Reborn: Billionaire in College

In Uber's Shanghai office, Li Zhuofei, head of the Asia team from Singapore, met with Liu Qing.

This is where Uber comes in.

Most of the other members who are developing the Chinese market come from Taiwan and other Asian regions, and the construction of the localization team is still slow.

Liu Qing's arrival solved their urgent problems.

"Mr. Liu, we at Uber sincerely welcome you to join us. On behalf of Mr. Travis, I would also like to welcome you and hope that we can achieve brilliant results in our future work together." Li Zhuofei said this in English. Liu Qing has worked at Goldman Sachs for a long time and is very good at English, so there was no barrier to communication.

“I am very excited to join Uber, and I am also grateful to Mr. Travis for his invitation. I have only one purpose for coming here, which is to lead Uber to expand into the Chinese market. Uber has achieved impressive results in cities in various countries around the world, and I believe it will be the same in China.”

This was the welcome party for Liu Qing to join the company. Uber really put a lot of effort into it and it had a significant impact, with even people from the United States coming.

Faced with such respect, Liu Qing was somewhat moved.

This is very different from Gaode who treated her like a worn-out shoe.

This further strengthened Liu Qing's determination to take down Gaode.

"Mr. Liu, the first thing you will do when you join the company is to assist in the localization of the company, whether it is local employees, transportation capacity or relations with the government." Li Zhuofei felt a little headache when he mentioned this.

Coming from Po County, he was never able to open up the Chinese market. At most, he made some splashes in a few cities around Shanghai. Outside of this area, no one knew about Uber.

Unlike its conquests in other Asian markets such as South Korea, Singapore and Japan, Uber seems to be stuck in a quagmire in China.

We had just started out and got a large sum of money from Baidu. We were just about to make great strides, but bad news came one after another.

First, Didi Dache merged with Kuaidi Dache, and then merged with travel giants such as AutoNavi, instantly forming a dominant company with a market value almost the same as Uber.

This is unacceptable to Uber.

Whether it is the Chinese market or the global market.

The existence of Gaode will pose a threat to Uber and indirectly affect its valuation.

Investors will worry about a simple question: If AutoNavi starts to globalize, Uber will no longer be the only dominant player. What will happen then?
If the merger of Didi and Kuaidi did not pose any threat to Uber, the merger of AutoNavi was a fatal blow. Orders were canceled, forcing Uber to become self-reliant, which was undoubtedly a disaster for them.

This is also the reason why Li Zhuofei was eager for Liu Qing to join the company as soon as possible. She originally wanted to rest for half a month, but was pulled into work.

Liu Qing is nominally Li Zhuofei's subordinate, but can report directly to Travis, which undoubtedly determines Liu Qing's position in the Uber system.

Liu Qing smiled confidently, "Don't worry, Mr. Li. I have contacted many of my old colleagues at Didi in the past few days. Basically, I can recruit key members by double the salary. The lowest-level promotion and operation personnel can be recruited and trained on the spot. It won't delay anything. We need to spend some time on the transportation capacity. If we want to enter the national market, we can only rely on the AutoNavi system first, let AutoNavi drivers drive Uber part-time, and cooperate with taxi and car rental companies to ensure transportation capacity. As for the relationship with government departments, I am not bragging. With the relationship of my Liu family, there is nothing we can't handle."

"That's great!" Li Zhuofei clapped his hands excitedly.

Uber is more worried about the pressure from the government. Other things can be done slowly, but this is the biggest one.

In fact, although Uber's global expansion has been smooth, it still faces constant troubles at the government level.

Taxi drivers are a huge voting base. If Uber touches their pie, it will not end well.

Since Uber adopted a bargaining system, it undermined the government's control over the unified taxi prices. The Uber team, which landed in Seoul, South Korea in early August, was already embroiled in legal proceedings against the government.

The same situation occurs in almost every region, forcing Uber to spend a lot of time and energy dealing with lawsuits.

If Liu Qing can really establish good relations with the government as he said, Li Zhuofei feels that this poaching is worthwhile.

Li Zhuofei did not feel dissatisfied with Liu Qing's attention. On the contrary, the better Liu Qing did, the more points he would get.

On the contrary, if Uber fails in the world's largest online ride-hailing market, it will definitely affect its valuation and may even delay its listing plans.

In this battle, we can only win and not lose.

Liu Qing didn't think there was anything wrong with poaching people from his old employer as soon as he took office.

A gentleman will die for his friend, and she wants revenge.

With a bit of convert fanaticism mixed with the flame of revenge, Liu Qing was ruthless in his actions.

When I left Gaode, I contacted many of my old colleagues and promised them high salaries.

At the same time, I am anxious about these people's trafficking.

"It's useless for you to stay. If I leave, no one will protect you. The forces within the new group are complicated and your upper limit has been determined. Why don't you just follow me and give it a try?"

