Reborn: Billionaire in College

Chapter 251 Orange S1 prototype is released
The group buying market is growing wildly, and when snowflakes fall, no one is innocent.

Renrengou uses dirty tactics, and Meituan is not necessarily much better.

Under the siege of Renrengou, Meituan’s Double 11 promotion did not cause much waves.

Consumers are offered bargains, but it is questionable whether they will become loyal users of Meituan.

You can’t keep doing activities all the time, and you can’t keep providing subsidies all the time. If you stop for a while, consumers will go elsewhere.

The main thing is to get it for free.

Consumers are the happiest at this time. After a monopoly is formed, there will always be a day when consumers will throw in the towel.

…………

As the year came to an end, several of Chen Pingjiang's subsidiaries made big moves.

The first is that Renrengou established an LBS department.

The so-called LBS refers to the use of various types of positioning technologies to obtain the current location of the positioning device. In short, it allows the group buying platform to know where you are and where the merchant is, thereby guiding customers to the store and laying a good foundation for subsequent delivery.

"The map issue will be resolved after the New Year."

The most indispensable thing for O2O is maps, which connect online and offline. Users can also search for merchants and product names through maps.

In addition, Renren Cloud Company was also established on the Renren side.

During this period, all major companies are engaged in cloud computing.

For Renren, which has huge amounts of data, this is something that has to be done.

I won’t mention data security or anything like that. The most important thing is that Renren has its own data center, which can be converted into cloud computing when idle, providing services to other companies and saving money while making money.

Of course, today's data centers are far from enough.

What money is being saved?
CDN!

CDN, or content distribution network, is an application of cloud computing and also an accelerator of cloud computing.

This is the latest gameplay.

Traditional CDN companies include Akamai, Wangsu, and ChinaCache.

CDN is a typical resource-based business. Service providers build nodes all over the country, buy bandwidth from operators, and make money by reselling it. The price is not transparent, and the market price is several times the cost price.

The companies under Chen Pingjiang pay these traditional CDN companies several million dollars every month, and only large companies can afford such prices.

The main function of CDN is content distribution, which is to publish or deliver content to the remote service point closest to the user. In addition, it also has a series of functions such as content exchange and prevention of DDOS attacks.

Give the simplest example.

We usually upload videos to TikTok, and the video content will first reach the CDN, and then be uploaded to TikTok's server by the CDN. If we want to watch a video, TikTok will actually selectively push it to the corresponding CDN based on the popularity of the video, and we watch it on the nearest CDN.

This refers to the network acceleration technology of CDN. Although the website has a large number of visitors, it will be very fast no matter where it is visited. If the server of a general website is in Netcom, the access speed of Telecom users will be very slow. If the server is in Telecom, the access speed of Netcom users will be very slow.

If Renren had its own Renren Cloud, not only would data security be guaranteed, monthly CDN fees would be saved, and services could be provided to other companies.

Miao Bingwei found Chen Pingjiang with his cell phone, but he didn't expect that Lin Bin and Zhou Guangping were also there.

"This is the prototype of the Orange S1 that has just been released. We will make an engineering machine based on it later."

"According to your last suggestion, the WeChat project team has adopted all of them and implemented them."

Both sides came to report on their progress, and both achieved great interim results.

After a while, Miao Bingwei started playing with the Orange S1, while Lin Bin and Zhou Guangping were using WeChat with great interest.

Miao Bingwei praised: "This phone looks good and is very light."

Chen Pingjiang nodded: "An egg weighs 1 grams. This S weighs about three eggs."

The Orange S1 has a body height of about 125 mm, a width of about 63 mm, and a thickness of about 11.9 mm, and is relatively well finished.

Equipped with MSM7230 processor, 4.3-inch screen, 1280*720 pixels, 800-megapixel CMOS, 1930 mAh battery capacity, supports Bluetooth 2.1+EDR+A2DP,

支持2G频段：GSM 850/900/1800/1900，3G：WCDMA 900/2100MHz。

Lin Bin introduced: "It supports all mainstream video and audio formats on the market, supports autofocus continuous shooting, and supports image size up to 2592×1944 pixels. It has a gravity sensor, acceleration sensor, light sensor, and distance sensor. It supports GPS and electronic compass. In terms of system, users can choose native Android or our orange system."

Zhou Guangping added: "Our data was originally compared with HTC's flagship model of the year, Touch HD2. We surpass it in most parameters and can be regarded as the top model in the industry."

Chen Pingjiang frowned: "Even if the price of HD2 is reduced now, it still costs 4999 yuan, which is not cheap. How much does it cost us?"

This flagship phone from HTC was sold for 6280 when it was first released, and then dropped to 5280, and then to 4900. After the iPhone 4 is released in June next year, the price suddenly dropped to 6.

It's really like cutting leeks along the way.

"The cost is 3100." After hearing this, Chen Pingjiang frowned even more.

How to set the price is a big problem.

If they were to cheat people like HTC did, their reputation would surely be ruined even if they used Chen Pingjiang's reputation.

The most important thing is that iPhone 4 was released in June and will be available in the market at the end of September. The software and hardware of Orange S9 are not as good as the latter. If the price is too high, it will definitely not sell well.

