Reborn: Billionaire in College

Lao Ma, who was watching the live broadcast, opened his mouth but couldn't say anything for a long time.

He originally thought that AutoNavi would combine its own advantages and group channels to operate its own taxi business, but he did not expect that it would eventually become a platform.

Peng Lei was stunned: "This move is simply a stroke of genius."

Cai Chongxin also nodded: "It instantly changed its identity from an ordinary competitor to a resource integration platform. All risks are transferred. Instead of making money from drivers, it is better to make money from other online car-hailing platforms."

Jack Ma smiled bitterly: "Only he could come up with this idea. He created a platform when there was no platform and forced it on the heads of various online ride-hailing platforms. It's a pure conspiracy. People know it won't be easy, but they still can't help but rush in."

Peng Lei then asked: "Does our fast plan need to be changed?"

Ma Yun shook his head and said, "The plan will naturally change. We can't give up this market. Chen Pingjiang uses traffic to attract online car-hailing platforms to join, and then settles through WeChat Pay. This is contrary to our overall strategy. Those online car-hailing platforms can work closely with AutoNavi, but we can't. We must let customers return to the Kuaidi APP itself. Only in this way can we access Alipay payment."

Some are happy while others are sad. While the small online ride-hailing platforms were ecstatic, Cheng Wei and Wang Gang were dumbfounded.

Apart from anything else, the YoYo Taxi-hailing service, which was already on the verge of death, could have survived with the help of this wave, which made Cheng Wei quite frustrated.

Didi put a lot of effort into cracking down on the YoYo ride-hailing companies, and they were about to succeed, but unexpectedly something unexpected happened.

Wang Gang asked: "Should we access it?"

Cheng Wei said without hesitation: "Of course we have to accept it. The daily active users of our Didi app are not large. Compared with AutoNavi, which has integrated various resources, the gap is too big. If we don't join, but our competitors do, our drivers will definitely defect in the long run."

The greater the traffic volume and the more orders, the higher the drivers’ attendance rate.

Wang Gang said helplessly: "In the end, we are working for AutoNavi. What's worse is that passengers only remember AutoNavi and may not know Didi. They use our transportation capacity to maintain their customers. Moreover, this price comparison model will force us to fix the prices of other small online car-hailing platforms at the same level, greatly reducing our profits."

Cheng Wei spread his hands and said, "At this point, do we still have a choice? We are at the mercy of others. They are plotting openly and honestly, so we are not afraid that we will not take the bait. But from a certain perspective, this may be a good thing for us. We only need to vigorously develop the driver side. At least now we are not restricted by the number of customer orders, and it can also help us quickly expand into the sinking market. If, when our drivers are all over the country and Didi is well-known, we can go our separate ways and build our own brand, which is like using AutoNavi's chicken to lay eggs."

On the stage, Cheng Congwu's voice continued: "We will select two first-tier partners and eight second-tier partners, and distribute orders based on multi-dimensional data such as the size, service attitude, and number of drivers of each company."

Geek!

Cheng Wei's mind worked quickly and he immediately figured out what was going on.

Two peaches kill three people!

The top online ride-hailing platforms in China now are Didi, Kuaidi and Bumblebee.

But there are only two partners.

It means one family must die.

At the same time, it is forcing these partners to cooperate with each other in acquisitions.

As a result, the online ride-hailing platforms, which had been maintaining harmony on the surface, will soon be fighting each other.

Too bad!
Cheng Wei smacked his lips.

Shen Nanpeng, who was watching the live broadcast with Chen Pingjiang, couldn't help but applaud.

"Just now I was worried that you might be cultivating competitors by doing this, but I didn't expect that you were forcing them to fight and win. But you still have to be careful, in case a super player emerges."

Chen Pingjiang laughed: "If a super player is born, I will naturally control his traffic. I will win no matter how the game goes. This is the benefit of being a platform."

To give a simple example, no matter how powerful the big sellers on Tmall are, they have to lower their proud heads when facing Tmall officials. If they don’t give you traffic, you won’t be able to make it.

For Chen Pingjiang, the most perfect situation is that these online ride-hailing platforms become employees of AutoNavi, resulting in them having no energy or money to promote their own ride-hailing apps.

Either you just obediently serve as a leek for Gaode, or if you want to incubate your own APP, I'm sorry, Gaode will definitely have to reduce its traffic.

In its previous life, AutoNavi did just that. It managed to carve out a path in the face of Didi’s siege and was the first to achieve profitability.

In this era, Didi still has a long way to go before it can become the only dominant player.

But Gode was different, he was born in Rome.

…………

There wasn't much to say at the press conference, so it ended quickly.

This was followed by an exchange meeting.

Cheng Congwu naturally became a popular commodity, and the heads of major online ride-hailing platforms surrounded him.

Interestingly, many small companies that were not invited this time are driving towards Dongjiang at an accelerated speed.

Among these people, Cheng Wei of Didi, Lu Chuanwei of Kuaidi and Sun Huanan of Bumblebee are the most eye-catching.

