.

Soon, bad news came one after another.

"We have checked the cinemas in Minhang District. Almost half of the theaters currently showing movies are occupied by Renrengou employees. They are very easy to recognize in their work clothes."

"About half of the consumers waiting in line are their people."

"Boss Yuan, bad news. Renrengou not only arranged for its own employees to take advantage of us, but even the tickets they issued online were the same as ours. For example, this show and this one were clearly booked by us."

"I found it too. I ran into two more. They said they bought it on Renrengou for 25 yuan."

Yuan Zhiyu took a deep breath and really wanted to yell, "How dare you, boy?"

It would be fine if you just took advantage of me, but you actually bought my discounted tickets and sold them at full price on your own platform.

So, I'm working for you just to organize this event?

"What should we do now?"

"What should I do?" After thinking for a long time, Yuan Zhiyu was shocked to find that he was unable to handle the current situation and could only accept it.

I called the police, but they didn't care. And after all, Renrengou's methods were just a little dirty, not illegal. I can't just grab weapons and start a fight now.

"Are we just going to put up with this? If the activity doesn't go well, our superiors will be held accountable." Liao Bochen was unhappy.

Yuan Zhiyu asked back: "Then what good ideas do you have?"

Liao Bochen was choked and speechless.

"If you don't want the higher-ups to find you, order your people to go to the front first, and then report separately."

Yuan Zhiyu really didn't expect Renrengou to do things in an unconventional way. They downgraded their rights two days ago, took advantage of the market today, and are competing with each other tomorrow.

The offensive came in wave after wave, all targeting Meituan and Nuomi's weak spots.

The two group buying platforms can only defend passively.

…………

According to the verified account "E-commerce Marketing Observation", "Renrengou couldn't bear to see the market divided, so it panicked and asked its employees to pull people to place orders for Meituan's group purchases overnight to prevent these discounts from reaching users."

The contents of the revelations were extremely detailed and had a significant impact, with the general public treating the news as melon.

They didn’t expect the group buying war to be so exciting!

The Weibo post also revealed the method used by Renrengou to fake orders, which was to mobilize employees to use their mobile phone numbers to register a large number of US Open and Nuomi accounts to fake orders, and then put these discounted tickets on their own platform for sale. If they couldn't be sold out, they would be watched by their own employees. Some employees even watched three games in one night.

It is said that his eyes are dazzled.

What’s more, this new media outlet actually found Chen Pingjiang for an interview.

"What does this have to do with fake orders? Fake orders refer to fake transactions or malicious behavior of canceling orders after purchase. What's malicious about our behavior? Meituan's tickets are cheaper than those on our own platform. Is it wrong for me to buy them to reward my employees? Even if I sell them on my platform, it is just a normal competitive strategy issue."

"If Meituan and Nuomi feel bad, they should not hold any activities in the future. If they hold activities and want to treat people differently, this is discrimination against consumers, and we firmly oppose it."

"No matter what, this is not a value or moral issue. Competitors need to reflect on why such a good group buying event cannot reach real consumers."

This time the commotion was a bit big.

It is said that Wang Xing was very angry and wanted to stir up trouble to discredit Renrengou.

I don’t know where I found a bunch of Internet professionals and group buying users, who questioned Renrengou’s “bottomless” competition.

Lawyer A: "Renrengou's behavior is unfair competition that maliciously exploits business rules. Operators should follow the principles of voluntariness, equality, fairness, honesty and trustworthiness in market transactions and abide by recognized business ethics. It wastes the normal market activity resources of merchants and disrupts the normal business order of merchants. It obviously violates the principle of honesty and trustworthiness and should be regarded as unfair competition."

Analyst: "Renrengou's behavior has set a very bad example. In the foreseeable future, it is bound to lead to more and more vicious competition in group buying wars."

However, these people can only talk big and can't actually hurt anyone at all.

Before doing this, Chen Pingjiang had already anticipated the possible consequences.

But even considering the consequences, it has to be done.

The Shanghai market is his base camp, and if any competitor dares to lay a hand on him, he will be chopped off.

After seeing Renrengou’s series of cool moves, Dianping began to secretly feel lucky.

Although backstabbing a teammate may not sound nice, who cares about that empty reputation? Can it make a living?
If I continue to follow Meituan, I will go hungry for nine meals in three days.

Now that you're holding onto big brother's thigh, isn't it nice to enjoy the good life?

There was no need for Renrengou to instigate, as Dianping's Shanghai team followed the lead of Meituan and Baidu Nuomijiu.

Fight for territory while showing loyalty.

The Double 11 promotion was held as scheduled on the second day.

This was the first Double 11 in the true sense. It was initially initiated by Zhang Yong of Tmall Mall and eventually turned into a large fixed promotional event.

Today, competition among group buying companies is almost fierce.

We all adhere to one principle: losing money will not allow you to win.

If you give me a 50% discount on a meal, I'll give you a 40% discount.

If you give me a 40% discount, I’ll give you a 30% discount!
Anyway, no one should have an easy time.

Meituan and Nuomi are both a little bit crazy. They were badly humiliated yesterday, and Renrengou is on high alert.

When giants fight, it ultimately benefits consumers.

"Holy crap, I can buy a cup of Miaocha for 5 yuan?"

"Haha, I spent 40 yuan on the massage."

"..."

In the end, Meituan offered 100 free meal spots.

Renrengou gave a thumbs up and said, "You are fucking awesome. I won't follow you anymore. I will save this money and buy from you after your promotion is over."

(End of this chapter)