After all, how long has Apple been making mobile phones, and how long has Orange been making mobile phones?
There is also a timing issue here.

It will take until the Chinese New Year for the engineering machine to be tested and put into mass production. If it is to be put on the market, it will have to wait until February or March after the Chinese New Year, which means it will be GANKed by Apple within a few months of sales.

After thinking about it, Chen Pingjiang said, "Then sell it for 3199, and give away earphones and a phone film."

The three people present thought they had heard it wrong and blinked twice.

Lin Bin was the first to be puzzled: "Did you say something wrong? 3199 plus the shipping fee for the headphones doesn't make a cent, and even after paying the tax, you'll lose money."

"HTC sells its phones at such a high price. Our configuration is better than theirs, and our Orange UI is based on Android. How can our price be less than two-thirds of theirs?"

Chen Pingjiang explained: "The price is too high and it won't sell well. Next year, Apple will enter the market, and then the S1 will be dead."

"But we can't lose money."

"How can you lose money?" Chen Pingjiang said with a smile, "You will definitely lose money if you follow the previous marketing ideas. You produce a mobile phone, find a distributor, and the distributor adds 3 to 400 yuan to the price. Isn't that what consumers get when they get it? The reason why HTC sells so expensively is due to this factor."

"Renren has a mall, and we also have Renrengou. These two channels can perfectly solve our sales channel problem. Customers pay on Renren Mall and receive free delivery. If they order through the Renrengou platform, the local sales team will personally deliver the goods to their door. In addition, I will also cooperate with Tmall and JD.com to open flagship stores for sales."

Zhou Guangping's eyes lit up: "Great! This saves two links, the price is more competitive, and both sales channels are in our hands."

Lin Bin was surprised to see that it is possible to buy a mobile phone in this way.

“But even so, we still lost money.”

Chen Pingjiang shook his head: "It won't be a loss at all! We can hold a press conference and count how many tens of thousands of units we can produce through pre-sale orders. Let's say two million units. We can take the orders and negotiate prices with component manufacturers and foundries that are not so critical. We can get discounts for large quantities, and we will have the confidence to negotiate."

Traditional small factories need to bring components home first, then assemble and sell them. In the meantime, they don’t know how many units they can sell, so they will be conservative in purchasing, which will lead to difficulty in negotiating prices. Moreover, they have to pay for picking up the goods, which takes up a huge amount of funds.

Although Orange mobile phones also need to order components in advance, they are all chips and CMOS.

If you go to negotiate prices with an order, there is no doubt that many parts will be discounted.

"Through the pre-order method, I can collect a sum of money first and then place an order, which is equivalent to taking a bank loan. It can also help me to circulate my own funds, so I won't lose money no matter how I calculate it. Besides, S1 is just our trial product, and the real thing will have to wait and see S2."

Miao Bingwei gave a thumbs up and said, "This phone's marketing is really clear to you. When people sell houses, they have pre-sale and ready-made houses. You can sell phones with pre-sale and ready-made models."

The price of 3199 also reserves Orange Mobile a ticket to produce high-end mobile phones in the future.

Avoid being like Xiaomi, which wanted to be high-end but couldn’t raise the price and consumers wouldn’t buy it.

Because the brand's tone has been deeply rooted in people's hearts.

Chen Pingjiang thought that with this combination of measures, the cost of Orange S1 would drop sharply and eventually reach the 2600 yuan range.

That's how manufacturing works, the more you produce, the lower the cost.

Just refer to photovoltaics and new energy vehicles in later generations and you will understand.

Of course, photovoltaics and new energy also have supply chain issues.

Chen Pingjiang’s goal is to make sure that the S1 phone does not lose money. The iPhone 4 is too powerful. Once his own factory is built, the technical team is well-coordinated, and “black technology” is produced one after another, then it will be the time to defeat Apple.

Before that, Orange Mobile must first defeat HTC, Meizu and others.

Millet?

It's still early for Xiaomi, as the M2011 will not be released until the summer of 1. By that time, the domestic market will probably have been divided up by Apple, Samsung and Orange smartphones.

Zhou Guangping said: "I am talking to Foxconn and Inventec as OEMs. There is no other way. One company alone will not give me such a large market share. We can only work together. Once our own factory is built, the situation will change. The OEM fee is set at 30 yuan. If the subsequent sales volume meets the target, there is still room for reduction."

Chen Pingjiang nodded: "Let them make the engineering machine in the shortest possible time."

After explaining the situation to Lin Bin and Zhou Guangping, Chen Pingjiang looked at Miao Bingwei and asked, "Has the final version of WeChat been finalized?"

"Well, it has been tested internally and will be released after the new year."

"It's not too long until the Chinese New Year, and I'll be doing a mobile phone launch event by then, so I'll bring WeChat along as well."

Chen Pingjiang has made up his mind that on the day of the press conference, he will wear a white shirt, jeans and black canvas shoes.

There is Steve Jobs outside and Chen Busi- ness inside. As for Lei Jun, just step aside.

(End of this chapter)