Reborn: Billionaire in College

As the war for taxis intensified, it was mid-August.

"Tiny Times" will be released soon.

The internet is flooded with promotional articles for "Tiny Times".

From this point, it can be seen that both Jia Yueting and Guo Xiaosi have put in a lot of effort and energy.

Renren, Weibo, and WeChat Moments publish guiding soft articles for target groups, establish public accounts, and carry out non-stop information bombardment and exposure.

Actively provoke debates among netizens and create topics, ranging from the author's experience, blackening and being blackened, Han Guo CP, novel controversies, various forms of mutual praise and criticism, promotion targeting the leading actors' fans, etc.

In the first half of the publicity and promotion, they were still afraid of the power of Renren.com, and in the end they even dragged "So Young" into the battlefield without knowing the consequences.

The two works have quite a lot in common, but Tiny Times, whether the original author and director Guo Xiaosi or the leading actors, is more topical and hype-worthy, which also leads to Tiny Times being the first film whose publicity costs were greater than the production costs.

In comparison, "So Young", which obviously has more resources, seems to be much more low-key.

More and more people on the Internet are comparing the two movies together.

Netizens are also talking about it.

"I'll just say one thing. Fourth sister is really a real man. Back then, Young Master Han personally came out to argue with him for a long time, but he didn't even respond. Now she made fun of the jokes made by the young players under Han's family, and it immediately became a hot topic on Weibo. What a perfect timing! Tiny Times will be online soon. This is what you call a ruthless businessman. Every penny counts for money. He doesn't waste money. He uses all his strength on the blade. At the critical moment, he can just pull in an opponent to hype him up and it's worth a hundred thousand press releases."

"Recently, Tiny Times has been in the limelight, appearing on Happy Camp and having Sodagreen write songs for them. The only one who really played a role in the early promotion was the fourth sister."

"It would be a waste if such a good promotional channel for "So Young" is not used. I don't understand why someone else took over the headlines of our own show."

"People like 'So Young' just don't bother to compete. The quality of a movie is ultimately what matters."

"..."

It has to be said that Guo Xiaosi is good at using the Internet. He sends a WeChat message every few days to attract public attention.

After posting, you also have to tag Yang Mi, Guo Caijie and other main creators.

Character posters are revealed from time to time.

For example: "She is the stunning beauty in Tiny Times. Her long black hair is the soul-calling flag of all men. She has a lot of love and hate, and a tragic fate. She is the dream of all men, and she is the secret in Pandora's box that can never be guessed. She is Nan Xiang, she is Guo Biting."

The simple exposure of a character named Hailang attracted 13 reposts and 7 comments.

It's true, even someone like Chen Pingjiang who had never watched "Tiny Times" couldn't help but be interested in the poster.

"It's a pity that she ended up marrying someone else and found a strong mother-in-law and a reckless husband."

Wan Yuqian looked over with her beautiful eyes and said unhappily, "What are you mumbling about?"

"Ah! Nothing." Chen Pingjiang curled his lips: "Your publicity for "So Young" has been suppressed by others. That's not good, senior sister."

Speaking of this, Wan Yuqian was furious, with her hands on her hips: "What can we do? Guo Xiaosi is a hot topic, so many people have read his books, and their leading actors also have their own traffic. In comparison, our leading actors are obviously not as good as them. What's more annoying is that they always like to take advantage of our traffic. I can't ask Li Xi to block their Weibo accounts, can I?"

Li Xi on the side laughed and said, "No problem, Senior Sister, just give the order and I'll tell them to shut up starting tomorrow."

"Go away, you're just trying to make fun of me. I'm not crazy yet. He was just making normal comments, but your account was blocked just because you're a competitor. Do you still want Weibo in the future?" Wan Yuqian rolled her eyes. It was obvious that she knew the seriousness of the matter and was just complaining.

Li Xi smiled even more happily.

"Tiny Times recently gave us a lot of money on Weibo. Maybe the money lost from So Young has been earned back."

Various celebrities, various big Vs, forwarding and direct sending.

"Tiny Times" and Guo Jingming keep appearing before our eyes, and behind every appearance is the result of marketing.

"Guo Jingming was licked on the ear by Aya."

"Yang Mi: She and Guo Jingming look like mother and daughter."

It’s all marketing layout.

Buying trending searches is very expensive!
Wan Yuqian pointed at the new trending search on the screen, "Guo Xiaosi promotes Tiny Times on university campus," and asked, "How much is this?"

"800,000, right? Not even in the top five."

Wan Yuqian choked up: "You are so rich that you can do whatever you want. Our publicity and promotion expenses for "So Young" are much lower than theirs."

Chen Pingjiang waved his hand disapprovingly: "As for movies, no matter what, they all rely on word of mouth. No matter how good the publicity is, it can't beat a bad movie."

Chen Pingjiang seemed very relaxed. He had not seen "Tiny Times", but he had seen "So Young", so he was relatively confident.

Wan Yuqian attaches great importance to the achievement of "So Young".

