Reborn: Billionaire in College

After just three days of going online, the total sales of Orange S2, including online and offline sales, reached 400 million units, which is twice as high as S1 in the same period last year.

There has always been a long queue outside the offline Orange Technology Experience Store, it’s just that the number of people queuing is a little smaller.

The Orange flagship store at Dongjiang Xinjiekou is the largest flagship store in East China, covering an area of ​​1200 square meters.

After all, this is right on the doorstep of Orange Technology. If we don’t expand it a little, people will think we have no money.
Coincidentally, Apple is next door to them.

Looking at the surging flow of people next door, the employees of the Apple Store had red eyes of jealousy and were whispering to each other while standing at the door of the store.

"I really don't understand what people are thinking nowadays. Our iPhone 4 is obviously more attractive and better looking, but they insist on buying Orange phones."

"Only losers like those crappy phones. iPhones are for high-end users."

At this time, a college student who had just walked out of the Apple Experience Store was upset after hearing what the two said. "Watch your mouth. It's just a mobile phone. Why are you making such a fuss about it?"

The Apple employee realized that he had said the wrong thing, his face immediately changed, and he subconsciously ran back to the store.

The college student still insisted: "Don't run away, explain it clearly. What do you mean that people who use Orange phones are losers? It is our right to use any phone we want. When is it your turn to dictate what we do? Those who don't buy your products are enemies and idiots."

Another Apple employee quickly stepped forward to try to calm things down, apologizing repeatedly.

The quarrel here also attracted a long queue at the door of Orange Mobile next door.

"What's up, buddy?"

"What are you arguing about? What's the point of being a loser or not."

"I understand. The general meaning is that Apple's salesperson called people who use Orange phones losers and called us idiots."

"Ah? Damn it, how dare they?"

"I can't stand it anymore, honey, hold the bag for me, I'm going to ask for an explanation."

"Yes, let's go, together."

My goodness! Led by a few passionate young people, many people didn’t even wait in line and rushed directly to the door of the Apple store to ask for an explanation.

This in turn attracted more people's attention.

Seeing her store surrounded by people with stern looks on their faces, the female Apple employee who was trying to persuade the college students turned pale with fear and tried to stop them.

The saleswoman who had said the wrong thing just now quickly shouted: "Call the police, call the police!"

This outrageous move can be said to be adding fuel to the fire.

"Fuck you, you're justified in scolding people? And you dare to call the police?"

"So what if the police are here? Don't leave if you don't give me an explanation today!"

"Where's your manager? Call your manager out. I want to ask him, are you guys at Apple so awesome? Can you insult others at will?"

"Expose it. We must expose their ugly faces online."

A man wearing glasses in the crowd shouted, "I have two phones. I own both Apple and Orange. I can testify that Orange employees have never scolded Apple users in private. I feel very embarrassed today. I bought someone else's phone and was called a loser. I am such a loser."

"Everyone, get out of the way. I'm going to smash my iPhone 4. I will never buy an Apple phone again in my life."

As he spoke, the man with glasses took out his iPhone 4 and threw it to the ground with a bang. It was instantly smashed into pieces, with parts scattered all over the floor and spider web patterns all over the front and back glass.

After the fall, he still felt unsatisfied, so he kicked the computer directly into the Apple store.

The crowd watching burst into cheers.

"Well done, real man, our Dongjiang men are awesome!"

"Brothers, let me just say one thing. Orange Mobile is a company in Dongjiang, right? It has driven employment in Dongjiang, boosted the local economy, and is a major taxpayer. If we don't protect such a company, are we going to protect foreign companies?"

"Well said. For the same mobile phone, Orange is 1000 yuan cheaper than Apple. Apple is just taking advantage of it."

At this moment, people in twos and threes who were originally looking at and buying mobile phones in the Apple store were also frightened, fearing that they would be affected, but the door was blocked and they could not leave.

Then, a customer who was still holding an iPhone 4 raised the bag in his hand and said, "Give me a refund!"

Others took the opportunity to join the condemnation.

The shouting outside the store attracted consumers in the orange store, and even the manager was alarmed.

Not long after, a woman in her 36s or 37s wearing an Orange Technology work uniform came over and waved her hand: "Everyone calm down first. I understand your anger, but it's not only unsafe to keep crowding around like this, it also makes it impossible to do business."

