Reborn: Billionaire in College

It took almost an hour for Chen Pingjiang to finish introducing many functions and present the inside and outside of Orange S2 to consumers.

Inside the convention center, after a brief silence, people began to whisper to each other.

"Old Lin, you won't be the price butcher again, right? Let me tell you, such a good mobile phone really can't be sold too cheaply, otherwise consumers will think that the technology is not worth the money." Lei Jun, who was sitting next to Lin Bin, said with a smile, but he was actually very panicked.

If the Orange S2 is priced too high, Xiaomi M1 will still have a market in the future.

If the gap between the two is not big enough to make consumers unable to afford it, Lei Jun thinks that consumers may prefer to spend a little more money to buy the Orange S2.

Lin Bin laughed and teased: "Are you panicking?"

"That's not the case. It's just that we are all domestic mobile phone manufacturers. Based on the principle of not fighting among ourselves, there is really no need to be so aggressive."

"Don't worry, our pricing is reasonable and will not be too low. In the words of Mr. Chen, we still have to leave room for other domestic mobile phone manufacturers to make a living."

After hearing this, Lei Jun finally breathed a sigh of relief and secretly wiped the cold sweat from his forehead.

If Chen Pingjiang heard their conversation, he would definitely ask Lei Jun, when you announce the price of Xiaomi SU7 on the stage in the future, do you care what Wei Xiaoli, the boss sitting in the audience, thinks?

A group of people stretched their necks waiting for Chen Pingjiang to announce the price.

However, when everyone saw the big screen, they all had the urge to curse.

"Fuck, Orange S2, Orange S2 Pro, Orange S2 Pro Max, Orange S2 ultra."

"Damn, my eyes are blurry, they all look the same, can anyone tell me the difference?"

"This must be Chen Pingjiang's evil taste!"

"..."

Seeing everyone staring at each other in amazement, Chen Pingjiang explained with a smile: "Don't be confused, let me explain. The Orange S2 is the basic version with 8GB, the Orange S2 Pro comes with 16GB memory and a more powerful camera function; the Orange S2 Pro Max not only has a powerful camera function, but also has a unified memory of 32GB and a 5-inch screen. The last ultra version is the founding version, which is similar to the Orange S1 and has 64GB of memory."

"It's a good thing it's Mr. Chen. If someone else were to host such a press conference, he would have been beaten." Lei Jun laughed. He thought Chen Pingjiang had done a great job in making mobile phones.

Mobile phones with different configurations can obviously promote mobile phone sales to a greater extent, and there is also more room for pricing strategies.

It turned out to be just as Lei Jun expected.

The price of Orange S2 was announced, and the four numbers 3299 appeared on the screen.

When seeing this number, many people found it hard to believe.

"With so many improvements in functionality and hardware configurations compared to the previous generation, how come the price hasn't changed?"

"When it comes to conscience, Mr. Chen is the one who never cheats us poor people. I don't ask for much, so I'll just buy the basic version."

"Brother, spend some extra money and go for the Pro Max. Isn't it nice to play games on a 5-inch phone?"

Subsequently, the prices of S2 Pro, S2 Pro Max and S2 ultra were announced at the same time.

They are 3899 yuan, 4899 yuan and 5899 yuan respectively.

Chen Pingjiang had considered this price carefully.

竞争对手苹果的 iPhone 4S按照记忆里，价格会是16G版本4988元，32GB版本5888元，64G版本6788元。

It is 4 yuan cheaper than iPhone 1000S in almost every price range.

A bunch of mobile phone manufacturers are really crying their hearts out.

Steve Jobs, who was on the other side of the ocean, was watching the live broadcast while enduring the jet lag. He was already in poor health, and when he saw the price of Orange S2, he shook his head and smiled bitterly.

"Our Chinese counterparts have a very clever pricing strategy, with the price just matching that of our iPhone 4. But the problem is that the iPhone 4 and their S1 are from the same era, and the competitor of the S2 is the iPhone 4S that we will release in the middle of the year."

Cook, who was standing beside him, had already been confirmed as the successor within Apple. "Mr. Jobs, I don't think you need to worry too much. After all, our competitor is Samsung, and Orange phones can't even be sold in China. They just took advantage of many patents, otherwise their prices would be the same as ours. If Orange phones want to enter the global market one day, I will consider joining forces with Samsung to deal with them, just like we did with HTC."

Jobs' health was getting worse day by day, and he would wake up in pain every night. If he didn't take painkillers, he felt that he would die from the pain.

He said in a weak voice: "Cook, I hope you will never underestimate any competitor. I have to say that they have brought many imaginative features. Remember, research and development is the lifeline of a mobile phone manufacturer. Only by constantly coming up with better products can you win the hearts of consumers."

Cook nodded with his head lowered: "Okay, I understand, Mr. Jobs."

In fact, not only Jobs, but also Samsung were gnashing their teeth in hatred after seeing this press conference.

Mainly because other mobile phone manufacturers usually launch new phones between June and October, but Orange Mobile insisted on postponing the launch conference in March.

You should know that the price war in the mobile phone industry is more brutal than you can imagine.

Every level of mobile phone has its own competitors.

Right now, Samsung, Apple and Orange are at the same level, and HTC has begun to fall behind.

The prices of each mobile phone manufacturer's flagship and basic models are surprisingly similar.

