Reborn: Billionaire in College
Chapter 519 "PlayerUnknown's Battlegrounds" is online!
After multiple rounds of internal testing, "PlayerUnknown's Battlegrounds" is finally going to be officially launched for public testing. The development time of the entire project has exceeded 2 years!
In May 14, the urban transportation systems of major first-tier cities and strong second-tier cities across the country were uniformly replaced with promotional posters of "PlayerUnknown's Battlegrounds".
Large screens can be seen everywhere, on buses, in subways, and on roadsides.
On the Internet, this propaganda trend is even more exaggerated.
Self-media, gaming websites, game reviewers... all of them were included, and the focus of everyone's conversation was on PlayerUnknown's Battlegrounds.
Such an intensive publicity campaign makes those small companies cry with envy.
"Renren is really a big spender. I'm afraid it wouldn't be possible to win the game without spending 500 million on publicity, right?"
"I think it may be more than 500 million. But in the final analysis, they are confident. The number of gamers increases exponentially with each round of internal testing, and the reviews are rave reviews. If I were Chen Pingjiang, I would also be willing to spend money. On the contrary, who would dare to spend money if it was a rubbish game?"
"I played it before, but unfortunately I get sick from 3D. But even so, I still think this game is very exciting, especially the battle royale concept is amazing."
"Those big companies don't understand the hardships of small companies like us!"
The fundamental reason why Chen Pingjiang can always be successful is that he is a hacker!
In fact, it is difficult for game companies to survive.
Otherwise, even in 24 years, there would only be a few game companies emerging in the industry.
This industry is dominated by giants. Their advantages in production, publicity, capital and talents are enough to kill everything.
After a small company works hard to make a game and barely makes some money, it will quickly invest in the research and development of the next game, because games have a life cycle and not every game is "World of Warcraft" after all!
This results in them succeeding once but failing the second time.
But just one failure will seriously damage the small company!
The better ones can still start again, but the worse ones may have to take out loans to make games, and the worse ones may even face closure.
The big game companies are not in a good situation either, but they have more funds and can afford failure.
As powerful as ByteDance is in later generations, with so much money, hasn’t it never made a game?
There are countless examples like this. Behind every successful game there are countless dead games.
Finally, the guys were forced to make casual games!
NetEase failed with "Apocalypse", Tencent failed with "Dawn of the Dark", and the worst one was "Independence Day", a politically correct masterpiece that Sony spent eight years and hundreds of millions of dollars to create.
It was launched on Steam on the same day as "Black Wukong Mythology", but the peak number of online users was only 697!
It was hastily concluded within two months, and even the studio was closed.
It is jokingly called by players "the 3A masterpiece with the fewest refunds in history" and "the number of online users cannot keep up with the selling price". Tell me if it is abstract or not.
The most abstract one is "Ultraman: Assembly" developed by 9game. The game was launched in the morning, but was shut down in the afternoon.
All these things tell us about the cruelty of the gaming industry.
The current version of PlayerUnknown's Battlegrounds has been greatly improved in all aspects compared to the original one.
In terms of profit model, it is no longer limited to CDK, but has expanded to in-app purchases.
Gun skins, clothing, props, sports cars and other elements were launched at one time.
It can be said that Chen Pingjiang has been committed to making money from the very beginning.
Of course, in order to provide players with a better gaming experience, the project team has made many optimizations to the game smoothness, while continuously upgrading the anti-cheating program.
The current anti-cheating program is much better than it was back then, but there is still a long way to go.
Not to mention the traditional plug-ins, there are still mouse macros and no recoil plug-ins that come with it. In addition, driver plug-ins and memory plug-ins are hard to guard against.
"PlayerUnknown's Battlegrounds" is divided into the national server and STEAM's international server.
For well-known reasons, domestic data cannot be stored on foreign servers. This is for data security reasons. There is another reason: domestic games with version numbers are subject to supervision by relevant departments. Internal regulations stipulate that games with version numbers must be separated into independent domestic servers so that the review department can review the game content and make modification requests.
Although the law requires the division of servers, it does not stipulate how to deal with the data of players on the international server. Even Renren.com can only take swift action against players playing on the international server!
As long as they catch you as a domestic player, they will directly add you to the national server without any explanation, and your original international server account will be permanently banned without any reason.
Chen Pingjiang is not the first to do this, nor will he be the last.
Tencent’s Fortnite is a good example.
5 month 16 number.
The day before PlayerUnknown's Battlegrounds was launched, Chen Pingjiang, who had not posted on Weibo for a long time, appeared on Weibo and Twitter at the same time and sent a message on each.
“PlayerUnknown’s Battlegrounds is going to be the most fun battle royale game in the next few years. Everyone is welcome to play it. If you encounter me in the game, be gentle.”
In just a few minutes, hundreds of comments popped up under the Weibo post.
"I watched the richest man in the front row. He hadn't been online for several months. I didn't expect that I would catch him the first time he came online."
"Mr. Chen, I've participated in the internal test. KDA is 3.2. Let's play in a duo. I'll lead you. It's awesome."
"Mr. Chen, don't be so low-key. Ask the GM to give you an invincible golden body. You will definitely win every game."
"He is indeed the most down-to-earth richest man. Brother Ma, you should learn from him!"
"..."
Looking at the various messages from stupid netizens, Chen Pingjiang smiled knowingly.
After a rare moment of relaxation, the day has finally come to test the results of PlayerUnknown's Battlegrounds.
He is not worried about whether PlayerUnknown's Battlegrounds will be successful, but is curious about how popular it will be.
After all, this will be Renren's flagship product after DNF and LOL, and the first two games were not self-developed!
The person who was also concerned along with Chen Pingjiang was naturally Tian Hongrui.
In order to coordinate the launch of PlayerUnknown's Battlegrounds, he hasn't been home to sleep for almost a week. He has meetings as soon as he opens his eyes, and he also has to check for omissions before going to bed.
Just kidding, he doesn't want to follow Wen Yan's footsteps.
Although the boss did not make any clear requirements, the better the data, the safer he would be.
"Everyone has a day off this afternoon, go back and have a good rest. Everyone must be on duty at 8 a.m. tomorrow. I will hold anyone who is late accountable!"
After lunch that day, Tian Hongrui gave the death order.
Tomorrow morning, that is, at 5 o'clock on May 17, the national server and the international server will be launched for public beta at the same time.
No room for error, no room for accidents!
After two years of hard work on this project, if it fails at the last minute, Tian Hongrui will probably want to kill someone. (End of this chapter)
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