Reborn: Billionaire in College
Chapter 441 The Boss’s Business War Strategy
Chen Pingjiang's inspection of Didi was not a sudden decision, but an idea he had had for a long time.
Liu Qing kidnapped a group of people, which just happened to make this trip possible.
It’s not that I don’t believe in Cheng Wei, but I went to cheer Cheng Wei up.
In line with the spirit of employing people who you doubt, Chen Pingjiang would not vent his anger on such a small matter.
After all, if you really think about it, it was the person who let him run away.
The next day, Chen Pingjiang's private plane arrived in Beijing.
The current three giants of AutoNavi have all come to pick up the plane.
"Mr. Chen, I'm sorry. I didn't discipline my subordinates." Cheng Wei came up and admitted his mistake.
Chen Pingjiang smiled and said, "This has nothing to do with you. I'm here to inspect Didi and to hold a meeting."
After the group arrived at Didi's headquarters, Chen Pingjiang went to the employee group and said a few words, and then started a closed-door meeting.
"Mr. Chen, we can definitely sue these former employees for this matter. The nature of their behavior is too bad." Cheng Congwu spoke as soon as he sat down.
Chen Pingjiang shook his head: "No need. There are so many companies in the country, and such things happen quite often. I am here to arrange the follow-up work."
After a pause, Chen Pingjiang said: "All the resources of my group will be allocated to you to cooperate with you in the crackdown on Uber. I just want to see the results."
As soon as Chen Pingjiang opened his mouth, he made the three people present happy.
When so many resources are combined together, the effect is definitely 1+1 greater than 2.
"If that happens, we are absolutely confident that we can handle Uber."
Chen Pingjiang chuckled and said, "Don't be so absolute. Let me ask you a question. If I were Uber, and I were to start a price war with you right now, would you follow me?"
Cheng Congwu: “…”
Cheng Wei: "..."
Lu Chuanwei frowned and had a headache.
Cheng Congwu is not familiar with this, but the other two are very familiar with it.
We've been fighting for a whole year, and we still have to fight?
There are no winners in the subsidy war; it is simply a matter of exchanging money for market share.
Moreover, facing this kind of life-and-death fighting style, the only thing you can do is to follow up, otherwise you will be quickly defeated by the opponent.
Who doesn’t know how to spend money?
The problem is that it is really difficult for Gaode to follow up right now.
It will be Chen Pingjiang's face that will be hurt.
Everyone looked worried on the surface, but in their hearts they all knew that they should follow up.
Chen Pingjiang smiled and said, "Don't hide it. If it were me, I would follow up and attack Uber from other angles at the same time."
The old supporting actor Cheng Congwu immediately asked, "Mr. Chen, what do you say?"
"It's a matter of concept." Chen Pingjiang raised his right index finger and made a "1" gesture. "The current online ride-hailing companies rely more on taxis as transportation capacity, which is not the ultimate form of online ride-hailing. Uber was one step ahead of us in understanding the sharing economy, converting private cars into transportation capacity. We need to follow up on this point and force ourselves to be more Internet-based and technological, develop a digital platform that can compete with Uber, and launch more personalized products."
"At the same time, I will entrust BYD to produce the most suitable electric vehicles as soon as possible and put them into the names of online car-hailing drivers affiliated with AutoNavi. They can repay the loans in installments through various means. I will also ask Renren to develop an internationally leading digital platform and entrust Orange Technology to mass-produce mobile phones for drivers."
Cheng Congwu: “…”
Cheng Wei: "..."
Is it a direct dimensionality reduction attack?
Who can bear this?
Renren.com is the platform, BYD provides the cars, and WeBank provides the loans. You can buy a car with 0 down payment, and the monthly loan repayment will be directly deducted from the AutoNavi app. Then you can get a mobile phone that can only install AutoNavi and Didi...
Wow, a real catch.
Chen Pingjiang raised two fingers and said: "Second, in order to alleviate the shortage of transportation capacity, we need to launch ride-sharing services to provide flexible transportation capacity. We need to ensure that there are people who have cars and are willing to drive during rush hour, and they cannot overlap with professional drivers. We need to actively attract office workers to join us."
"Third, we need to contain Uber's power in other areas. After all, it is not listed and has limited funds. If Uber gets into trouble in its own backyard, it will not be able to provide huge subsidies in China. I have already sent people to negotiate investment for Lyft. Also leaving today are Ola to India and Grabtaxi to Southeast Asia."
Cheng Wei: “…” Lu Chuanwei: “…”
Is this how the big guys fight in business wars?
In comparison, wasn't the way we spent money before too LOW?
The idea of hitchhiking is great. It can attract a large number of drivers at once and solve the problem of insufficient transportation capacity during rush hours.
Turning your enemy's enemy into your friend is even cooler.
But it is indeed the best strategy to deal with a globally expanding company like Uber.
Combine vertically and horizontally.
The two thought about how Chen Pingjiang had used the same trick to take over Didi and Kuaidi, and they agreed with it deeply.
Investing in Lyft will increase Uber's operating costs in the United States, thereby gradually weakening the other party's power in China. "Forming an alliance" against Uber worldwide can also bring additional profits.
It’s not a loss no matter what.
Gaode doesn’t have to pay for this.
Kill two birds with one stone.
"Whether they pull out a lock of our hair or we pull out a tuft of their beard, none of us really want to kill each other. We just want to win bargaining power for ourselves in the future."
“Let Uber be stuck in the domestic market!”
Cheng Congwu and the other two couldn't help but applaud.
The big boss gives out all the homework and you just need to copy it.
Cheng Congwu, who has been with Chen Pingjiang the longest, knows that this is Chen Pingjiang's style: he formulates the strategy and his subordinates just need to execute it.
However, it was the first time for Cheng Wei and Lu Chuanwei to see such a meeting method.
In the past, when they formulated strategies, they needed to hold a lot of meetings and discussions, and they were actually confused when making decisions.
Now that I'm holding onto your thighs, I feel so relaxed.
When Renrengou and Meituan were engaged in a group buying war, Chen Pingjiang did not pay much attention to it.
On the contrary, the dispute between Gaode and Uber aroused his interest to some extent.
Anyway, he just doesn't want Uber to gain a foothold in China and wants to do everything he can to drive it out.
Naturally, all sensitive domestic information cannot be in the hands of a foreign company.
At the same time, this was another showdown between Chen Pingjiang and foreign capital.
This kind of opponent is interesting.
It’s not that Chen Pingjiang is arrogant. No domestic company can match him.
He already had no rivals, and the emergence of Uber made him feel a little more fun again.
It all depends on how Uber responds next.
But no one expected Uber to react so quickly!
Just one week later, Uber launched its express service - People's Uber, and took the lead in starting a war with AutoNavi.
Cheng Wei was shocked, Chen Pingjiang was right.
The price war has begun.
After People's Uber went online, it launched a price war. The first week was also the craziest time. The price of a taxi was only half of that of a taxi, and the number of orders reached 20 in just one week.
This is N times the number of orders for Uber's private car business before.
This is also Uber’s first breakthrough after being removed from the Gaode platform.
Cheng Wei was terrified.
During the same period, AutoNavi's orders are only 120 million per month, and that's for all its products combined.
Cheng Congwu also scratched his head. (End of this chapter)
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