"Mobile phones are just tools. People buy different mobile phones based on their personal needs in life and work. No one's phone is necessarily high-end, let alone losers."

This is simply handing a knife to the onlookers.

As soon as she finished speaking, someone immediately started applauding.

"Listen, this is called pattern."

"It's obvious that the training levels of the employees on both sides are very different. If I were an Apple manager, I'd probably be so angry that I'd vomit blood."

Apple store employees were sweating with anxiety. The saleswoman who made the mistake had the guts to apologize but could only hide in the store. The rest of the employees maintained order at the door, hoping to calm the anger, but it was useless. The angry people didn't want to buy anything.

"What's going on? Everyone, calm down. If you have something to say, talk it out. Don't gather around together."

At this time, four or five uncles in hats walked over quickly, and they also felt a headache after seeing this scene.

Mass incidents are the most difficult to handle, even more difficult than homicide cases. Just saying the wrong thing may intensify the conflict and make the situation out of control.

When the manager of the Apple store heard that the police were coming, he immediately breathed a sigh of relief. Sweat was pouring down his pale face, and he looked terrified and helpless.

"What happened? Who called the police?" asked an old policeman in his fifties after looking around.

At this time, the saleswoman who said the wrong thing ran over quickly, as if she had seen a savior, and burst into tears: "I called the police, they wanted to beat me."

When the onlookers were about to retort, the old policeman raised his hand to stop them, then turned around and asked, "Why did they hit you? What did you do?"

"I... I didn't say anything. I just said that the users of our products are relatively high-end."

Before she finished her words, the college student who had clashed with him earlier said, "Are you lying with your eyes open? Let me tell you an example. My girlfriend and I came to line up to buy a Orange phone. She was in line, and I had to pee urgently so I went to the bathroom. On the way back from the bathroom, I passed by Apple and went in for a look. When I came out, I heard this woman making sarcastic remarks, saying that those of us who bought Orange phones were losers, and those who used iPhones were high-end people."

"When I heard that, of course I didn't agree, so I started arguing with her, mainly asking her to apologize. It's our freedom to buy whatever phone we want, and it's not a reason for you to attack us personally. But this salesperson ignored the demands of so many of us from beginning to end and hid in the store and didn't dare to come out."

The old policeman nodded, having roughly understood what was going on, and asked casually, "Which school are you from?"

"Dongcai, what's wrong?"

"It's okay." The old policeman waved his hand and asked the saleswoman who made the mistake: "Did you call him a loser? Why did the young man say that?"

“I…” This female salesperson was really a coward. If she wasn’t surrounded by people, she would probably have confessed. But she was afraid that if she repeated it again, she would get beaten.

The old policeman was a little impatient. "If you said it, you said it. If you didn't say it, you didn't say it. If you said it, then apologize honestly. If someone wrongly accuses you, we will take care of it for you."

The saleswoman who made the mistake hasn't said anything yet, but another female Apple employee who had been chatting with her before shook her head helplessly: "She did mention it, but we didn't mean it. We were chatting privately and didn't say it to anyone, and we spoke very quietly."

At this time, someone in the crowd said strangely: "What kind of bullshit are you talking about? Chatting in private doesn't count as slander, so if I kill someone in private, does that count as murder?"

"Haha, buddy, let me add one more thing, private rape doesn't count as rape."

"Well, having an affair in private is not considered an affair."

Several other policemen rushed over to maintain order. The old policeman shook his head and sighed, "Don't you understand the law? Generally speaking, defamation, slander and insulting others are illegal. Minor cases are also considered infringements. The personal dignity of citizens shall not be violated. It is prohibited to insult, slander and frame citizens in any way. If the behavior of the perpetrator is sufficient to reduce the personal interests of the victim, it can constitute an infringement of reputation rights. The victim can file a lawsuit for infringement of reputation rights in the People's Court."

Even if it was an impartial law enforcement, the Apple female clerk was wrong. It was wrong to insult her like that, and using a large AOE was even more awesome.

Moreover, in a mass incident with so many people watching, the old policeman would have nothing better to do than offend the party with the majority of people. If things go wrong, he would also be criticized.