This is the first film released by Renren Entertainment Group, so they naturally hope it will be a big hit. Especially since it was deliberately provoked by Tiny Times, if the total box office is really not as good as it, wouldn’t it be a huge shame?
After coming out of Chen Pingjiang's office, Wan Yuqian walked with a stern look on her face.

Although she is no longer working at Renren Group, her legend still exists on Renren.

The new employees who passed by didn't know her identity and would occasionally steal glances at the two urban beauties.

The old employees who understood the market situation quickly lowered their heads and moved to the side, acting like good boys.

"What are you doing? The beautiful woman is shrinking so far away instead of looking at you?"

The old employee was speechless for a while: "If you want to die, you can continue to shout louder, but don't drag me down with you."

After leaving Renren headquarters, Wan Yuqian got on a special car and headed straight to Renrengou headquarters.

After arriving at Renrengou’s headquarters, I went straight to the president’s office and found Gao Songbin who was at work.

"Hey, senior sister, you came here without even saying hello so that I could go down to pick you up." Gao Songbin said with a grin when he saw Wan Yuqian, but he didn't dare to go too far. After all, Wan Yuqian and the big boss were always talking and laughing.

Wan Yuqian rolled her eyes and sat down directly: "Xiao Binzi, I was bullied, do you want to help me get back at justice?"

After hearing this, Gao Songbin immediately patted his chest and said confidently: "Who is so bold as to bully my senior sister Wan? Senior sister, tell me, I will go through fire and water to seek justice for you."

Wan Yuqian nodded with satisfaction: "It's mainly about the movie release. Don't you often have group buying activities for movie tickets on Renrengou? Are you going to organize an activity to watch "So Young" this time?"

Gao Songbin thought for a moment and said, "That was a common activity when we were trying to grab the market. Now it's rare. But since you've spoken, how can I not give you a favor? Don't worry, I'll immediately follow up with activities when the movie is released, and I'll make it a big event."

After saying this, he was afraid that Wan Yuqian was still not satisfied, so after thinking for a while, he said, "It just so happens that I will organize all the employees and riders of the group to go to the cinema to show their support and give everyone a movie ticket at the lowest price. Senior sister, what do you think?"

Wan Yuqian smiled instantly: "At least I didn't love you in vain before, so let's do this, I'll treat you to a meal later, and I'll go to the catering group to find Mr. Ge."

…………

Chen Pingjiang, who was sitting in the office, was at a loss whether to laugh or cry when he heard the news that Wan Yuqian was using connections everywhere.

If you push this woman into a corner, she'll do anything.

Renrengou is such a large company, how much would it cost to organize a group purchase and give free tickets to all employees?

But Chen Pingjiang didn't care. It was just a small amount of money. Wan Yuqian couldn't stand this, so he let her make a fuss.

We can only blame Jia Yueting for picking the wrong person and Guo Xiaosi for being too aggressive.

The closer it gets to August 8, the release date of "Tiny Times", the more intense the promotion of the two films becomes.

Guo Xiaosi worked hard, and "So Young" was also busy, with various leading actors attending promotional meetings and variety shows everywhere.

Because of Wang Cong's presence, Wanda's entire cinema chain raised the screening schedule of "So Young" to 10 percentage points higher than "Tiny Times".

As for the cinema chain owned by Renren Entertainment Group, there is no need to mention it.

This also made Guo Xiaosi a little discouraged.

No matter how awesome you are, you can never beat capital.

It can be said that "Tiny Times" was released under the attention of the public.

Not surprisingly, on the evening of August 8, a large number of film critics expressed their opinions.

Criticize this film completely.

But its box office performance is quite good. After all, how could such a long period of promotion have no effect?

On the day of its release, it earned 7000 million yuan at the box office. By the end of its first weekend on August 8, the box office had exceeded 27 million yuan.

As the box office soared, mixed reviews from the audience also poured in. The controversy among audiences of different ages showed a polarized trend, and some even exaggeratedly described it as "the young screaming and the old returning their tickets."

On the day of the premiere, famous film critic Zhou Liming published a blog post titled "Is this a materialistic 'Tiny Times'?", saying that "Tiny Times is far worse than Dwelling in the Fuchun Mountains, and its flaunting of wealth and piling up have reached a morbid level", which attracted a large number of "Guo fans" to attack. The most common phrase they said was: "You are old and can't keep up with this Tiny Times."

On June 6, the famous screenwriter and scholar Shi Hang posted a Weibo post satirizing "Tiny Times", saying "The director did a good job of censoring. There was not a single talented actor in the whole film, and everyone's level was average." He also joked that some young actresses in the film could not put their hands down when reciting their lines, which was "the way they acted like pasting Spring Festival couplets." This immediately attracted scolding from fans of "Tiny Times", and Shi Hang, like Zhou Liming, was unwilling to remain silent and chose to "scold back", which brought the war of words to a climax.

The focus of the debate is that Tiny Times has inappropriate values ​​and promotes materialism. The plot of the film is scattered and the story is dull.

In short, as deeply as some people love "Tiny Times", some people hate it as deeply.

Basically, there is more cursing.

In the midst of all this turmoil, August 8th arrived, and "To Youth" was launched. (End of this chapter)