Among the three, Sun Huanan was the most nervous. Behind Didi stood Tencent, behind Kuaidi stood Alibaba, but behind Bumblebee stood no one.

Now the only way to find it is Baidu.

We must hurry up to introduce capital and quickly acquire a few small platforms before we can be qualified to be promoted to a first-tier partner.

What Sun Huanan didn't know was that while he was looking for help from Baidu, Cheng Wei and Lu Chuanwei were also casting greedy glances at him.

Such a huge industry has almost turned into a werewolf game.

Wang Gang, the angel investor of Didi, and Li Zhiguo, the angel investor of Kuaidi, both used to work at Alibaba and were senior executives. They occasionally met at exchange meetings held by the company, so they had some friendship.

After returning from Dongjiang, Didi and Kuaidi came to a gentleman's agreement - to eat the Bumblebee first.

Bumblebee quickly contacted Robin Li and expressed their desire to join him.

Li Yanhong was naturally also interested. After all, Bumblebee was ranked third in the industry and occupied the Shanghai market alone, so it had unlimited potential.

Sun Huanan had no idea that just after he met with Robin Li, his meeting would be ruined by someone else.

The stubborn Cheng Wei immediately found Robin Li and told him clearly that it would be better to invest in Didi instead of Bumblebee.

Bumblebee is only third. If you invest in Bumblebee, we will still have to fight. But if you invest in me, I will be the number one in the industry.

Li Yanhong thought the same and simply stopped contacting Bumblebee.

The situation suddenly became clear!
When Bumblebee saw that Baidu didn't want me either and AutoNavi didn't send me a contract as a first-tier partner, he decided to just sell it.

No more fun!
As a result, both Didi and Kuaidi are contacting Bumblebee, and Bumblebee is happy to seek maximum benefits between Didi and Kuaidi.

Not long after, Cheng Wei made a bold move. On the one hand, he sent people to negotiate the acquisition of Bumblebee, and on the other hand, he asked someone to establish a tacit understanding with Alibaba that neither party would acquire Bumblebee.

At this time, a key figure appeared—Liu Qing!
Liu Qing was the managing director of Goldman Sachs Asia Pacific at the time, and invested in Didi and Kuaidi at the same time.

Liu Qing, Didi investor Wang Gang, relevant Tencent executives and others had a good talk with Alibaba people in Hangzhou. They preliminarily agreed not to touch Bumblebee and to compete fairly.

Who knew that Alibaba would suddenly turn against us, and Cai Chongxin's words played a key role in this.

Tsai Chongxin has a very firm attitude on this issue. He believes that Kuaidi must be together with the third place in order to gain an advantage in momentum, influence and financing.

Therefore, the acquisition of Bumblebee is imperative.

When the news came out, Cheng Wei was furious and felt that he had been fooled.

After the Bumblebee incident, the competition between Didi and Kuaidi became more intense, and the speed of burning money was alarming.

…………

For a whole month, Chen Pingjiang has been keeping a close eye on the development of the online ride-hailing industry.

It’s so enjoyable!

It turns out that it’s so fun to hide behind the scenes and watch the show?
Cheng Congwu laughed and said, "The existence of AutoNavi has brought forward the fierce competition between the two companies by one year. With Alibaba on one side and Tencent on the other, and many small platforms besieging from below, no one will have an easy life. In the short term, they will not have the strength to launch a counterattack against AutoNavi."

At present, Gaode's presence in the circle has a certain transcendent flavor.

Everyone wants to curry favor with him, but no one dares to offend Gao De.

Chen Pingjiang nodded: "Let them fight first. Anyway, Old Ma and Little Ma have money, and this is just a drop in the bucket for them."

Cheng Congwu twitched his lips speechlessly. "No matter how rich they are, I feel a little distressed when I see them spending money like this. And they all use their own APPs for subsidies, not Amap. For example, Didi gives Tencent payment to each user at a 5 yuan discount per order, and 1500 million is burned through in one day, but in return, its own platform grows significantly. Alibaba is not to be outdone, and sent Alipay to cooperate with Kuaidi to fight back. Didi subsidizes 5 yuan, and Kuaidi subsidizes 6 yuan, which is still one yuan more than Didi."

He is now somewhat fortunate that he listened to Chen Pingjiang's suggestion to build a platform instead of doing it himself.

The pressure in this kind of business war is simply terrifying. Watching money disappear from the account every minute and every second, most people cannot withstand such pressure.

Chen Pingjiang said: "It will take at least a year for them to decide the winner. It is also possible that they will not be able to continue the competition and choose to merge. But no matter which one it is, the winner at that time will be qualified to stand in front of us and compete with AutoNavi. Now is only the first half of the taxi war. The second half is when we will exert our strength."

There was more to say, but Chen Pingjiang didn't say it.

That is, when the two companies were fighting to the death, Uber suddenly entered the scene and joined the fight.

That was the climax of the first half of the taxi war.

Although Chen Pingjiang never left the stage, he had always been watching how the situation was progressing. (End of this chapter)