"Since you said the wrong thing, just apologize."

"I'm sorry, I'm sorry, I spoke too quickly and didn't think too much about it."

After more than 20 minutes of arguing, they finally got an apology, but some people still refused to accept it: "We don't accept your apology, it's very insincere. Is it just a spur of the moment? Do you dare to say that you don't really discriminate against us in your heart and think that people who use Orange phones are losers?"

"Not only do you need to apologize, but Apple also needs to apologize. Let your public relations department do the work."

"Police comrade, why waste time talking to her? Take her back for questioning. Her case is a class conflict among the people."

"Yes, take her away!"

"Oh, Mr. Chen Pingjiang posted on Weibo."

"What did you say?" Immediately, a group of people started opening their phones to check Weibo.

"He said: 'Who gave you the courage to define another group? Are the people being defined worse than you? Where do you get the sense of superiority to mock others? I, Chen Pingjiang, never think that a person becomes noble because of using a certain brand of products, nor do I become unbearable because of using a certain brand of products. If a person is simply defined by one thing, how can he become a complex and advanced animal?'"

Another person also read: "'This matter will not be let go like this. Apple must make a positive response and apologize to us Orange users. We also emphasize that the people involved should be severely punished by law. The public security organs can't control you. I will sue you personally even if I pay for it!' Haha, do you have more money than me? I also use Orange mobile phones."

The old policeman felt like vomiting blood for a moment. The public sentiment that had been suppressed with great difficulty began to stir up again.

He glanced at the Apple saleswoman who had said the wrong thing with some disgust, glanced at his colleague, and then said, "Come back with us first."

Before I took two steps, someone started shouting again.

"Another message, another message from Mr. Chen!" "You only smell my perfume but don't see my sweat. You have your rules, I have my choices. You deny my present, I decide my future. You laugh at me for having nothing, I pity you for always waiting. You can despise our youth, but we will prove whose era this is. Dreams are destined to be lonely journeys, with doubts and ridicule along the way, but so what? Even if you are covered in wounds, you must live beautifully. I am Chen Pingjiang, I speak for myself; I am Chen Pingjiang, I speak for Orange Mobile; I am Chen Pingjiang, I speak for the young people of China!"

As the man finished reading word by word, the crowd burst into loud cheers.

"Awesome! Well written, well written. I was so excited when I heard it that I almost cried."

"You deny my present, but I decide my future. You have your rules, but I have my choices!!!"

"I want to represent myself too. I will use Orange. As long as Orange Technologies exists, I will be their die-hard fan!"

"We orange fans will never be slaves!"

"..."

Thunderous cheers echoed throughout the entire mall!
Amid this overwhelming sea of ​​cheers from the people, the old policeman's expression remained unchanged and his eyes were filled with relief.

The saleswoman who said the wrong thing turned pale and trembled with fear.

Seeing the bad situation, the Apple store closed its doors and stopped operating.

But this did not affect the crowd at all, and some people began to sing the national anthem.

Now, that word "diaosi" is no longer important, because the whole theme of the incident has risen.

Moved by Chen Pingjiang's words "I speak for myself", many young people have awakened.

Only after they broke free from the crowd did several policemen wipe the sweat from their foreheads at the same time.

…………

On the other side of the Internet, the related topic directly ranked first.

Hot search number one: Apple employee: Those who use Orange phones are losers.

Hot search No. 2: Chen Pingjiang: You have your rules, I have my choices, and I speak for myself!

Hot search number three: Chen Pingjiang said he is also a loser?

Hot search number four: Orange Technology Legal Department: We will use all our strength to prosecute relevant personnel and safeguard the true feelings of the majority of Orange users.

Fifth on the hot search list: Ni Na, Andy Lau, Jay Chou and other big-name stars posted photos of their Orange phones to show their support with practical actions.

Hot search number six: Apple Greater China General Manager’s Office: We have learned about the situation and are in a meeting to discuss it. An announcement will be issued later.

Hot search number seven: A banner with the words “I represent myself” was hung at the door of the Dongjiang Apple store involved, making it a popular check-in spot for many netizens.

A series of information spread quickly on the Internet, and as soon as you open your phone, all you see is this kind of news.