"Uber is successful globally, while AutoNavi is only successful in China. The second half of the online car-hailing industry has just begun, and it is still unknown who will win."

“Let’s take a step back and say that even if Uber fails in China, I will still lead you to explore other markets and immigrate to China at the same time.” “…”

After all, having worked at Goldman Sachs for so many years, Liu Qing easily brought together a complete team of 20 people, including five middle-level backbones of Didi, including a city manager.

These people all accompanied Liu Qing to work at the new company today. Didi didn't even ask for their salary, and no handover work was done.

It's so ugly to walk away!
"Peter!" Liu Qing called out Li Zhuofei's English name and praised him, "In fact, your team has done a very good job. In my opinion, the strategy of operating a small team is better than Didi's strategy of entering a city."

Li Zhuofei smiled and nodded, even saying with a hint of sarcasm: "This is also our internal consensus. We have even vaguely formed a chain of contempt, and it is impossible to maximize resources."

If Cheng Wei heard this, he would be so angry that he would vomit blood.

Shouting at Liu Qing, "Shameless."

You’ve praised us like this before!
Uber’s approach in China is basically the same as that in the international arena. After all, the team in charge is all from abroad.

The so-called elite team strategy is the iron triangle.

It usually consists of three types of people: the city manager, who is responsible for customizing the overall city business strategy; the market manager, who is responsible for marketing and user promotion; and the operations manager, who is mainly responsible for recruiting drivers.

Taking the city as the operating unit, drivers and passengers are equally important.

When Didi Chuxing enters a city, it often needs to mobilize a team of dozens or hundreds of people to move in, with unified dispatch in each city; while Uber is only responsible for building the system and technology, and as for operations and marketing, it delegates power to local teams, while sharing information and forming internal competition.

Liu Qing nodded and said, "I have carefully studied the recent documents. Since we are currently promoting Uber BLACK (private car service) more in China, we will not have too much direct competition with AutoNavi for the time being. On the contrary, China AutoNavi has become our primary enemy."

Li Wenzhuo chuckled, "That's right. Some time ago they released a poster called Beat U, where the U stands for Uber. It implied that we were a black car company and that we leaked our customers' addresses and information. It was absolutely despicable."

“I think Uber can’t continue to tangle with small companies like Shenzhou. It must launch the express business as soon as possible to grab the territory of AutoNavi. AutoNavi is now a new group. Various internal forces need to be integrated. There is no time for external shares. It is a good time for us to expand. If we wait for them to complete the integration, then we will have a hard time.”

Li Wenzhuo said: "No problem, you are the person in charge of China, everything is subject to your ideas. Speaking of which, we have been familiar with the Chinese market for almost half a year, it is time to promote Uber on a large scale."

After the preliminary exchange with Li Wenzhuo, Liu Qing walked out of the meeting room with his head held high and headed towards his office.

…………

When Cheng Wei learned that a team from the Beijing headquarters disappeared this morning, and that several heads of first- and second-tier cities were missing, his face immediately changed.

Even a fool would know what happened.

"Did the call get through?"

The secretary shook his head and said, "No, Mr. Cheng. I called everyone, but he didn't answer. I sent him a message on WeChat, but he didn't reply either."

The nature is really bad!
This kind of thing is dirty, but simple and effective.

He didn't ask for salary and resigned without saying goodbye. It was obvious that his next employer gave him enough subsidies and offered him a very high price.

Cheng Wei knew without hesitation that she had been abducted by Liu Qing.

They were all recruited by Liu Qing after she joined the company, and they have been with her all the time.

Do you still need to wonder where the person has gone?
He must have gone to Uber!
Otherwise, how could such a small temple accommodate such a huge Buddha?

Only the international giant Uber could be chosen by Liu Qing.

Cheng Wei almost cursed out loud, "You want to poach people from Kuaidi, but why are you poaching people from Didi?"

I, Cheng Wei, have done nothing wrong to you. It is Gao De and Chen Pingjiang who have done wrong to you.

If someone says they want to kill you, and I dare to say I oppose it, can I say I oppose it?
After calming down, Cheng Wei quickly reported the news to Cheng Congwu and sent a copy to Chen Pingjiang.

What that means is that you acted too hastily, drove people away, and took a group of people away with you.

After sending the email, Cheng Wei got a headache.

Liu Qing joining Uber is obviously not good news.

Apart from anything else, Cheng Wei still recognizes Liu Qing's work ability. In addition, he is familiar with Didi's model and operations. Once Uber makes a move, it will really bring trouble to the new group.

In other words, since Uber was able to poach Liu Qing and take away so many middle-level backbones from Didi, doesn’t it mean that it is going to start expanding overseas?
Not long after, Cheng Congwu called and conveyed only one instruction.

Tomorrow morning, Chairman Chen will personally visit Didi to appease the troops and meet with a subsidiary company that he has never met before. (End of this chapter)