Reborn: Billionaire in College

In addition to placing a large number of advertisements online and offline, Renren also provided support for live streaming platforms for the first time.

As 2014 began, domestic Internet live streaming platforms began to emerge like mushrooms after a rain.

Apart from those small platforms of varying quality, there are five that are quite eye-catching.

They are Huya Live, Douyu TV, Bilibili, Zhanqi TV and Longzhu.

Huya Live was derived from YY Live, and Douyu was formerly Acfun, which was officially renamed Douyu TV in January. Zhanqi and Longzhu also have their own financial backers.

These live streaming platforms were launched at almost the same time, instantly bringing the video live streaming track to the attention of investors.

In the first half of this year, this track has been very popular, and many investment institutions and individuals could not wait and rushed into the market.

It’s just because the earlier you enter, the less money you spend and the greater the gains you get.

However, the big institutions did not make much move.

Someone also privately consulted Chen Pingjiang about this issue.

Chen Pingjiang did not make any statement to the public.

But the more he did so, the more those big institutions dared not to act rashly.

The main reason is that Chen Pingjiang's influence is too great, and there are too many examples of these investment institutions failing in the past.

The earliest case can be traced back to Xiaonei.com, which took in so much investment but ended up losing all of it.

Then came Ele.me, Meituan, Kuaidi Dache, etc.

Chen Pingjiang either held the shares behind the scenes or personally participated in the investment. All the companies that he favored were successful without exception. The companies that he did not favor either had a small market or no future.

In the past two years, a popular saying in the industry is: "Has Chen Pingjiang invested? Has Tianyuan Capital invested?"

This is the key to determining whether an emerging company is worth investing in.

Chen Pingjiang really doesn't think highly of the live streaming track.

Most of the live broadcasts at the moment are about singing, dancing and playing games, and selling goods is a model that no one has ever heard of.

Even if Douyu makes it to the end and successfully goes public, what can it do?

In the end, the boss was sent to jail for gambling. Why was he sent to jail? Because the performance was too bad and they needed to improve the performance!

In order to grab the top anchors, major platforms spend huge amounts of money, but in the end it does not bring any tangible benefits and the cost control is a mess.

The market competition itself is fierce, and in order to maintain competitiveness, some activities need to be prepared.

In order to obtain the exclusive broadcasting rights for popular events, huge copyright fees need to be paid, which has become one of the important sources of its financial pressure.

The final crucial push naturally comes from short video platforms represented by Kuaishou and Douyin.

Now that the TikTok project has been launched, Chen Pingjiang is not in a hurry at all and just needs to wait for a while.

…………

In a rental house in Shanghai, a handsome young man with long hair that almost covers his eyes is typing a few letters on the keyboard.

"Wh1t3zZ!"

After finishing, he lit a cigarette in front of the camera, shaking his legs and saying: "Brothers, let me tell you, I also played the beta of this game, it's fucking awesome, it's really well done."

Wu Wukai is a newcomer in the live broadcast industry, but he is still well-known. After all, he is also a well-known figure in the LOL world of this era, and he has won several championships of various sizes.

After retiring, Wu Wukai officially started his live streaming career under the introduction of his girlfriend.

"Brothers, I'm not bragging, but my gun is really powerful. I'll show you some of it later."

"From now on, this place is called Lu Benwei Square. Lead the pace. To be honest, it's embarrassing. Someone can catch up with this wave of pace. It's painful. To be honest, it was embarrassing for a second."

"What are you doing! What are you doing! Are you challenging me to a duel?! Young man, you're challenging me to a duel? That's not right! That's a bit irrational, buddy!"

"I really didn't cheat!"

"Hey, Gaia, oops!"

"When playing games, you must smile, don't look sad. Hi, playing like this with a smile, what the hell."

"Now, everyone, please stand up."

"Please, audience, sit down (quietly), sit down (quietly)!"

I have to say that the atmosphere during Wuwu’s live broadcast was pretty good, otherwise he wouldn’t have become the top star in the live broadcast industry. The whole live broadcast room was filled with unusual joy.

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After a round of the game, Wu Wu was killed on the ground with a hideous face and cried: "This guy is too insidious."

Before we knew it, the popularity of Wuwu’s live broadcast room has reached 200 million, ranking first in the PlayerUnknown’s Battlegrounds category.

Although it has just been launched, the popularity and traffic of PlayerUnknown's Battlegrounds on the live streaming platform is no less than that of League of Legends, crushing a number of other games.

This is the result of Renren's overwhelming publicity, but also due to the quality of the game itself.

The 3D game's gunfight perspective makes users who are watching the live broadcast feel more immersive. Coupled with the novel gameplay of "PlayerUnknown's Battlegrounds", it is destined to fit the rhythm of the live broadcast very well.

Chen Pingjiang came to the company in the morning, leisurely turned on his computer, and directly logged into the Douyu website.

After finding the "PlayerUnknown's Battlegrounds" section, I saw the screen filled with the same "PlayerUnknown's Battlegrounds" promotional posters.

When Chen Pingjiang saw the live broadcast room ranked first, he was a little curious for a moment.

When I clicked on it, I saw Wu Wukai’s abstract face and couldn’t help laughing.

After walking around, Chen Pingjiang turned around and called Tian Hongrui.

"The publicity is working well, but don't forget the importance of anti-cheating. In the previous internal tests, there were signs of cheating on the market, and they may show up again after this update. I suggest you check the anchors of these major platforms first."

When it came to increasing the intensity of Master Lu's attack, Chen Pingjiang showed no mercy.

Just look at this guy's character. If he doesn't cheat or curse, it's fine. But once he cheats, Chen Pingjiang will kill him first.

As a public figure, it is not acceptable to be without any self-awareness.

After shutting down Douyu, Chen Pingjiang logged into a foreign rat channel again.

Fortunately, the live streaming popularity of PlayerUnknown’s Battlegrounds overseas is no less than that in China.

The popularity of a game is determined by the number of viewers who watch the game live and the number of anchors who broadcast the game live. These two indicators represent the popularity of the game and are also excellent channels for publicity.

When the audience is so excited, they will download the game themselves, which will attract other anchors to join in and form a scale effect.

From this point of view, PUBG has undoubtedly made a good start and is becoming more and more popular. (End of this chapter)