Computer pop-up windows, mobile phone APP notification push...

Also becoming popular was Chen Pingjiang’s slogan “I represent myself”.

"It's so well written. It really made me cry. I was so excited."

"If Apple doesn't give us an explanation for this matter, we will never agree. I have already complained madly to the stores that sell Apple products on JD.com and Taobao. I will make sure they remove all the products from their shelves."

"Sorry, I'm the loser - from Orange super 2 ultra."

"This incident cannot be simply defined as an individual act. We need to explore the truth behind it. From small to large, we can see how arrogant Apple is. I believe that such remarks have definitely been made many times within their company, but it was only exposed this time."

"I can prove this. I used to work in an Apple store. Their regional manager always brainwashed the employees by saying, 'My brand is high-end. Don't compare prices with other junk brands.' To be honest, I am not surprised when something like this happens."

"Haha, arrogance is the original sin!"

Apple's reputation has plummeted to the bottom in an extremely short period of time. The saying "when a wall falls, everyone pushes it down" is absolutely true.

In Chen Pingjiang's opinion, this posture is quite similar to the future Nongfu Spring.

All kinds of strange "endorsement" slogans have gradually begun to emerge on the Internet, and netizens have carried out various secondary creations.

[I am a student and I speak for myself]: You only see my score, but not my efforts. You have your test paper, and I have my answers. You laugh at me, saying that you don't deserve to have fun because your score is not high enough, but I pity you for always wanting to go to a prestigious school. You can despise our grades, but we will prove whose era this is. Studying is a journey destined to be painful, and there will always be setbacks and low scores on the road. But so what, even if I fail, I must fail calmly. I am a student and I speak for myself.

Single version: You only see my singleness but not my efforts; you have your standards and I have my gentleness; you laugh at me for not being pretty enough and unworthy of love; I pity you for being too superficial. You can despise my truth, goodness and beauty, but I will prove whose era this is; love is a journey destined to be painful, with inevitable setbacks and singleness along the way, but so what? Even if I’m single, I have to be wonderful; I am single and I speak for myself!

Fat version: You only see my weight, but not my efforts. You have your muscles, I have my belly. You laugh at my legs not being thin enough, my hands not being strong enough, and not being worthy of food and drink. I pity you for not having the fun of losing weight. You can despise our figures, but we will prove whose era this is. Losing weight is a journey destined to be painful, and the road is full of rebounds and body shape changes, but so what? Even if I faint from hunger, I have to faint in style. I am a fat person, and I speak for myself!

Diaosi version: You only see my Baleno jacket, you can't see my CK underwear; you have your slickness and experience, I have my cuteness and coquettishness; you have beautiful women with you, I have my gay friends with the best of both worlds; you say I have nothing and don't deserve to be a tall, rich and handsome man, I pity you for having only famous brands but no friends; you can look down on my empty wallet, I will tell you, this is the era of credit cards! I am a counter-attacking Diaosi, I speak for myself!

"Haha, so talented. Watching various versions of endorsements every day brings me a lot of joy."

“They are all fun people!”

Lei Jun, who was in Beijing, had to shake his head after seeing this: "This Chen Pingjiang is indeed a marketing master, and he is really good at taking advantage of the situation. It was originally just a trivial matter, and it could really be the other party's personal behavior, but Chen Pingjiang made it known to everyone, and he also established himself. Apple is in trouble. If there is no satisfactory explanation, Orange will eat up all the traffic and make all the passers-by."

Lu Weibing also laughed and said, "You can offend anyone in the future, but you can't offend Chen Pingjiang. He has his own social platform. This thing is too scary. You will see how Apple's stock price will fall when the U.S. stock market opens tomorrow."

Lei Jun nodded: "Orange Mobile already has a group of loyal fans. With the help of this incident, there is no one who can fight Chen Pingjiang at home or abroad. Even if Xiaomi goes public, we have to avoid him, otherwise we may die in obscurity. Chen Pingjiang is a man with evil nature. He acts without leaving any trace. You can never guess where his next move will be."

…………

It was night on the other side of the ocean when it was daytime in China. After taking painkillers, Jobs finally had a good sleep, but was awakened by the urgent ringing of his cell phone.

He answered the phone tiredly: "Cook, what's wrong?"