For example, the domestic price of Samsung Galaxy S is 4999 yuan, and the iPhone 4S is also 4999 yuan.

Everyone is unwilling to be higher than their opponent, but also unwilling to be much lower than their opponent.

If the price is higher than that of competitors, we will not be competitive in terms of price.

If the price is lower than that of competitors, the brand power will be damaged. For users at the same level, a few hundred yuan lower may give people the impression that the product is cheap but not good.

However, Orange phones do not follow the routine at all, and each time they set their prices 1000 yuan lower than Samsung and Apple.

Samsung and Apple are not very willing to cut prices because once they cut prices in the mainland market, will other global markets follow suit?

Moreover, both companies agree that Orange Mobile is not their competitor, either in terms of brand image or brand power.

But it is this 1000 yuan price difference that makes people feel uncomfortable.

As for Chen Pingjiang, he has neither the burden of being an idol nor the psychological burden.

He is not stupid enough to compete with Samsung and Apple in terms of brand image. That is something he should do in the future. In today's booming smartphone market, how to quickly occupy the domestic market is the key point, and everything else can be compromised.

After all, the more people use smartphones, the more benefits will be gained to Renren.

"What do you guys say? Which one should I buy?"

"I want to wait for iPhone 4S."

"So you're a fruit fan, sorry, this is a place for orange fans."

"Don't worry about which one to buy. The basic version is out of stock."

"What? I was discussing it with my girlfriend, and it's gone?"

"No, there are other versions. If you want them, you can go to the offline store to check them out."

"..."

In less than half an hour after the launch, the 8G version was sold out on multiple channels.

Consumers will have to switch to the Pro or higher versions.

"Mr. Chen, this trick is very useful. We already have 8 units of the 25g version, and we cleared them out directly. But the number of other versions is very large."

This was agreed upon before. The larger the memory, the higher the selling price and the greater the profit.

8G版本仅备货25万台，16G版本备货100万台，32G备货达到了200万台，64G版本备货100万台。

Chen Pingjiang predicts that the 8g version will be out of stock for a considerable period of time in the future.

"Have the sales statistics for the entire network been released now?" Chen Pingjiang asked with a smile.

Lin Bin nodded: "The online ones are out, but it will take some time for offline statistics. Online alone, we sold 60 in half an hour, which is almost double the S1 of the same period last year."

As a product full of sincerity, Chen Pingjiang is not surprised by this data.

First, smartphones are gaining more and more attention from consumers; second, people's living standards and income levels are also improving; if consumers were still hesitant about the first generation of Orange phones, then when S1 was released, as a high-quality product whose quality has been tested, it is reasonable that sales would soar.

After all, this is the best era for smartphones.

But it is not the saturated market that will appear in a few years.

…………

After the press conference, the internet went wild.

Related topics directly occupied the top 5 hot searches on Weibo.

As the first blockbuster product of the new year, it deserves this popularity.

Discussions about the Orange S2 phone are everywhere on Tieba, Renren, and Weibo.

What is most astonishing is that of the 50 offline Orange mobile phone stores across the country, almost every store covering hundreds of square meters is packed with people.

That’s not all. The shortest queue outside the store is fifty meters long.

Many people came to the door with tents and a few friends yesterday afternoon, hoping to get their own mobile phones on the first day.

"Everyone, don't push, don't push, we have a lot of stock in our store, we'll bring in batches as soon as they come out!"

"Let me in. I've been standing at the door for twenty minutes and no one has come out."

"..."

The security guards arranged in advance were blocking the way tightly, sweating profusely from anxiety.

This terrifying flow of people made the store manager feel very optimistic during the meeting yesterday afternoon, but he still ended up being conservative.

As soon as Wang Dun happily walked out of the store with the packaging box in his hand, someone approached him immediately.

"Brother, do you want to pay? If you do, I'll give you an extra 200 yuan."

Wang Dun looked at the blue hat in front of him warily: "Are you a scalper?"

"Ah, I don't count. I just want to buy a few more. My relatives and friends at home all want them, but they don't have time to come over. Both versions are sold out online."

Wang Dun was a little hesitant, as he wanted to earn the 200 yuan and also wanted to use the cell phone.

"Don't even think about it, buddy. The purchase restriction will only last for a month. You can buy it again after a month, and the price might even drop by then. Your phone will last for another month or so, right? Wouldn't it be better to use these two hundred yuan to have a hot pot?"

"Okay then." Wang Dun thought about it and it made sense.

So, the two of them exchanged money and received the goods.

But what shocked Wang Dun was that before he could even warm up the money in his hand, he heard the man in the blue hat running towards the end of the line, shouting as he ran: "The Pro I just got from the store is out of stock online. If you want it, please let me know."

"how much is it?"

"4599!"

"Are you crazy? ProMax is only 4899. I wonder if you will go online and pay a little more to buy ProMax? You are so mean. The original price of Pro is only 3899."

The man in the blue hat sneered, "The ProMax is just a little bigger, but the other features are the same as the Pro. And the 4.3-inch model is perfect for girls with small hands. Do you want one? No, stop talking nonsense."

On the other side, a delicate girl shook her boyfriend's arm and said, "Honey, the line is still so long. I don't want to wait any longer. Can we pay more for this? I like Pro."

My boyfriend was so happy to be called "dear" on the left and "brother" on the right that he nodded immediately and said, "Buy it."

"Oh, thank you dear, you are the best!" (End of this chapter)