Cook's voice came from the other end of the line: "Mr. Jobs, something bad happened in China. It's hard to explain over the phone. I wrote you an email. Please get up and take a look. I'm really sorry to bother you so late at night."

Jobs felt a little uneasy. There was no doubt that if it was just a trivial matter, Cook would not have called him so late. He must have encountered a difficult problem.

Turn on your computer and log into your email.

After reading the email, Jobs' brows gradually furrowed.

This is a big problem!

He had to call the person in charge of the China region again.

At the same time, a gloomy atmosphere filled the conference room at Apple China's headquarters in Shanghai.

In the years since the iPhone was born, Apple China's leadership has been very stable, with Lu Lei as the general manager of Greater China. Lu Lei has been Apple's vice president since April 2006, responsible for managing sales in Asia and reporting to John Brandon, who is in charge of the US and Asia-Pacific business.

Another domestic leader is Qiu Qiuliang, who has served as general manager of Apple China since October 2008. He was previously senior vice president of HP China.

"This Chen Pingjiang is simply unscrupulous. It was originally a small matter, but I didn't expect that a senior chairman would personally come out to wave the flag and shout slogans, forcibly spreading the heat of the whole matter." Guan Chaonan, who is in charge of sales, said angrily.

Lu Lei looked a little unhappy, but he tried hard not to get angry: "What's the point of saying this now? You hate him so much, can you kill him? If something happens to the people below, we will have to take the blame. Who told you to let them pick up the gun? If it's useless, don't say it. Let's talk about solving the problem."

Qiu Qiuliang pondered and said, "It's fine for the PR department to issue an apology statement, but how will the person who made the mistake be punished, and at what level will he be implicated?"

Guan Chaonan suddenly became anxious: "Fire the clerk and store manager involved. The Dongjiang regional manager needs to conduct an internal review and stay on for observation."

Seeing the two people cooperating, Lu Lei wanted to laugh. "The clerk, store manager, and regional manager involved must be fired, and the sales manager for the East China region must be transferred out of his post and conduct an internal review."

Qiu Qiuliang frowned: "Lou Jiang has achieved good results in his work and is very capable. Is it necessary for him to take the blame?"

"If he doesn't take the blame, then you and I will have to take it."

"Then... let's do it."

At this time, the secretary came in and whispered a few words to Lu Lei, who nodded immediately and said, "Mr. Qiao called. I'll go answer it."

Guan Chaonan and Qiu Qiuliang looked at each other and felt that the matter was a bit serious. They didn't expect that even the headquarters was affected.

About ten minutes later, Lu Lei rushed back: "In thirty minutes, Mr. Jobs will publish an apology letter on Apple China's official website."

After hearing this, everyone in the conference room showed absurd expressions.

Is this the sun coming out in the west?

Is this still the Steve Jobs we know?

Qiu Qiuliang smiled bitterly: "I feel it's going to be bad, what do you think, Mr. Lu?"

"I'm watching it on the computer, how can I see it? I've been trying to persuade him for a long time." Lu Lei was also helpless.

The reason why these people had such expressions was because they knew that Jobs had never thought highly of the Chinese market.

iPhone 4 and previous Apple computers were never first launched in mainland China. Jobs had a good impression of Japan, visited Japan many times, and liked Japanese culture very much, but he never came to China once, and never planned to come to China. Now he is in poor health and can't come.

An Apple executive once said: "The root cause of Apple's problems in China lies with Steve Jobs. He has never been to China once. In his mind, the Chinese market is not even as good as Malaysia."

Although Cook has attached great importance to the Chinese market since taking office, this is also for money.

Apple also treats Chinese users differently. In 2017, Apple was involved in the speed reduction incident. In order to cover up its scandal, it decided to use 5 million to compensate the affected users. It decided to compensate each Apple phone user with 25 US dollars, but Chinese consumers were not included.

For example, you can never see any latest Apple news on Apple's official website in China. Some of them are just links to foreign news, and they don't even bother to translate them. For another example, Apple's repairs in China are outsourced to other companies, so the service level is difficult to guarantee.

Thirty minutes later, the apology letter was sent, which was not unexpected by everyone present.

No one paid! (End of this chapter)